Name: PR Shield
Address: 7590 Thornapple River Drive Southeast, Caledonia, United States, MI, 49316, US
Telephone: 1 313-546-1854
Price range: $200 - $300
Rating: 5.0

Elevate Your Authority & Lead the Conversation

PR Shield is a high-impact publicity engine designed to move founders, authors, and SMEs from niche influence to national authority. In today’s AI-driven search landscape, a "media mention" is more than just a headline—it is a critical signal of trust. As AI models prioritize verified, human-led expertise, we ensure even the most specialized founders are recognized as the definitive, trusted sources in their field.

The Authority Bridge—Affordable & Attainable: High-level publicity shouldn't be reserved for the Fortune 500. We’ve built a system that makes elite publicist services accessible to any founder ready to lead. Whether you are scaling a niche podcast or launching a global brand, we provide the "digital armor" of mainstream credibility at a price point that actually scales with you.

Proven Media Placements: We consistently secure our clients in the world’s most influential outlets, including Good Morning America, The Today Show, Forbes, WSJ, Fast Company, TechCrunch, and The New York Times.

We don't just manage reputations; we amplify them to ensure our clients—and their brands—are the ones that humans and AI-powered search engines trust most.

Min project size
$1,000+
Hourly rate
$200 - $300 / hr
Employees
2 - 9
Locations
Caledonia, MI
Year founded
Founded 2018
Timezones

Overview by:

Cyndee Harrison

Co-Founder and CEO About the Team

No have been added yet...

Pricing Snapshot

Min. project size $1,000+

Avg. hourly rate $200 - $300 /hr

Rating for cost 5 /5

What Clients Have Said

PR Shield is noted for providing good value for cost, with clients emphasizing their reasonable pricing and alignment with budgets. They offer tailored solutions for diverse industries, with positive feedback on their effective project management and responsive communication.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 2 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Learn more about SEO pricing

Select a service to see pricing information

Brand Packages

starting at $1,500/total

PR Packages

starting at $900/month

PR Shield Review Insights

Overall Review Rating

5.0

Quality 5.0
Schedule 5.0
Cost 5.0
Willing to Refer 4.7

Top Mentions

Review Highlights

Cultural and Value Alignment

Clients choose PR Shield for their alignment in company values and culture fit. This alignment fosters strong working relationships and a positive collaborative environment, making clients feel supported and understood.
Reputation Management Expertise

PR Shield effectively manages and improves public perception for clients, especially in challenging situations. Their efforts have led to improved opinions among public and legislators, showcasing their proficiency in reputation management.
Excellent Client Communication

Clients appreciate PR Shield’s communication skills, noting their accessibility and responsiveness via virtual meetings and messaging apps. The team engages in regular check-ins and is considered highly collaborative and supportive.
Areas for Improvement in Task Initiation

Some clients noted that open-ended tasks could take longer to initiate due to PR Shield's collaborative approach. A suggestion for improvement is to add more focus on details upfront to streamline project commencement.
Positive Client Relationships

Clients have consistently praised the genuine and likable nature of PR Shield's team, especially the founder, Cyndee. This personal touch enhances the client experience and adds value to their professional engagements.
Creative and Strategic Solutions

PR Shield is recognized for bringing fresh, creative ideas and strategic approaches to projects. They help clients establish marketing frameworks, coordinate campaigns, and enhance brand presence across various platforms.

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PR Shield Reviews

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Public Relations
Confidential
Jan. 2000 - Apr. 2007

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 4.0

"Cyndee always met the deadlines that we set for each project."

Oct 29, 2025

Former COO & CLO, Hospital Reimbursement Systems

Kye Haymore

Other industries
Monroe, Georgia
11-50 Employees
Online Review
Verified

PR Shield provided PR services for a hospital consulting firm. The team helped the client promote their brand and name within the healthcare industry through marketing materials and trade shows.

The engagement led to increased trade show leads and improved crisis management for the client. PR Shield's communication was smooth, deadlines were met, and the guidance was practical and valuable. The client appreciated the team's genuine and likable approach, as well as their concrete advice.

BACKGROUND

Introduce your business and what you do there.

I was the COO and CLO at Hospital Reimbursement Systems (also known as The Moreland Group). Our company was a hospital consulting firm that worked with hospitals to help improve documentation on the medical record.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PR Shield?

We wanted to ensure that our brand was well-respected and recognized in the healthcare industry. Our goal was to protect our brand and market our services effectively to hospitals and other healthcare organizations.

SOLUTION

What was the scope of their involvement?

