We bring brands and people together

BRONZE VERIFIED

Email automation specialists: We are a collaboratory of relationship marketing strategists and tacticians. Our mission is to bringing your brand and the people you serve closer by designing and deploying programs that find, keep and grow customers.

Our unique value: We strive to truly understand your business and its challenges in order to create powerful email marketing programs that deliver more customers and increased sales.

We are platform agnostic: We have years of hands-on experience designing and deploying hight-impact campaigns on basic and enterprise platforms alike including Acoustic Campaign (formerly IBM Watson), Oracle Eloqua, MailChimp, ActiveCampaign, Salesforce, Dialogue Insights, Campaign Monitor and more.

Award-winning strategies: Over the past 30 years, we’re earned our share of industry recognition. 80 awards to date. Although awards are not a goal we strive for, it’s always nice when our peers recognize our work. And since the awards we’ve received are based on results, it means a lot to our clients.

 
$5,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
1989
Show all +
Montreal, Canada
headquarters

Portfolio

Key clients: 

Alterra Mountain Company, Quebec Bleu Cross, Station Mont Tremblant, Tremblant Resort Association, RCGT, OSM, Europ Auto, Renault Canada, Leadership Institute, Levenswater Gin.

EuropAuto email marketing program redesign

EuropAuto is specialized in short-term car leasing and traditional car rental for Canadians visiting Europe. All material is created in both French and English.

Target audiencs for the program are loyal customers, prospects and travel agencies.

Previous efforts by the client were primarily focused on various car models and price discounts. The travel experience was not present, or very discretely

mentioned.

We completely redesigned their email strategy and increased their conversion and their sales dramatically.

CLIENT

EuropAuto.ca

SKILLS

Business strategy, digital strategy, CRM integration, email design, omni-channel integration.

AWARDS

Finalist 2019 Flèches d'Or Awards

 

Montreal Symphony Orchestra Email Redesign

The Montreal Symphony Orchestra (OSM) relies on email and direct mail for subscription renewal and to sell tickets for the upcoming season.

Past email efforts have fallen short in terms of image, engagement and impact.

Templates were not responsive, hard to read and didn’t align with the high-quality experience that the OSM provides since 1934.

We changed all that…

CLIENT

Montreal Symphony Orchestra (OSM)

SKILLS

RosaNova – Live without Compromise

A multi-channel relationship marketing campaign, combining traditional, relational, digital and social media as well as a new image and brand identity. The integration of marketing technology allowed our client to nurture a relationship with prospective customers throughout their decision journey.

This campaign is proof that relationship marketing can produce very strong results and build lasting relationships in a

competitive and complex sector.
Challenge

Choosing the right ski lift product is a complex process for many consumers: should I get a season pass or an access card? With or without privileges? Or maybe a multi-day lift ticket? The possibilities seem endless (well almost). Tremblant wanted to provide customers with a recommendation tool that would help simplify the process and suggest a limited set of products that are best suited to the

customers profile and preferences. Solution

Strategies designed and deployed the [email protected] application – a decision tool that recommends the right pass product for you based on how often you ski, the people you ski with and when you ski most often. Thousands of Tremblant customers use this tool last season to help them make better choices.

Rise to the Challenge – Our 2018 Resolutions

This campaign stands out because it embodies many of the fundamental principles of relationship marketing. It integrates a high degree of personalization and a warm and personal connection. It focuses on the benefit of a relationship and drives strong engagement.

It’s fun, involving and customer centric. The campaign leverages the three fundamental elements of a relationship: Know your customers, connect with each and

every one and build trust in everything you do.

Tremblant Pass Renewal Program

A beautifully crafted and strategic campagne that surpassed all targets while effectively communicating the exceptional Tremblant experience.

The visual quality of this campaign, the integration of interactive content, the seamless universal rendering on all email applications and viewing environments make this campaign a sterling example of what relationship marketing emails should look like.

Tremblant winter destination campaign

A retention campaign that focuses on the customer experience. Combines all the power of email marketing including the most recent technical and technological innovations. The content is beautifully aligned with the Tremblant brand. The results in terms of engagement and increased sales were truly spectacular.

