A design agency with a brand-first mentality.

GOLD VERIFIED

From research and analysis, to naming and positioning, to design and development, we help our clients successfully navigate the process of launching a new product or brand. And while our focus will always be on the power of design to connect people and products, it’s the strategic insights and expertise behind each project that truly magnify the results for our clients.

 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2005
Show all +
San Diego, CA
headquarters
  • 10680 Treena Street, Suite 520
    San Diego, CA 92131
    United States

Portfolio

Key clients: 
Microsoft, Uniworld, Facebook, Constellation Brands, 10X, Brooklyn Brewery, Qualcomm, UCSD  

Reviews

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Branding & Creative Design for Cruise Company

“Their communication skills are fantastic. They took the time to sit with us and understand what we needed.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
July 2019 - May 2020
Project summary: 

Traina Design rebranded a cruise line, redesigning their website from scratch and created new assets. They also manage marketing collateral and creative, TV commercials, and social media.

The Reviewer
 
501-1,000 employees
 
California
Marketing Manager, Cruise Company
 
Verified
The Review
Feedback summary: 

The TV ads led to an increase in web traffic and online bookings. Traina Design’s work was extremely helpful and helped the client identify their brand and audience. Their collaborative mindset and ability to work with various teams was a definite strength.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a river cruise company with global operations. And I am the chief marketing officer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

We hired Traina Design to help us rebrand one of our cruise brands as well as redesign our website. We also had them to some brand development work for that brand and one other. They also manage our day-to-day graphic design needs.

SOLUTION

What was the scope of their involvement?

We gave them a fair bit of creative flexibility. Their role was to go back and redo the foundation work, determined where our brand needed to go, and creatively created a plan to get it there. They created assets both online and in print.

The second part of the project was picking up the workflow of different advertising and marketing assets. That included just about everything. They did two TV commercials, handling all the editing, creative direction, and the final cut for our TV spot. We also asked them to create print ads, digital ads, email marketing, direct marketing, direct mail, social media, and copywriting.

They scrapped our existing website and rebuilt the entire thing from the ground up. We used Sitecore.

What is the team composition?

We worked with quite a few people. The project was divided into phases, so we first worked with the strategy team, the research team, and then the development team. In total, e probably dealt with eight core team members.

How much have you invested with them?

We’ve spent about $300,000.

What is the status of this engagement?

We started working together in July 2019 and wrapped up in May 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Unfortunately, a lot for the stuff that they created for us, we haven’t been able to run yet because of COVID-19 and that has really impacted our industry. I can talk a bit more about the brand work that they did.

We did run our commercials, and immediately, we saw a spike in traffic to our website and additional bookings came in because of the campaign.

It was extremely helpful. They were able to work with our team, our marketing team, web team, and executive team to help us better understand and articulate our brand. It also helped us understand our customers. It’s hard to quantify that, but anecdotally, the process was extremely helpful.

How did Traina Design perform from a project management standpoint?

Their project management team is great. They’re attentive, organized, proactive, and smart. We loved their project management team. They did a great job.

What did you find most impressive about them?

They’re very collaborative and worked really well with our external media agency as well.

Their communication skills are fantastic. They took the time to sit with us and understand what we needed. They’re totally open to feedback as well. So they’re really easy to work with.

Are there any areas they could improve?

I’d rate some of their creative directors a four out of five. Their creative was good, but in my experience in marketing, they don’t stand out.  

Do you have any advice for potential customers?

Be clear in the direction of what you’re looking for. Don’t be afraid to push back and provide feedback. They don’t take things personally and they’re really good with working with clients. They’re very receptive to honest feedback.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Comprehensive Branding Services for Boutique Consultancy

“Traina did a fantastic job creating a new brand that fits us well.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2019 - July 2020
Project summary: 

Traina Design led an end-to-end rebrand. After a thorough discovery phase, they delivered an entirely new visual identity, a logo, and a WordPress website, as well as messaging and written and visual content.

The Reviewer
 
11-50 Employees
 
Paris, France
Office Lead, Bionest Partners
 
Verified
The Review
Feedback summary: 

Traina Design excelled at crafting a new brand that brought the company as well as its culture and values to life. Their work garnered high praise from both internal and external stakeholders. Organized and communicative, the team facilitated a seamless creative process from start to finish.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Bionest Partners is a consultancy specialized in life sciences. We advise large biotech organizations. We have a team of around 30 people and have two offices, in New York and Paris. I co-lead the Paris office.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

We were looking to transform our branding. It hadn’t been updated in 15 years, and it had quite an old feel that didn’t reflect the new leadership team and company image.

SOLUTION

What was the scope of their involvement?

