What was the scope of their involvement?
They’ve worked with us for many years. They create new ideas and new concepts to best reach the market based on our products. In Olympic years, campaigns are geared toward an Olympic theme.
They do videography, photography, handle all social media marketing, including posting three to five times each week. Based on our directives, they control our social media, offering free products or promotions at times to increase the views and likes of our customers. They do a lot of the advertisement negotiations, website development and management, catalog printing, and direct marketing to email services.
They also do a lot of our product design, sports balls and equipment, and package design, Photoshop support, and participate in local events by setting up interaction, activities, and contests.
What is the team composition?
Mark (Co-Founder & President) is the point of contact for us.
How did you come to work with SDA Creative Inc.?
Mark and our owner have known each other and worked together for several years.
How much have you invested with them?
Our total investment was around $2,500,000. This is a ballpark figure based on the average yearly spend over the course of the engagement.
What is the status of this engagement?
We began working together in August 1983, and the engagement is ongoing.