PR Shield did not work directly with helping facilities improve documentation skills. Instead, they focused on helping us promote our name and brand within the industry. Their work included creating marketing materials, assisting in staffing our booth at trade shows, and providing excellent guidance for all of our marketing efforts.

What is the team composition?

We worked directly with Cyndee, the owner and founder of PR Shield, as our main point of contact throughout the project.

How did you come to work with PR Shield?

I knew them from a personal relationship. Ultimately, I chose them due to their pricing, great culture fit, and company values.

What's the status of this engagement?

We worked together from January 2000–April 2007.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As a result of working with PR Shield, we received more trade show leads and were able to address crises as they arose with a more grounded and less reactionary approach. We also received many comments from clients and potential clients about how genuine and likable Cyndee is and how she was an asset to our company.

How did PR Shield perform from a project management standpoint?

Cyndee always met the deadlines that we set for each project. Communication was handled through in-person meetings and email or messaging apps, and the process was smooth and reliable.

What did you find most impressive about them?

PR Shield provided us with concrete advice on how to manage not only our operations during a crisis but also how to protect our brand in all of our marketing efforts. Their guidance was practical and valuable for our business.

RATINGS

5.0

Content Marketing Public Relations Web Design
$10,000 to $49,999
Oct. 2025 - Dec. 2026

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"What stands out most is how receptive they are to our ideas and unique circumstances."

Jan 13, 2026

Director of Marketing, Blubrry Podcasting

MacKenzie Bennett

Media
Coopersville, Michigan
11-50 Employees
Online Review
Verified

PR Shield provides PR and content marketing services for a podcast hosting company. The team handles messaging framework, campaign planning, product rollout, communications, web refresh, and event activation.

PR Shield's efforts have resulted in a coordinated marketing strategy, maintaining a consistent public presence, and collaborating with the client. The team has been accessible, responsive, and brought creative ideas to each project. PR Shield communicates via virtual meetings, emails, and messages.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Blubrry Podcasting

Describe what your company does in a single sentence.

We offer podcast hosting, stats, and creator tools that help shows launch, grow, and thrive — without giving up ownership or control.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PR Shield to accomplish?

Increase sales
Broaden our reputation in the podcast industry
Clarify content and marketing strategy

SOLUTION

How did you find PR Shield?

Networking

Why did you select PR Shield over others?

High ratings
Close to my geographic location
Good value for cost
Company values aligned

How many teammates from PR Shield were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To help Blubrry establish the structure, rhythm, and strategy that turn marketing into a deliberate, confident engine for revenue growth.

Brand and messaging framework
Campaign planning and rhythm
Product rollout
Communications and PR
Website and copy refresh
Event activation
Governance and reporting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Campaign calendar, featuring all social media and objectives
Shared language and structure for marketing and communications
Coordinated marketing rhythm
Maintain ongoing social presence
Consistent public presense and secured user confidence

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is highly accessible through Slack, regularly scheduled meetings, and impromptu check-ins when needed. Cyndee and Rachael are thoughtful partners in planning content strategy and marketing tactics, collaborating closely with our team to fill in gaps and ensure everything aligns with our timelines. They join our weekly marketing meetings to help plan and execute initiatives tied to our objectives, and they consistently bring fresh, creative ideas and effective new approaches to our projects.

What was your primary form of communication with PR Shield?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most is how receptive they are to our ideas and unique circumstances. They take the time to understand our team dynamics and consistently ask how they can best support us and meet our needs. We’ve worked with them multiple times over the years and have genuinely enjoyed collaborating with them in every capacity. They are a team that you want in your corner.

Are there any areas for improvement or something PR Shield could have done differently?

Occasionally, more open-ended tasks can take a bit longer to get started, largely due to their collaborative and idea-friendly approach. With a bit of added focus on details upfront, things move along smoothly.

RATINGS

5.0

Public Relations
$10,000 to $49,999
Jan. 2023 - Jan. 2025

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"I felt like I was their only customer; all my calls and emails were answered promptly."

Oct 29, 2025

Dir of Government Comms, Illinois Pawnbroker Association

Kelly Swisher

Financial services
Arlington Heights, Illinois
1-10 Employees
Online Review
Verified

PR Shield provided PR and reputation management services for a pawnbroker state association. The team addressed misleading press statements about the pawnbroking industry and educated the public about it.

PR Shield's efforts changed the public and legislators' opinions about the client's industry. The team was responsive and prompt, ensuring a smooth and seamless engagement and flawlessly achieving goals. PR Shield's ability to deliver items on time was a hallmark of their performance.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Director of government communicatios of Illinois Pawnbroker Association

Describe what your company does in a single sentence.

