A design agency with a brand-first mentality.

From research and analysis, to naming and positioning, to design and development, we help our clients successfully navigate the process of launching a new product or brand. And while our focus will always be on the power of design to connect people and products, it’s the strategic insights and expertise behind each project that truly magnify the results for our clients.

 
$10,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2005
Show all +
San Diego, CA
headquarters
  • Traina Design
    10680 Treena Street, Suite 520
    San Diego, CA 92131
    United States
    619.567.7100

Portfolio

Key clients: 

Microsoft, UCSD, Facebook, PR Bar, Ballast Point Brewing Company

 

Reviews

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Creative Branding & Designs for BioTech Company

“Their creativity is stellar and they have great strategic ideas.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2017 - Ongoing
Project summary: 

Traina Design provided creative marketing concepts for a biotechnology company. They designed visual stories, product names, taglines, and copy to support a new global initiative.

The Reviewer
 
10,000 + Employees
 
Carlsbad, California
Carrie Keller
Senior Global Marketing Development Manager, Thermo Fisher Scientific
 
Verified
The Review
Feedback summary: 

Feedback is positive. The program has been nominated for awards and stands out among other market strategies. Traina is accessible, quick to respond, and engaged. They provide good quality and are conscientious of budgetary restrictions.

BACKGROUND

Introduce your business and what you do there.

I work for a biotechnology company as the global market development manager. I represent our molecular biology products and am the program lead for a very large marketing program.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

At the end of last year, I was tasked with formulating a new and creative way to tell the story of our polymerase chain reaction (PCR) product line. This portfolio includes several molecular biology products for scientific and cancer research. I needed a company to help design the creative elements. We needed visuals for our marketing program before launching a new global marketing strategy.

SOLUTION

What was the scope of their involvement?

We sent them a brief of what we wanted and they met with our program manager. A month after a really successful intake call, they came back with three good concepts. Each one told a holistic story through visuals and tie-ins to our marketing channels. They came up with potential product giveaways and a nice portfolio.

We make premium PCR products that give customers first-class results, so we tied the concept to airline terminology. They ran with the theme and named the product Amplifly. They really understood that PCR science is all about amplification, which worked perfectly with the theme. We have a product line that provides everything a researcher needs. There are solutions that address the entire PCR workflow.

They provided copy, placement ideas, and all the visuals and imagery. They also came up with flight related slogans and more thematic tie-ins.

What is the team composition?

We interact with four team members directly and I’m sure there are others working behind the scenes. We spoke at least two or three times a week by email or phone at the beginning when we had very tight timelines. Now that we have a rhythm, we chat once a week or every two weeks.

How did you come to work with Traina Design?

We do marketing through several of our different business units. We work with multiple agencies, and we often ask them to submit competing proposals for projects. Other business units within our company worked with Traina in the past and recommended them.

We submitted a 12-page brief to three agencies and asked each to come up with ideas. Traina presented some very strong options and emerged as the clear leader. We gave them a more specific prompt that they adapted to fit the campaign. They came back with exactly what we were looking for.

How much have you invested with them?

We’ve invested at least $100,000.

What is the status of this engagement?

We started working together in November 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had a lot of good feedback already and have been nominated for several awards for this program. The creativity and the engagement were exactly what we asked for and they prioritized my sales team. I wanted the sales division to get excited about the product and talk about it in front of customers. We had several global events, including in North and Central America, Asia, and other regions. The visuals are amazing and the giveaways are exciting. Traina helped with all of that as well as the concept. The strategy is a huge success and was very well received in our business meeting. We had 20 different business units at that meeting and Amplifly was the most creative rotation.

How did Traina Design perform from a project management standpoint?

They do extremely well. They’re accessible and quick to respond. They ask for deadlines ahead of time and are almost always able to meet them. When they can’t, they let us know and we come up with good alternatives. They work closely with me and send regular status updates.

What did you find most impressive about them?

They produce quality work in a short amount of time and help us stay within our budget. Their creativity is stellar and they have great strategic ideas. They’re always willing to offer their services.

Are there any areas they could improve?

They use a lot of stock imagery. They make it look amazing, but we wonder if they could work more from scratch. It would be good for them to be clearer about their limitations there. Otherwise, I can’t say anything negative about them. They’re very good at what they do.

Do you have any advice for potential customers?

Be very clear about what you want, your schedule, and your budget. If you give them all those points, their delivery will be flawless.

5.0
Overall Score They’re phenomenal and a pleasure to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re always on time and will work into the night to meet our deadlines.
  • 4.0 Cost
    Value / within estimates
    They’re very good at giving us what we need and working within our budget.
  • 4.5 Quality
    Service & deliverables
    They deliver good work. We would love to see more technological advances and fully original imagery.
  • 5.0 NPS
    Willing to refer
    I’ve referred them to several colleagues.

