Good strategy is hard, but worth the effort.
If you are seeking an easy solution—one that hides a lack of substance with flashy aesthetics—we encourage you to work with someone else. Attractive design comes easily and requires little effort on the part of the client. Good strategy is hard and relies on substantial contributions from both client and agency.
Peter F. Drucker explained the difference between efficiency and effectiveness as follows: "Efficiency is doing things right; effectiveness is doing the right things." Tronvig Group is an award-winning brand strategy agency that will help you choose the right things to do so that you can maximize your potential. We use a powerful strategic tool set to transform your museum, nonprofit or business by helping you understand your culture, your customer, and your competition.
In this process we must answer fundamental questions: Who is our most natural customer? Why do they care about what we do? How do we deliver value differently from or better than our competition? How can we best communicate our differentiated value?
If you are thinking, "Oh, that's easy," remember that your brand promise also has to be true. It is not enough have a differentiated market position; you must also have the operational practices to deliver on it. This is 360 branding. Making your brand pretty or easy to swallow is the path of efficiency. We demand the path of effectiveness, a path that is hard but worth the effort.
Are you ready?
Tronvig Group50 Court StreetBrooklyn, NY 11201United States718.522.6326
Tronvig GroupScharnweberstr. 40Berlin, BE 10247Germany+49 1523 3971008