A design agency with a brand-first mentality.

Gold
VERIFIED

From research and analysis, to naming and positioning, to design and development, we help our clients successfully navigate the process of launching a new product or brand. And while our focus will always be on the power of design to connect people and products, it’s the strategic insights and expertise behind each project that truly magnify the results for our clients.

 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2005
Show all +
San Diego, CA
headquarters
  • 10680 Treena Street, Suite 520
    San Diego, CA 92131
    United States

Portfolio

Key clients: 

Microsoft, Uniworld, Facebook, Constellation Brands, 10X, Brooklyn Brewery, Qualcomm, UCSD  

Reviews

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Branding, Naming & Web Design for Genetics Company

"They have a really diverse team that communicates well with each other."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Dec. 2018 - July 2019
Project summary: 

Traina Design serves as the go-to branding and design partner for a DNA sequencing company. Their services include iterative design, imaging, and naming processes.

The Reviewer
 
51-200 Employees
 
Temple City, California
Becky Tsai
Product & Marketing Manager, Fulgent
 
Verified
The Review
Feedback summary: 

The team seamlessly created a brand image that accurately reflects the core values and ideal look and feel of the partner, impressing them. External customers have also praised the designs, calling them clean and modern. They communicated professionally and effectively throughout.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the product and marketing manager at Fulgent Genetics. We are a DNA sequencing company that just launched a consumer health genetic test.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

We are a clinical lab and we don’t have an in-house design team. We were creating a new brand and we needed a design team to come in and guide us end to end. We needed help with the development of the naming as well as the external website design.

SOLUTION

What was the scope of their involvement?

In the first stage, they led us through an exercise that helped us define goals, image, and general direction. We then walked through the naming process, which was new for us. That functioned as a phase of its own. Putting a name to the brand really requires them understanding, not just our technology, but the vision and personality we want to apply. We gave them preferences and feedback to guide that process. That brought us into defining the style and tone of our cop as well as branding designs. We created a style guide in that process. 

Following that, we went into the design phase which was a little more extensive. They devised seven or eight very different design concepts, color palettes, and taglines. Each of the potential designs came with various examples of how they would be presented; whether they would be on a billboard, on the internet, or an app. From there, they let us pick and chose design aspects for our final look and feel, making us aware of best practices to consider when making selections. Those design concepts were then applied to the website.

While my team produced content, they provided us with some taglines, headers, and titles. They worked very closely with us on how to really present technical concepts and content. The bulk of the last couple of months working with them involved designing the webpage and giving them feedback on the layout. We also asked them to design a clinical report and blog page for us at this time. Our DNA analysis reports can get quite heavy, so they designed a template for all three of our products. Additionally, we asked them to do an alternative homepage design as well.  

What is the team composition?

We were in touch with six people from their team at various points of the project. My main point of contact was the project manager, Christine (Account Manager, Traina Design). Most of the contact was with her, but we interacted with other leads depending on the scope of the project.

There was one person that primarily lead content efforts. We were also in contact with the owner for the initially, and he was on the phone calls with us as well.

How did you come to work with Traina Design?

We looked at four other companies. Before Traina Design came into the picture, we were close to negotiation with another vendor, but the pricing was on the high side. They've been in the biotech industry for years and were local. After whittling it down to two vendor option, we selected them over the other company.  

What is the status of this engagement?

We worked with them on this project between December 2018 – July 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have tried to do these web designs internally, failing to create a cohesive brand. Traina Design enabled us to define a brand image. While we're still in the early stages of brand development, we're growing the advertisement and engagement aspect of the product. That's been possible because of the brand we've built out.

Overall, people think we've created a clean brand. On the negative end of feedback, some have found it to be too content-heavy, without a strong enough marketing message. However, that wasn’t necessarily the Traina Design's mission. Although they are part of the naming and overall tone, the weakness for us is our marketing language. Design-wise, the feedback has been very positive.

How did Traina Design perform from a project management standpoint?

Christine is probably the best project manager I've worked with. She's meticulous, a great listener, and has an amazing ability to keep us on a timeline. Even when we get busy with other development tasks, she's always on top of it while keeping up a professional, considerate rapport. She always keeps everyone on the same page, which made a difference in the entire experience.

In the beginning, we would have a meeting once every week. We never went more than two weeks without being on the phone and reviewing designs or drafts.

What did you find most impressive about them?

They have a really diverse team that communicates well with each other. That's tangible in our meetings together. The process of creating something is very important, and they made the process enjoyable. 

Branding and naming can be pretty intimate processes. While we had hiccups on the way, they developed a level of trust with us, which speaks to the quality of the project manager. They made us feel important and never belittled our requests or feedback. They are reliable, listening to understand the needs and issues that were most important.

Are there any areas they could improve?

