TARNOVSKI Branding Studio

BACKGROUND

Please describe your company and position.

I am the VC of Moldova Zahăr

Describe what your company does in a single sentence.

We are the second biggest full-cycle sugar manufacturer in the entire country.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TARNOVSKI Branding Studio to accomplish?

• Brand naming
• Brand identity
• Packaging design
• Marketing strategy
• Brand strategy
• Market research
• Consumer research
• Marketing support

SOLUTION

How did you find TARNOVSKI Branding Studio?

• Online Search
• Referral

Why did you select TARNOVSKI Branding Studio over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from TARNOVSKI Branding Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've worked with TARNOVSKI Branding for nine years, and during that time we've developed five different brands and around 40 packaging designs together. After seeing how surprisingly well our first project (Moș Zaharia) did in 2014, we decided to make them our go-to partner for all our branding work. 
They handled virtually everything we needed for our products and brands: market research, consumer insights, brand strategy, brand identity, packaging design, some marketing support and so on. What really impressed us was their commitment – they even made several 6-hour trips with us to ensure the printing machines were calibrated correctly for our packaging colors.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results have been fantastic, especially with Moș Zaharia, the brand which helped us grow our market share by almost nine times at its peak. What's really impressive is how the brand maintains strong awareness and loyalty even when we're not running any advertising. We've had similar success with our second brand launch, and while we've developed several more brands together, those launches are on hold due to some external factors.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're very responsive and reliable. They're perfectionists, which means they like to negotiate realistic timelines up front, but once they commit to a deadline, they stick to it. We always found their timeline estimates reasonable, given the quality they deliver.

What was your primary form of communication with TARNOVSKI Branding Studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It's their attention to detail combined with big-picture thinking. They're really good at coming up with creative ideas, not just for branding and marketing, but also for spotting new market opportunities. They care about getting everything right, from the overall strategy down to the smallest details.

Are there any areas for improvement or something TARNOVSKI Branding Studio could have done differently?

They can be quite firm about their timelines because they want to ensure they have enough time to do their best work. While this hasn't been an issue for us since the results are worth the wait, it's something to keep in mind when planning projects with them.

BACKGROUND

Please describe your company and position.

 I am the Founder of a nonprofit organization. 

Describe what your company does in a single sentence.

Private non-profit tourism initiative focused on promoting Moldova as a travel destination for EU tourists

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TARNOVSKI Branding Studio to accomplish?

• Develop a positioning strategy
• Create an memorable brand narrative
• Design a communication framework

SOLUTION

How did you find TARNOVSKI Branding Studio?

Referral

Why did you select TARNOVSKI Branding Studio over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from TARNOVSKI Branding Studio were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

TARNOVSKI conducted comprehensive research, including qualitative surveys with foreign tourists, to understand how visitors perceive Moldova. Their most striking insight came from comparing feedback from European tourists, particularly Italians from Tuscany, who noted remarkable similarities between the two regions. This led to an innovative positioning strategy that framed Moldova as "Eastern Europe's Tuscany."

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaign achieved significant organic reach despite having no advertising budget. The most notable success was that 3 years later, the concept seems to have inspired a major initiative called "Mica Toscana din Moldova" ("Little Tuscany of Moldova"), supported by the European Council in Moldova and USAID. This demonstrated the impact and validity of the positioning strategy developed by TARNOVSKI Branding Studio

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team maintained excellent communication throughout the project; they delivered all materials according to schedule. Their research-driven approach ensured that every decision was backed up by strong insights.

What was your primary form of communication with TARNOVSKI Branding Studio?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to find unexpected and powerful insights that are obvious, yet nobody seems to see them. Their thorough brand research was remarkable.

Are there any areas for improvement or something TARNOVSKI Branding Studio could have done differently?

While the strategic work was excellent, having additional support for more tactical tasks would have been beneficial. But on the other hand, I understand that their focus is strategy so it's fine.

BACKGROUND

Please describe your company and position.

I am the Founder of ProPro Agency

Describe what your company does in a single sentence.

Brand Management and Communication

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TARNOVSKI Branding Studio to accomplish?

• Market Research
• Brand Strategy
• Naming
• Verbal Brand Identity

SOLUTION

How did you find TARNOVSKI Branding Studio?

• Online Search
• Referral

Why did you select TARNOVSKI Branding Studio over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from TARNOVSKI Branding Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As someone working in brand communication, I wanted to ensure my own agency's brand was built on solid foundations. I hired TARNOVSKI Branding Studio to help develop our brand strategy and conduct market research, as the market we were entering was quite complex. They also assisted with naming and developing our verbal identity.

Their approach was methodical and thorough. The market research provided valuable insights that correctly narrowed our positioning options, and their work on naming and verbal identity helped us establish a distinct presence in the market. The brand strategy they developed was clear, practical, and aligned well with our vision.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The launch of our agency was well-received, with our positioning resonating strongly in the market. We were able to secure several long-term contracts within our first week, including partnerships with established companies. The clear brand strategy made it easy for potential clients to understand our value proposition.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered slightly ahead of schedule and maintained good communication throughout the project. The team was responsive and showed initiative, often providing valuable suggestions beyond the initial scope.

What was your primary form of communication with TARNOVSKI Branding Studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their structured approach to brand strategy development impressed us. Victoria and Andrei demonstrated strong analytical skills and weren't afraid to be direct with their recommendations when needed. Their background in philosophy and psychology seems to be the secret ingredient for their strategic thinking.

