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Roar Digital

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SEO, paid media & GEO for ambitious brands.

London digital marketing agency specialising in SEO, paid media, and GEO (Generative Engine Optimisation)/ AI SEO. We work with mid-size to enterprise businesses across SEO, paid media, email, and AI search optimisation, with a decade of specialist experience in property, estate agency, and location-based industries.

  • Min project size
    $1,000+
  • Hourly rate
    Undisclosed
  • Employees
    10 - 49
  • Locations
    London, England
  • Year founded
    Founded 2016

1 Locations

  • London , England

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    Our Story

    Roar's team spans SEO, paid media, GEO, content, and development. Half the team have been here 4+ years, and that continuity shows in our client results. We are growing across every client-facing team.

    The people joining us bring curiosity, creativity, and a genuine appetite for learning, particularly around AI search and new technology. 

    Apprenticeships and career development are central to how we build the team. We believe the best results come from people who are growing alongside the industry.

    What Sets Us Apart

    AI Specialism and Tool Creation

    60% of Google searches now end without a click. Roar's GEO service ensures your brand is cited and recommended across ChatGPT, Gemini, and Perplexity. One of the UK's first agencies to offer this as a dedicated service, backed by custom AI visibility benchmarking tools.

    Commitment to Growth

    We measure success by client growth, not contract fulfilment. Most of our relationships span multiple years because we work as an extension of our clients' teams, not as a supplier completing a scope. We bring the same commercial accountability to year four as we do to month one.

    Quick Facts

    10 years in business

    Team Breakdown

    SEO (3)
    Paid Media (2)
    Integrated Search (5)

    Commonly Asked Questions

    Timelines depend on the channel and the starting point. Paid media typically produces measurable results within the first four to six weeks, as campaigns can be structured, launched, and optimised within a short window. SEO operates on a longer curve. Technical and structural work tends to produce visible gains within two to three months, with compounding growth building from there. GEO and AI visibility work is newer territory across the industry, but our benchmarking tool means we can track citation and mention changes from the outset rather than relying on qualitative indicators. What we can say with confidence is that we do not hold results back to manage expectations. When something is working, we tell you. When something needs to change, we tell you that too. Our clients have access to live reporting and a senior point of contact throughout, so the picture is never obscured. For context, Hamptons International saw organic views increase 789% year-on-year and conversions rise 143% over the course of our engagement. The Curling Club saw website conversion rate increase from 2.85% to 26.4% in a single season. Both results came from sustained, structured work rather than short-term fixes.

    We work as an extension of your marketing function, not a separate supplier operating in isolation. In practice, that means regular strategy calls with your internal stakeholders, shared reporting dashboards, and a single senior contact who understands your business rather than a rotating account team. The model adapts to what you have in-house. Where clients have strong internal capability in one area, we complement it rather than duplicate it. Where they need us to take full ownership of a channel, we do that. Most of our engagements involve a combination of both. Half of our team have been with Roar for more than four years. That continuity matters because it means the people working on your account understand your market, your audience, and your commercial objectives in depth, not just the brief they were handed when the contract started. We currently work with clients ranging from national estate agency groups to seasonal hospitality brands and enterprise businesses, across engagements that span SEO, paid media, GEO, email, and benchmarking. The structure of each partnership is built around what the client actually needs.

    A few things that we think are genuinely distinct, rather than claims every agency makes. First, we were among the first agencies in the UK to offer Generative Engine Optimisation as a dedicated service. AI search is changing how buyers discover businesses, and we have been building the methodology, tooling, and client experience around it ahead of the market rather than in response to it. Our proprietary benchmarking tool tracks citation rates, brand mentions, and AI visibility across ChatGPT, Gemini, and Perplexity, giving clients a measurable view of their AI search presence. Second, we do not operate on a single-channel model. Our team manages SEO, paid media, GEO, email, and CRM under one roof, with shared reporting and integrated strategy. When channels are run separately by different agencies or teams, performance data fragments and opportunities get missed at the joins. We have seen what integrated delivery produces and it consistently outperforms siloed channel management. Third, the majority of our client relationships span multiple years. That is not a coincidence. We measure our success by client growth, not contract fulfilment, and we are regularly working outside the brief when the opportunity demands it.

    Yes. While we have a decade of specialist experience in property and estate agency, working with national and international clients, including Hamptons Estate Agents and Hamptons International, GTH, Paramount and more. Our wider portfolio spans hospitality, care, hire and equipment, equine, and enterprise businesses across multiple sectors. Our property specialism is relevant because it has given us deep experience in geocentric SEO, multi-location paid media, and high-value lead generation, all of which transfer directly to other industries where location, local visibility, and long sales cycles are factors. If your business operates across multiple locations, targets high-value customers with a longer decision cycle, or needs integrated digital marketing that is accountable to commercial outcomes rather than channel metrics, the work we do in property is directly applicable to your market. We are currently in a period of growth across all client-facing teams, which means we are taking on new clients across sectors and have the capacity and the appetite to do so.

    Every engagement is built around commercial outcomes from the outset. Before any channel goes live, we establish what success looks like in revenue terms, not just traffic or impressions, and we build reporting infrastructure that tracks performance back to those objectives. Clients have access to live dashboards and receive regular reporting that covers both channel performance and business impact. We do not separate the two. A 143% increase in conversions matters because of what those conversions are worth, and our reporting reflects that. For paid media, that means tracking revenue, ROAS, and CPA rather than click volume. For SEO, it means tracking conversion contribution alongside rankings and traffic. For GEO, our proprietary benchmarking tool tracks AI citation rates and brand mention changes over time, giving you a measurable view of your visibility across ChatGPT, Gemini, and Perplexity. We also flag problems early. If a campaign is underperforming, you will hear it from us before it shows up in the numbers, along with what we are doing about it. That transparency is part of how we build the long-term relationships that define most of our client base.

    Locations (1)

    Battersea Park Road London, England SW11 3BY

    10 - 15

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