CLIENT: Tremblant ski resort

SKILLS: Strategy, Email Marketing,

Marketing Automation, Interactive Content

AWARDS AND RECOGNITION: Certificat of Excellence: Flèches d’Or 2018, Relationship Marketing Association (AMR)

Reviews

Sort by

Marketing & Web Revamp for Car Rental Company

"Their adaptability, agility, and willingness to adapt to our changing needs impressed us."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2018 - Ongoing
Project summary: 

STRATEGIES revamped a website and provided marketing services for a car rental specialist company. The team provided content creation, template design, and email marketing services.

The Reviewer
 
1-10 Employees
 
Montreal, Canada
Isabelle Blanche Pinpin
Operations Manager, EUROP AUTO ET RENAULT CANADA
 
Verified
The Review
Feedback summary: 

The engagement led to strong year-over-year growth in traffic, retention, and sales, meeting the goals of the internal team. STRATEGIES establishes a clear method of project management to ensure a smooth workflow. The team is creative, skilled, and driven.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

At EuropAuto, we are car rental specialists for Europe and beyond with over 50 years’ experience. We make things simple, matching the right vehicle to our customers’ exact needs. We offer both traditional car rental as well as short-term car leasing in Europe.

We represent the big top automakers in France which are Peugeot, Renault, Dacia and DS Automobiles, as well as the top car rental companies worldwide including Hertz, Avis, Budget, Enterprise and EuropCar.

I am the director of operations and am responsible for the customer experience from end-to-end including marketing communications and the customer call centre.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire STRATEGIES?

We hired strategies primarily for their expertise in email and relationship marketing. They first proposed a concrete action plan designed to grow our business quickly. Then they designed and deployed an email marketing plan focused on customer conversion and loyalty.

This included a new contact strategy, template design, revised cadence and sequencing. In the process, they updated our brand image, revamped our website design and handled events and press coverage for a successful new automotive brand launch. But their primary focus was centered on the email marketing program for our three main brands.

What were your goals for this project?

Our goals were to grow our sales across Canada while building customer loyalty. We also wanted to project a more professional image to our customers that was better aligned with the high-quality service that we offer.

SOLUTION

How did you select this vendor?

We chose Strategies because of their enthusiasm and team spirit as well as their strong knowledge of the tourism industry which is our main market segment. They also provided great references from other clients they work with and came highly recommended.

Describe the project and the services they provided in detail.

First, they did their homework, analyzing our email engagement, website traffic trends, conversion rates, customer value, transactional behavior as well as a thorough competitive review. They are very results focused.

They came back with a comprehensive 3-year action plan identifying key leverage points that would have the most impact on our growth. It was a collaborative process with several workshops before landing on a final plan.

Next, they redesigned the email template, look and feel and deployment strategy. This included greater emphasis on the travel experience to balance out our previous product and price focus. Part of that redesign included building a modular Master Template to accelerate time-to-market. The template was customized to the key automotive brands we offer. Strategies then went on to apply their new brand look and feel to a new website and booking engine.

For this new website, they also implemented a content strategy and SEO optimization plan. In addition, they provide ongoing marketing advice, track and report on market trends and technology innovations. For the launch of our latest automotive brand, they also handled PR and event planning.

What was the team composition?

Strategies created an agile team of talented professionals that varied according to the need at hand. Our main contact is Mark Morin the agency president, as well as an account manager, a marketing coordinator, an email developer and more.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Together with Strategies, we developed a flexible marketing approach that varied according to the target audience, the product offering and the promotional calendar. This approach and the processes that support it has led to a strong year-over-year growth in traffic, retention and sales.

In the fall of 2019, we received an award for the strongest growth in sales amongst all Peugeot licensees worldwide. It also was nominated for an award from the Email Experience Council for the best improved program. Our customer satisfaction ratings have increased substantially as well. Customers feel that they are doing business with a professional organization that delivers a quality experience from end to end.