Print Design & Branding for University

“They quickly understood our goals and managed to effectively translate them into high-level design.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2017 - Mar. 2018
Project summary: 

Traina Design worked collaboratively to redesign a university magazine in line with a recent rebrand. They also provided a template for the magazine that facilitates the creation of future editions.

The Reviewer
 
501-1,000 Employees
 
San Diego, California
Chris Hazell
Content Strategy Manager, Point Loma Nazarene University
 
Verified
The Review
Feedback summary: 

A collaborative approach and an emphasis on understanding the university’s vision yielded high-quality designs that aligned well with the new brand. Readers have provided positive feedback on the updated layout and overall aesthetic. Traina encouraged open communication throughout the engagement.

BACKGROUND

Introduce your business and what you do there.

I’m the content strategy manager and the editor of the Viewpoint Online at Point Loma Nazarene University in San Diego, CA. The Viewpoint is our university magazine.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

We were looking to redesign the print edition of the Viewpoint, which comes out three times a year. We had recently redesigned all of our university materials, and the magazine needed to align with the updated brand. We also wanted to enhance the academic reputation of the university through strong design.

SOLUTION

What was the scope of their involvement?

We started with several kickoff meetings to discuss our brand guidelines and present our vision for the magazine. These meetings involved our marketing/creative services team, as well as several stakeholders on campus. After exchanging ideas with us, they came back with two concepts for the overall design. We provided feedback and eventually chose one of the designs to move forward with. We started working with them in populating their designs with content and they worked to create a final product design within about four months.

In terms of specifics, they designed five new features in line with photography and content that we provided. When we needed stock photos or illustrations, they would provide those as well. Their editorial feature design was very strong. Also, in redesigning the magazine, they needed to provide a template that we could use for future issues. This included placement, fonts, styles, color schemes, spacing, bordering, etc. They made sure to leave room that allows us creative freedom in altering/adding to the designs in moving forward.

What is the team composition?

We worked with a principal designer, a project manager, and the company’s creative director. Their CEO was also occasionally involved throughout the project.

How did you come to work with Traina Design?

We researched a variety of design agencies, both local and out-of-state. After narrowing down our options to about five agencies based on their portfolios, we decided that Traina would be the best fit for our brand. They were local and they had solid experience with editorial design work, including with University of California San Diego. When we met with them initially, they seemed easy to work with and very excited about our project.

How much have you invested with them?

We invested about $25,000 total.

What is the status of this engagement?

We started working together in November 2017 and finished the redesign in March 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve gotten significant positive feedback from readers via email and in person, often highlighting the modern design and overall organization. It does a great job at accurately representing the university.

How did Traina Design perform from a project management standpoint?

I was very impressed by their project management skills. They promptly addressed any questions or concerns that came up. It was very easy to work with them throughout the process. We had five or six meetings in person or via Skype, and I would communicate with them about once a week via email.

What did you find most impressive about them?

They quickly understood our goals and managed to effectively translate them into high-level design.

Are there any areas they could improve?

No, nothing comes to mind. We really enjoyed working with them. They were always open to discussion and took a very professional approach to considering and incorporating any critical feedback that we provided.

Do you have any advice for future clients of theirs?

It’s important to communicate with them and make sure they understand your business and your brand identity. It will elevate their quality of work and allow them to reflect your vision in the project. Also, don’t be afraid to push them in providing substantive feedback. Work with them collaboratively and avoid the typical hands-off, client-agency relationship.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Apart from a few minor deadline shifts, we had no issues at all.
  • 5.0 Cost
    Value / within estimates
    The cost was well worth the services they provided.
  • 5.0 Quality
    Service & deliverables
    We were very happy with the quality of their designs.
  • 5.0 NPS
    Willing to refer

WordPress Web Design & Branding for University

“Their contemporary designs are a substantial improvement on previous iterations[…]”

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
June 2015 - Ongoing
Project summary: 

Traina Design oversaw a complete rebrand of a university alumni magazine and redesigned the accompanying website. They currently oversee design for each issue on an ongoing basis.

The Reviewer
 
5,000-10,000 Employees
 
San Diego, California
Editor-in-Chief, University
 
Verified
The Review
Feedback summary: 

The Traina team worked collaboratively to understand the client’s goals and reflect them in product/site design. The work they’ve done has been well received across audiences. Innovative ideation and effective execution have been key in a successful long-term relationship.

BACKGROUND

Introduce your business and what you do there.

I’m the editor in chief for a university alumni magazine.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

We engaged them several years ago to overhaul the magazine’s design and overall brand identity. We had worked with designers in the past, but we were looking for an agency that could fully understand our goals for the magazine and redesign it accordingly.

SOLUTION

What was the scope of their involvement?