From our end, the marketing and sales language aren't strong enough. In that respect, there could be more improvement maybe from the content generation side. However, it isn’t their main service that we requested.

They don’t have any in-house video or photographers, so we had to contract that out. It would be neat to see them develop their business to accommodate photography as well. Overall, they have very clean designs and are open to feedback. For those reasons, I can’t really pinpoint a direct weakness of theirs.

Do you have any advice for potential customers?

They really kick it into gear. Be prepared to move forward at a progressive pace. Walk into it ready to see productivity.

5.0
Overall Score We kept to timelines, and things were done as expected. I really didn’t need to worry so much about the minor details.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    If they couldn’t meet a deadline, I was notified beforehand.
  • 4.5 Cost
    Value / within estimates
    They were costly, but it was necessary. Because they could produce fairly quickly, we went to them.
  • 4.5 Quality
    Service & deliverables
    The quality of service is spectacular, and they are very professional.
  • 5.0 NPS
    Willing to refer
    I would absolutely refer them again and have done so already multiple times.

Branding & Designs for Medical Cannabis Company

"The level of support that they provided was refreshing."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - Nov. 2019
Project summary: 

Traina Design provided branding and design services for a cannabis research firm. The team conducted research, offered concepts, and delivered various creative assets, including packaging designs.

The Reviewer
 
1-10 Employees
 
Tulsa, Oklahoma
Jordan Anderson
Owner, Alterra
 
Verified
The Review
Feedback summary: 

Internal stakeholders are pleased with the credibility and the level of innovation that Traina's work communicates. Flexible and professional, the team maintained open lines of communication to respond appropriately to changes. Customers can expect a dedicated, accommodating partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder of a startup that researches the genetics of cannabis cultivation. We’re based out of Oklahoma and officially started up in August 2019.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

We were looking for a company that had experience in various industries that are related to ours, and the goal was to build a comprehensive branding and design profile from start to finish. 

SOLUTION

What was the scope of their involvement?

The project started off with some phone calls to understand our business, our market, our competitors, our position within our market, and our target audience. Traina also tried to understand our vision for our company in the short term and the long term, including some of our strategy and the direction we wanted to move.

We spent several months going back and forth discussing our value propositions and the language that we wanted to use with our customers. Once we developed that, we started on the second phase which was launching the actual design process. During this phase, we had multiple calls with Traina to come up with a look and feel that was tailored to our target audience. 

From there, the team started presenting concepts, and we went through three or four different rounds of in-depth presentations for each. We eventually chose a base primary design, which allowed us to begin working on packaging designs and other creative collateral needs, like sales sheets and similar items.

What is the team composition?

I had a primary point of contact that I coordinated with from start to finish, and we are still in communication. There was a lead designer who was also present on calls, and a branding specialist who would join as needed.

How did you come to work with Traina Design?

I believe that I found Traina on Clutch. I searched for design firms in a specific set of cities that would have firms on the forefront of design. I made a list of the top ten companies that I wanted to reach out and eventually went into serious dialogue with 3–4 of those firms. Traina was the company that stood out when we started receiving proposals. They stood out very clearly; it was an easy choice. 

How much have you invested with them?

Our initial phase contract was around $22,000. 

What is the status of this engagement?

We started the conversation with Traina in March, and the first phase concluded in November. We’ll be working with them in the future as well. We’re currently planning to launch another full package of creative collateral for a separate brand. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

In meetings with suppliers and other businesses, it’s clear that our branding stands out from our competitors in the field. It’s a huge contrast. We have a professional and sleek image from a design and branding standpoint, which is exactly what we were going for. 

We’re also seeking to create credibility. The branding has helped with that tremendously; when people see our branding, they immediately know that we’re trustworthy. Traina’s work is going to be one of our most significant strategic advantages moving forward.

How did Traina Design perform from a project management standpoint?

We communicated almost daily, and they were very responsive. We probably had calls at least once a week, but that eventually shifted into primarily email communication. The frequency of each varied depending on where we were in the process. We also used a proprietary messaging platform of theirs as a sort of workbook to communicate.

Overall, the project management was excellent. Traina was flexible and incredibly in tune with our needs. For example, our scope changed pretty drastically due to a shift in the direction that we wanted to take, and Traina worked to make that happen. The process did become longer, but they were always very reasonable.

What did you find most impressive about them?

Not only are they an incredible design company, which is the reason why I hired them, they’re also very professional and attentive. The level of support that they provided was refreshing. In other words, their strongest attribute is the fact that they are easy to work with. It was an extensive process, but Traina was phenomenal from the beginning, and I was thoroughly impressed.

Are there any areas they could improve?

I'm having a hard time trying to think of something they should change. Compared to other firms, Traina does everything so well. I can’t think of a single thing that I’m not happy with.

Do you have any advice for potential customers?

