What was the scope of their involvement?
We started with several kickoff meetings to discuss our brand guidelines and present our vision for the magazine. These meetings involved our marketing/creative services team, as well as several stakeholders on campus. After exchanging ideas with us, they came back with two concepts for the overall design. We provided feedback and eventually chose one of the designs to move forward with. We started working with them in populating their designs with content and they worked to create a final product design within about four months.
In terms of specifics, they designed five new features in line with photography and content that we provided. When we needed stock photos or illustrations, they would provide those as well. Their editorial feature design was very strong. Also, in redesigning the magazine, they needed to provide a template that we could use for future issues. This included placement, fonts, styles, color schemes, spacing, bordering, etc. They made sure to leave room that allows us creative freedom in altering/adding to the designs in moving forward.
What is the team composition?
We worked with a principal designer, a project manager, and the company’s creative director. Their CEO was also occasionally involved throughout the project.
How did you come to work with Traina Design?
We researched a variety of design agencies, both local and out-of-state. After narrowing down our options to about five agencies based on their portfolios, we decided that Traina would be the best fit for our brand. They were local and they had solid experience with editorial design work, including with University of California San Diego. When we met with them initially, they seemed easy to work with and very excited about our project.
How much have you invested with them?
We invested about $25,000 total.
What is the status of this engagement?
We started working together in November 2017 and finished the redesign in March 2018.