We started with exploratory meetings and drafted a template for the magazine. We went through several versions of the layout and after a few rounds of revisions, we settled on a design for the site and the magazine itself. They decided on a WordPress template and customized it according to our preferences. However, the engagement was primarily focused on the print magazine.

What is the team composition?

We usually interacted with our account manager and lead designer. David (President, Traina Design) would occasionally offer his perspective during meetings as well.

How did you come to work with Traina Design?

They were referred to us internally. I interviewed several designers and out of the three we were considering, Traina was by far the best option for this project.

How much have you invested with them?

We paid $50,000 for the initial rebrand and now pay $36,000 per issue, so about $100,000 per year.

What is the status of this engagement?

We started working together in June 2015, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The work that they’ve done has been very well received. Their contemporary designs are a substantial improvement on previous iterations, and they suit the university well.

How did Traina Design perform from a project management standpoint?

They’ve been very effective in keeping us on task without being pushful. We communicate about twice a month when we’re early on in an issue cycle, but recently it’s been several times a day as we prepare to release another issue.

What did you find most impressive about them?

We’re very impressed by their ability to brainstorm and execute on innovative ideas.

Are there any areas they could improve?

We’d love to see second-round work on the first round, but that’s all part of the process.

Do you have any advice for future clients of theirs?

No advice necessary. You can trust them to do the job; they know what they’re doing.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re flexible and they’ve never missed a deadline.
  • 4.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
    Some easy edits are missed on the first round, but the final deliverables are always great.
  • 5.0 NPS
    Willing to refer

Multiple Branding & Digital Projects for Software Company

"The quality of their work is often superior to other vendors' work."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2005 - Ongoing
Project summary: 

Traina Design offers services in branding, video production, animation production, web design and development, messaging, and event design and production. They also create end to end messaging using Sway.

The Reviewer
 
10,000 + Employees
 
Seattle, Washington
Sr. Marketing Communications Manager, Software Company
 
Verified
The Review
Feedback summary: 

They are creative, trustworthy, and transparent. They offer new approaches to solve challenges, and their work receives high satisfaction scores from employees. The quality of their work is incomparable. They invest the time needed to build a successful, ongoing relationship with their partners.

BACKGROUND

Introduce your business and what you do there.

I’m the communications manager for the IT department of a Fortune 100 company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

We needed to contract out our branding work in addition to messaging work and other services.

SOLUTION

What was the scope of their involvement?

They do ongoing work for us and have been a digital partner for the past 13 years. Our work process typically starts with a meeting between our account person, David (President, Traina Design), and myself. We talk about our immediate needs and desired outcomes. We brainstorm where the company’s gaps are and what we're trying to accomplish with a project. I also share any existing materials that we have such as creative ideas in the form of existing digital assets or messaging. They'll come back with a draft of our chosen project, and then we'll brainstorm different creative executions. After we review our decisions, we decide on a budget, timeline, and specific deliverables.

They have also helped create the look and feel of events for us. They have done this by crafting online pieces, structuring lead-ups, making PowerPoint presentations, or creating 3D experiential installations for the event. They've done online work such as developing targeted websites for internal or external customers. They've also completed messaging work around our business culture, which we use for online and printed assets. They’ve done fabulous animation work for us in addition to end to end messaging using Sway.

What is the team composition?

My main contacts are David and Jes (Account Manager, Traina). David handles our creative work, but they bring in additional team members depending on the project.

How did you come to work with Traina Design?

David worked for another agency that we worked with, but he left that agency to form Triana Design. We decided to continue working with him because he had been with us so long that they know the ins and outs of our business, so we avoided the learning curve that we would have with another agency.

We often speak to other creative resources about projects, and we use other creative resources if that's the best choice for a project. However, I would say nine and a half times out of ten, Traina is my preference.

What is the status of this engagement?

We started working with them in 2005, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our satisfaction scores have increased in terms of internal employee engagement. We get feedback all the time on the quality of their work and how our employees can reuse it. For instance, they produced a series of animations for me last year that many of our product groups are now using externally with customers because they effectively communicate the story and basic problem for our customers and employees. We have other product groups that want to use the assets they produce because of their high quality.

How did Traina Design perform from a project management standpoint?

We communicate three to four times a week and mainly communicate via email or phone, but we also use Skype. Overall, they’re outstanding to work with. They nudge me when I need to be nudged, and they leave me alone when I need to be left alone. They invest time to build an ongoing relationship and get to know the business so that they can bring something to the table instead of just taking orders.

What did you find most impressive about them?

They use creative ways to approach communication problems. If I have a challenge and need to accomplish something, they’ll go above and beyond to address the problem. They always offer something new, surprising, and exciting to try. I feel confident that they are the right vendor for us. The quality of their work is often superior to other vendors' work, and they meet our specifications every time. 

Are there any areas they could improve?

