Salazar Studio

BACKGROUND

Please describe your company and your position there.

I am the co-founder for a spiritual wellness company. We provide the community with authentic, spiritually-sound products that promote holistic wellbeing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Anastasia Salazar Ltd., and what were your goals?

We hired Anastasia to support us with our branding and messaging. It started with just creating the logo, color scheme and other basic pilot necessities but it expanded to creating icons, website design, and more.

Our goal was to launch with a very strong, concise and clear brand that would capture the magnitude of our work and passion for spiritual wellness.

SOLUTION

How did you select Anastasia Salazar Ltd.?

I knew Anastasia through community work. We crossed paths over ten years ago in youth programming and reconnected years later when our program needed revamping. She helped update the logo and gave the program a new look.

Add an extra few years after that, I left the program and decided to launch my own family business and immediately thought of Anastasia.

Describe the scope of their work in detail, including any steps and the final deliverables.

We started by having a few calls to discuss the general branding and vision we were going for. Then we did a discovery questionnaire together where she asked very in depth questions about the energy of the brand. She facilites a brand workshop and then created an initial directions slide where she showed us two very different styles.

Each direction included a logo, logomark sketches, a color scheme, tag lines, voice and tone, typography, photography, and additional illustrations. After selecting our direction we had a brand guidelines meeting where we reviewed all the details of the brand to make sure we are consistent across platforms.

After that we decided we wanted to expand to working on creating a website. Anastasia helped design the website, created tabs based on our needs, gave us a direction for the photography, and more. She really went above and beyond. She created illustrations for very specific things like herbs that really made the brand stand out.

Overall, every step and deliverable was met with so much love and intention.

How many people from the Anastasia Salazar Ltd. team worked with you, and what were their positions?

I worked with Anastasia for all of our branding needs and she pulled in a writer to support us with the messaging piece and content for our website.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcome was incredible! We received amazing feedback from the community. Within the first three weeks of our launch we got almost 8 thousand followers on instagram. Companies have reached out for collaborations, pop-ups and more.

Overall, the most meaningful success has been the amount of people who are shifting their perception on our spiritual practice and learning about the important of spiritual wellness.

Describe their project management style, including communication tools and timeliness.

We had weekly check-ins with our brand designer, Anastasia, along with monthly meetings via google hangouts. Additionally, we communicated over email regularly and they gave us frequent updates.

For each step, they asked for feedback and implemented it very quickly. She always met any deadline and finished the project based on our discussed timeline.

What did you find most impressive or unique about this company?

So much energy, love and creativity was poured into this project. Their enthusiasm and consistency in the entire duration were impressive. What I appreciated the most about Anastasia is that she was very open-minded and eager to create something that really fit with the brand/aesthetic.

Are there any areas for improvement or something they could have done differently?

None. Anastasia is amazing!!