Studio Brand Collective

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director of a biotechnology company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Studio Brand Collective?

We needed help in creating a digital marketing campaign for our business.

SOLUTION

What was the scope of their involvement?

Studio Brand Collective has rebuilt our site and is currently doing Facebook and LinkedIn campaigns for us. They’ve also done some collateral development in sales by helping us recruit our high-quality reps throughout the nation. In addition to that, their team has also done animated videos that explain what we do.

What is the team composition?

We’ve been working with five members of their team, including Karee (Owner).

How did you come to work with Studio Brand Collective?

I worked with them on previous projects.

How much have you invested with them?

We invest $200,000 with them every year.

What is the status of this engagement?

We started working together in January 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The traffic on our site and social media platforms has increased dramatically since we started working with them — we’ve grown over 1000%.

How did Studio Brand Collective perform from a project management standpoint?

They’re phenomenal. Studio Brand Collective is the marketing arm for all of our divisions, and they stand right by me. In terms of communication, they send us an email every Friday with reports on our ongoing projects.

What did you find most impressive about them?

They’re a very astute team at several types of strategies media-wise, including social media, newspaper, radio, and television, among others. They’re also flexible and react quickly to the new processes we implement.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — they’ve met and exceeded my expectations.

Any advice for potential customers?

Understand the vertical that Studio Brand Collective will be looking into; ensure that you get all the possible information so they can see what the competition is doing and then how to attack it.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing coordinator of an oil and energy company, and we’re a global company that’s headquartered in Houston, Texas. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Studio Brand Collective?

We needed someone to help us with web development and branding.

SOLUTION

What was the scope of their involvement?

Studio Brand Collective developed our WordPress website and provided us with AdWords marketing and social media management. The content that they used for the new website was based on our old website, and we’ve also been generating a lot of new content. The website is largely a catalog for a wastewater manufacturing company, with a lot of SEO and SEM built into it.

Furthermore, they manage our LinkedIn page to gain a better digital presence and updated our logo for the branding.

What is the team composition?

We work with an account executive, designer, content writer, social media manager, and web developer.    

How did you come to work with Studio Brand Collective?

We came across them through a referral.

How much have you invested with them?

So far, we’ve spent around $50,000 USD.

What is the status of this engagement?

Our ongoing partnership started in June 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I believe we’ve achieved about a 32% increase in web traffic since we hired Studio Brand Collective. Additionally, one of the AdWords campaigns they ran got a 27% conversion rate, so they’ve helped grow our brand and improve our business conversions. They’ve also decreased the bounce rate and download time for our users.

How did Studio Brand Collective perform from a project management standpoint?

They’re excellent from a project management standpoint. They provide us with weekly status reports via ProofHub and we mainly communicate through email and phone if necessary.

What did you find most impressive about them?

We’re impressed with their organization and communication skills.

Are there any areas they could improve?

There’s really not much they could improve on especially since the marketing agency game gets as much work done with as few people as possible now.

Do you have any advice for potential customers?

It helps to come in with a game plan, so I would advise them to look for the places where their industry experience will most benefit the process.

BACKGROUND

Please describe your company and your position there.

I am the Design Manager of a telecommunicatons company focused on supporting the travel industry and US Military.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Studio Brand Collective?

Our design team is small and sometimes can be overwhelmed with work - SBC is hired on to be support to our team to handle some constant smaller tasks allowing our in house team to focus on bigger projects.

SOLUTION

How did you select this vendor and what were the deciding factors?

I'm not sure - decision was made above me.

Describe the project in detail and walk through the stages of the project.

Months we supply SBC with a list of content we need created and with about 3 weeks they post the requested graphics for review on our agreed-upon proofing software. From there the graphics are reviewed and approved or further edits are requested and quickly handled within a few days.

How many resources from the vendor's team worked with you, and what were their positions?

Beyond the project manager unknown.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The requested work is generally well done and adheres to the brand standards we expect - very rarely are there any major design changes needed. Any revisions requested are minor and over time they've become less and less frequent.

How effective was the workflow between your team and theirs?