No, I can't think of anything.

Do you have any advice for potential customers?

Let them in. Share your business information and your true communication objectives, and they’ll bring you the best.

5.0
Overall Score I've been working with them for 13 years, and we have an excellent relationship based on trust and transparency. They're just fun to work with.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They typically move things forward fairly well, but they might be able to do a better job stopping changes on our side in order to meet a deadline.
  • 5.0 Cost
    Value / within estimates
    I get more creative work from them compared to other agencies we’ve worked with.
  • 5.0 Quality
    Service & deliverables
    They truly get to know the business and approach it in a creative way with flawless execution.
  • 5.0 NPS
    Willing to refer
    I completely trust that they will deliver excellent work and help another company or colleague achieve their communications objective.

Web App for Wireless Provider

“[Traina Design was] great, I couldn’t have been more pleased with them.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2017 - Ongoing
Project summary: 

Traina revamped a preexisting web-based throughput dashboard and added an admin panel for efficient user customization using Javascript, MongoDB and other secondary platforms.

The Reviewer
 
10,000 + Employees
 
San Diego, California
Product Management and Business Development, Wireless Company
 
Verified
The Review
Feedback summary: 

Tight deadlines were reliably met, and the team was exceptionally responsive throughout the project. The dashboard has gotten positive feedback and external inquiries at events at which it’s been showcased.

BACKGROUND

Introduce your business and what you do there.

I work in corporate marketing at an international telecommunications equipment company. I help to coordinate demonstrations for media customers and analysts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

As part of our technology demonstrations, we show some of the most cutting edge mobile technologies. We wanted to have a simple dashboard that could show off how fast our modem is in certain scenarios, and hired Traina to help build that dashboard. It's a throughput dashboard that includes a speedometer that shows how fast our modem is when downloading content. We had an existing internal app that had all the data, but included a lot of more technical information, and didn’t present it in a way that our customers would relate to.

SOLUTION

What was the scope of their involvement?

We had been using the old internal app for about a year and a half, so it needed some updates. They added 5G to the dashboard, revamped the design and build, and made sure the all the different information was clearly presented. They also created an interactive admin panel and a configurable menu that allows us to easily customize the dashboard’s look and feel according to our preferences, who we were presenting to, etc. Previously, each customization of the app was a separate one-off project, but Traina gave us the ability to do it ourselves efficiently. The new dashboard was built using Javascript and a few secondary platforms including MongoDB.

What is the team composition?

I primarily interacted with a single project manager who relayed back to their team, but occasionally had conference calls with the two designers.

How did you come to work with Traina?

They came highly recommended by another department, and we initially engaged with them just to redesign the existing dashboard as a one-off project. Once I got more involved with them, I decided to use them for a complete redesign and the customization I was looking for.

How much have you invested with them?

Just under $100,000.

What is the status of this engagement?

We started working together in April of 2017, and the project is ongoing. We’re waiting on the final deliverable.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We used the new dashboard recently at a company event, and it was very well received. It is still an internal application, but its largest success has been all the media coverage on the dashboard at our various events around the world where it’s been shown. These events show off new networks and new devices, and many of our customers have requested to use the dashboard at their own events. Also, from blog posts and media articles to YouTube videos, the application is frequently shown because it’s very clear and easy to understand the information it’s presenting.

How did Traina perform from a project management standpoint?

We communicated via email and phone calls. They were great, I couldn’t have been more pleased with them. I was working primarily with Kristi Jones, their director of account services, and she’s been both responsive and dependable.

What did you find most impressive about them?

I set forth several deadlines around updating the old application, and they’ve hit every single one on time or even delivered early.

5.0
Overall Score It’s been a wonderful experience.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They reliably met deadlines, and often finished ahead of schedule.
  • 5.0 Cost
    Value / within estimates
    We’ve asked them for a lot of work within a short amount of time, and they delivered.
  • 5.0 Quality
    Service & deliverables
    The work that they provided has been exactly what I was looking for.
  • 5.0 NPS
    Willing to refer

Branding & Ongoing Web Design for International Construction Company

"They are excellent service providers – flexible and customer-focused."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2016 - Ongoing
Project summary: 

Traina redesigned brand identity with collateral marketing materials and a new website launch. Visuals were conceived from methodological interviews with stakeholders and key players. The will site launch January 2018.

The Reviewer
 
201- 500 Employees
 
Mexico City, Mexico
Partner & Director, HERMOSILLO
 
Verified
The Review
Feedback summary: 

Stakeholder feedback praised fresh and clean aesthetic results.  All other milestones were met with a highly personal service. Flexibility and regular communication made for an efficient process. Bilingual communication made international collaboration seamless.

BACKGROUND

Introduce your business and what you do there.

I’m a partner and director in a construction company’s Mexico City office. We are design/build specialists.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina?

