The Red Stairs

BACKGROUND

Please describe your company and your position there.

WebbMason Marketing is a marketing services provider. Chief Marketing Officer and Managing Director - Agency Services

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Red Stairs?

WebbMason is similar to other Marketing Services in many ways, but differentiates itself in particular with our innovative demand and supply chain. The Red Stairs has been the key outside provider to support selling tools, proposals and the website.

SOLUTION

How did you select this vendor and what were the deciding factors?

The Red Stairs was recommended by a sister company and we had a chance to appreciate their work. When the need arose, we were confident to select them based on work we had already reviewed. First they helped us with a number of case studies and product sheets, and based on these successful projects we tapped them for a major overhaul of messaging.

Describe the project in detail and walk through the stages of the project.

We first scoped the entire universe of company information relevant to prospects -- features and benefits, track record. We authored rough draft content on our side and then The Red Stairs raised it up at least one level. On the way to the solution we used rapid turnaround for many cycles of improvement. Design development came online after the first round of changes. The essential content they developed remains deployed with minor adjustments. The project was a success.

How many resources from the vendor's team worked with you, and what were their positions?

Content leader and design leader.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our new sales materials have streamlined the process of converting and bringing aboard dozens of new clients. While The Red Stairs' contribution was not the only improvement factor, we have enjoyed an uptick of over 50% in the annual rate of new wins/conversions. The new website has become our most critical sales tool and a source of pride throughout the sales team and the company at large.

How effective was the workflow between your team and theirs?

We appreciated the abiity of The Red Stairs to match our 24 ongoing schedule. We are in a hurry - for great and perfect work, and they have proven that they are more than capable of keeing up.

What did you find most impressive or unique about this company?

They were much smarter than the average content bear. Their writing and design skills were world-class. I can recommend them as an outstanding partner who will not disappoint. Great to work with a team who shares the excitement of building something great together. Thank you, Red Stairs!

Are there any areas for improvement or something they could have done differently?

We regard the service from The Red Stairs to be excellent.