Workflow is efficient and relatively quick. We have pre-determined times for work to be reviewed and completed and they are always on time. Communication with their project manager is always responsive.

What did you find most impressive or unique about this company?

Their work and communication are always professional. very little direction is needed to produce good work.

Are there any areas for improvement or something they could have done differently?

Any design work that requires them to outsource to another artist is generally is less successful and costs more than is generally worth - more cost and time efficient in those circumstances to work another agency or designer.

BACKGROUND

Introduce your business and what you do there.

Discount Power is a retail electricity provider. We service retail electricity to residential and commercial customers in the deregulated areas of the state of Texas. I’m the marketing and sales director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Studio Brand Collective?

We were looking for a provider to help us come up with effective digital marketing, SEO, SEM, and graphic design that's on track with the current marketing trends.

SOLUTION

What was the scope of their involvement?

Our initial meetings involved telling Studio Brand what our company is about, what our vision is, and what kind of marketing materials we were looking for. We wanted something a little bit edgy but not controversial. They showed us different marketing materials and collateral, which were very nice and exactly what we were looking for.

They were our partners throughout the marketing process. They helped us create ads that we placed in the newspaper. We found an ex-basketball player through those ads and Studio Brand did all the creative behind it. They came up with the videos and the storyboard. They also came up with ideas for t-shirts for every season of the year.

What is the team dynamic?

Our main point of contact was Karee [CEO, Chief Brand Motivator, Studio Brand Collective]. We also worked with different account managers and different graphic designers who understand our needs.

How did you come to work with Studio Brand Collective?

We researched a lot of companies and came across Studio Brand. We looked at their website, their portfolio, and their reviews. We didn’t want a conventional marketing firm that had been working with 20 different energy companies. We wanted a fresh set of eyes to look at our marketing goals and initiatives. We have a good synergy because I’ve worked in the energy field for about 12 years and I can offer them my experience.

What is the status of this engagement?

We started working together in May 2014 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were a small company and now we are a lot bigger. Last year we were Inc. Magazine’s 80th fastest growing company. This year we were Inc. Magazine’s 52nd fastest growing company. We won the Better Business Bureau’s Pinnacle Award.

Every time we launch a campaign and use their graphics, we create a promo code. Depending on the signups that we get from digital sources, it’s a good cost of acquisition per customer for us. Using digital marketing and SEO costs way less than what it would just to go out and get a customer.

How did Studio Brand Collective perform from a project management standpoint?

We would have constant meetings with them. Our relationship with them has grown and they understand what we’re looking for. They come up with different ideas and they’re very punctual. They deliver on time and keep us informed. They go above and beyond to help us with certain projects. Sometimes we need something over the weekend and they come through for us. It takes time to build that kind of relationship, but I can call anybody on Karee’s team and they will work with me on rushed project needs.

What did you find most impressive about them?

When we first started working with Studio Brand Collective, we were a bit scared because they were small. They have always come through for us to the point that we no longer have that fear. We’ve been able to build a really strong relationship.

Are there any areas they could improve?

No. They’re doing everything well. If there is anything we need them to learn, they go out and train themselves.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO and owner of a private investigation company that performs background screening for employment purposes. We are a boutique firm located in Houston, Texas that services organizations nationwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Studio Brand Collective?

We decided to outsource our marketing needs after our internal brand manager left to pursue a new opportunity. This was a chance to expand our market base by improving our social media presence and creating automated systems for attracting leads through our website.

SOLUTION

What was the scope of their involvement?

Studio Brand Collective first ran a thorough evaluation of our website and various social media marketing strategies. They looked at our SEO and Google Analytics, checked to ensure our images were tagged properly and caches stored correctly, and determined whether web crawlers were able to find our site. They evaluated our blog and various email marketing campaigns, and then they presented suggestions for improvement.

One of their big suggestions was that we improve brand recognition by ensuring any e-mail or proposal to leave our office has a cohesive look. This included applying our logo, but also maintaining consistent font sizes and layouts.

They also created a new website for us.

What is the team dynamic?

