What was the scope of their involvement?
The team has helped us on the business strategy and cross-marketing of what started out as 5 sites and has now reached about 16 or 17. Their services have included keyword research, lead and search counts, and conversion ratios. The owner, Randy, oversees our paid ads on Facebook and target audience indicators. Virtually anything that happens online, he does.
Our goal was to not only get on the first page of a Google search, but also to hold the #1 spot in our local market for windshield replacement. With Randy, we specifically targeted the top keywords for window tinting and windshield replacement and funded marketing efforts to generate the leads in other territories. Soderman has now helped us become active not only throughout Arizona, but also in cities like Las Vegas, Denver, Dallas, and Miami.
What is the team dynamic?
As one of their top clients, I get a lot of personal attention from the owner but also work with a few other members on the team.
How did you come to work with Soderman Marketing SEO?
I met Randy locally through one of my wife’s colleagues. He heard that I was looking for an online marketing company, so he set up a meeting and talked to me about different ways we could work together. After analyzing the numbers, we decided to work together.
I hadn’t worked with another SEO or marketing provider before, but I understood the basics so I knew what to look for in initial discussions. He showed me an example of his work by pulling up a basic search like "carpet cleaner Phoenix" on Google, which came up first. I then talked to that carpet cleaner and he gave Randy a great reference. Then, I talked to another one of his clients who reported the same type of results.
I had done a lot of my own research in the past, but found Randy to be laid back and knowledgeable compared to other vendors. He didn't come across as trying to over promise with the fear of under delivering. He seemed to offer all of the solutions that we were looking for.
How much have you invested with them?
We pay a premium of almost $150,000 a year.
What is the status of this engagement?
We’ve been working with Soderman since June, 2013.