Listen and follow along with their process. Their approach is extensive, and it’s important to trust that they will follow through. Don’t push back too much; if you let them work in their own way, the results will be outstanding. 

5.0
Overall Score They went above and beyond from start to finish. Deliverables are the most important thing, but it was such a pleasure working with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re flexible, quick, and able to meet every deadline. Trania is wonderful from a scheduling standpoint.
  • 5.0 Cost
    Value / within estimates
    Based on what we received and what we were charged, the value was exceptional.
  • 5.0 Quality
    Service & deliverables
    They’re one of the top design and branding firms in the nation. Everything they do is refined and organized, which makes for excellent final products.
  • 5.0 NPS
    Willing to refer
    I would recommend them to any firm that’s the right size for them. For example, Trania probably wouldn’t be the best for a small bakery.

Brand Identity & Design for Brewery

“Their ability to effectively communicate where they were and what was happening impressed us.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2018 - Jan. 2019
Project summary: 

Traina Design led a thorough iterative process to help a brewery establish their brand identity. Deliverables included logos and fonts, as well as designs for packaging, tap handles, and cans.

The Reviewer
 
11-50 Employees
 
Tuscon, Arizona
Jeremy DeConcini
Founding Partner, MotoSonora Brewing Company
 
Verified
The Review
Feedback summary: 

Their design work has garnered unsolicited praise from customers and internal stakeholders alike. In addition to delivering a product that satisfied requirements, Traina Design communicated seamlessly and adhered to the deadline. The team was professional and facilitated good team coordination.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of MotoSonora Brewing Company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

We needed some initial branding assets and help building a company identity. 

SOLUTION

What was the scope of their involvement?

We had an initial meeting with Traina Design and discussed our concept for the brand. They took that information and came up with a bunch of ideas. We continued to have subsequent meetings, during which Traina Design presented different options in PDF format on a big projector at their office. My team shared what we liked or disliked or thought was appropriate or inappropriate. They refined their ideas based on our feedback.

Traina Design ultimately created our brand identity. They delivered several logos and fonts that we liked and did packaging, tap handle, and can designs. We still haven’t received the can designs, but that’s not through any fault of theirs; we just aren’t ready to do cans yet. 

What is the team composition?

We typically work with 2–3 people, including David (President, Traina Design), Kristi (Director of Account Services, Traina Design), and someone from a rotating cast of graphic designers. 

How did you come to work with Traina Design?

We hired a guy who used to work for another brewery’s marketing department to come up with some logos. When he was unable to continue the work, he told us that Traina Design wanted to take on our project. Traina Design had just redone a well-known brewing company’s website, so clearly their work was up to our standard.

How much have you invested with them?

My company only spent $5,000. This was a serious discount on what they’d normally charge because this was an opportunity for them to craft a brand that didn’t exist yet. I know they charged substantially more to design the bigger brewing company’s website, but they already had an existing brand to work around. I think getting their hand in something that was just getting off the ground was appealing to them.

What is the status of this engagement?

The project lasted from August 2018–January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everybody seems to like the logo design and script that Traina Design came out with; their work has struck a chord with people in a big way. Feedback is often unsolicited, so it seems like people really like their work. 

How did Traina Design perform from a project management standpoint?

Traina Design was excellent. They had great communication and hit their deadlines. They were clear in everything that they did. We communicated at least once a week, either via phone or email.

What did you find most impressive about them?

I’m very satisfied with the designs, which is obviously what I really wanted. I wouldn’t accept anything less than something that I really liked. From a project management standpoint, they were very good at coordinating all of the parties involved. Their ability to effectively communicate where they were and what was happening impressed us. 

Are there any areas they could improve?

No, I don’t have any criticism. They were very good. We both had our own ideas, and anytime those diverged, it was pretty easy for me to get them back to where I wanted to be.   

Any advice for potential customers?

Just check your email and answer your calls. They were complete professionals across the board. There was no trick to manipulating them to get what we wanted.

As the client, you need to be available to them and participate in the creative process. If you want the product to come out exactly as you want it, you’re going to have to be involved. I’m sure they’d still do a good job if you let them do everything, but it might not be what you had in mind.

5.0
Overall Score I have no complaints; everything was good. I wish I had more money in the budget to use them going forward.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    There were no problems. Everything was on time and delivered. The engagement was totally professional.
  • 5.0 Cost
    Value / within estimates
    The value that we received was 5 stars, but I know going forward, they’re pretty pricey.
  • 5.0 Quality
    Service & deliverables
    They hit everything.
  • 5.0 NPS
    Willing to refer
    I’m very likely to recommend them, with the caveat that they have the budget to afford their services.

Brand Collateral and Building for Cabinetry Company

"I appreciated their creativity and flexibility towards my input, they made me part of their team.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - Dec. 2017
Project summary: 

Traina Design developed a brand identity for a cabinetry company. The team created a logo, tagline, and other collateral as well as implementing the designs on the company’s website.