We went to Traina to completely transform our branding, from positioning statements and brand messaging to our brand strategy and the whole visual identity. That entailed the logo, color schemes, and the website. It was an end-to-end project, working on our brand, who we are, and what we stand by. They’ve created both text and visual content, and they built a whole new WordPress website for us.

We gave them quite a lot of creative flexibility. As part of the first phase of the work, we thought about who we were as a company and what our core beliefs were. We also determined what we wanted our brand to communicate: friendliness, modernity, credibility, and expertise. With these guiding principles, Traina went on to transform our logo and visual identity.

How did you come to work with Traina Design?

We found them through Clutch.

How much have you invested with them?

The project cost was $50,000–$200,000.

What is the status of this engagement?

We started working with Traina in October 2019, and we wrapped up the work a month ago, in July 2020. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It was quite a long process, and everything came together really nicely. Each piece was built on the previous one, so the work that they did on the creative design and visual identity was well-connected with what we did around brand strategy. They did excellent work, and I recommend them for the end-to-end branding process, not just visual work.

The best measure of the quality of their work is that our whole organization has been extremely excited about the new brand and visual identity. It’s a feeling shared by everyone that the brand really reflects who we are as a company, our culture, and what we stand for. Traina did a fantastic job creating a new brand that fits us well. Our employees have been super excited and on board with the new branding. On the client side, we’re also seeing a positive impact on our business.

How did Traina Design perform from a project management standpoint?

They’re very strong in this regard. They were communicative and organized, and they kept us updated the entire time. There was a good transition from each piece of work, ensuring that the new team would be onboard with what had been done previously.

What did you find most impressive about them?

When we launched the brand internally, we could see the excitement from everyone. The branding really reflected who we are as a company — our culture and our values. Traina managed to bring that to life in a creative way with the new branding.

Are there any areas they could improve?

I’m very pleased with our work together, and the only feedback I’d give is to have more transparency from a timeline perspective.

Do you have any advice for future clients of theirs?

I’d just tell them to go for it. I was initially skeptical about working with a company solely based on Clutch references, but I’m really glad that it was Traina.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Web Design for Agricultural Machinery Co.

“They balance listening to the client with applying their creative genius.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June. 2019 - Ongoing
Project summary: 

Traina Design created a messaging and positioning framework for an agricultural machinery company. They refined the logo, created a brand identity, and developed a new website.

The Reviewer
 
51-200 employees
 
Sunnyvale, California
Susan Crickenberger
VP of People, Blue River Technology
 
Verified
The Review
Feedback summary: 

The project was successful and helped the internal team align o their company values and message. It has also been used to support recruiting. Traina Design is creative and dedicated to delivering quality of work. In addition to providing excellent customer service, they’re wonderful partners.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

The organization is called Blue River Technology. We’re a mission-oriented organization supporting the needs of customers in agriculture. We’re owned but independently operated by John Deere. We basically work in the field of computer vision and machine learning robotics, focusing on solutions for farmers in the agriculture space. I’m the VP of people.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

They helped us build messaging and positioning framework that reflects on out company’s unique characteristics and values. They also helped us refine our logo, brand identity, and visual identity into the digital realm by helping create a new website.

SOLUTION

What was the scope of their involvement?

We needed to define who we are, what our culture is, and how we describe it. The challenge was around representing our company in an authentic way while maintaining the employee voice.

It was 100% a partnership throughout the process. We gave them our vision and the things that were important to us. They were able to take that expertise and translate that. They honored things that were important and preserved everything.

They didn’t just propose a drastic new version, but rather went through several iterations. It was beyond design; it was change management and a partnership.

They designed a brand-new site that incorporates our new messaging. They also redesigned navigation flow in terms of what’s important to us. We recently shot new photos and videos and created storyboard ideas. Now the site tells our story. We plan to start development next week.  

What is the team composition?

We worked with 5-6 people.

How did you come to work with Traina Design?

I started vetting firms, and Traina Design was the hands-down winner. I started with a list of 10–12 firms, and began pouring through work and references. Once we narrowed it down to a smaller list, we started having a conversation. There are a lot of great firms out there, but we wanted to choose an agency that poured over the input from all employees at every level. They made sure there were diverse thoughts and opinions before determining our messaging.

How much have you invested with them?

We’ve spent around $75,000.

What is the status of this engagement?

We started working together in June 2019 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

 This project was really about engaging and aligning our employees.

We recently did an engagement survey. In prior surveys, it was clear that respondents couldn’t easily define our mission, values, or culture. In our latest survey, however, respondents used consistent language. It was so clear that people were connected to our mission and could identify collaborative, caring, and innovative as our key values. In sentiment, our employees felt connected and stood behind it. We went from something that was rather nebulous to overwhelmingly being able to identify and articulate it and say, yes, that's that's what I love about this place.