We needed an outside vendor to redefine and redesign our brand image. We also required help building a new website as part of the branding.

SOLUTION

What was the scope of their involvement?

As a 53-year-old company, we wanted a refreshed logo that would communicate our brand and mission to foreign customers. Approximately 80% of our foreign customers are from the United States.

We asked the team to understand our current identity and where we’re going as a company. In response, they developed a methodology to interview our clients and stakeholders. They used that information to design several potential logos. We collaborated on the image, colors, and tagline.

Web design was the project’s second phase, which overlapped with creating marketing collateral. The site launched January 2017.

What is the team composition?

We worked directly with a project manager, who was the face of the company, and the president, who was very involved. There were four team members including the developers, but we did not interact with them.

How did you come to work with Traina?

We did an online search for branding firms in the San Diego area. The search yielded 150 results, which we narrowed to 5 finalists. This process was difficult because as a construction engineer, I did not understand branding intuitively. However, comparing the finalists made the process easier. We then met these companies in person and were impressed by Traina’s welcome presentation. We chose them because they communicated their methodology and values well.

How much have you invested with them?

We spent over $100,000.

What is the status of this engagement?

The project started summer 2016 and the website will January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The process was very efficient; they met every milestone. We were satisfied with their performance and ability to deliver what they promised.

There’s no data yet because we only implemented the new branding in November. However, feedback from clients and stakeholders praises the brand’s clean and fresh look.

How did Traina perform from a project management standpoint?

Customer service was flexible. We interacted twice a week and held follow-up meetings to review milestones and progress. The language barrier was not an obstacle because their president speaks fluent Spanish and we speak English.

What did you find most impressive about them?

They made us feel like we were unique. The way in which they prioritized our project felt good.

Do you have any advice for potential customers?

Definitely try this company. They are reliable and deliver what they promise. The experience was pleasant and I would not hesitate to use them in the future.

5.0
Overall Score They are excellent service providers – flexible and customer-focused.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    We don't hire the cheapest company, we hire the best company – the company that creates value.
  • 5.0 Quality
    Service & deliverables
    They delivered what they promised.
  • 5.0 NPS
    Willing to refer

Brand Awareness & Identity for SaaS Company

“They excelled at project management… [and] made us confident in their ability.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. - Apr. 2017
Project summary: 

To improve brand identity and increase awareness in new market verticals, Traina Design redesigned the website and produced collateral print materials for a data collection platform.

The Reviewer
 
51-200 Employees
 
Boulder, Colorado
Director of Marketing, SurveyGizmo
 
Verified
The Review
Feedback summary: 

Brand evolution has led to better public reception. Traina’s level of expertise instilled confidence throughout the project. They are taking steps to grow their digital strategy department to expand their offerings

BACKGROUND

Introduce your business and what you do there.

I am the marketing director at SurveyGizmo, a data collection platform that serves as a tech provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

We wanted to increase our brand awareness and improve our brand identity. We were looking for an agency to help with baseline content development and sales enablement content.

SOLUTION

What was the scope of their involvement?

They engaged with us early on while we were trying to penetrate a new market vertical. They took the time to understand the challenges we faced and what the platform does. They initiated the redesign of the website with web updates, and built sales collateral, brochures and leaflets.

They redesigned the website, did web updates, and built collateral brochures and leaflets.

What is the team composition?

We had a team of four: our account manager was my principal point of contact, but I also engaged with their head of digital, a branding representative, and their copywriter.

How did you come to work with Traina Design?

I worked with them several times before at other companies, and recruited them to join us at this organization. We had another agency who didn’t grasp our business goals and lacked the right design expertise, so I called Traina. I knew their design skills and what they could bring to the table.

How much have you invested with them?

We spent $50,000–$100,000 this year.

What is the status of this engagement?

We started working on this project in February 2017, and concluded in late April 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We made significant changes to ou our sales organization around the same time as our engagement with them. Our brand is much better received, and they helped us evolve in the right direction.

How did Traina Design perform from a project management standpoint?

They bring a welcome level of expertise. They were accurate with timelines and deliverables, and provided fair estimates and pricing.

We had a weekly status meeting, and several emails throughout the process. We also had regular phone calls, conference calls, and video chats. Our account manager went over our goals and objectives, then they would provide us with a prototype version. We went through edits, updates and changes, and would occasionally switch direction through an iterative process.

What did you find most impressive about them?

They excelled at project management. As long as we were clear with our goals, we could let them run with the project. They made us confident in their ability to manage the project from A to Z.

Are there any areas they could improve?

When I worked with them, they didn’t have a full digital strategy department, so couldn’t offer SEO outbound digital marketing or demand generation. I think they’ve added those elements since then, but it would have provided us with a more holistic experience.