The Reviewer
 
1-10 Employees
 
Poway, California
Rob Wright
President, Texture, Inc.
 
Verified
The Review
Feedback summary: 

The company’s branding has set them apart in a design-focused industry, impressing potential trade partners. Traina Design involves the client in the process to ensure they properly execute the client’s vision. The team is attentive, innovative, and fun to work with.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the president and owner of Texture, Inc. We are a cabinetry company based in San Diego, California.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

We wanted to have a focus on design in developing our new brand, so we were looking for a company to help with our brand identity.

SOLUTION

What was the scope of their involvement?

Traina Design built our brand identity and style, including our logo, tagline, and website. Our teams first met in person to talk through what we were trying to achieve and what our vision for the company was. They asked us some questions about our style preferences and for examples of branding we liked. Traina Design asked the right questions to shape the right language for our brand.

We went through a few different iterations of proposals for the logo. Once we settled on a logo design, Traina Design expanded upon that and created different graphic applications that included the new logo. They gave us sample signage, taglines, and van graphics, to choose from. Their team also developed a static website. Traina Design was able to apply the brand identity they created to all facets of our company.

What is the team composition?

We worked directly with Dave (President, Traina Design). He was heavily involved in the project and had 2–3 members of his team that came in and out of the conversation at different times.

How did you come to work with Traina Design?

I was referred to Traina Design by a friend. I interviewed Dave over the phone to talk through what we wanted to accomplish. He sent me some work that they had done, which was really the decision-maker for me. We wanted to achieve a certain style and I felt like they were the right partner for that. It was less about a competitive pricing situation and more about someone we felt could meet the style we were looking for. 

How much have you invested with them?

We have invested about $35,000.

What is the status of this engagement?

Our engagement with Traina Design ran from March–December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It’s been a slower takeoff than we expected, due to another business I own absorbing most of my time. However, we’ve started to get some traction and people are really intrigued by our branding. We invested in the style and logo upfront, which isn’t the approach most people take. In our industry where design is emphasized, it’s been well received by potential trade partners.

How did Traina Design perform from a project management standpoint?

Traina Design does a great job of managing projects. We communicated with them every couple of days and most things were handled internally. Everything went really smoothly. Our teams set timelines and they set expectations about how long things would take. They were able to achieve all of those timelines.

What did you find most impressive about them?

I appreciated their creativity and flexibility towards my input, they made me part of their team. Not only did they show leadership on the design side, but they also talked through their decisions with me and created the style that I wanted to achieve. They absorbed my vision for the brand. 

Are there any areas they could improve?

No. I haven’t engaged with companies on a creative level like this very much but I felt like it was a successful partnership. I didn’t have clear expectations going in besides knowing what we wanted to achieve. I was really impressed with what they delivered. Two years later, it still feels like a highly successful project.

Do you have any advice for potential customers?

Going into a creative project, you need to be able to give a sense of direction. What helped our process have a really solid start is that I was able to communicate my vision with Traina Design, and they could then take my input and convert that into a successful outcome.

5.0
Overall Score I can’t say enough about how well they were able to accomplish our goals. It was a really positive experience.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We set clear expectations up front and they maintained their timeline.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    It’s uncommon to find someone that’s creative and works on a schedule, they were able to achieve that.
  • 5.0 NPS
    Willing to refer
    ’ve already sent him a few referrals and we are engaging with them on another project now.

Branding Design for Life Science Technology Company

"I think their design expertise is the best I’ve seen."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Nov. 2015 - Ongoing
Project summary: 

Traina Design helped a company identify its branding design. Initial deliverables included a website and marketing collateral, and they expanded their work to tradeshow booth design and advertising campaigns.

The Reviewer
 
201 - 500 Employees
 
Pleasanton, California
Senior Director Brand & Marketing Communications, Bio Company
 
Verified
The Review
Feedback summary: 

Traina Design’s efforts have helped create a consistent brand that aligns with the company identity. Communicative and organized, the team demonstrates an admirable commitment to customer service. Their creative abilities and thoughtful solutions further set them apart.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the senior director of brand and marketing communications at a life science company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

We hired Traina Design to develop our customer-facing creative material.

SOLUTION

What was the scope of their involvement?

We asked Traina Design to establish our brand identity. We needed to determine our brand identity system and how it should be applied across our different communication platforms. That process included digital, social media, blogs, print advertisements and display ads, and our tradeshows and webinars.

Traina Design started with a review of our existing situation as a startup that was new to the market. We needed to evaluate how our current position with customers had developed organically through our sales reps and original branding materials. They audited our print materials to determine what worked and what didn’t, and then we outlined a thorough set of requirements for how to proceed.