Before this project 70% of our workforce identified with our message, but now 90% do.

We’ve also used this to support recruiting. Since we’ve been using the messaging framework, our talent pool and candidates that have accepted offers has grown significantly. Our acceptance rate is nearly 90%.

To me, these are all signs that the project is strengthening our proposition.

How did Traina Design perform from a project management standpoint?

They’ve been stellar. Our account rep kept things on track. I corresponded with her regularly and she would bug me if I needed to send her things to keep the project moving. She is always accessible. I could just send her a quick text and she’d get right back to me.

What did you find most impressive about them?

They balance listening to the client with applying their creative genius. To me, that stood out the most. It starts with David (President) and how he approaches clients. Rather than applying what they think, they listened to what we needed.

Are there any areas they could improve?

Working with a design team always requires balance. I don’t have designers on staff,  so we have to figure out how to manage it internally without that support. Traina Design has a lot of pride in their work, but they need to be comfortable with handing it off to us knowing it might not stay perfect. It’s not a critique and it’s not an issue, but my concern is how it’s going to work with our internal team.

Do you have any advice for potential customers?

In general, approach it as a partnership. We got such great work because it was a partnership. If you don’t put in the time to really let them understand your company’s voice, you won’t get their best work. So take the time and make it a priority.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Creative Design & Branding for Family-Owned Coffee Shop

"Traina Design captured what we were trying to do better than we could’ve imagined."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2019 - June 2020
Project summary: 

Traina Design assisted a coffee shop with creating a brand that reflected who they were. In addition to making swag, they updated the brand identity by designing a logo, a tagline, a menu, and packaging.

The Reviewer
 
San Diego, California
Branding & Operations Manager, Coffee Shop
 
Verified
The Review
Feedback summary: 

Traina Design’s efforts had both qualitative and quantitative impacts on the business. Not only did the shop’s numbers go up, but the swag that the team created was worn out and about by members of the community. They were an engaged and accessible partner whose designs represented the brand well.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I do branding and operations work at a family-owned coffee shop.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

When we went to them, we were coming up on 10 years. We were a successful business but we hadn’t successfully built a brand. The branding that we had didn’t put out the message we wanted. So, we hired Traina Design to create a brand that reflected who we are.

SOLUTION

What was the scope of their involvement?

We shared some inspiration with them, and Traina Design showed us four different routes that we could take, and we went from there. The team then helped to update our identity. 

They designed a logo, a tagline, brand packaging, and a menu board. Additionally, they provided naming services and created swag for us.

What is the team composition?

We met with 4–5 different designers, but Joe (Associate Creative Director) was the one who worked on our designs. We also worked with Kat (Senior Account Manager).

How did you come to work with Traina Design?

I found them online, and I liked what they had done. David (President) and Joe came by, and we felt like they understood what we wanted to do.

How much have you invested with them?

We spent a little bit over $20,000.

What is the status of this engagement?

We worked together from January 2019–June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our numbers have gone up. In general, we’ve seen people with our bags and t-shirts. Additionally, people often comment on how much they love our branding. The community is very excited about it. 

How did Traina Design perform from a project management standpoint?

Kat managed the project, and she was very hands-on and easy to reach. We could tell that she was close to project because she knew what was going on and she kept everyone on schedule. 

What did you find most impressive about them?

Traina Design captured what we were trying to do better than we could’ve imagined. They were able to capture the direction we wanted to go with the designs.

Are there any areas they could improve?

No, nothing comes to mind. There was a little bit of back and forth with the designer, which is very common in these types of projects, but overall we were very pleased. 

Do you have any advice for potential customers?

Be prepared and do your homework before the engagement. Additionally, make sure you have a single vision. When we came in, we hadn’t done this kind of work before, so we didn’t have cohesive ideas.

What I learned is that with graphic designers, you can’t give them every idea; you have to throw out a single idea and let them get creative. They helped us through the process and helped us figure out who we were and who we wanted to be.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Brand Strategy & Design for Medical Cannabis Co.

"Traina Design knocked it out of the park the whole time."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - Nov. 2019
Project summary: 

Traina Design provided strategic branding services to distinguish two brands for a medical cannabis company. They developed brand identities including messaging and collateral including logos and packaging.

The Reviewer
 
11-50 employees
 
Tulsa, Oklahoma
Kevin Toews
Co-Owner, Mellogold
 
Verified
The Review
Feedback summary: 

Traina Design delivered impressive brands with superior collateral that helped to generate significant revenue that exceeded expectations. The team provided valuable expertise that directed the engagement effectively. Their transparency and communicativeness led to a successful partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m one of the owners of Mellogold, which is a medical cannabis company based out of Tulsa, Oklahoma. Mellogold’s a secondary brand of another company called Alterra.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

We needed to create separate brand identities. We wanted them to look different to reach two different demographics.

