What evidence can you share that demonstrates the impact of the engagement?
Our website now has a higher SEO number and has seen a demonstrable increase in traffic. More people are visiting our site, and, more importantly, this has translated to an increase in leads and clients.
Our social media has also seen significant gains. Facebook traffic has increased by 600%, Twitter by 200%, and LinkedIn has also increased dramatically.
As a whole, our company has grown by 20% since hiring Studio Brand Collective.
How did Studio Brand Collective perform from a project management standpoint?
They have very detailed methods to ensure a project stays organized. They use shared online folders and notify me of any updates so that I can give feedback or make any necessary edits. They also maintain a thorough checklist that allows me to monitor their productivity.
There's constant electronic communication. I receive e-mails every Friday that recap the week’s assignments, which allows me to prioritize tasks for the following week.
We also have biweekly, face-to-face meetings, from which they produce detailed bullet points about the details discussed. Their project management methods are very tailored and forward thinking.
What did you find most impressive about them?
They offer good value for your money, and that’s because of their talented team members and their ability to allocate those assets. I’ve had to complain to other ad agencies in the past that simply didn’t manage their talent appropriately, but this isn’t a conversation I’ve ever needed to have with Studio Brand. It’s something that goes on behind the scenes, but it really affects the quality of the work.
Are there any areas they could improve?
Studio Brand Collective is a growing company and understandably going through minor growing pains as a part of that process. This expansion is indicative of the quality of their work, but by diversifying their portfolio, they have less focus on our specific industry. Their content writers, for instance, must be well-versed in 17 different industries, and require more feedback on my end for the specifics of our field.
Of course, this is true of any client-marketing firm relationship. Keeping a finger on the pulse of the industry is my job as much as theirs.