What is the team composition?

We’ve worked with several members of the staff across their web, creative, and project management departments.

How did you come to work with Traina Design?

Our engagement with Traina Design began before I started in my role, so I’m unsure of the selection process.

What is the status of this engagement?

Our engagement began in November 2015, and we launched our new materials early in 2016. This past year Traina continued to build our branding with new creative for trade shows and advertising campaigns as well as enhancing our digital platforms.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We're meeting our marketing goals in terms of generating awareness and leads. I think our materials are developing into a consistent reflection of our brand identity.

How did Traina Design perform from a project management standpoint?

They are not only extremely organized, but they are also unbelievable communicators. They turn things around quickly and have been very responsive. Traina Design also matched our work style, which is pretty fast-paced, as opposed to asking us to adapt to their style.

What did you find most impressive about them?

I have not seen anybody better in terms of their creative horsepower. I think their design expertise is the best I’ve seen.

Are there any areas they could improve?

They have jumped in to help us out in secondary areas short term, even if not their core capabilities. They may want to consider expanding their expertise in these areas as well for more full agency support.

Do you have any advice for potential customers?

I’d recommend treating them like a partner. The more they are a part of your marketing team, the better their work will be.

5.0
Overall Score They're easy to work with, and they do great work.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They are able to keep up with our fast-paced scheduling demands.
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    Their work is outstanding.
  • 5.0 NPS
    Willing to refer
    I have already recommended them.

Social Media Marketing Management for Brewing Company

"They’ve been great at understanding our needs and jumping in wholeheartedly to help."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May 2018 - Ongoing
Project summary: 

Traina Design manages social media campaigns and dedicates resources for ongoing social media content creation for a brewery. They collaborate to determine strategies and practical solutions.

The Reviewer
 
201- 500 Employees
 
San Diego, California
Former VP of Marketing, Ballast Point Brewing Company
 
Verified
The Review
Feedback summary: 

Traina Design’s efforts have helped boost social media engagement, in addition to providing a more consistent digital brand presence. The team succeeds because of a responsive and organized approach. They are active listeners and quick thinkers, making them an ideal creative partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the former vice president of marketing at Ballast Point Brewing Company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

We engaged Traina Design because we needed a partner to help us with ongoing social media content and for specific media campaigns. We didn’t have the necessary capabilities in-house to manage the work ourselves.

SOLUTION

What was the scope of their involvement?

In the event of a specific media campaign, we provided Traina Design with a brief and held a kickoff meeting. Their team came back with initial concepts for us to choose from, and we provided feedback before approving the work. In every case, they executed the initiative on deadline and to the specs of the brief.

Traina Design also provided a dedicated resource to manage our social media content for us. This arrangement required a lot of two-way communication so that they knew what we were looking for at a high level. We gave that person free rein to produce content they determined would be successful for our brand.

What is the team composition?

We interact primarily with David (President, Traina Design), Kristi (Director of Account Services, Traina Design), and Laysea (Traina Design).

How did you come to work with Traina Design?

Kristi is a former colleague of mine at another agency. She introduced me to Traina Design once she started there.  

How much have you invested with them?

I’d estimate that we spent more than $50,000.

What is the status of this engagement?

Our engagement began in May 2018 and remains ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After we turned our social media management and content creation over to them, we experienced a substantial increase in engagement with our social posts. And we recognized that the storytelling was far better and more of a manifestation of our brand. We’ve been pleased with their eye toward social media trends and best practices that help tell our story better.

How did Traina Design perform from a project management standpoint?

They were always incredibly organized and responsive. They made it a point to deliver things on time, if not before.

What did you find most impressive about them?

I was impressed by their willingness to dig in, get to know our brand, and become an extension of our brand through social media content creation. Traina Design helped us elevate our social media presence to the next level through strategy and creative content.

Are there any areas they could improve?

No, we have no complaints.

Do you have any advice for potential customers?

They’ve been great at understanding our needs and jumping in wholeheartedly to help. I’d advise future clients to have a conversation with them to see what’s possible. They’re great at adapting to needs of the brand and delivering an excellent product.

5.0
Overall Score We're very happy with the work they did for us.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They had no trouble meeting deadlines.
  • 5.0 Cost
    Value / within estimates
    We saw a clear value in the investment.
  • 5.0 Quality
    Service & deliverables
    They delivered above and beyond what we asked for.
  • 5.0 NPS
    Willing to refer
    They're one of the better partners we ever used.

Video Product Marketing for Large Internet Company

“Everyone had a can-do attitude and adhered to a high standard of work.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Dec. 2018 - Apr. 2019
Project summary: 

Using a provided brief, Traina Design developed various creative assets to support a new product launch. They worked with a production house to create an ecosystem video and delivered multiple landing pages.

