Lead Generation for Technology Company
- Sales Outsourcing
- B2B Lead Generation
- $10,000 to $49,999
- Jan. - Apr. 2026
- Quality
- 0.5
- Schedule
- 0.5
- Cost
- 0.5
- Willing to Refer
- 0.5
"Social Bloom could have improved virtually every aspect of this engagement."
- Information technology
- Santa Rosa, California
- 10,001+ Employees
- Online Review
- Verified
A technology company hired Social Bloom to create and manage an outbound lead generation campaign. The team was responsible for generating 20 sales-qualified leads for the client within the engagement period.
Social Bloom failed to deliver the agreed outcome, resulting in a lack of measurable success. The team used messaging that was irrelevant to the client's product, market, and target buyers. Social Bloom introduced irrelevant targeting instead of maintaining the agreed-upon ideal customer profile. This review includes the service provider's response.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Principal Product Manager of Keysight
Describe what your company does in a single sentence.
very brief Keysight Technologies is a leading provider of electronic test, measurement, and cybersecurity solutions that help organizations design, validate, and secure technologies across industries such as telecommunications, aerospace, automotive, and IoT.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Social Bloom to accomplish?
- Generating sales qualified leads
SOLUTION
How did you find Social Bloom?
Online Search
Why did you select Social Bloom over others?
Risk reversal policy
How many teammates from Social Bloom were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
The scope of work was to create and manage an outbound lead-generation campaign for Keysight's SBOM and software supply chain security solution and to generate 20 Sales Qualified Leads (SQLs) within the agreed engagement period.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
No measurable business outcomes were achieved. SocialBloom was contracted to generate 20 Sales Qualified Leads (SQLs), but none meeting our objectives were delivered. According to SocialBloom's reported metrics, 1,685 prospects were contacted through 2,363 outreach attempts, generating only 12 replies (approximately 0.71% response rate) and no qualified meetings that resulted in meaningful sales opportunitie.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
We engaged SocialBloom in January 2026 to generate 20 Sales Qualified Leads for Keysight's SBOM and software supply chain security solution. The result was months of wasted time, poor execution, misleading outreach, no meaningful business outcomes, and a complete refusal to provide a refund despite failing to deliver what was promised. SocialBloom sold this engagement as a collaborative process where ICPs, targeting, messaging, positioning, compliance requirements, and campaign assets would be aligned before launch. We were explicitly told that messaging would be drafted and then reviewed and approved before campaigns went live. Very early in the process, we discovered that the ICP had been expanded beyond the audience we had defined. Additional personas had been introduced that were not aligned with our target market. We were told this was generated by SocialBloom's AI process. We also repeatedly raised concerns about outreach messaging that had little or nothing to do with our product. As a cybersecurity company focused on software supply chain security, SBOM management, vulnerability management, product security, FDA cybersecurity requirements, CRA readiness, and compliance use cases, we expected messaging aligned with those topics. Instead, we were presented with outreach that often appeared generic, irrelevant, and disconnected from our market. When these concerns were raised, SocialBloom repeatedly assured us that they could still generate the required lead volume and qualified opportunities. Months later, the actual results were alarming. According to SocialBloom's own reported figures: • 1,685 prospects contacted • 2,363 outreach attempts • 12 replies • Approximately 0.71% response rate • No qualified meetings that met our objectives Despite these results, obtaining meaningful reporting required repeated follow-up. We repeatedly requested visibility into who was being contacted, what messaging was being used, what responses were being received, and what adjustments were being made. Instead, we often received generic status updates with limited transparency. The most serious issue occurred near the end of the engagement. We discovered outreach that appeared to create the impression of a Keysight executive role that did not exist, invited prospects to a breakfast/networking meeting that did not exist, referenced topics unrelated to our offering, and directed recipients to book meetings through our calendar. This was completely unacceptable. The issue was no longer campaign performance. The issue became reputational risk. As a company operating in cybersecurity and serving regulated industries, we cannot allow third parties to conduct outreach that creates confusion about who is contacting prospects, why they are being contacted, or what they are being invited to attend. We immediately instructed SocialBloom to stop all outreach activities. Following this discovery, we requested: • A complete list of prospects contacted • Copies of outreach communications • Identification of sender identities and domains • Documentation supporting any claimed qualified leads • A refund of the fees paid The refund was denied. Our legal department subsequently issued a formal demand letter requesting both a refund and supporting records. The requested records were not provided and the matter was not resolved. What makes this experience particularly frustrating is that we spent months trying to make the engagement successful. We provided feedback, participated in reviews, approved materials when requested, corrected targeting issues, suggested messaging improvements, attended calls, reviewed campaigns, and repeatedly communicated our expectations. Despite that effort, SocialBloom failed to deliver the agreed business outcome and left us dealing with outreach activity that created significant concern for our brand and reputation. Based on our experience, we cannot recommend SocialBloom to other technology companies. Any organization considering this vendor should conduct extensive due diligence, insist on complete transparency, carefully monitor all outbound activity, and obtain clear answers regarding reporting, qualification standards, campaign controls, and refund policies before signing an agreement. This review reflects our documented experience and is based on campaign records, correspondence, performance reports, and legal communications generated during the engagement.
