Stratabeat, Inc.

BACKGROUND

Please describe your company and position.

I am the Marketing Leader of marketing agency. 

Describe what your company does in a single sentence.

Fractional marketing leadership and consulting for SMBs with high-consideration products and services in the B2B and B2C space.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Stratabeat, Inc. to accomplish?

• Maximize our marketing strategy and performance
• Improve our organic search results
• Target Fortune 500 companies

SOLUTION

How did you find Stratabeat, Inc.?

Referral

Why did you select Stratabeat, Inc. over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Stratabeat, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The longest-standing agency of record during my time at another company, Stratabeat helped us to get a handle on our overall marketing strategy via both new and existing channels. Tom and his team are bright, fearless marketers who helped to push us into new areas and encouraged us to be bold in our marketing. The most significant work we collaborated on was content marketing, case studies, white papers, and blog post development. With their help we published content on a regular basis for the first time ever and each post was fine-tuned to both rank extremely high without a significant push for backlinks, and it satisfied user intent better than competitor content for the same search terms. In addition to the standard scope of work that we settled on, the Stratabeat team was always game for a brainstorm or a new campaign that they could contribute to. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to 10x our monthly organic traffic to the blog and produced countless whitepapers that drove thousands of new subscribers to our list. Direct lead gen was uncommon for our business model as most new business came through referrals and the marketing collateral was used in a sales enablement manner in most instances, however, the case studies and blog content that Stratabeat helped us to produce was regularly mentioned by prospects and clients as being insightful and influential in their decision to sign/renew with us. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very rarely late with any deliverables and if they were going to be behind there was always a good reason and they were very transparent and communicative with those delays. Tom in particular was always only a phone call or text away and he was very responsive when we needed his time or attention beyond our regular cadence of communication. 

What was your primary form of communication with Stratabeat, Inc.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The humanity, approachability, honesty and integrity of the company stood out. They are great people who also happen to be great marketers. Our calls regularly went longer than scheduled because the conversations were so engaging and inspiring. They quickly became an extension of our team, valued and respected like any other full-time employee. 

Are there any areas for improvement or something Stratabeat, Inc. could have done differently?

I have no critiques or criticisms for Stratabeat. They always made us feel like we were the most important client they had. As the point of contact on our side, I felt a strong mutual respect between Tom and me. It didn't take long for me to feel like we were friends as well as colleagues. 

BACKGROUND

Please describe your company and position.

I am the former Chief Growth Officer of a marketing company.

Describe what your company does in a single sentence.

Performance Marketing Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Stratabeat, Inc. to accomplish?

• Improve customer acquisition
• Improve brand awareness
• Improve lead generation
• Strategically expand website content
• increase organic search traffic
• SEO

SOLUTION

How did you find Stratabeat, Inc.?

• Referral
• Read two books written by the founder.

Why did you select Stratabeat, Inc. over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned
• Subject matter expertise

How many teammates from Stratabeat, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Stratabeat provided a holistic strategy for improving qualified lead volume through: 

• Technical SEO audit and recommendations for improvement
• Audience focused SEO content strategy
• Copywriting and blog post writing optimized for organic search visibility
• Internal linking and taxonomy improvement

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We generated an increase in organic search traffic, generating more qualified leads, that also included: 

• Net new website visitors
• Expansion in the referral keywords
• Improved time on site
• Increased lead form completes

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was organized, responsive and provided everything we needed to be successful. 

What was your primary form of communication with Stratabeat, Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Stratabeat has a deep level of expertise in the foundational and strategic initiatives to develop a truly audience targeted, holistic strategy. They are constantly researching and innovating new ways to improve their recommendations to deliver better results. They stay on top of algorithm trends and best practices to ensure they are making the most impactful recommendations. 

Are there any areas for improvement or something Stratabeat, Inc. could have done differently?

Stratabeat were incredible partners throughout our engagement. 

BACKGROUND

Please describe your company and position.

I am the Director of Content of a B2B SaaS company

Describe what your company does in a single sentence.

We are a B2B SaaS company selling a search and product discovery platform to enterprise ecommerce brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Stratabeat, Inc. to accomplish?

• Develop our brand, domain authority, web traffic, and conversions via SEO content and strategy

SOLUTION

How did you find Stratabeat, Inc.?

Referral

Why did you select Stratabeat, Inc. over others?

Referred to me

How many teammates from Stratabeat, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop an SEO strategy in tandem with us and execute on it, including writing blog articles and solutions pages for the website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased domain authority

Increased keyword ranking

Increased organic search impressions

Increased unbranded traffic

Increased organic search conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive and always delivered things on time.\

What was your primary form of communication with Stratabeat, Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

They learn about your business very very well. They want to know what makes your company tick and how your customers want to consume content.

Are there any areas for improvement or something Stratabeat, Inc. could have done differently?

Nope.