RE Agency

BACKGROUND

Please describe your company and your position there.

I'm an Operations Manager at a company that develops and delivers software for the optimisation of cooling system efficiency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bur Studio, and what were your goals?

We needed to revamp our website to clearly communicate our value proposition to our stakeholders while using design elements to intelligently summarise the description of our solution. Other key elements of the project were the delivery of a high-tech aesthetic in line with our brand guidelines and setting up of all the necessary analytics to track performance and continuously enhance the website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We shortlisted a number of highly rated vendors, however Rasul's team came into the interview the most prepared of all. Having carefully read through our extensive brief, shortlisting questions to define the scope of work, and put some ideation work in before the first meeting with us. No other vendor was as prepared in our selection process, and they have demonstrated clear competency in both the creative and technical requirements of the job.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The scope of works included:

• Translating our brief into wireframe using Figma
• Building a high-fidelity demo of the website on Figma based on the approved wireframes, and creating required icons, animations, and visual elements.
• Building an interactive website on Webflow based on the approved design. Then modifying content and design over multiple feedback rounds to get ready for launch.
• Setup of Google Analytics, Search Console, and other integrations and transfer of project to our Webflow account.
• Extensive support and help in editing and modifying website.

How many people from the vendor's team worked with you, and what were their positions?

• Rasul A.- Project Leader
• Roman K. - Lead Designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

1 week after the launch of our website, we witnessed a 9.55% reduction in bounce rate, a 118.67% increase in page views/session, and a 46.78% increase in average session length.

Describe their project management style, including communication tools and timeliness.

The team demonstrated peak levels of professionalism in terms of timeliness, and project management style. Meetings were held before and after the completion of each milestone, and we were always kept up to date on progress within each milestone, ensuring the work was on time and as requested. The Upwork messaging platform was used to address quick feedback and questions, and to organise meetings if a more detailed/extensive aspect of the job needed to be discussed. All responses came in promptly, to a maximum of within one business day.

What did you find most impressive or unique about this company?

I was impressed because they met all of my criteria and exceeded my expectations in some regards. This included:

• Technical accumen in web development, design, and animation.
• The ability to creatively leverage their technical acumen to distill our complex technical solution into a simple offering.
• Overall project management and organisation skills.
• Passion in their work, going above and beyond to ensure client satisfaction.

Are there any areas for improvement or something they could have done differently?

They were perfect, but in future projects, both parties are now better equipped to communicate requirements, the scope of work, and timeline estimates more accurately. However, they were highly flexible in addressing any challenges, or last-minute changes on our part.