How was project management arranged and how effective was it?

The project management process was very effective. The core account team met with us once a week to review ongoing projects, set timetables and discuss issues and challenges. Daily interaction by email and phone covered the approval and deployment process.

The owner of the agency and our owner were in regular contact, reviewing results and making any necessary changes to the strategy. As a result, we often had last-minute requests and changes to implement. The agency demonstrated amazing flexibility, making changes on the fly and re-arranging their calendar to suite our needs. They always worked as a trusted partner, having our interests at heart (and above their own) at all time.

What did you find most impressive about this company?

Their adaptability, agility, and willingness to adapt to our changing needs impressed us. Especially in a market that is competitive and unpredictable by nature! Also, their creativity and ability to deliver quality work at an affordable price – work that was always on-brand and beautifully engaging.

Are there any areas for improvement?

So far, no.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    Excellent!
  • 5.0 NPS
    Willing to refer

Email Campaign Strategy & Development for Ski Resort

“We recommend their services to any company who wants to reach the next level in customer relationship marketing.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
March - Nov. 2019
Project summary: 

STRATEGIES has a longstanding partnership with a ski resort, most recently developing their 2019–2020 season email campaign. They collaborated on the content and tailored the messaging to different audiences.

The Reviewer
 
1,001-5,000 Employees
 
Canada
Relationship Marketing Advisor, Station Mont Tremblant
 
Verified
The Review
Feedback summary: 

STRATEGIES delivered outstanding results, including increased email sales as well as high unique click and open rates. Since the partnership began over a decade ago, they’ve fulfilled a key marketing role. Reliable, client-oriented, and timely, the team excels at producing interactive content.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

#1 Ski Resort in Eastern North America. Located in the Laurentians, Qc, Mont Tremblant Resort is a four-season holiday destination and ski resort that offer year-round events and activities to keep everyone entertained.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with STRATEGIES?

We wanted to reach the next level in customer relationship marketing by turning our communications objectives into strong and lasting relationships with our guests throughout the customer lifecycle.

SOLUTION

What was the scope of their involvement?

STRATEGIES is involved from start to finish in the communication process. STRATEGIES understands our brand and our different clientele. With their knowledge of data and their expertise, the agency is an essential asset in our marketing ecosystem.

What is the team composition?

Caroline (Director, Client Services and Technology) is my go-to person.  Mark (Owner & President) is often involved but is constantly on the lookout for innovations. The entire team cares about the success of our business.

How did you come to work with STRATEGIES?

Our relationship started shortly after the 2008 economic downturn. We needed a reliable partner to provide CRM expertise in both email and direct mail. A member of our team had previous experience with STRATEGIES. They were called in to design and deploy a personalized Destination Marketing campaign. The campaign was highly successful, and sales grew by 33% that first year. We’ve been working together ever since.

How much have you invested with them?

The budget for the renewal campaign is between $10,000–$50,000.

What is the status of this engagement?

Tremblant has partnered with STRATEGIES for over a decade. Still today, we are pleased to work with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Email sales increased consistently, often achieving growth of 30% or more. Our unique email open rates are generally in the 59% range for core segments, and unique click rates per email are as high as 25%.

Tremblant has partnered with STRATEGIES for over a decade. The agency is an essential asset in the Tremblant marketing ecosystem. Over the years, we have built a strong relationship based on trust, success, and results. They are extremely reliable, knowledgeable, and hard-working, and they always treat us as their main priority. They apply their expertise to turn our communications objectives into strong and lasting relationships with our guests, throughout the customer lifecycle. We recommend their services to any company who wants to reach the next level in customer relationship marketing.

