Could you share any statistics or metrics from this engagement?
Doing any industry-related search will bring us in the top three results on Google, which is important as 60 percent of our business comes through digital means. We need leads to come through our digital assets to grow the business.
How did Top Draw perform from a project management standpoint?
They continually get better with reporting and client service. Top Draw has improved their reporting documentation every year. I can always get answers to my questions immediately. Also, they are strong about meeting deadlines during web development sprints.
What distinguishes Top Draw from other providers?
In our monthly meetings, I usually sit down with their team leader and two other Top Draw members, each specializing in a different area. This is what I appreciate about them. There isn't just one person working on my account, but a whole team, each having an area of expertise.
If I have any issue, it will be dealt with within 24 hours. They're quick to respond and correct copy issues. They will always advise me on what direction to take, but are also quick to retract if I don't agree with them. Top Draw is tuned in to their client.
Is there anything Top Draw could have improved or done differently?
As a business owner, I want to see where my money is going. On this type of service, you won't see a house being built or any tangible product. Top Draw offers more behind-the-scenes work.
That being said, their reporting mechanism took some time to evolve to a form that would let me see what was being done throughout the month. They've now made reporting so detailed that I can evaluate their work almost on a daily basis for active demand or my keyword status. Monthly, we get a comprehensive report, which we discuss in our meeting. Any reporting issues they may have had, they've solved. It's been great working with them in the last year.