Stop Competing + Start Leading
REX is where brands are built. We are an internationally-award-winning agency, building brands that want to grow with their values intact.
We help companies in the 5 critical areas required for brand growth:
1) Brand Strategy: Know what to say to make your audience care
2) Visual Identity: Build a brand people recognize, even when your logo isn't present
3) Engagement Platform: Create meaningful 'stuff' to engage customers (websites, collateral, etc.)
4) M.A.P.: Clarify the best use of marketing + ad budgets with your Marketing Action Plan
5) Campaigns: Creative integrated campaigns that get noticed, build your brand, and cause action
Our sweet spot is with companies that have a proven business concept and are ready for massive growth through branding, marketing, and communications. Our clients include some of BC's and Canada’s fastest growing brands including Fitness Town, the OxyGeneo® 3-in-1 Super Facial, Prophecy Cream, Dermaroller®, Wesgroup Equipment, St. John Ambulance, and PuroClean Restoration. We are the trusted partner for the City of Vancouver and the Stanley Park Miniature Railway, creating the brands for Bright Nights, Ghost Train, and more.
headquarters
Focus
Portfolio
Stanley Park, City of Vancouver, Wesgroup Equipment, DermaSpark Products Inc, Emelle's Catering, Physio2U, GBC Law, Boom Goes the Drum
Reviews
the project
Logo & Visual Brand Identity for Autism Awareness Nonprofit
“The team went above and beyond because they truly cared about the project.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the executive director of a registered autism nonprofit.
What challenge were you trying to address with REX Marketing + Design Inc.?
We needed help with branding.
What was the scope of their involvement?
We hired them to redesign our logo and visual identity. They also put together a three-part video series that spoke about the project for us to post on social media.
What is the team composition?
We worked with Allison (Founder & CEO), Melissa (Senior Account Manager & Brand Strategist), and Christian (Lead Graphic Designer).
How did you come to work with REX Marketing + Design Inc.?
We’re part of the same business networking group, Business Network International. We’ve known them for a few years through that contact.
How much have you invested with them?
For the logo, it was around $3,000. They gave us a discounted rate because we’re a nonprofit.
What is the status of this engagement?
I joined the project in December 2018, and we wrapped up in March 2019.
What evidence can you share that demonstrates the impact of the engagement?
The quality of service was quite high. The team actually won an award for the logo and visual design that they built for them. They don’t want to give you a one size fits all solution; they really want to look at who you are as a business and what are your needs and target markets. I appreciated the depth that they went into when looking at everything.
We were really happy with the logo in the end. They did a good job of tying in some key branding concepts like inclusion and connection. I wasn’t there for the whole part of the project, but I definitely feel like they developed a log that represents our organization.
How did REX Marketing + Design Inc. perform from a project management standpoint?
By the time I came on board, we were mostly corresponding over email. By that point, the discovery phase was mostly done and we were selecting the logo among different colors and options.
They’re very collaborative and involved. The team takes a very deep dive to learn about their clients and their needs. There’s quite a bit of time they invest in the intake. We did go into their office once to review the whole branding since we weren’t there from the beginning.
They gave us two hours of their time to discuss the whole project and bring us fully up to speed. I really appreciated that. In terms of timelines, they were always on track. If anything, they were pushing us to finish things on time.
What did you find most impressive about them?
They’re a great team and we could tell that they’re all good friends. They really like working with nonprofits and found this to be a meaningful project for them. The team went above and beyond because they truly cared about the project; they wanted to make sure that we would be in a good position. They gave us a lot of work for what we spent. Lastly, they’re great educators. They taught us a lot about marketing and the decision-making process. Allison, specifically, has a strong sense for business building and sociology. I really trusted their input.
Are there any areas they could improve?
No, they were patient throughout the entire process. They really wanted us to make a good decision. Having a leadership transition from our side during the project made it hard for me coming in. Especially, making decisions around making the logo. That had nothing to do with REX, though. I respect what they do to help businesses and I would refer them to other contacts I have.
Do you have any advice for potential customers?
My advice is to come with an open mind. They have a lot of experience and know-how in terms of brand building. Allison recently launched a 12-week training series to teach them how to do marketing for themselves. She’s a really strong educator and wants to empower people.
the project
Rebranding & Web Design for Legal Services Provider
"I really appreciate their energy and enthusiasm; they’re very professional and welcoming."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a lawyer with GBC Law. We provide a variety of legal services.
What challenge were you trying to address with REX Marketing + Design Inc.?
We wanted to do some rebranding. We needed someone to help with our website and give us a fresh look.
What was the scope of their involvement?
The first thing they did was try to understand who we are as a company so they could later implement it into the existing website through our branding. So far, they’ve helped us develop a certain look and design for our materials and for our website. They’ve also helped us with our content and layout for the development of a new website they built from scratch. Now, they’re working on Google Ads with us.