SOLUTION

What was the scope of their involvement?

Traina Design created separate aesthetics for our two brands. We had a loose idea of what we wanted, so their team helped us with the strategy and clarified our vision. They came in at the ground level and built our brands' identities.

They helped us work out the differences between the two brands. Alterra has a high-end medical feel whereas Mellogold has more of a recreational feel. They developed the brand identities and figured out what kind of verbiage we wanted to use for copy. Their team did all of the design work, which involved logos and packaging.

What is the team composition?

We worked directly with two people.

How did you come to work with Traina Design?

We found Traina online and compared them to other agencies. They were the most responsive and had the best communication. Their team also worked with industries that were similar to ours. We loved their designs. They had experience creating the types of designs that we wanted to use.

How much have you invested with them?

We spent between $10,000–$25,000.

What is the status of this engagement?

We worked together between March–November 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The state of branding in the Oklahoma cannabis market’s terrible. Traina helped us to come out swinging early. Their team gave us a professional look and feel to our brand. We tripled the number of sales we expected. Last month was our first month of sales and we did about $450,000 in revenue.

How did Traina Design perform from a project management standpoint?

Traina performed well. It would’ve been difficult for us to go through the whole process ourselves, especially since we didn’t know what we wanted. It was a big deal to have a mentor that guided us through the process. Their team stayed on top of their tasks, so we didn’t need to push them. When it was clear that we didn’t know what we wanted, they helped us through that.

What did you find most impressive about them?

Traina Design knocked it out of the park the whole time. They were good communicators. They helped us understand where we were and what they were doing throughout the whole project.

Are there any areas they could improve?

Honestly, I don’t have constructive feedback.

Do you have any advice for potential customers?

Don’t skip the brand identity portion. It can feel tedious at times, but I’m glad we went through that process with Traina. Pay attention to that and don’t gloss over the details that their team asks for.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev & Design for Global Brewery

"Their web development capabilities are great."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Feb. 2019 - Ongoing
Project summary: 

Traina Design developed a WordPress site to improve usability and brand communications for a brewery. They designed the product and integrated features to highlight brand collateral.

The Reviewer
 
51-200 employees
 
Brooklyn, New York
Tim Rozmus
Digital Marketing Manager, Brooklyn Brewery
 
Verified
The Review
Feedback summary: 

Traina Design delivered an intuitive and visually appealing platform that satisfies internal users and external users, leading to longer session lengths. The team communicates clearly to facilitate seamless collaboration. They are detailed and skillful, which results in a successful partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager of Brooklyn Brewery. We’re one of the largest craft breweries in the country and the number one craft beer exporter in the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

We needed to completely rebuild our website. The previous version was outdated. It not only had technical issues but also didn’t convey our brand story. We wanted Traina Design to update our platform to convey our brand story to reach customers more effectively.

SOLUTION

What was the scope of their involvement?

Traina Design met with our design team to review our style guide. Their team had attention to detail, working with our team to discover what the borough means. Their team visited us for our kick-off event to soak in what we wanted to get across. This helped them to ultimately position us in a much better way. We provided photographs, branding, and logos. Their team made that content usable on the web. They put the assets on the site and made them sing.

We wanted to be compliant with quite a few different privacy laws and accessibility guidelines because we have a global footprint. Their team worked with us every step of the way to ensure compliance in different markets before the site went live.

Traina Design also implemented our beer finder into the new WordPress website. On our old website, we had compatibility issues that made it a struggle for users to find our products. Correspondingly, that made it difficult to advertise.  It was huge to have the beer finder come back and be easily used by consumers. 

Currently, they handle our hosting and basic maintenance.

What is the team composition?

I primarily worked with our account manager, Kristi (Account Manager), and our lead developer. I worked with other members of the team during onboarding, but most of my communication as the project continued was through Kristi to keep things simple.

How much have you invested with them?

The project cost between $100,000–$250,000.

What is the status of this engagement?

The project began in February 2019 and the site went live in January 2020. We have a retainer with Traina Design that we’re happy to have.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re seeing a much lower bounce rate, which was our goal. The website offers a richer experience that keeps users on the site for longer. There are clearer pathways and better search results. We’re seeing good search numbers but it’s a little early to fully comment on them. Overall, our SEO improved quite a bit. For us, it’s easier to use the site. The people in our organization are happy with the way that it looks. People who interact with it both inside and outside the company have a great feeling about it.   

