What evidence can you share that demonstrates the impact of the engagement?
We’ve delivered very good results with our Snapdragon campaign materials and have achieved our objectives for our digital campaigns in South-East Asia. We’ve hit our metrics for some event and marketing materials we created for the CES [Consumer Electronics Show] and MWC [Mobile World Congress] trade shows in 2016. We hit our deadlines on deliverables for some in-store display and point-of-purchase materials we did for some big-box retailers in the U.S.
Many of the items aren’t easily measurable. I can look at the impact of a digital campaign in terms of clickthroughs and page-views, but because we’re usually promoting someone else’s device, it’s hard to measure metrics, as all the traffic goes to the OEM partner’s website.
Instead, our metrics focus on deliverables: Did we provide what we said we would provide, within time? We use Traina because they hit our goals, meet deliverable objectives, and meet deadlines.
How did Traina Design perform from a project management standpoint?
Kristi is our key contact. She brought all the knowledge from her previous agency and we really tap into her expertise. Having said this, the rest of the team has done a great job. They haven't missed deadlines and they are responsive, quick, replying to emails within the same hour or within the same day.
We have met in-person once or twice, but for the most part, projects are discussed over the phone or through Skype meetings.
What did you find most impressive about them?
Their knowledge of the brand guidelines, colors, fonts and voice. I don’t have to educate them or over-explain. Their familiarity with our brand and guidelines make them valuable to us.
Are there any areas they could improve?
No, they’re great and I wish I could work with them more. Many items are mandated to go through our main agency in New York. They’re great as well and have some good people, but they’re a big, slow, unresponsive group. I would like to use Traina for more projects, but I am not able to work with them as often as I’d like. They fill a very valuable role for our team.
Do you have any advice for future clients of theirs?
I don’t know who else is in place in terms of account directors, but if Kristi is any indication of the quality of the team, it’s a good sign. They obviously have good and fast designers who can get the work done.