Tielemans Design

BACKGROUND

Please describe your company and your position there.

I am the co-creator, producer and host of a podcast centered around mental health in a context of Christian living.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tielemans Design, and what were your goals?

Our previous logo did not professionally communicate the message we were trying to portray to our audience. Upon the recommendation of a reputable professional we invited Anton of Tielmans Design to create a logo that best captured the tone of our podcast.

SOLUTION

How did you select this vendor?

After using a mom and pop shop to design our first logo, and after consulting with several other designers, we selected Tielmans Design for their professional approach, their previous work, and their expressed interest in the value of our message.

Describe the scope of their work in detail, including any steps and the final deliverables.

Anton paid me a house call on a Tuesday evening to accommodate my complicated schedule. He then spent approximately 45 minutes asking questions about the project and about my personal motivation for such a message. He also analyzed our previous logo, taking notes on the aspects that I liked and disliked about it. By Friday, Anton had contacted me 3 more times. He reported that he had listened to several episodes of the podcast, expressed a personal connection to one in particular, and asked several more questions to get a better grasp of what might suit our family and our message.

Over the next week he created several general rough ideas to give us options to choose from in guiding the project forward. Anton offered his professional take on what each idea best conveyed in relation to our message. We also discussed several tagline options. Anton was excellent in helping to create and refine a precise tagline that matched our message. One of the most appreciated moments occurred during the creation of the title’s font/script. A message dealing with mental health often struggles to find a proper balance between appreciation for life’s hope AND despair. To best relate to those who better understand despair, I envisioned a font format that was gritty. However, Anton pointed out that because we had already selected a markedly distressed image for the logo’s background, a gritty font might overwhelm the majority of a potential audience.

While acknowledging that it was my logo and that final design approval was in my hands, he professionally recommended we use a font that was clean and simple - with just a touch of distress to the lettering. I actually told Anton that his candor was refreshing. Because of the topic matter of the podcast, many who I ask for feedback fear to offer any constructive criticism. As a result, the podcast suffers from lack of information for improvement.

Anton’s opinion was not only professional, but was ultimately most productive for the project itself. As an artist who understands his craft and values the importance of our message, he offered what best served the podcast - not what best appeased the podcaster.

How many people from the vendor's team worked with you, and what were their positions?

Anton worked one on one with me throughout the entire process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Though the logo has only been posted for a few days, I’ve already received several unprompted comments on the professional appeal of our new image.

Describe their project management style, including communication tools and timeliness.

Anton communicated quickly and precisely throughout the project. The best contact format for me was email. Yet despite the conventional response delay of email compared to other means of communication, I would often find that Anton had responded after only a few minutes had passed after extending a question to him. He also took the initiative to inform me when he was going out of town, the timeframe he likely would be out of contact, and when to anticipate his return and continuation of the project.

What did you find most impressive or unique about this company?

Their level of care for the spirit of the project was impressive. Also, Anton’s excellent communication can’t be denied as well as the quality of the finished product.

Are there any areas for improvement or something they could have done differently?

None to speak of.