The Reviewer
 
10,000 + Employees
 
London, United Kingdom
Hannah Chaston
Marketing Manager, Facebook
 
Verified
The Review
Feedback summary: 

The video premiered to positive internal and external response, and the landing pages earned favorable press coverage. Traina Design employs a nimble, first-rate team with creative problem-solving skills. They were well-equipped to face any task and remained receptive to client feedback.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the video marketing manager for the global business marketing team at Facebook Inc.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

We were launching a new product to market—one that was brand new for us and geared toward a completely different audience. As a result, we needed to roll it out differently than anything we’d done before.

SOLUTION

What was the scope of their involvement? 

Traina Design developed creative assets to support marketing campaigns for our new product. We started with a couple of briefing calls to establish all of the key information and provided them with some documents. Together, we worked to define exactly what the deliverables would be.

They then went through their creative development process to produce marketing materials for us. One of the main outputs that we requested was an ecosystem video along with a set of landing pages. Traina Design worked on the casting and secured a production company, overseeing all of the details on our behalf.

What is the team composition? 

We worked with three resources, including Kat (Senior Account Manager, Traina Design).

How did you come to work with Traina Design?

Facebook Inc. had been working with them for a while, so we already knew about them. An internal resource referred us to them.

What is the status of this engagement?

Their work lasted from December 2018–April 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

While we don’t have any numerical results yet, the internal feedback was amazing. Our teams responded particularly well to the video, and it’s been a prominent tool for our sales force across the board. Externally, we received great press coverage based on some of the landing pages that they created. We’ve also shown the video at an event to positive reviews.

How did Traina Design perform from a project management standpoint?

Traina Design was brilliant, and the team was collaborative the whole way through. We went to and fro on several pieces because Facebook often tends to change their mind. But despite the short timeline, they got everything done and implemented all of our requested changes.

In terms of communication, we had weekly video conferences and spoke every other day over email. Kat never dropped the ball. She would anticipate what we needed before we’d even though of it and provided updates preemptively.

What did you find most impressive about them?

For such a small team, I was impressed with how much they could accomplish and the breadth of their scope. They never told us that they couldn’t do something because they hadn’t done it before. Everyone had a can-do attitude and adhered to a high standard of work. On top of that, they had great partners and really listened to our feedback; there was no ego. 

Are there any areas they could improve?

Their capabilities are broader than portrayed on their website, so they might consider updating it to match. They’d be selling themselves short otherwise.

Do you have any advice for potential customers?

Get a call in to talk about your project. They’re honest about what’s feasible and are very creative. If your brief is bigger than your design, I’d still speak with them because we had some impressive outputs from them throughout our project.
 

5.0
Overall Score They were great collaborative partners, and we had a good working relationship. I really enjoyed working with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Nothing as late. If anything, they delivered a couple of pieces early.
  • 4.5 Cost
    Value / within estimates
    The costs were slightly higher, but that was because we were working to short timelines.
  • 5.0 Quality
    Service & deliverables
    We were extremely impressed with everything we received and didn’t have any complaints.
  • 5.0 NPS
    Willing to refer
    They definitely exceeded my expectations, and I’d be keen to work with them again.

Office 365 SharePoint Dev & Communication for Tech Company

“They were conscientious of the changes they made and how they delivered them, which was key to the site’s success.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
May 2015 - Ongoing
Project summary: 

Traina Design provides design and publishing services. They have worked in Outlook file template, PDF, Azure, WordPress, and Office 365 SharePoint site. Services include rebranding and feedback collection.  

The Reviewer
 
10,000 + Employees
 
Seattle, Washington
Technical Communication Manager, Software Company
 
Verified
The Review
Feedback summary: 

Traina Design has boosted site traction and visibility by making the service and brand more consistent and relevant. They are an engaging partner that provides exceptional, cost-effective service and measurable results. They coordinate our teams and manage the project astutely.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the technical communications manager at a software company. I publish technical communications for the engineering organizations that I belong to.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

I lost my designer and needed to find a new vendor. I hired Traina Design to assist with design and publishing.

SOLUTION

What was the scope of their involvement?

When we began working together, I distributed my technical articles in an email using an Outlook file template (OFT), with codebase in it. Traina Design helped deliver that communication vehicle with the associated codebase from a design perspective. They continued to work with me as I transitioned to PDF.

Traina Design provided engineering and design insights to develop an Azure and WordPress solution. They then moved the designs into a new Office 365 SharePoint site, where they published all of my articles. The team spent eighteen months gathering end-user feedback and determining what functionalities users wanted to be able to leverage from the site. They have built many of these functionalities and continue to create more.

Last year, I had to quickly evolve the site when I joined a new team within my organization. Traina Design helped rebrand the site and design a larger initiative around modern engineering. We just launched the new site in February 2019. Currently, Traina Design helps publish my technical communications bi-weekly. They are collecting user feedback so that we can complete design updates and site revisions in a few months.

