Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We have consummated our merger with UCM in October 2016. Right now, we are in the infancy of that process. It remains to be seen in the long-term how effectively we can, by working with the university, extend both of our brands in a way that acknowledges the differences of each. This work is yet to be done, but since the goal of our work with Tronvig Group was to set up for joint planning with UCM, then we have been well-prepared. There has been some very good groundwork laid in this sense. Tronvig Group has helped us be successful in getting ready for joint planning, but it's hard to state specific growth numbers for our particular project. Our goal was to reach an excellent understanding of our brand, lining it up with the university's brand. As a result of Tronvig Group's work, I feel that we couldn't have had a better outcome.
We came to know the leadership of the firm and worked with the president of the company, who is a wonderful resource. This was more valuable to us than using a large agency that may have assigned a random project executive to walk us through the paces. We were given access to the senior-most people at Tronvig Group. They were simply outstanding. I found them easy to work with, and the quality of their work was fantastic. We would bring them back in a heartbeat for further work on this project or for others.
How did Tronvig Group perform from a project management standpoint?
Tronvig Group’s performance was outstanding. This being our first engagement with them, there wasn't an established norm for working with the group. Tronvig Group scoped their recommended approach in the proposal. We followed it according to the deliverables and timelines specified. Of course, as projects go along, we want to make sure that new opportunities are identified and that we can pursue ideas which hadn't been anticipated in the proposal development stage. Tronvig Group did a nice job of not only driving us through their prescribed process but also moving with us so that there were no gaps in the work. Where there was a need, they adapted their process in order to accommodate it. It was a hand-in-glove approach. They were disciplined and thoughtful while being flexible to the needs of our project as we moved through the work. Tronvig Group is based in New York, while we're in Chicago. The distance was a point of concern for us initially. It could have proved difficult to achieve the hand-in-glove process that we wanted, but it did not prove to be a barrier at all.
What did you find most impressive about Tronvig Group?
What I found unique about Tronvig Group is that they didn't have a cookie-cutter consulting approach, with only a study of the market and of key people. They drew from scholarly research in the area of branding and organizational development. This added value to the usual steps expected in a process like this. Tronvig Group demonstrated a lot of depth in doing the very thing we needed to be done. I couldn't speak to how Tronvig Group functions as an advertising agency for developing marketing materials per se since our work revolved mainly on brand strategy. In our niche, Tronvig Group was outstanding.
Tronvig Group is a good facilitator of C-suite, board-level teams. I’ve worked for 20 years as a consultant and have worked with other consultants. From a content perspective, I can hardly recall anyone who has the same mastery of organizational development theory. Tronvig Group was able to apply this expertise to our project. I don't know if Tronvig Group covers everything that a global agency might, but they're fantastic.
Are there any areas Tronvig Group could improve?
Whatever concerns we may have had, we quickly got past. I can't really say anything negative about Tronvig Group.