Please describe the scope of their involvement in detail.
So far, we've only transferred the website from the previous server to our current one. Seafoam Media handled the move and set it up in order for them to provide maintenance and changes. They also handle our pay-per-click program, helping to keep it optimized.
Another task is to convert our current website to a mobile-responsive version. Currently, it's not set up for cellphones.
We've passed the quotation stage for another project centered on redesigning and setting up our international subsidiary websites. We have subsidiary companies in 10 different countries. Some of them already have websites while some do not. A few of those sites have been custom made and do not correspond to our corporate standards. Our plan is to work with Seafoam Media and come up with a common template to be used for every one of those companies. One by one, we will then update those sites to our standard. It will be a significant project.
How did you come to work with Seafoam Media?
We have a tradition of doing as much as possible using our internal workforce, but we do know that certain things are best done by experts who are not necessarily found within the company. Our IT department had no interest in actually maintaining the servers and handling website security. Since the website was part of the marketing efforts, it was up to us to find a place in which to put it. We worked with a previous ad agency, but we came to the decision that it was better to part ways. We were looking for someone with whom we'd feel comfortable, an expert in the field. We were also looking for a company that was small enough to give us the attention that we needed. We wanted to be an important customer, not just another customer. We interviewed several companies, but ultimately felt most comfortable with Seafoam Media.
Could you provide a sense of the size of this initiative in financial terms?
The server migration project cost less than $20,000. We pay a monthly fee to Seafoam Media, in order for them to handle web maintenance and updates.
What is the status of this engagement?
We started working together in October 2015. Our migration happened across four to five months. Seafoam Media is about a third of the way done with making the site responsive.