What is the team composition?

I work with Jeselyn (Senior Account Manager, Traina Design) and a designer.

How did you come to work with Traina Design?

Another team at my company recommended them. I contacted David (President, Traina Design) and created a statement of work (SOW).

How much have you invested with them?

My company spends $75,000 annually.

What is the status of this engagement?

We started working together in May 2015, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since Traina Design launched the new site in February, our site traction has increased. When we publish new articles, there is a massive influx of users to the site. We have brought a very consistent service and brand to our engineering community. Our visibility at the executive level has also increased.

While rebranding the site, Traina Design kept our audience engaged by integrating user feedback. The team made necessary revisions and updates in coordination with our product group. They were conscientious of the changes they made and how they delivered them, which was vital to the site’s success. They’ve played a critical role in modernizing this service and keeping it relevant and versatile over time.

How did Traina Design perform from a project management standpoint?

Project management is excellent. Our teams communicate frequently via phone and email. We use internal SharePoint and team sites that we post shared working documents on, which keeps our team members engaged in a centralized location.

What did you find most impressive about them?

Traina Design’s customer service stands out the most to me. They are as committed to my customer base as I am. Their team strives to understand our business, and they are engaging with key stakeholders and end users. Traina Design is a reliable extension of everything I’m doing.

Also, our budget is very strict because my part of the company is not revenue-generating. Traina Design helps determine when we should put money toward publishing versus revision. Their optimization of our budget year after year distinguishes them as a true partner.

Are there any areas they could improve?

No, not at the moment. My internal management has commended our significant progress. We will continue on the path we are on.

Do you have any advice for potential customers?

Make sure you have a problem you want solved and clear objectives.

5.0
Overall Score Our continuing partnership speaks for itself.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re diligent about setting clear initiatives and quickly updating them when necessary.
  • 5.0 Cost
    Value / within estimates
    Traina Design helps with budget allocation.
  • 5.0 Quality
    Service & deliverables
    We’ve been able to meet all of the expectations of my leadership and our customer base.
  • 5.0 NPS
    Willing to refer
    I’ve recommended them whenever I’ve had the opportunity.

Video Production & Branding for Medical Device Company

“They were always willing to meet and go over details, and they truly understood what we were trying to accomplish.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb - May 2018
Project summary: 

Traina Design supported a medical device company for a product instructions project. They set up video and voiceover materials and devised creative options to present them in a user-friendly way.

The Reviewer
 
1,000 - 5,000 Employees
 
Carlsbad, California
Arturo Garcia
Product Manager, ResMed
 
Verified
The Review
Feedback summary: 

The final commercial release has yet to launch, but Traina Design has provided everything that is needed and will participate in future phases. They are communicative and clear, and their welcoming, responsive manner is easy to work with.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a product manager for a medical device company. Our branch manages a portfolio of products for the United States and Canada, and we have international branches that serve other regions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

We started a pilot program to instruct users and patients on product setup. We wanted interesting new ways to outline the usage instructions that was more in keeping with other products on the market. We have a large marketing team, but wanted someone with more experience and a fresh perspective.

SOLUTION

What was the scope of their involvement?

We had a face to face meeting and talked about our goals and what we hoped to solve. We gave them the specific product, and they tested the user experience before delivering creative ways to present the instructions.

We went over several iterations of the piece we built internally, and they gave us a few options to choose from. They created a video segment with the help of a secondary recording studio and videographer. They booked all the necessary resources, and we did the voiceover portion one day and the video shoot the second day. It was a fun experience, and was exactly what we needed for this piece.

What is the team composition?

We had two primary points of contact for the duration of the project, but we met with other individuals for the voiceover and video pieces.

How did you come to work with Traina Design?

Our internal marketing team works with several outside agencies and recommended Traina as a good fit for this project. We met with them and decided they were a perfect match for our needs.

How much have you invested with them?

We spent around $35,000 for this project. We’ve worked on several other projects, so I don’t have the exact numbers for our total investment.

What is the status of this engagement?

This particular project ran from February–May 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They provided exactly what we were looking for, and they sent us all the source files along with the final product. They knew we would continue to pilot and test the product, and we have the option to make revisions ourselves. The instructions are clear and easy to follow, and the video received good feedback. People really like the assets they provided, and while we haven’t launched this project yet, everyone is very happy with the process. I have no reservations about bringing them back for round two of development.

How did Traina Design perform from a project management standpoint?

They are very clear with expectations, and we always knew how long things would take. They were great communicators, and we met or spoke as often as we needed. We spoke over the phone or email, and they didn’t hesitate to reach out and ask questions or get our feedback. I always felt up-to-date.

What did you find most impressive about them?