I work with a team of four, including Karee Laing [CEO, Studio Brand], Kathy [Gonzalez-Rubio, Assoc. Creative Director, Studio Brand], and Michael [Self, Director of Digital/Strategy, Studio Brand].

How did you come to work with Studio Brand Collective?

The owner was a recent graduate of Goldman Sachs’ 10,000 Small Businesses program, which I used as a baseline when searching for marketing and ad companies. I interviewed several firms and ultimately decided Studio Brand was the best fit.

How much have you invested with them?

We currently spend roughly $3,000–$4,000 per month.

What is the status of this engagement?

We started working together in March 2016 and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our website now has a higher SEO number and has seen a demonstrable increase in traffic. More people are visiting our site, and, more importantly, this has translated to an increase in leads and clients.

Our social media has also seen significant gains. Facebook traffic has increased by 600%, Twitter by 200%, and LinkedIn has also increased dramatically.

As a whole, our company has grown by 20% since hiring Studio Brand Collective.

How did Studio Brand Collective perform from a project management standpoint?

They have very detailed methods to ensure a project stays organized. They use shared online folders and notify me of any updates so that I can give feedback or make any necessary edits. They also maintain a thorough checklist that allows me to monitor their productivity.

There's constant electronic communication. I receive e-mails every Friday that recap the week’s assignments, which allows me to prioritize tasks for the following week.

We also have biweekly, face-to-face meetings, from which they produce detailed bullet points about the details discussed. Their project management methods are very tailored and forward thinking.

What did you find most impressive about them?

They offer good value for your money, and that’s because of their talented team members and their ability to allocate those assets. I’ve had to complain to other ad agencies in the past that simply didn’t manage their talent appropriately, but this isn’t a conversation I’ve ever needed to have with Studio Brand. It’s something that goes on behind the scenes, but it really affects the quality of the work.

Are there any areas they could improve?

Studio Brand Collective is a growing company and understandably going through minor growing pains as a part of that process. This expansion is indicative of the quality of their work, but by diversifying their portfolio, they have less focus on our specific industry. Their content writers, for instance, must be well-versed in 17 different industries, and require more feedback on my end for the specifics of our field.

Of course, this is true of any client-marketing firm relationship. Keeping a finger on the pulse of the industry is my job as much as theirs.

BACKGROUND

Introduce your business and what you do there.

I am the principal designer of Pamela Hope Design (abbreviated as PHD). We’re a boutique firm in Houston, Texas, that provides a mix of residential and commercial work, with the former accounting for 60–65% of our total revenue. I have two interior designers working for me.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Studio Brand Collective?

When I started working with them, I was using a DBA [doing business as], and had a slightly more casual approach to design. As I continued to build my skill sets and get larger jobs, I wanted our online presence to reflect that. My goal was to reach the next level of the target market, from DIY and HGTV enthusiasts to people who engage designers to work on their properties over a lifetime. I wanted to rebrand, remarket, and launch a new website.

Although marketing was a strength and an interest of mine, I didn’t have enough time to do everything myself, so I decided to outsource marketing and PR.

SOLUTION

What was the scope of their involvement?

Studio Brand Collective reviewed and modified a website I had built. We then started to create collateral for media and speaking events. We worked to align our fliers and publicity more closely with the image we were creating with the new brand launch.

They’re heavily involved in my social media presence. We’ve mostly worked through Facebook and Instagram and may transition to Instagram completely.

What is the team dynamic?

I initially worked with Studio Brand Collective's principal, and, as she started to build her team, I also interacted with project managers. The principal continued to participate in many of the meetings, which I appreciated, but her staff handled the day-to-day work.

How did you come to work with Studio Brand Collective?

I had worked with another agency for multiple websites that provided full-service marketing with an emphasis on inbound marketing and website development. I had also met with various levels of marketing firms in Houston. Many of those were a bit too large, designed for bigger companies than my own.

Studio Brand was a small firm when I started working with them. Another design insider had referred the principal to me, and I met with her. Her background included in-house marketing for interior design firms, including a successful Houston designer whose brand I had watched grow nicely, so I felt she would know what needed to be done.