4.0
Overall Score They did well overall, but their lack of a digital division when we worked together was a barrier.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Project management is one of their best skills.
  • 4.0 Cost
    Value / within estimates
    They were cost effective, but there were minor projects and initiatives we could have found elsewhere at lower cost.
  • 5.0 Quality
    Service & deliverables
    They’re thorough and really know how to creatively translate our design needs.
  • 5.0 NPS
    Willing to refer
    I refer them often.

Co-Marketing Materials & Collateral for Processor Company

“We use Traina because they hit our goals, meet deliverable objectives, and meet deadlines.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2015 - Ongoing
Project summary: 

Traina Design provides long-term co-marketing services and materials to a processor company. They work on small, quick turnaround projects focused on integrating the content in line with brand guidelines.

The Reviewer
 
10,000 + Employees
 
San Diego, California
Marketing Manager, Qualcomm
 
Verified
The Review
Feedback summary: 

They are a fast, responsive, and attentive team that ensures all work is always completed to a high standard and meeting the required deliverables. They have worked hard to build an extensive knowledge of the brand guidelines and play a valuable role within the wider team dynamic.

BACKGROUND

Introduce your business and what you do there.

Qualcomm is based in San Diego. We are a global provider of mobile microprocessors and technology. I work in the brand team, primarily on the product brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

We’re not a manufacturer of devices, only the processors and other technology which goes into them. We do engage in co-marketing with OEMs [original equipment manufacturers] and other entities using our processors in their devices, including B2C material.

Being an ingredient brand, we don’t have the biggest of budgets, and are always pressed to turn around and develop consumer-facing marketing material with our OEM partners. Deadlines and budgets are tight, and deliverables vary from online digital ad units to out-of-home, trade-show booth displays and event collateral, to regular print and broadcast advertising. We work with Traina for the tight-deadline, small-budget projects. 

SOLUTION

What was the scope of their involvement?

They are trained in our brand and have provided work for us for many years. We use them for fast turnaround deliverables. We’ve had a set of guidelines in place for 3 or 4 years, for the Qualcomm Snapdragon brand. Traina’s team is familiar with our brand, color, font and what we can and can’t do, so we will focus on what needs to be said or what our product marketing group wants to achieve. The aim is to take their objectives and integrate everything into the look, feel, tone and voice of the brand.

The campaigns themselves can vary from promoting a smartphone in Indonesia, to promoting a Qualcomm technology at a trade show. The gambit runs from co-marketing to our own events and those of customers.

What is the team composition? 

Kristi [Director of Account Services, Traina Design] is my main contact in and out of Traina and she will typically bring in a designer or even a motion-graphic artist. I write most of the materials, which they may edit.

How did you come to work with Traina Design?

Kristi was the account director at another approved vendor of Qualcomm. I was introduced to her by someone who had worked here for much longer. When Kristi went to Traina, the people on my team wanted to work with her, given her experience with the brand. 

How much have you invested with them?

In 2016, we had a retainer with them for more than $120,000 per year, or around $12,000 per month. That meant they were on standby to pick up incremental design, layout, and creative work.

What is the status of this engagement?

They’ve worked with us for around 2 years.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve delivered very good results with our Snapdragon campaign materials and have achieved our objectives for our digital campaigns in South-East Asia. We’ve hit our metrics for some event and marketing materials we created for the CES [Consumer Electronics Show] and MWC [Mobile World Congress] trade shows in 2016. We hit our deadlines on deliverables for some in-store display and point-of-purchase materials we did for some big-box retailers in the U.S.

Many of the items aren’t easily measurable. I can look at the impact of a digital campaign in terms of clickthroughs and page-views, but because we’re usually promoting someone else’s device, it’s hard to measure metrics, as all the traffic goes to the OEM partner’s website.

Instead, our metrics focus on deliverables: Did we provide what we said we would provide, within time? We use Traina because they hit our goals, meet deliverable objectives, and meet deadlines.

How did Traina Design perform from a project management standpoint?

Kristi is our key contact. She brought all the knowledge from her previous agency and we really tap into her expertise. Having said this, the rest of the team has done a great job. They haven't missed deadlines and they are responsive, quick, replying to emails within the same hour or within the same day.

We have met in-person once or twice, but for the most part, projects are discussed over the phone or through Skype meetings.

What did you find most impressive about them?

Their knowledge of the brand guidelines, colors, fonts and voice. I don’t have to educate them or over-explain. Their familiarity with our brand and guidelines make them valuable to us.

Are there any areas they could improve?

No, they’re great and I wish I could work with them more. Many items are mandated to go through our main agency in New York. They’re great as well and have some good people, but they’re a big, slow, unresponsive group. I would like to use Traina for more projects, but I am not able to work with them as often as I’d like. They fill a very valuable role for our team.

Do you have any advice for future clients of theirs?