What was your primary form of communication with Social Bloom?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What stood out most was SocialBloom's willingness to make assurances during the sales and onboarding process that were not reflected in the actual results. Even after failing to deliver the agreed outcome, the company continued to deny responsibility, refused to provide requested supporting records, and rejected our refund request despite the lack of measurable success.
Are there any areas for improvement or something Social Bloom could have done differently?
Yes. SocialBloom could have improved virtually every aspect of this engagement. Most importantly, the company should have delivered the agreed outcome of 20 Sales Qualified Leads or honored its refund commitment when it failed to do so. Additional areas for improvement include: Using messaging that was actually relevant to our product, market, and target buyers. Maintaining the agreed ICP instead of introducing irrelevant personas and targeting. Providing transparent reporting and visibility into campaign activity. Responding constructively to customer concerns rather than shifting responsibility when results were poor. Avoiding outreach that created confusion about who was contacting prospects and why. Providing complete campaign records when requested. Taking accountability for campaign performance instead of relying on contractual technicalities after failing to deliver results. Most importantly, when a customer pays $15,500 and receives no meaningful business outcome, the company should act in good faith to resolve the situation rather than deny responsibility and ignore formal requests for resolution.
Company Responses
The service provider responded on June 15, 2026.
Thank you for sharing your feedback. We are sorry the engagement did not meet your expectations.
There is important context we want to clarify. SocialBloom’s performance guarantee is tied to our ability to run the campaign using our recommended targeting, messaging, and outbound process. During this engagement, the campaign was limited to a narrow set of 200 contacts and client-directed messaging, despite our team repeatedly communicating that this approach cannot produce the desired meeting volume and would fall outside the standard performance guarantee.
This is not in line with the initial scope the client promised to allow us prior to moving forward with us.
When SocialBloom was later able to run the campaign using our recommended approach, the campaign began generating positive responses. Within that same day, the client requested that outreach stop before those responses could be fully worked through and converted into qualified meetings.
Because this matter involves client-specific campaign data, contractual terms, and confidential communications, we cannot address every detail publicly. That said, we take concerns around messaging approval, targeting, reporting, and brand safety seriously. We have reviewed this engagement internally and continue to improve our approval workflows, campaign visibility, and quality-control process for enterprise clients.
We remain open to reviewing campaign records and addressing any remaining concerns through the appropriate private channels.
RATINGS
-
Quality
0.5Service & Deliverables
"Failed to deliver the agreed 20 SQLs. Messaging, targeting, and execution repeatedly fell short of expectations."
-
Schedule
0.5On time / deadlines
"Months of activity produced no meaningful results, despite repeated assurances that progress was being made."
-
Cost
0.5Value / within estimates
"Extremely poor value. $15,500 spent with no qualified opportunities generated and no refund offered."
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Willing to Refer
0.5NPS
"Absolutely not. Based on our experience, I would strongly discourage other companies from engaging SocialBloom.