Are there any areas for improvement or something TARNOVSKI Branding Studio could have done differently?

I wish they had more availability for ongoing marketing consulting services. Their strategic expertise is valuable, and we would engage them more frequently for both our internal needs and client projects if they had additional capacity.

BACKGROUND

Please describe your company and position.

I am the Project Manager of The Moldova Project Association

Describe what your company does in a single sentence.

The Moldova Project was founded in 2008 by three young volunteers, from the UK  (Emma and Lucy Watson) and Moldova (Victoria Morozov), who wanted to bring hope and happiness into the lives of the most vulnerable families in one of the poorest European countries, Moldova. 

Their founding efforts were met by hundreds of other people’s kindness and support, who donated time, funds, and affection to TMP’s beneficiaries, making them feel, maybe for the first time, what it is like to be a part of a caring family. 

In 2020 an entity was registered in Moldova and the UK–registered organisation closed at the end of 2021, so TMP is now governed in Moldova and able to access local grants and other benefits for its beneficiaries. Today the project counts hundreds of stories of success and innumerable improved livelihoods.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TARNOVSKI Branding Studio to accomplish?

• Branding
• Visual identity

SOLUTION

How did you find TARNOVSKI Branding Studio?

Referral

Why did you select TARNOVSKI Branding Studio over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Our collaboration with TARNOVSKI Branding Studio was to establish a new brand identity for our project, Women with Vision. The goal was to empower refugee women by providing them with education, financial aid, and mentorship opportunities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brand strategy, Branding book, Logo

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very good relation. Everything was delivered on time.

What was your primary form of communication with TARNOVSKI Branding Studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The partnership with TARNOVSKI Branding Studio has significantly advanced our initiative's reach and impact. Their work on our brand identity has not only provided us with an aesthetic that speaks to our mission but also helped us connect more profoundly with our community and stakeholders. We appreciated their dedication to delivering quality work that serves not just as branding but as an embodiment of our values and goals.

Are there any areas for improvement or something TARNOVSKI Branding Studio could have done differently?

Nothing to add here.

BACKGROUND

Please describe your company and position.

I am the Administrator / CEO of Moldova Innovation Technology Park

Describe what your company does in a single sentence.

Moldova Innovation Technology Park is the leading actor and the access point to the most innovative and performing services and facilities in tech in Moldova.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TARNOVSKI Branding Studio to accomplish?

• Brand strategy
• Build a new brand identity

SOLUTION

How did you find TARNOVSKI Branding Studio?

Public procurement tender

Why did you select TARNOVSKI Branding Studio over others?

The most innovative and comprehensive approach

How many teammates from TARNOVSKI Branding Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The agency undertook a comprehensive branding project for the Moldova Innovation Technology Park. Main deliverables:

• Market and consumer research:** they dedicated significant effort to understand the market in which MITP operates as well as its target consumers.
• Brand strategy:** leveraging the insights from their research, the team formulated the brand strategy for MITP, that includes brand positioning, voice, and messaging.
• Visual identity**: a visual style that includes logo design, color schemes, typography, and other visual elements that make MITP instantly recognisable. 
• Brand communications strategy:** detailed documentation to ensure consistency in how the brand is represented, and communicates across various platforms and medium.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Enhanced brand image and perception: improved perception among all stakeholders regarding their view of MITP's innovation, technology focus, and community impact.
• Growth in applicants: a substantial increase in the number of businesses engaging with MITP, and applying for membership, especially international businesses. 
• Increased media coverage & brand awareness: more visibility in local and international media, and a rise in recognition of the MITP brand among key stakeholders.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team managed the project effectively, with timely deliveries, and a responsive approach to our needs. They maintained an open and effective communication with us throughout the project.

What was your primary form of communication with TARNOVSKI Branding Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their comprehensive and insightful approach to branding stood out. The team's dedication to thoroughly understanding the market and consumers was truly remarkable.

Are there any areas for improvement or something TARNOVSKI Branding Studio could have done differently?

They could expand their digital services, such as website development, and digital user experience (UX) design, to ensure that all aspects of a brand's online presence are aligned with the strategy.

BACKGROUND

Please describe your company and position.

I am the Executive of EBS Integrator

Describe what your company does in a single sentence.

IT Consulting and digital transformation services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TARNOVSKI Branding Studio to accomplish?

• Brand strategy
• Brand communication guide
• Visual identity

SOLUTION

How did you find TARNOVSKI Branding Studio?

Referral

Why did you select TARNOVSKI Branding Studio over others?

• High ratings
• Referred to me

How many teammates from TARNOVSKI Branding Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to develop a new brand strategy and identity to reposition ourselves on the market, ensuring alignment between our visual identity and communication strategy with what we do day by day. 
Main deliverables: 

• Branding Communication Guide 
• Brand Visual Identity 
• Brand Strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Change of visual identity and barnd communication
• Communication guide exemplifying types of communication based on target persona and facilitating meeting for better understanding by the team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We worked agile. Overall a slight delay on design aspects on visual identity

What was your primary form of communication with TARNOVSKI Branding Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to understand and extract what was important about our brand stood out.

Are there any areas for improvement or something TARNOVSKI Branding Studio could have done differently?

Some design aspects of the proposed visual identity required several iterations and the designer has not picked from the first the concept of brand - being in the high-tech industry, we needed several iterations to understand and translate this in a visual identity suitable for who we are.