What was the scope of their involvement?
We worked with Reinvently on developing a software tool which allowed us to more easily reach out to investment advisors, showing them how investments could work for them. In the past, it had been difficult for investment advisors to diversify in a way that could effectively allow for factor investing, due to some evolutions in available exchange-traded funds. With our technology, we will help change this for our investment advisors, democratizing the process.
We hired Reinvently specifically for UI/UX [user interface/user experience] design. We contracted their lead designer, who was fantastic, and there probably were offshore designers involved in the process. Our lead designer was very responsive and a pleasure to work with. He helped us get to where we wanted, acting as the perfect consultant, offering advice and opinions where need be. We had a very productive relationship.
We came to Reinvently at a very early stage in our process. The project was accelerated, given that we had a design deadline of four and a half months. Reinvently let us know that this was not a best practice approach, but they were willing to work with us.
Reinvently didn't have a background in our industry, or with the types of users we'd be reaching out to. We had an extremely collaborative process, in the beginning, shaping what type of users we thought we'd be going after, and how the software would interact with them. Reinvently's involvement was much heavier in the beginning, and we saw many changes within the first month. 3 weeks into the project, we hired a full stack developer and a frontend developer, which were unplanned at the time. We simply found people that fit our needs, moving away from what was supposed to be a more expensive contract, to a more narrowly-focused consulting one. Reinvently and their lead designer worked with us in getting our frontend developer up to speed. As the contract moved on, Reinvently's involvement moved down, as our frontend developer became more knowledgeable of the work.
Reinvently's team consisted of our lead designer, as well as an offshore resource, who collaborated with me, our developer, and my boss, who is the product owner.
How did you come to work with Reinvently?
I was involved in the selection process. We reached out to about 15 firms, interviewing half a dozen. Reinvently was one of the few ones willing to work with us on what was a very tight schedule. Reinvently was keen for business and they were a very young and hungry smaller firm. They offered us a competitive rate and came to meet us in person in Palo Alto, which was a big benefit, leading us to choose Reinvently instead of another firm. Being able to have face-to-face interaction when we needed it was important. We had worked with remote companies in the past, but being able to drive down the street was something that we were willing to pay more for.
We had 2 interviews with Reinvently. They brought in their lead designer, with whom we'd be working almost exclusively, as well as the chief executive officer. This showed us that Reinvently was invested in our project and we liked their team.
How much have you invested with Reinvently?
The total cost of Reinvently's services so far has been $15,000.
What is the status of this engagement?
We started working with Reinvently in May 2016.