Space Ads

BACKGROUND

Introduce your business and what you do there.

I’m the senior digital marketing and CRM manager of Philipp Plein, a luxury fashion brand offering men’s, women’s, and children’s clothing, jewelry, accessories, and home collections, known for its bold style and global presence.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Space Ads?

We needed support managing our digital marketing campaigns.

SOLUTION

What was the scope of their involvement?

Space Ads manages and optimizes our online performance marketing activities across Meta and Google. Their work covers both strategic and operational execution, including the end-to-end management of Meta and Google Ads campaigns, ongoing optimization of media performance and budget allocation, technical troubleshooting and resolution of multiple tracking, feed, and platform-related issues, and support on campaign structure, setup, and scalability.

What is the team composition?

We work with 2–5 teammates from Space Ads.

How did you come to work with Space Ads?

Space Ads was referred to me. I chose them over other options because they had high ratings, their values aligned with ours, and they had qualified skills.

What is the status of this engagement?

We started working with Space Ads in October 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Space Ads has delivered clear and measurable improvements across both performance and infrastructure. From a performance standpoint, we’ve seen improved efficiency in Meta and Google campaigns through better account structure and ongoing optimization. We’ve also seen more stable and scalable campaign performance, enabling us to allocate budgets with greater confidence. Additionally, there’s a stronger alignment between media strategy and business priorities.

From a technical and operational perspective, the impact has been particularly tangible. Space Ads has resolved several critical technical issues affecting tracking, feeds, and platform integrations. We’ve also seen improved data reliability, which directly enhances our ability to analyze performance and make informed decisions. Moreover, we’ve seen faster execution and reduced friction between strategy and implementation, thanks to their high level of ownership.

Overall, the project has resulted in more predictable performance, cleaner data, and a more robust advertising setup, creating a solid foundation for sustainable growth. In terms of metrics, ROAS and CPA efficiency have improved by ~25–20%, driven by better account structure, bidding strategies, and ongoing optimization across Meta and Google. The conversion rate has increased by ~10–20%, especially on priority campaigns, thanks to cleaner targeting and more stable delivery. Budget efficiency has also improved, with a reduction in wasted spend and faster scaling on high-performing campaigns.

On the data reliability and tracking side, tracking accuracy has improved significantly (estimated +60–70%) after resolving multiple technical issues related to pixels, events, and platform integrations. Reporting consistency has also improved, reducing discrepancies between platforms and internal analytics. Additionally, the time to diagnose and fix issues has decreased materially, enabling faster decision-making and more confident optimizations.

How did Space Ads perform from a project management standpoint?

Space Ads’ project management is highly effective and reliable. They consistently deliver on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What we’re most impressed by Space Ads is their combination of deep technical expertise and true ownership. They quickly navigate complex technical challenges, proactively identify issues, and implement effective solutions, often going beyond the original scope. Their strong understanding of the business context and our needs makes them a trusted partner, capable of acting autonomously while aligning closely with our internal priorities.

Are there any areas they could improve?

There’s nothing Space Ads could improve on.

UPDATED REVIEW

This review was published on January 5, 2023
E-Commerce Manager, Philipp Plein

Manufacturing

Lugano, Switzerland

501-1,000

Apr 2022 - Jul 2022

Less than $10,000

Verified

Project summary
Space Ads provided SEO and PPC services for an online fashion retailer. The team audited the client’s Google Ads campaigns and created a strategy to position it based on best practices. 

Feedback summary
Space Ads’ audit yielded an immediate improvement in PPC campaigns, which translated into lower CPC and higher ROAS. The team provided valuable insight that enriched the internal team with new experiences. The team was professional and their communications were on point. 

BACKGROUND

Please describe your company and your position there.

I am Global E-commerce Manager in Philipp Plein Group responsible for the development of our brands in the online channel, which also includes management of PPC campaigns and SEO optimization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Space Ads, and what were your goals?

We are a fast-growing company with ambitious goals. In Q2 2022, we were at the stage of building a new online store and the goal of cooperation with Space Ads was to create an SEO-optimized store and a strategy that would help position it based on best practices.

SOLUTION

How did you select this vendor and what were the deciding factors?

Already at the stage of initial talks, the Space Ads team showed great commitment. We felt we could rely on a team that was knowledgeable, understood our goals and was very transparent about our goals.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The whole cooperation was very professional and the contact with the team was very good. At the beginning, we held the Discovery Phase, during which we presented our goals and discussed scope of the work. The whole phase was divided into stages, we worked on each of them seperatly - it was very effective and we had a control uner the process. We had weekly calls during which we discussed progress, and the Space Ads team presented us with the results of their work and recommendations. During our cooperation, we asked the Team for an additional service - an audit of our PPC campaigns. Space Ads showed great professionalism, they gave us many valuable tips & corrected our setups.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with Rafal - CEO, on the audit of our PPC campaigns. In the Plein Sport project two SEO experts were engaged in a direct cooperation with us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The audit of the PPC campaign translated into an immediate improvement in our results. Thanks to valuable advice, we changed the strategies and optimized our campaigns, which translated into lower CPC and higher ROAS. Space Ads shared with us the knowledge that enriched our specialists with new experiences.

Describe their project management style, including communication tools and timeliness.

During our cooperation, Space Ads showed the highest professionalism. Communication was flawless: formal topics were discussed via email or during official calls and we communicated with the team via Slack on a daily basis. The team was always available for us, we were committed and motivated to achieve our goals. Space Ads is a very reliable company that has always delivered work before deadlines.

What did you find most impressive or unique about this company?

The commitment of the team, which made us feel as if they were an internal part of the team during our cooperation. We haven't felt that we are limited by the the contract. Space Ads is a team of experts who have exceptional knowledge and are specialized in what they do - we have certainly gained valuable experience and it was a great cooperation for us.

Are there any areas for improvement or something they could have done differently?

We haven't noticed anything.

STAR RATINGS

Overall rating: 5.0 Space ads deserves 5 stars. Professionalism, commitment, expert knowledge that brings great value to the client.

Quality: 5.0 Great quality & value. Dedicated & professional Team on which you canb rely.

Cost: 5.0 The estimates of the costs of our cooperation were accurate.

Schedule: 5.0 All our scheduled meetings always took place and the work was always delivered on ti

Willing to refer: 5.0 I would definitely recommend.