How much have you invested with them?

The average cost is $25,000 per year. My monthly social media and staff work is around $1,700, including some boosting and posting on social platforms and stock-photo sourcing. If I engage a photographer from their team, use their printing services, or have design work done other than social media, there are additional fees.

What is the status of this engagement?

I first met with Studio Brand around 2011. My brand was launched in 2012, and I believe I received my first invoice from them in January of that year. The collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Studio Brand Collective is heavily focused on social media and constantly sends me informative reports. I’ve been added to lists from third-party social media outlets, and being picked from a large metropolitan area as a top-level designer is fantastic. I feel that my social media presence and online image, along with my newsletters, made me easier for other parties to find.

I was included in a top-10 and a top-20 list of designers, in part due to my website. I consider that a big win. Studio Brand is partially responsible for the site, along with a previous developer. Our business also started to increase fairly significantly after the website launch. We were already poised for growth and continued success. Studio Brand helped position the company more securely and made us look even better.

I used Studio Brand on a recent site redesign, and I received positive feedback on it as well. Overall, everything is concise and consistent. The website looks nice and is functional.

How did Studio Brand Collective perform from a project management standpoint?

They’ve grown a lot since the beginning, and I’ve had numerous project managers. I generally have a single point of contact, who handles most of the reports. This is very helpful since they have specialized people for copywriting, website editing, photography, etc.

What did you find most impressive about them?

They’ve done a very nice job on my graphics, particularly fliers and anything that includes photography. I enjoy Studio Brand’s style—they’ve helped me develop more of a unified image and do well at maintaining my look. They also do a good job keeping up with social media. While it’s a lot of fun, I can’t afford to spend a lot of time on Facebook. They can, and they’ve done a good job of posting consistently.

My initial Instagram growth has been good, but I would like it to grow more. I’ve done most of this myself organically, but Studio Brand has been strategic about boosting it, and I’m interested to see how it improves.

Are there any areas they could improve?

They could improve on the timeliness of projects.

BACKGROUND

Introduce your business and what you do there.

I work in programs and marketing for Zeus Mortgage Bank and Zeus CrowdFunding. We provide traditional mortgages, reverse mortgages, hard money loans, as well as real estate crowdfunding.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Studio Brand Collective?

We needed a new website designed for our Zeus CrowdFunding launch and an update of our Zeus Mortgage Bank website. They are also working with us on reputation management activities, SEO, social media, and collateral.

SOLUTION

What was the scope of their involvement?

For our website, Studio Brand Collective created graphic design and content. We are just thrilled with the website designs.

They also created content for press releases, articles, newsletters, and blogs. We have had others that we worked with on social content and SEO before, but Studio Brand Collective's work has given us better results.

What is the team dynamic?

We have direct access to the owner, Karee, as well as an account manager, Sarah. We also have access to the main writer for our content as well as the graphic designer.

How did you come to work with Studio Brand Collective?

Studio Brand has been our go-to for graphic design and content since before I joined the company.

How much have you invested in them?

Between $10,000 and $50,000.

What is the status of this engagement?

We started working with them in September 2014 and the work with them is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We closely follow Google Analytics. The success of our Google and Facebook ads and other online marketing efforts are very easy to measure. We also get a marketing source from all of our customers when we’re working with them, and we keep a close watch over our spending and the results from that source.

How did Studio Brand Collective perform from a project management standpoint?

In terms of project management, they do a very good job. Our account manager manages all the different aspects of our relationship with Studio Brand Collective since we handle multiple projects at a time. She does a great job of tracking all of those projects. We have regular meetings and receive very regular reports from them.

What did you find most impressive about them?

Their creative work is really outstanding. They are also very flexible and accommodating. When we have something urgent, they deliver it to us in remarkable form. The people working on our content really know our voice now, so it’s really easy to work with them. There is less project management on my part because they do such a good job of covering all the bases for us.

Are there any areas they could improve?

We’re quite satisfied with their work. There are always little things that can be improved upon, but there are none that stand out to me.