What evidence can you share that demonstrates the impact of the engagement?
We have tried to do these web designs internally, failing to create a cohesive brand. Traina Design enabled us to define a brand image. While we're still in the early stages of brand development, we're growing the advertisement and engagement aspect of the product. That's been possible because of the brand we've built out.
Overall, people think we've created a clean brand. On the negative end of feedback, some have found it to be too content-heavy, without a strong enough marketing message. However, that wasn’t necessarily the Traina Design's mission. Although they are part of the naming and overall tone, the weakness for us is our marketing language. Design-wise, the feedback has been very positive.
How did Traina Design perform from a project management standpoint?
Christine is probably the best project manager I've worked with. She's meticulous, a great listener, and has an amazing ability to keep us on a timeline. Even when we get busy with other development tasks, she's always on top of it while keeping up a professional, considerate rapport. She always keeps everyone on the same page, which made a difference in the entire experience.
In the beginning, we would have a meeting once every week. We never went more than two weeks without being on the phone and reviewing designs or drafts.
What did you find most impressive about them?
They have a really diverse team that communicates well with each other. That's tangible in our meetings together. The process of creating something is very important, and they made the process enjoyable.
Branding and naming can be pretty intimate processes. While we had hiccups on the way, they developed a level of trust with us, which speaks to the quality of the project manager. They made us feel important and never belittled our requests or feedback. They are reliable, listening to understand the needs and issues that were most important.
Are there any areas they could improve?
From our end, the marketing and sales language aren't strong enough. In that respect, there could be more improvement maybe from the content generation side. However, it isn’t their main service that we requested.
They don’t have any in-house video or photographers, so we had to contract that out. It would be neat to see them develop their business to accommodate photography as well. Overall, they have very clean designs and are open to feedback. For those reasons, I can’t really pinpoint a direct weakness of theirs.
Do you have any advice for potential customers?
They really kick it into gear. Be prepared to move forward at a progressive pace. Walk into it ready to see productivity.