Traina

BACKGROUND

Introduce your business and what you do there.

I’m a partner and director in a construction company’s Mexico City office. We are design/build specialists.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina?

We needed an outside vendor to redefine and redesign our brand image. We also required help building a new website as part of the branding.

SOLUTION

What was the scope of their involvement?

As a 53-year-old company, we wanted a refreshed logo that would communicate our brand and mission to foreign customers. Approximately 80% of our foreign customers are from the United States.

We asked the team to understand our current identity and where we’re going as a company. In response, they developed a methodology to interview our clients and stakeholders. They used that information to design several potential logos. We collaborated on the image, colors, and tagline.

Web design was the project’s second phase, which overlapped with creating marketing collateral. The site launched January 2017.

What is the team composition?

We worked directly with a project manager, who was the face of the company, and the president, who was very involved. There were four team members including the developers, but we did not interact with them.

How did you come to work with Traina?

We did an online search for branding firms in the San Diego area. The search yielded 150 results, which we narrowed to 5 finalists. This process was difficult because as a construction engineer, I did not understand branding intuitively. However, comparing the finalists made the process easier. We then met these companies in person and were impressed by Traina’s welcome presentation. We chose them because they communicated their methodology and values well.

How much have you invested with them?

We spent over $100,000.

What is the status of this engagement?

The project started summer 2016 and the website will January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The process was very efficient; they met every milestone. We were satisfied with their performance and ability to deliver what they promised.

There’s no data yet because we only implemented the new branding in November. However, feedback from clients and stakeholders praises the brand’s clean and fresh look.

How did Traina perform from a project management standpoint?

Customer service was flexible. We interacted twice a week and held follow-up meetings to review milestones and progress. The language barrier was not an obstacle because their president speaks fluent Spanish and we speak English.

What did you find most impressive about them?

They made us feel like we were unique. The way in which they prioritized our project felt good.

Do you have any advice for potential customers?

Definitely try this company. They are reliable and deliver what they promise. The experience was pleasant and I would not hesitate to use them in the future.