What is the team composition?
We’ve worked with just about everyone on their team at some point. We’re mainly in contact with 2–3 people for the work, though.
How did you come to work with REX Marketing + Design Inc.?
We came across them through a recommendation from someone who redid our headshots for our website and decided to go with REX Marketing.
How much have you invested with them?
We’ve spent around $30,000, but I’m not completely sure of the budgeting aspects of the work.
What is the status of this engagement?
We started working together in January 2020 and our engagement is ongoing. We’ve completed the website, but now we’re moving into the next phase and they’re helping with Google Ads campaigns.
What evidence can you share that demonstrates the impact of the engagement?
Their service has been excellent and thorough. They understand who we are as a company and are able to help us portray it through our brand.
How did REX Marketing + Design Inc. perform from a project management standpoint?
They are very receptive and open to our suggestions for how we want everything to look. Everything has been excellent. They’re always updating us on what part we’re at in the project and if there is anything we need to do. If time goes by when we need to do something, they follow-up and touch base to see how things are going and offer help.
They’re great at communicating and always seeing how they can help. We mainly use email and phone calls to communicate.
What did you find most impressive about them?
I really appreciate their energy and enthusiasm; they’re very professional and welcoming. Overall, they’re just a really good fit for us and our firm. We’ve thoroughly enjoyed working with them.
Are there any areas they could improve?
No, I honestly don’t have anything we’ve had an issue with. If something they provided us didn’t work with our idea, they always work with us to fix it and make us happy.
Do you have any advice for potential customers?
Bring in high energy and be ready and willing to work, because that seems to be what they’re about.
the project
Branding & Web Design for In-Home Cooking Service
“I felt like they really wanted to get to know my business.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner of Fresh in your Fridge, an in-home cooking service. Our team, which is comprised entirely of nutritionists, goes into clients’ homes on a weekly basis and does all of their grocery shopping, meal planning, and cooking in their kitchens.
What challenge were you trying to address with REX Marketing + Design Inc.?
We needed to update our website. We wanted more of a streamlined look and visual identity between all of our platforms. Further, we didn’t really have any branding in place, so we wanted to create something that was special and impactful.
What was the scope of their involvement?
First, REX Marketing + Design Inc. did a brand identity and discovery session. They spent a lot of time getting to know us and our business. They even spoke with some of our clients and staff to determine what our values are, why we’re doing this, and what the essence of our business is.
Once they came up with the core messaging, they started to put together our visual identity. They chose logos and colors and figured out how everything would flow together. The team then built the website and took on some associated projects, like creating social media calendars and some presentations for our brand launch.
What is the team composition?
I mostly worked with an account manager, Melissa (Senior Brand Strategist, REX Marketing + Design Inc.). I also worked with Christian (Lead Graphic Designer, REX Marketing + Design Inc.) and Allison (CEO & Founder, REX Marketing + Design Inc.), who I’ve known through Business Network for 4–5 years. Allison was involved in a lot of the conversations, but I typically spoke with Melissa directly.
How did you come to work with REX Marketing + Design Inc.?
I initially found REX Marketing + Design Inc. and decided to work with them based on my relationship with Allison.
How much have you invested with them?
The major project we did with them cost $17,000–$20,000.
What is the status of this engagement?
The bigger project that we did with them lasted from January–December 2018. We’ve done some smaller projects along the way.
What evidence can you share that demonstrates the impact of the engagement?
Everyone loved the new website and branding materials; they’re all really colorful, bright, and expressive. I actually still get great feedback today. I just feel really confident about the brand that we have set up.
How did REX Marketing + Design Inc. perform from a project management standpoint?
In terms of project management, they were awesome; we didn’t have a lot of issues. I was usually the one falling behind on deadlines, so they really kept me on track with everything in that capacity. The only missed deadline was the website launch, but that was because we’d hired a third-party developer; REX Marketing + Design Inc. was just overseeing this, and they communicated very extensively throughout the process. We typically communicated via email and Zoom video conference calls.
What did you find most impressive about them?
The one thing that stood out was how personable they were. I felt like they really wanted to get to know my business.
Are there any areas they could improve?
No, not that I can think of.
Any advice for potential customers?
Doing the brand discovery was really worth it. This is an optional service they offer; alternatively, you can just go straight into visual development and logo design and all of that. I wasn’t very sure what the process would be like, and I was even a little skeptical. However, the discovery was really worth it to uncover what the essence of our business was. It was a 3–4-month project and probably added $4,000–$5,000, but I feel like that was really key to how substantial our brand is now.
REX Marketing + Design Inc.’s work was exceptional. Their logo and visual design won an award and pleased all internal stakeholders. The team was collaborative, patient, and caring. Customers can expect a trustworthy team that strives to set their clients up for success.