Spotlight Podcasting

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of an organization called 7:47. We are a consulting firm in the social wellness space, so we go into companies and help them build socially connected cultures.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Spotlight Podcasting?

We wanted to develop our thought leadership by highlighting our stories of great leaders, but we didn't have a good podcast producer. We turned to Spotlight Podcasting to help us with this specific challenge.

SOLUTION

What was the scope of their involvement?

Spotlight Podcasting conducted an in-depth onboarding process to understand what our goals were, what systems we already had in place, and what audience we wanted to attract to our podcast. 

From there, they built out the entire process from pre-production, onboarding calls, recording the podcast, and post-production down to marketing and distribution. They automated that process so that we could focus on interviewing guests. Spotlight Podcasting signed us up for different software and platforms, through which they would edit and distribute our podcasts

What is the team composition?

I work directly with the founder who gets assistance from his team.

How much have you invested with them?

We’ve invested something within the range of $10,000–$50,000.

What is the status of this engagement?

We started our partnership in January 2019 and it is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Spotlight Podcasting has helped us secure interviews with close to 100 mid-market, venture-backed Inc. 5000 founders, 14% of whom have been converted into a B2B client for 7:47. It has resulted in us generating a six-figure revenue through our podcast channel. 

How did Spotlight Podcasting perform from a project management standpoint?

They have great organization and time management capabilities. Their tools — ranging from Asana to  Miro, Hubspot, and ClickUp — allow for high visibility when it comes to project management as well. We typically communicate via email and Messenger.

What did you find most impressive about them?

Spotlight Podcasting is extremely detailed and very process-oriented. 

Are there any areas they could improve?

No, I think they’re pretty good. 

Do you have any advice for potential customers?

Be crystal clear with your goals because Spotlight Podcasting is sure to build a process to help you meet those goals. 

BACKGROUND

Introduce your business and what you do there.

I'm the director of marketing for an insurance company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Spotlight Podcasting?

We were looking to grow our brand awareness through podcasts.

SOLUTION

What was the scope of their involvement?

Spotlight Podcasting is a podcast production company. I record episodes of an interview podcast. They edit and then submit the episodes through the podcast channels. They work on around four episodes per month with a length of about 35–45 minutes. They essentially clean up the audio of the episode, and then they assemble parts of it, including putting in our intro and outro.

What is the team composition?

My main point of contact is Jonathan (Founder).

How did you come to work with Spotlight Podcasting?

I found them through an internet search. I chose them primarily because of their experience and the package that they offered me.

How much have you invested with them?

We have invested around $4,900. The package they offered me is around $700 per month.

What is the status of this engagement?

We started working together in October 2020, and it’s an ongoing partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I appreciate their timely delivery of assets every week, but that's what they're required to do. Any other metrics would not really be a result of their work since it could be a result of the success of the episode. Due to that, metrics don't really apply to their effectiveness as a service. As long as they deliver items on time and to my satisfaction — which they've done so far — I don’t have any problem.

How did Spotlight Podcasting perform from a project management standpoint?

I mainly communicate with Spotlight Podcasting over Slack weekly or as needed. They're excellent and very organized. For the most part, everything's always on time. I also appreciate that they remind me if I forget to deliver something on time.

What did you find most impressive about them?

They're proactive and make suggestions, so our podcast program is as successful as it can be.

Are there any areas they could improve?

There is no area that I can think of — they’ve been great to work with, so far.

Any advice for potential customers?

I recommend that new customers review all of the materials that Jonathan provides. He gives a lot of coaching on how to set up your podcast for success.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of WorkMatters.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Spotlight Podcasting?

I wanted to address the challenge of reaching more people during the pandemic and reaching my market in ways that could be helpful to them. I thought podcasting would be a great way to serve a larger market during a time when they could really benefit from my expertise.

SOLUTION

What was the scope of their involvement?

Spotlight Podcasting has helped me set up everything that I needed from the start, and also integrate my podcast on my website and other platforms. Currently, they work with me by cleaning up the audio, helping me understand strategies for developing the podcast, and giving me ideas for leveraging the podcast.

They also help me learn how to see the transcript and provide audiograms for marketing. In general, they give me guidance on the technology, and they help me make sure I can produce the highest quality sound for the podcast.

What is the team composition?

My main point of contact is Jonathan (Podcast Strategist), and he coordinates his team.

How did you come to work with Spotlight Podcasting?

I had the idea of a podcast in my mind for a while, and I was at a networking event where I met Jonathan. The timing was right, and I could tell that he had the expertise that I needed, so we started working together.

How much have you invested with them?

I’ve invested somewhere around $10,000–$25,000.

What is the status of this engagement?

We started working together in May 2020 for the pre-production and the podcast launched in July 2020. We are still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I'm very pleased with the quality of the podcast and the impact we have. We see that the podcast is gaining traction, and we're continuing to increase subscribers and views.

From a business perspective, I'm able to share specific episodes with my market, and I'm getting great feedback. It's a goodwill gesture on my part to serve my clients, as well as attract new business opportunities through people who might listen and become more interested in the services that we provide.

How did Spotlight Podcasting perform from a project management standpoint?

Spotlight Podcasting’s team is very responsive. We work off a Slack channel, so I have easy access to Jonathan and his team whenever I have questions or need something to be resolved. We continue to talk on a regular basis just to have checkpoint meetings. 

What did you find most impressive about them?

Jonathan and his team pay attention to details, and they do high-quality work. He has the ability to think strategically beyond the podcast and see the bigger picture, which has really been helpful.

Are there any areas they could improve?

There's nothing specific that comes to mind.

Any advice for potential customers?

Be clear on expectations and try to address issues as they come up. Don’t be afraid to ask questions and be open to whatever advice or guidance that they might share.