What was the scope of their involvement?
We divided our project into two phases: the first being user research and design, and the second being product development. Table XI helped us with the first phase of this project. Table XI conducted user research for our target audience—small to medium-sized construction companies. During their research, they focused on three main problem statements or questions: What are we trying to solve for our users? What do they need in a weather solution to help them make better decisions? And based on this research, what would the most helpful product look like?
Once we had thoroughly identified the answers to those questions, Table XI began prototyping a design that validated the answers we had just developed in their user research.
I was impressed with their approach because their team came to us with questions regarding the solution and problem. They initially told us that they weren’t sure there was a solution, because people just don’t believe the forecast. From there, we sat down and ironed out what our goal was.
We agreed that people don’t always believe the forecast, but users will go through multiple avenues to identify what they think is the most probable forecast. We wanted to be the first source of information users go to. By Table XI challenging the premise of our solution, we discovered that we were trying to solve a different type of problem, and one that Table XI was confident they could find a solution for.
Toward the end of our engagement, we realized that several factors of their solution could apply to a different mobile application we were working on internally, which focused on larger clients and enterprise solutions. There were several similarities between the problems both projects were trying to solve, so we leveraged some of Table XI’s technology stack and design into our other solution. Using similar aspects for the second project, presented an opportunity to guide small and medium-sized businesses into an enterprise solution. So, the project ended differently than we expected, but it worked out very well.
What is the team composition?
We had a team of four from Table XI: a project manager, two researchers, a designer, and a software developer with software engineering knowledge. They were fantastic and brought a level of experience in how they approached problems. I appreciated the way their team challenged us to think differently because it produced incredible results. Their questions not only helped them discover the best solution but also helped us solidify exactly what we wanted.
How did you come to work with Table XI?
Our chief product officer met Table XI’s CEO at a conference in Georgia earlier this year (2018). When our chief product officer became aware that we wanted to do this project, and bring in an outside agency to gain further insight, he passed along the contact information for Table XI’s CEO.
We looked at three other agencies but were impressed with Table XI’s maturity in thinking about problems and potential solutions. Additionally, the information they provided in their proposal made me confident that they knew the right questions to ask, and how to find the right solution.
How much have you invested with them?
We spent between $100,000–$150,000.
What is the status of this engagement?
We worked together August 2018–October 2018.