How did Traina Design perform from a project management standpoint?

We used Google Docs where we set up shared timelines. Our office runs on the platform, so it was comfortable for us. Traina Design made the process easy. They answered all of my questions with patience and thoroughness. Their team had explanations, repeated explanations, and walked me through every piece that I needed to use. Communication was never confused. Their team is responsive and attentive to our relationship.

What did you find most impressive about them?

Their web development capabilities are great. I wouldn’t hesitate to recommend them to other people. In fact, I recommended them to a couple of other folks. They made every aspect of the project simple, which was a great reassurance.

Are there any areas they could improve?

Nothing comes to mind. The only stumbling block was the time difference. They’re located in San Diego and we’re in New York.

Do you have any advice for potential customers?

It’s worth meeting the team. The company as a whole is great. They’re a relatively small shop, making it easy to get to know everyone. We visited each other’s offices and having that personal connection was a great help. Knowing their team and being able to put faces to names makes our engagement a really positive.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I already have and definitely will.

Branding, Naming & Web Design for Genetics Company

"The process of creating something is very important, and they made the process enjoyable."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Dec. 2018 - July 2019
Project summary: 

Traina Design serves as the go-to branding and design partner for a DNA sequencing company. Their services include iterative design, imaging, and naming processes.

The Reviewer
 
51-200 Employees
 
Temple City, California
Becky Tsai
Product & Marketing Manager, Fulgent
 
Verified
The Review
Feedback summary: 

The team seamlessly created a brand image that accurately reflects the core values and ideal look and feel of the partner, impressing them. External customers have also praised the designs, calling them clean and modern. They communicated professionally and effectively throughout.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the product and marketing manager at Fulgent Genetics. We are a DNA sequencing company that just launched a consumer health genetic test.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

We are a clinical lab and we don’t have an in-house design team. We were creating a new brand and we needed a design team to come in and guide us end to end. We needed help with the development of the naming as well as the external website design.

SOLUTION

What was the scope of their involvement?

In the first stage, they led us through an exercise that helped us define goals, image, and general direction. We then walked through the naming process, which was new for us. That functioned as a phase of its own. Putting a name to the brand really requires them understanding, not just our technology, but the vision and personality we want to apply. We gave them preferences and feedback to guide that process. That brought us into defining the style and tone of our cop as well as branding designs. We created a style guide in that process. 

Following that, we went into the design phase which was a little more extensive. They devised seven or eight very different design concepts, color palettes, and taglines. Each of the potential designs came with various examples of how they would be presented; whether they would be on a billboard, on the internet, or an app. From there, they let us pick and chose design aspects for our final look and feel, making us aware of best practices to consider when making selections. Those design concepts were then applied to the website.

While my team produced content, they provided us with some taglines, headers, and titles. They worked very closely with us on how to really present technical concepts and content. The bulk of the last couple of months working with them involved designing the webpage and giving them feedback on the layout. We also asked them to design a clinical report and blog page for us at this time. Our DNA analysis reports can get quite heavy, so they designed a template for all three of our products. Additionally, we asked them to do an alternative homepage design as well.  

What is the team composition?

We were in touch with six people from their team at various points of the project. My main point of contact was the project manager, Christine (Account Manager, Traina Design). Most of the contact was with her, but we interacted with other leads depending on the scope of the project.

There was one person that primarily lead content efforts. We were also in contact with the owner for the initially, and he was on the phone calls with us as well.

How did you come to work with Traina Design?

We looked at four other companies. Before Traina Design came into the picture, we were close to negotiation with another vendor, but the pricing was on the high side. They've been in the biotech industry for years and were local. After whittling it down to two vendor option, we selected them over the other company.  

What is the status of this engagement?

We worked with them on this project between December 2018 – July 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have tried to do these web designs internally, failing to create a cohesive brand. Traina Design enabled us to define a brand image. While we're still in the early stages of brand development, we're growing the advertisement and engagement aspect of the product. That's been possible because of the brand we've built out.

Overall, people think we've created a clean brand. On the negative end of feedback, some have found it to be too content-heavy, without a strong enough marketing message. However, that wasn’t necessarily the Traina Design's mission. Although they are part of the naming and overall tone, the weakness for us is our marketing language. Design-wise, the feedback has been very positive.

How did Traina Design perform from a project management standpoint?

Christine is probably the best project manager I've worked with. She's meticulous, a great listener, and has an amazing ability to keep us on a timeline. Even when we get busy with other development tasks, she's always on top of it while keeping up a professional, considerate rapport. She always keeps everyone on the same page, which made a difference in the entire experience.

