For Brands with Ambition

Stark / Raving is a Boston-based branding and digital marketing agency that provides tailored creative and strategic solutions that strengthen brand awareness and increase customer engagement across all channels. Our team utilizes a personalized and collaborative approach – helping our clients think beyond the ordinary, challenge what is and define what’s next. We exist for brands with ambition – for innovative companies with compelling stories to tell.

And we tell these stories by developing brilliant ideas and transforming them into well-designed campaigns that span all things digital.

 
$10,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2016
Show all +
Boston, MA
headquarters
  • 369 Congress Street, 6R
    Boston, MA 02110
    United States
other locations
  • United States

Portfolio

Key clients: 

Greentown Labs

Sunwealth

Globoforce

Simpson Gumpertz & Heger

4G Clinical

Decision Resources Group

Eli Lilly

Affordable Insulin Project

Massachusetts Clean Energy Center

 

Reviews

Sort by

Rebranding for National Engineering Symposium

"They cared about delivering a product we could be proud of."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Feb. - July 2017
Project summary: 

Stark / Raving created new branding materials for a technical symposium. The materials included signage, presentations, social media assets, and print and digital ads. 

The Reviewer
 
501-1,000 Employees
 
Boston, Massachusetts
Nicole Sparks
Marketing Manager, Simpson Gumpertz & Heger
 
Verified
The Review
Feedback summary: 

The rebranded materials increased direct web traffic by 307%, visitors by 53%, and new users by 47% over the previous year. They also won several prominent national marketing awards. Stark / Raving stuck to the timeline, thoroughly researched the industry, and delivered an outstanding product. 

BACKGROUND

Please describe your company and your position there.

Simpson Gumpertz & Heger Inc. (SGH) is a national engineering firm that designs, investigates, and rehabilitates structures, building enclosures, and materials. I lead the firm's marketing efforts, including branding, content and digital marketing, public relations, advertising, social media, and events. My team supports nine office locations and all corporate marketing initiatives. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Stark / Raving Branding + Digital Marketing?

We hired Stark / Raving to rebrand "Create + Construct," a full-day technical symposium that we sponsor. The event allows architecture, engineering, and construction professionals to discuss the industry's most challenging issues. 

What were your goals for this project?

Our goal was to rebrand Create + Construct with a new logo and a comprehensive suite of promotional materials. We wanted to reflect the event's high-end, sophisticated nature.

SOLUTION

How did you select this vendor?

We selected Stark / Raving because of their impressive design portfolio and our previous experience with their founder and creative director.

Describe the project in detail.

Through a creative, collaborative process, Stark / Raving successfully completed our rebrand. They created custom materials for different event locations and dates, along with standard and knock-out versions of our logo. They also designed all our onsite materials, including signage, PowerPoint templates, and nametags, along with social media assets and print and electronic advertisements.

What was the team composition?

We worked with the lead designer, who also served as project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was a great success. Our 2017 event campaign, which occurred after the rebranding, increased our web traffic from the previous year. We tracked a 307% increase in direct traffic, 53% more visitors, and 47% new users.

The rebranding also received second place in the Brand Awareness category at the Society of Marketing for Professional Services (SMPS) Boston 2018, and the SMPS New York Award of Excellence in the Promotional Campaign category. It's also a finalist in the SMPS National 2018 Marketing Communications Awards. 

How effective was the workflow between your team and theirs?

The workflow was great. Stark / Raving met our outlined delivery dates with with no problem.

What did you find most impressive about this company?

I was most impressed with Stark / Raving's research on our firm and industry and their thoughtful design approach. They cared about delivering a product we could be proud of. Plus, the process was fun from beginning to end!

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer