TB Media Group

BACKGROUND

Introduce your business and what you do there.

I’m the director of athletics at the University of the Virgin Islands.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TB Media Group?

We were trying to address marketing needs for an intercollegiate basketball tournament for our university’s homecoming.

SOLUTION

What was the scope of their involvement?

The scope of the project ranges from social media marketing, podcasts, and livestreams. They’re also trying to promote us through other websites, including LinkedIn. Social media platforms include Facebook, Instagram, Twitter, and YouTube.

They’ve also created a range of templates for us, including for emails, social media posts, and branding. Finally, they’ve developed content that we use for digital streams.

What is the team composition?

I worked with the head of the corporation and a team of about eight people, including editors, designers, marketing specialists, and graphic design resources. There was also a point person that we could contact who would put us in touch with other rescources.

How did you come to work with TB Media Group?

I looked at their services on LinkedIn and set up a Zoom call to discuss what they could do. Before we signed, they provided us with a strategic plan of how they would attack the project.

How much have you invested with them?

We’ve spent around $30,000 so far, but the value we’ve received feels like $100,000.

What is the status of this engagement?

We worked together from June–December 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

When they took over our social media posting, we saw an increase in engagement of 500%. It was unbelievable. Regarding the tournament, we went from being the most-talked-about event in the Virgin Islands to the most talked-about event in the Caribbean. Word of it even spread to South Florida and the Southeast United States. It was big and dynamic and gave us the ability to promote the vent for a second time.

How did TB Media Group perform from a project management standpoint?

They met the deadlines ahead of time and were great at problem-solving with us, including providing certain add-ons that they didn’t charge us for. They were very understanding.

We had weekly recaps on Mondays where we would go over all the accomplishments of the previous week and discuss what they would be working on in the coming week.

They used a couple of project management tools but I can’t remember their names. They had calendar functions, and all changes were populated through. The engagement was structurally sound. We communicated through phone calls and email mostly, as well as through that management platform. They were always accessible.

What did you find most impressive about them?

They understand exactly what we want, and it isn’t similar to what our competitors do. TB was never handcuffed by any of the duties that we requested of them, even the last-minute ones that weren’t in the main description of what we asked them to do.

For example, we had an issue with printing and needed pamphlets and booklets made. A local vendor here in the Virgin Islands couldn’t meet the date, and TB connected us with a vendor in Miami who got the job done in two days and had an overnight shift. This allowed us to have brochures at the door on the first day of our event rather than two days later. It was amazing.

Are there any areas they could improve?

Normally I would have something to say, but they don’t need to do anything better. TB has set the bar for us, and we’re hoping that we can use them again soon, depending on their schedule.

Do you have any advice for potential customers?

They’ll work with you to understand your budget, getting you what you want while also being realistic and thinking of other ways you can be successful. Trust their process because you’re in good hands. They’ll blow you away with how they take care of you.