In the beginning, we would have a meeting once every week. We never went more than two weeks without being on the phone and reviewing designs or drafts.

What did you find most impressive about them?

They have a really diverse team that communicates well with each other. That's tangible in our meetings together. The process of creating something is very important, and they made the process enjoyable. 

Branding and naming can be pretty intimate processes. While we had hiccups on the way, they developed a level of trust with us, which speaks to the quality of the project manager. They made us feel important and never belittled our requests or feedback. They are reliable, listening to understand the needs and issues that were most important.

Are there any areas they could improve?

From our end, the marketing and sales language aren't strong enough. In that respect, there could be more improvement maybe from the content generation side. However, it isn’t their main service that we requested.

They don’t have any in-house video or photographers, so we had to contract that out. It would be neat to see them develop their business to accommodate photography as well. Overall, they have very clean designs and are open to feedback. For those reasons, I can’t really pinpoint a direct weakness of theirs.

Do you have any advice for potential customers?

They really kick it into gear. Be prepared to move forward at a progressive pace. Walk into it ready to see productivity.

5.0
Overall Score We kept to timelines, and things were done as expected. I really didn’t need to worry so much about the minor details.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    If they couldn’t meet a deadline, I was notified beforehand.
  • 4.5 Cost
    Value / within estimates
    They were costly, but it was necessary. Because they could produce fairly quickly, we went to them.
  • 4.5 Quality
    Service & deliverables
    The quality of service is spectacular, and they are very professional.
  • 5.0 NPS
    Willing to refer
    I would absolutely refer them again and have done so already multiple times.

Branding & Designs for Medical Cannabis Company

"The level of support that they provided was refreshing."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - Nov. 2019
Project summary: 

Traina Design provided branding and design services for a cannabis research firm. The team conducted research, offered concepts, and delivered various creative assets, including packaging designs.

The Reviewer
 
1-10 Employees
 
Tulsa, Oklahoma
Jordan Anderson
Owner, Alterra
 
Verified
The Review
Feedback summary: 

Internal stakeholders are pleased with the credibility and the level of innovation that Traina's work communicates. Flexible and professional, the team maintained open lines of communication to respond appropriately to changes. Customers can expect a dedicated, accommodating partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder of a startup that researches the genetics of cannabis cultivation. We’re based out of Oklahoma and officially started up in August 2019.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

We were looking for a company that had experience in various industries that are related to ours, and the goal was to build a comprehensive branding and design profile from start to finish. 

SOLUTION

What was the scope of their involvement?

The project started off with some phone calls to understand our business, our market, our competitors, our position within our market, and our target audience. Traina also tried to understand our vision for our company in the short term and the long term, including some of our strategy and the direction we wanted to move.

We spent several months going back and forth discussing our value propositions and the language that we wanted to use with our customers. Once we developed that, we started on the second phase which was launching the actual design process. During this phase, we had multiple calls with Traina to come up with a look and feel that was tailored to our target audience. 

From there, the team started presenting concepts, and we went through three or four different rounds of in-depth presentations for each. We eventually chose a base primary design, which allowed us to begin working on packaging designs and other creative collateral needs, like sales sheets and similar items.

What is the team composition?

I had a primary point of contact that I coordinated with from start to finish, and we are still in communication. There was a lead designer who was also present on calls, and a branding specialist who would join as needed.

How did you come to work with Traina Design?

I believe that I found Traina on Clutch. I searched for design firms in a specific set of cities that would have firms on the forefront of design. I made a list of the top ten companies that I wanted to reach out and eventually went into serious dialogue with 3–4 of those firms. Traina was the company that stood out when we started receiving proposals. They stood out very clearly; it was an easy choice. 

How much have you invested with them?

Our initial phase contract was around $22,000. 

What is the status of this engagement?

We started the conversation with Traina in March, and the first phase concluded in November. We’ll be working with them in the future as well. We’re currently planning to launch another full package of creative collateral for a separate brand. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

In meetings with suppliers and other businesses, it’s clear that our branding stands out from our competitors in the field. It’s a huge contrast. We have a professional and sleek image from a design and branding standpoint, which is exactly what we were going for. 

We’re also seeking to create credibility. The branding has helped with that tremendously; when people see our branding, they immediately know that we’re trustworthy. Traina’s work is going to be one of our most significant strategic advantages moving forward.

How did Traina Design perform from a project management standpoint?

We communicated almost daily, and they were very responsive. We probably had calls at least once a week, but that eventually shifted into primarily email communication. The frequency of each varied depending on where we were in the process. We also used a proprietary messaging platform of theirs as a sort of workbook to communicate.