I don’t know who else is in place in terms of account directors, but if Kristi is any indication of the quality of the team, it’s a good sign. They obviously have good and fast designers who can get the work done.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They meet deadlines. My schedule doesn’t match well with theirs, but that’s completely fine with me.
  • 5.0 Cost
    Value / within estimates
    What we get for what they charge is more than fair.
  • 5.0 Quality
    Service & deliverables
    They’re quick, accurate and deliver what I need.
  • 5.0 NPS
    Willing to refer
    I’d be happy to give them a referral, and I have sent people looking for design jobs to them/

Multiple Rebranding Projects for Advocacy Group

"More often than not, they knock the ball out of the park."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2012 - Ongoing
Project summary: 

Traina has worked several rebranding projects, using a deep-dive discovery process and then creating websites, videos, and other business materials all with precise focus on the client’s brand identity.

The Reviewer
 
11- 50 Employees
 
Sacramento, California
Rob Finley
Managing Director, Association Services , Shaw/Yoder/Antwih, Inc.
 
Verified
The Review
Feedback summary: 

Completely rethinking how a client appears in its marketplace, Traina always brings fresh ideas and a rigorous process to create the absolute best deliverables. With a strong client-centric approach, they never fail to produce astounding results with a huge impact in a timely manner.

BACKGROUND

Introduce your business and what you do there.

I am managing director of Shaw Yoder Antwih association management services, we are a Sacramento-based advocacy and association management firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina?

Our original goal was to rebrand our oldest client, including logo, business systems, website, and anything and everything else that would be made public.

SOLUTION

What was the scope of their involvement?

Traina has worked on a number of projects over the last six years. Three have been complete overhauls of the client's branding, including website design. Others have been video projects.

On the rebranding projects, Traina typically starts with a discovery process, getting to know the client really well, learning their challenges, goals, and how they want to be perceived in the marketplace. They use questionnaires and interviews to learn about the business from internal and external stakeholders. Next, they help build the website, with work running the gamut from the design of the homepage to visual imagery to writing copy. To build the brand identity they design logos, business systems including envelopes, letterhead, business cards, PowerPoint templates, and a brand identity manual.

On video projects, they have done copywriting, visual imagery, voiceovers, and background music. We always collaborate to strategize what works, what doesn't, and how things interact.

What is the team composition?

Our main point of contact and the client liaison is Matt Bachmann [Director of Brand Strategy, Traina] and then we work with four or five other people who are involved including web designers, graphic designers, and coders. The exact number varies slightly from project to project.

How did you come to work with Traina?

They were originally recommended to us by a group that we knew in San Diego and we put them into the RFP (request for proposal) mix with five or six other companies. We now generally recommend that our clients use Traina, because we've been so satisfied.

How much have you invested with them?

A ballpark range for all the clients they've worked on would definitely be more than $200,000 in total, but less than $500,000.

What is the status of this engagement?

Our first engagement with them was in 2012, and their work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Given all that they've done with us, the biggest impact had to be the level of sophistication that they have brought to our clients' brands. They've transformed how our clients are personified in the marketplace and have developed a compelling message for each, recasting them in incredibly positive and meaningful ways. Their designs are always contemporary and befitting of the clients. More often than not, they knock the ball out of the park. The written copy we receive from Matt requires very little tweaking because he always does his background research very thoroughly.

How did Traina perform from a project management standpoint?

They've performed phenomenally, in a way that has exceeded our expectations. We communicate at least two or three times each week, and even more frequently close to big milestones.

What did you find most impressive about them?

I've been impressed by how easy they are to work with and how much they understand what we're trying to do. They don't present things that are outside of what we're looking for because they stay very client-focused. Their final products are also very impressive and make me want to keep working with them.

Are there any areas they could improve?

Not that I can think of off the top of my head. We offer specific feedback on specific projects, but I have no issues with the general quality of their work.

Do you have any advice for potential customers?

You get what you pay for. Traina has not always been the cheapest, but I know that I'm getting the best possible results, and that makes it entirely worth it.

5.0
Overall Score The best in the business I've ever worked with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I can't think of a time where they didn't meet a deadline.
  • 5.0 Cost
    Value / within estimates
    You get what you pay for.
  • 5.0 Quality
    Service & deliverables
    The work has been near flawless.
  • 5.0 NPS
    Willing to refer
    I would absolutely recommend them.

Brand Development, Identity & Collateral for Biotech Company

“They always do beautiful work; I loved their designs and attention to detail.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Apr. 2013 - Aug. 2016
Project summary: 

Traina Design worked on multiple design projects for a medical technology company, focusing on website design and paper marketing collateral. The scope included creating animations and product packaging. 