The following are the awards we’ve won with STRATEGIES over the years:

Flèches d’or 1994
-Gold award – Best services marketing
-Golf Le Géant
Flèches d’or 1996
-Gold award – Best services marketing
-Tremblant Max Loyalty Program
CMA RSVP awards 1996
-Silver award – Best Loyalty campaign
-Tremblant Max Loyalty Program
Flèches d’Or 2013
-Top award: Campaign of the year
-Gold – Best consumer marketing campaign
-Emerging marketer of the year award
Flèches d’Or 2017
-Emerging marketer of the year award
Flèches d’Or 2018
-Gold – Best customer retention campaign
-Finalist – Best consumer marketing campaign
2019 Email Innovation Award
Email Experience Council (EEC)
Winner – Best omni-channel use of email

How did STRATEGIES perform from a project management standpoint?

We communicate via email and Slack. The team is always available and supports us in every way they can. We have weekly calls with Caroline to keep track of ongoing projects and to plan future projects.

What did you find most impressive about them?

They’re very good at innovation and interactive content. We have multiple segments as well as clientele in the US and Toronto, and they customize the message and the images within the emails. For instance, they put a banner in the email with the rate exchange, which changes depending on who receives the email. They’re very strong with that and are very good with data.

Are there any areas they could improve?

Not for now. We are very satisfied.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    We have weekly calls and a project tracker. They’re very good at tracking projects and making sure everything is delivered.
  • 5.0 Cost
    Value / within estimates
    Their quality price ratio meets our needs.
  • 5.0 Quality
    Service & deliverables
    They’re always available, and I feel like I’m their top priority. They’re not only doers but also challenge us so we get better at our job.
  • 5.0 NPS
    Willing to refer

Omni-Channel Marketing for Premium Gin Distiller

"The team is very nimble and is good at pivoting."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2016 - Ongoing
Project summary: 

Leading market penetration efforts, STRATEGIES conducted research to understand the brand, the new market, and the sub-markets. Their work involved managing PR, social media, and experiential campaigns.

The Reviewer
 
1-10 Employees
 
Canada
Paul Allamby
Partner, Levenswater Inc
 
Verified
The Review
Feedback summary: 

STRATEGIES efforts have been integral in the business market penetration success. Not only did their work help the business win several awards, but it also led to a significant improvement in the on-premise footprint and an increase in market share. Overall, they have been an adaptable partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m one of the founders of Levenswater Inc. The commercial products we sell are all gins.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with STRATEGIES?

We have a product that’s made in Niagara, Canada and in upstate New York. I was entering a predominantly French market, and I needed an agency that understood that market. I also wanted an agency that understood the duality of that market which is that it’s French and English.

Additionally, even the English demographic is different from that in other parts of Canada. We wanted to go into that market because it’s a very mature gin market – the number one or two gin market in Canada.

SOLUTION

What was the scope of their involvement?

STRATEGIES started off by doing a deep dive into the brand and understanding it. The team then got into finding key insights for the market to understand how they were going to be able to develop a transfer of identity into that market.

They didn’t just focus on the market as a mass-market; they also looked at some of the subsets, for example, Montreal versus Quebec City. We thought they would just work with us on digital and social media, but the team ended up helping us with a mix of PR, social media, and experiential marketing.

One of the experiential events we did with them was not in a place you would expect to find liquor. They set it up in a fashion retail store and we had our closed-door event there.

What is the team composition?

Mark (Owner & President) was my go-to person, but I worked with other members of his team depending on what area of communications we were discussing. So, I dealt with a PR specialist and an experiential specialist. 

How did you come to work with STRATEGIES?

I knew Mark because we had worked together previously. When I reached out to him, having that trust in place helped. He then came back with a proposal and impressed both me and the partners at my company. 

How much have you invested with them?

We spent between $10,000–$50,000 on this particular project.

What is the status of this engagement?

Our engagement began in about October 2016, and we’re still working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We were completely unknown when we went into the market. We’ve won two major awards in the Quebec market. We’ve won top gin and cocktail awards at two events. The experiential event was very cool and it helped us to find the right audience. It also helped us to differentiate our product from others in the marketplace.

From a fundamental business standpoint, we built our share with the SAQ, which is Quebec’s government retailer for wines, spirits, and beers, by 36% year-over-year (YoY). Additionally, STRATEGIES helped us build our footprint with on-premise bars and restaurants. Within 4–6 months, we were in 63 locations.