Overall, the project management was excellent. Traina was flexible and incredibly in tune with our needs. For example, our scope changed pretty drastically due to a shift in the direction that we wanted to take, and Traina worked to make that happen. The process did become longer, but they were always very reasonable.

What did you find most impressive about them?

Not only are they an incredible design company, which is the reason why I hired them, they’re also very professional and attentive. The level of support that they provided was refreshing. In other words, their strongest attribute is the fact that they are easy to work with. It was an extensive process, but Traina was phenomenal from the beginning, and I was thoroughly impressed.

Are there any areas they could improve?

I'm having a hard time trying to think of something they should change. Compared to other firms, Traina does everything so well. I can’t think of a single thing that I’m not happy with.

Do you have any advice for potential customers?

Listen and follow along with their process. Their approach is extensive, and it’s important to trust that they will follow through. Don’t push back too much; if you let them work in their own way, the results will be outstanding. 

5.0
Overall Score They went above and beyond from start to finish. Deliverables are the most important thing, but it was such a pleasure working with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re flexible, quick, and able to meet every deadline. Trania is wonderful from a scheduling standpoint.
  • 5.0 Cost
    Value / within estimates
    Based on what we received and what we were charged, the value was exceptional.
  • 5.0 Quality
    Service & deliverables
    They’re one of the top design and branding firms in the nation. Everything they do is refined and organized, which makes for excellent final products.
  • 5.0 NPS
    Willing to refer
    I would recommend them to any firm that’s the right size for them. For example, Trania probably wouldn’t be the best for a small bakery.

Brand Identity & Design for Brewery

“Their ability to effectively communicate where they were and what was happening impressed us.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2018 - Jan. 2019
Project summary: 

Traina Design led a thorough iterative process to help a brewery establish their brand identity. Deliverables included logos and fonts, as well as designs for packaging, tap handles, and cans.

The Reviewer
 
11-50 Employees
 
Tuscon, Arizona
Jeremy DeConcini
Founding Partner, MotoSonora Brewing Company
 
Verified
The Review
Feedback summary: 

Their design work has garnered unsolicited praise from customers and internal stakeholders alike. In addition to delivering a product that satisfied requirements, Traina Design communicated seamlessly and adhered to the deadline. The team was professional and facilitated good team coordination.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of MotoSonora Brewing Company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

We needed some initial branding assets and help building a company identity. 

SOLUTION

What was the scope of their involvement?

We had an initial meeting with Traina Design and discussed our concept for the brand. They took that information and came up with a bunch of ideas. We continued to have subsequent meetings, during which Traina Design presented different options in PDF format on a big projector at their office. My team shared what we liked or disliked or thought was appropriate or inappropriate. They refined their ideas based on our feedback.

Traina Design ultimately created our brand identity. They delivered several logos and fonts that we liked and did packaging, tap handle, and can designs. We still haven’t received the can designs, but that’s not through any fault of theirs; we just aren’t ready to do cans yet. 

What is the team composition?

We typically work with 2–3 people, including David (President, Traina Design), Kristi (Director of Account Services, Traina Design), and someone from a rotating cast of graphic designers. 

How did you come to work with Traina Design?

We hired a guy who used to work for another brewery’s marketing department to come up with some logos. When he was unable to continue the work, he told us that Traina Design wanted to take on our project. Traina Design had just redone a well-known brewing company’s website, so clearly their work was up to our standard.

How much have you invested with them?

My company only spent $5,000. This was a serious discount on what they’d normally charge because this was an opportunity for them to craft a brand that didn’t exist yet. I know they charged substantially more to design the bigger brewing company’s website, but they already had an existing brand to work around. I think getting their hand in something that was just getting off the ground was appealing to them.

What is the status of this engagement?

The project lasted from August 2018–January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everybody seems to like the logo design and script that Traina Design came out with; their work has struck a chord with people in a big way. Feedback is often unsolicited, so it seems like people really like their work. 

How did Traina Design perform from a project management standpoint?

Traina Design was excellent. They had great communication and hit their deadlines. They were clear in everything that they did. We communicated at least once a week, either via phone or email.

What did you find most impressive about them?

I’m very satisfied with the designs, which is obviously what I really wanted. I wouldn’t accept anything less than something that I really liked. From a project management standpoint, they were very good at coordinating all of the parties involved. Their ability to effectively communicate where they were and what was happening impressed us. 

Are there any areas they could improve?

No, I don’t have any criticism. They were very good. We both had our own ideas, and anytime those diverged, it was pretty easy for me to get them back to where I wanted to be.   

Any advice for potential customers?

Just check your email and answer your calls. They were complete professionals across the board. There was no trick to manipulating them to get what we wanted.

