What evidence can you share that demonstrates the impact of the engagement?
They always do beautiful work; I loved their designs and attention to detail. They were great at listening to what I wanted to achieve and coming up with options which fit our goals.
Regarding our other marketing collateral, we got our message out, and prompted physicians to start talking about our data. They definitely got the picture from our content. On the product and corporate website side, their work led to a lot of visits and awareness. It’s a niche product, so it would be hard to quantify sales or revenue.
They helped us develop and launch a content hub for our website. It attracted a lot of attention from key opinion-leaders we wanted to get in front of and the content was shared around socially. We definitely achieved what we wanted.
How did Traina Design perform from a project management standpoint?
We communicated through email and phone calls. I always felt I was talking to the right person. Our project manager was always aware of what we were doing and everyone was looped in. It never felt that we had too many or too few people.
If I became busy with other things, they kept reminding me of what I was supposed to be doing, and what was needed from me. They were able to meet and exceed deadlines, and it was easy to reach out. I would change my mind on things, and it was never a problem; they made it incredibly easy for me. Internally, they work like a well-oiled machine.
What did you find most impressive about them?
I’ve worked with designers whom I had to tell exactly what to do. In contrast, Traina listened to my ideas and often came back with solutions that were better than I initially imagined. They understood how to make things look nice as well as useful.
The most impressive thing for me was their ability to translate sometimes mixed instructions and ideas into concrete designs. I might not have known that I wanted or needed something, but they would deliver it, and it was perfect when they did.
Are there any areas they could improve?
There was nothing that stood out. I would still be working with them, but the company I am with currently already had internal design resources. In the future, if I have a need for outside help, I will go to Traina in a heartbeat.
Do you have any advice for future clients of theirs?
Don’t go into it thinking you know exactly what you want in terms of look or other particulars. Instead, focus on the bigger picture of what you want to achieve. Trust Traina to help you find the best solution. They really are a creative and thoughtful team that can take you to places you didn’t know.