How did STRATEGIES perform from a project management standpoint?

The team is very nimble and is good at pivoting. There are external factors that can affect the success of campaigns for brands like ours because there’s a seasonal bias with gin. The team was very good at dealing with weather changes and being aware of other events that might affect the events that we were doing. 

They worked very well with my other vendors. In some areas, they actually took on a leadership role, especially around the experiential aspects. I didn’t have to force alignment because STRATEGIES stepped up and effectively merged their thinking and processes with those of everyone else. 

What did you find most impressive about them?

The team didn’t make a big deal about the fact that they had to take on someone else’s work because we’re working primarily in the English language. They took those ideas and principles and adapted them to the French Quebec market. They understood that when working in a different language, it’s about adaptation, not translation.

Do you have any advice for potential customers?

Be transparent and let them inside. You might think that they’re only representing one market, but they have the ability to think beyond the market in which they’re headquartered. STRATEGIES understands the bigger picture.

If you let them in and let them be part of some projects, it will help you. The team is very strategic and is able to execute very well.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They didn’t drop the ball, even though sometimes I did. We are honest with each other, which has helped us build a strong relationship.
  • 4.0 Cost
    Value / within estimates
    They’re not the cheapest, but they’re flexible.
  • 5.0 Quality
    Service & deliverables
    They went above and beyond, especially since I’m not the easiest client to work with. Everyone on their team is proactive.
  • 5.0 NPS
    Willing to refer

E-Commerce Dev & Strategy for Automotive Company

"The project manager listens to our needs and constraints, and they adapt to our context while promoting trends."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2018 - Ongoing
Project summary: 

Strategies offer digital marketing strategy support, which has included consulting on marketing emails and a website, planning events, tracking market trends, and supporting Google Ads campaigns.

The Reviewer
 
1-10 Employees
 
Montreal, Canada
Isabelle Blanche Pinpin
Operations Manager, EUROP AUTO
 
Verified
The Review
Feedback summary: 

The collaboration results in a successful digital marketing plan that targets a key audience of customers. They've successfully catered their strategies to fit the unique season, product, and promotion. In addition, they've bolstered the visual appeal of French and English versions of a platform.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

At Europ Auto, we make things simple. We are car rental specialists with over 50 years experience. We know how to match the right vehicle to your exact needs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Strategies?

Marketing strategies

What were your goals for this project?

Look more Professional. Grow our business all over Canada. Build customer loyalty.

SOLUTION

How did you select this vendor?

Team spirit. Knowledge of tourism market. References.

Describe the project and the services they provided in detail.

Strategic e-mail promotion tips. Web tips. Tracking market trends for us. Event planning. Google AdWords strategie.

What was the team composition?

The project team present us professionals depending on the skills needed. They convinced us to develop an agile approach.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Together we developped a markeging structure depending on the customers we wanted to reach , the products and promotions we had and the time of the year. The team helped us to improve our websites both in French and English and also visually. We finally got an up to date image.

How was project management arranged and how effective was it?

The project manager listens to our needs and constraints, and they adapt to our context while promoting trends.

What did you find most impressive about this company?

The adaptability!

Are there any areas for improvement?

So far, no.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    It is worth the investement.
  • 5.0 Quality
    Service & deliverables
    This is a perfect match with us.
  • 5.0 NPS
    Willing to refer
Verification

Clutch verification provides an additional layer of data to help you make the right purchasing decsion of business services. Learn more

BRONZE VERIFIED
Business Entity
Business Entity Name
Strategies marketing direct mark morin inc.
Status
Active
Jurisdiction of Formation
Canada
Id
1143570399
Date of Formation
Mar 13, 1995
Last updated
Apr 28, 2020
Payment & Legal Filings
International Credit Risk Assessment

Per our methodology, the International Credit Risk Assessment rating is determined by our analysis of a credit report and third-party data.

Very Low Risk
Last updated
Jun 10, 2020
Client Reviews
VERIFIED CLIENT REVIEWS
4
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
June 3, 2020