As the client, you need to be available to them and participate in the creative process. If you want the product to come out exactly as you want it, you’re going to have to be involved. I’m sure they’d still do a good job if you let them do everything, but it might not be what you had in mind.

5.0
Overall Score I have no complaints; everything was good. I wish I had more money in the budget to use them going forward.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    There were no problems. Everything was on time and delivered. The engagement was totally professional.
  • 5.0 Cost
    Value / within estimates
    The value that we received was 5 stars, but I know going forward, they’re pretty pricey.
  • 5.0 Quality
    Service & deliverables
    They hit everything.
  • 5.0 NPS
    Willing to refer
    I’m very likely to recommend them, with the caveat that they have the budget to afford their services.

Brand Collateral and Building for Cabinetry Company

"I appreciated their creativity and flexibility towards my input, they made me part of their team.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - Dec. 2017
Project summary: 

Traina Design developed a brand identity for a cabinetry company. The team created a logo, tagline, and other collateral as well as implementing the designs on the company’s website.

The Reviewer
 
1-10 Employees
 
Poway, California
Rob Wright
President, Texture, Inc.
 
Verified
The Review
Feedback summary: 

The company’s branding has set them apart in a design-focused industry, impressing potential trade partners. Traina Design involves the client in the process to ensure they properly execute the client’s vision. The team is attentive, innovative, and fun to work with.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the president and owner of Texture, Inc. We are a cabinetry company based in San Diego, California.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Traina Design?

We wanted to have a focus on design in developing our new brand, so we were looking for a company to help with our brand identity.

SOLUTION

What was the scope of their involvement?

Traina Design built our brand identity and style, including our logo, tagline, and website. Our teams first met in person to talk through what we were trying to achieve and what our vision for the company was. They asked us some questions about our style preferences and for examples of branding we liked. Traina Design asked the right questions to shape the right language for our brand.

We went through a few different iterations of proposals for the logo. Once we settled on a logo design, Traina Design expanded upon that and created different graphic applications that included the new logo. They gave us sample signage, taglines, and van graphics, to choose from. Their team also developed a static website. Traina Design was able to apply the brand identity they created to all facets of our company.

What is the team composition?

We worked directly with Dave (President, Traina Design). He was heavily involved in the project and had 2–3 members of his team that came in and out of the conversation at different times.

How did you come to work with Traina Design?

I was referred to Traina Design by a friend. I interviewed Dave over the phone to talk through what we wanted to accomplish. He sent me some work that they had done, which was really the decision-maker for me. We wanted to achieve a certain style and I felt like they were the right partner for that. It was less about a competitive pricing situation and more about someone we felt could meet the style we were looking for. 

How much have you invested with them?

We have invested about $35,000.

What is the status of this engagement?

Our engagement with Traina Design ran from March–December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It’s been a slower takeoff than we expected, due to another business I own absorbing most of my time. However, we’ve started to get some traction and people are really intrigued by our branding. We invested in the style and logo upfront, which isn’t the approach most people take. In our industry where design is emphasized, it’s been well received by potential trade partners.

How did Traina Design perform from a project management standpoint?

Traina Design does a great job of managing projects. We communicated with them every couple of days and most things were handled internally. Everything went really smoothly. Our teams set timelines and they set expectations about how long things would take. They were able to achieve all of those timelines.

What did you find most impressive about them?

I appreciated their creativity and flexibility towards my input, they made me part of their team. Not only did they show leadership on the design side, but they also talked through their decisions with me and created the style that I wanted to achieve. They absorbed my vision for the brand. 

Are there any areas they could improve?

No. I haven’t engaged with companies on a creative level like this very much but I felt like it was a successful partnership. I didn’t have clear expectations going in besides knowing what we wanted to achieve. I was really impressed with what they delivered. Two years later, it still feels like a highly successful project.

Do you have any advice for potential customers?

Going into a creative project, you need to be able to give a sense of direction. What helped our process have a really solid start is that I was able to communicate my vision with Traina Design, and they could then take my input and convert that into a successful outcome.

5.0
Overall Score I can’t say enough about how well they were able to accomplish our goals. It was a really positive experience.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We set clear expectations up front and they maintained their timeline.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    It’s uncommon to find someone that’s creative and works on a schedule, they were able to achieve that.
  • 5.0 NPS
    Willing to refer
    ’ve already sent him a few referrals and we are engaging with them on another project now.
Verification

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GOLD VERIFIED
Business Entity
Business Entity Name
TRAINA DESIGN, INC.
Status
Active
Jurisdiction of Formation
California
Id
C3390609
Date of Formation
Jul 6, 2011
Source
California Secretary of State
Last updated
Jan 19, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last updated
Jul 22, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
29
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
September 4, 2020