Their positive attitude, creative thinking, and their great communication are my three favorite things about them. They connected with us, were very welcoming, and the caliber of assets they found was impressive.

They were fantastic to work with, both responsive and professional. They were always willing to meet and go over details, and they truly understood what we were trying to accomplish. In the end, we went a little over time and over budget, but are looking forward to working with them again.

Are there any areas they could improve?

I’m extremely happy with their performance and don’t have any negative feedback or criticism for them.

Do you have any advice for potential customers?

Clearly outline your expectations. They’re very easy to work with.

5.0
Overall Score I want to continue working with them and would recommend them to anybody. They’re fantastic.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    The project took a little longer than we expected, but they were still very near perfect.
  • 5.0 Cost
    Value / within estimates
    Their prices were in line with what we expected. They stayed within our budget, and there were no surprises.
  • 5.0 Quality
    Service & deliverables
    Everything they created was extremely professional, and they gave us everything we asked for.
  • 5.0 NPS
    Willing to refer
    I look forward to working with them again; they’re a good partner.

WordPress Web Redesign for Brewing Company

“They’re among the top agencies I’ve worked with throughout my career.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. - Aug. 2018
Project summary: 

Traina Design completely redesigned a WordPress website. They collaborated with an internal team to develop a captivating frontend interface. The site features new visuals and is responsive on mobile devices.

The Reviewer
 
201- 500 Employees
 
San Diego, California
Dylan Jones
Creative Director, Ballast Point Brewing Co.
 
Verified
The Review
Feedback summary: 

Traina Design successfully revamped an outdated website. Their designers created a distinct UI/UX that communicates an established brand identity. Users appreciate the site’s unique and polished presentation. A highly skilled team meets deadlines and consistently performs above expectations.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the creative director at Ballast Point Brewing. We’re an internationally recognized leader in the craft brewing and spirits industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

We needed to revamp our website. It utilized dated technology, and we felt that the interface didn’t adequately communicate our company’s culture.

SOLUTION

What was the scope of their involvement?

Traina Design redesigned our entire Wordpress website. The engagement began with a consultation meeting where we provided them with a minimal creative brief. They’re experts in the digital space, so we didn’t want to restrict them in any way. They asked a lot of follow-up questions to fully understand what we wanted to accomplish. Their team gave us feedback regarding our boundaries as a brand, and how we could evolve specific elements.

They created some initial wireframes. We went back and forth on the early designs considering the complicated nature of the website. We decided to both remove some content and make new additions. After the first round of iteration, their deliverables resonated with us. We didn’t have a lot of significant changes to make beyond that point. Their remaining efforts involved polishing what they had already delivered.

What is the team composition?

Although we interacted with five different people, most of the work was split between the account director, a creative director, and a developer.

How did you come to work with Traina Design?

We initiated a vetting process and sent out proposals to several agencies. Out of all the ones we interviewed, we unanimously decided that Traina Design was the best fit. They were eager to partner with us as well, so we hired them.

How much have you invested in them?

We spent over $175,000.

What is the status of this engagement?

We worked with them on this project from January–August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The old website was more like a catalog of our beers. The new design gives people a good sense of who we are and what we value. We’ve heard rave reviews about the website’s improved design. From an internal standpoint, the entire staff was elated when the update finally happened. The old site wasn’t optimized for mobile use, so even changes like that have made a massive difference in how our customers interact with the brand.

How did Traina Design perform from a project management standpoint?

They’re well-organized and capable of adhering to a strict schedule. Whenever we owed them something, they’d politely remind us so that the project kept moving forward. We were in touch regularly, and they’d send us progress reports every couple of weeks. Towards the end, we were communicating multiple times a week to get everything fine-tuned and ready to roll. They were amazing.

What did you find most impressive about them?

They’re an immensely talented group of people. We’ve had them do some follow-up work for us involving social media, and their creative strategy team excelled in that area as well. I could lean on them for anything and would probably get good results. I have a lot of confidence in Traina Design across the board. I’d love to work with them in the future.

Are there any areas they could improve?

No. They’ve handled each project with us like superstars.

Do you have any advice for potential customers?

I don’t necessarily have advice, but I’d say that customers are in good hands with Traina Design.

5.0
Overall Score I’m trying to find more opportunities to work with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re both flexible and highly organized.
  • 5.0 Cost
    Value / within estimates
    Their price estimates are reasonable.
  • 5.0 Quality
    Service & deliverables
    Everything they’ve delivered to us has exceeded expectations.
  • 5.0 NPS
    Willing to refer
    They’re among the top agencies I’ve worked with throughout my career.
Verification

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Verification Level
Gold
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
California
ID
C3390609
Date of Formation
Jul 6, 2011
Source
California Secretary of State
Last Updated
Jan 19, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Jul 22, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
23
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
December 17, 2019