The Reviewer
 
51 - 200 Employees
 
San Francisco, California
Former Director, Marketing & Communications Clinical Products at Sequenta
 
Verified
The Review
Feedback summary: 

Their designs are attractive, well thought out, and appropriate for the audience and need. They worked hard to understand the product and used initiative to contribute interesting ideas. They were communicative, accessible, and managed the project efficiently, meeting or exceeding all deadlines. 

BACKGROUND

Introduce your business and what you do there.

I was the director of marketing and communications for clinical products at Sequenta, which was later acquired by Adaptive Biotechnologies. It was a diagnostics company that sold a product to hematologists, which helped them understand the efficacy of cancer patients’ treatment.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

Our company was small at the time, with only 30 members. We had a lot of clinical data which needed to reach the physicians we were targeting as customers, and wanted it to be clear and attractive, in order to help our audience understand what we were talking about.

SOLUTION

What was the scope of their involvement?

They were our sole design firm; we worked with them on everything from brochures and other paper collateral, to our corporate and product websites, as well as a patient education website. They contributed a lot to making the patient education site useful, attractive, and compelling. The site focused on the patients who would need our product, with the goal of helping them understand the product. It demonstrated that they understood our product, and listened to what we wanted to do. When I came to them with the scope of work, they had the idea of creating animations as a way of showing off the product.

They worked more on the visual design side and not so much on messaging. We handled that part internally, although Traina definitely helped us with certain taglines. They also made the design for our product packaging, along with an accompanying booklet. It sounds simple, but it was actually a big project: we were trying to combine the visual elements with the information, making it so that people would use the product correctly. The process was iterative and collaborative. Traina took care of everything and gave me thoughtful options.

What is the team composition? 

Mark [Creative director, Traina Design] was our main contact initially. I worked directly with him, then as the amount of work grew, they assigned a project manager to help direct the process and keep everyone organized.

On web development projects, we would usually work with someone on the Traina side, along with a contractor. We had ongoing work all the time, and we communicated a couple of times per week.

How did you come to work with Traina Design?

When I joined the company, the VP of marketing I reported to had already engaged Traina. I believe that she’d worked with them in other places as well. I was set on using designers from previous projects of mine, but after working with Traina, I gave up the old ones and switched over completely.

How much have you invested with them?

We probably spent around $150,000 to $200,000 per year with Traina. It may not sound like a lot, but it was from a company with zero revenue so was a big investment for us.

What is the status of this engagement?

I started working for the company in September 2013 and Traina was already established. They were still doing work when I left in November 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They always do beautiful work; I loved their designs and attention to detail. They were great at listening to what I wanted to achieve and coming up with options which fit our goals.

Regarding our other marketing collateral, we got our message out, and prompted physicians to start talking about our data. They definitely got the picture from our content. On the product and corporate website side, their work led to a lot of visits and awareness. It’s a niche product, so it would be hard to quantify sales or revenue.

They helped us develop and launch a content hub for our website. It attracted a lot of attention from key opinion-leaders we wanted to get in front of and the content was shared around socially. We definitely achieved what we wanted.

How did Traina Design perform from a project management standpoint?

We communicated through email and phone calls. I always felt I was talking to the right person. Our project manager was always aware of what we were doing and everyone was looped in. It never felt that we had too many or too few people.

If I became busy with other things, they kept reminding me of what I was supposed to be doing, and what was needed from me. They were able to meet and exceed deadlines, and it was easy to reach out. I would change my mind on things, and it was never a problem; they made it incredibly easy for me. Internally, they work like a well-oiled machine.

What did you find most impressive about them?

I’ve worked with designers whom I had to tell exactly what to do. In contrast, Traina listened to my ideas and often came back with solutions that were better than I initially imagined. They understood how to make things look nice as well as useful.

The most impressive thing for me was their ability to translate sometimes mixed instructions and ideas into concrete designs. I might not have known that I wanted or needed something, but they would deliver it, and it was perfect when they did.

Are there any areas they could improve?

There was nothing that stood out. I would still be working with them, but the company I am with currently already had internal design resources. In the future, if I have a need for outside help, I will go to Traina in a heartbeat.

Do you have any advice for future clients of theirs?

Don’t go into it thinking you know exactly what you want in terms of look or other particulars. Instead, focus on the bigger picture of what you want to achieve. Trust Traina to help you find the best solution. They really are a creative and thoughtful team that can take you to places you didn’t know.

5.0
Overall Score From beginning to end, working with them was always a joy.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I never felt an issue with deadlines. They often came in early.
  • 5.0 Cost
    Value / within estimates
    Having worked with and for other agencies, I know the value of the work. What we got from them was definitely high-value.
  • 5.0 Quality
    Service & deliverables
    The quality was always top-notch. We could count on them to deliver and go above and beyond.
  • 5.0 NPS
    Willing to refer
    I’m likely to refer them and I have done it.