Pawnbroker State Assocation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PR Shield to accomplish?

Dealing with false and misleading press statements about the pawnbroking industry.
Educating legislators and the general public on what pawnbroking is

SOLUTION

How did you find PR Shield?

Referral
Other

Why did you select PR Shield over others?

High ratings
Pricing fit our budget
Great culture fit
Referred to me
Company values aligned

How many teammates from PR Shield were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The pawnbroker industry in Illinois was being villainized by a group trying to further their political agenda. The group was using misleading,manipulated and distorted data to try and convince Illinois legislators to pass a law that would eliminate the pawn industry in the state of Illinois.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There was a noticeable change in the public and legislators opinion of my industry.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The real time response we received was a game changer. We were in a very fluid situation and needed things at that moment which they were able to accomplish flawlessly.

What was your primary form of communication with PR Shield?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

In the moment, I felt like I was their only customer; all my calls and emails were answered promptly. That is unique in todays world!

Are there any areas for improvement or something PR Shield could have done differently?

In my experience I would not have changed a thing.

RATINGS

5.0

Showing 1-3 of 3 Reviews

Podcaster Authority & Growth Suite

Transform from a niche creator into a recognized industry authority. This tiered package provides the professional branding, media assets, and strategic outreach needed to scale your show and secure high-impact guest appearances. Stop paying for endless monthly retainers. Invest once in high-impact assets that drive long-term growth.

Small

Best for creators needing a professional media kit

$1,500 /total

Custom Professional Media Kit: A polished PDF kit featuring your show's bio, core statistics, and primary audience demographics.
uthority Angle Strategy: Receive a pre-recorded strategic video guide and worksheet to help you self-identify your show's most compelling authority hook.
Skool Community Access: 30 days of foundational community access for peer networking.
Strategic Press Release Distribution: Custom release written and optimized for Qwoted and Prowly journalist databases.
Custom Strategic Media Lists: not included
2 week delivery

Medium

Best for scaling via targeted PR and guest spots.

$3,500 /total

Custom Professional Media Kit: Enhanced kit including custom 'Authority Angles' and targeted talking points to improve pitch conversion.
uthority Angle Strategy: A 45-minute 1:1 strategy session with Cyndee to pinpoint your 'Authority Angle' and refine your core media messaging.
Skool Community Access: 30 days of community access plus weekly live group Q&A sessions.
Strategic Press Release Distribution: Professional distribution to targeted journalist lists via Prowly with direct media pitch follow-up.
Custom Strategic Media Lists: A curated list of 15 high-value media and podcast targets with contact data.
3 week delivery

Large

Best for founders seeking national media authority

$7,500 /total

Custom Professional Media Kit: A comprehensive, interactive press suite with full brand assets, host reels, and deeper data storytelling.
uthority Angle Strategy: Multiple deep-dive brand narrative sessions to build a comprehensive 'Authority Roadmap' for national media and keynote stages.
Skool Community Access: 90 days of VIP community access with priority support and strategy reviews.
Strategic Press Release Distribution: Premium global wire distribution (PR Newswire/Business Wire) for maximum SEO and national media reach.
Custom Strategic Media Lists: An extensive 50-outlet national media target list across print, digital, and audio.
1 month delivery

Features	Small $1,500 /total	Medium $3,500 /total	Large $7,500 /total
Custom Professional Media Kit	A polished PDF kit featuring your show's bio, core statistics, and primary audience demographics.	Enhanced kit including custom 'Authority Angles' and targeted talking points to improve pitch conversion.	A comprehensive, interactive press suite with full brand assets, host reels, and deeper data storytelling.
uthority Angle Strategy	Receive a pre-recorded strategic video guide and worksheet to help you self-identify your show's most compelling authority hook.	A 45-minute 1:1 strategy session with Cyndee to pinpoint your 'Authority Angle' and refine your core media messaging.	Multiple deep-dive brand narrative sessions to build a comprehensive 'Authority Roadmap' for national media and keynote stages.
Skool Community Access	30 days of foundational community access for peer networking.	30 days of community access plus weekly live group Q&A sessions.	90 days of VIP community access with priority support and strategy reviews.
Strategic Press Release Distribution	Custom release written and optimized for Qwoted and Prowly journalist databases.	Professional distribution to targeted journalist lists via Prowly with direct media pitch follow-up.	Premium global wire distribution (PR Newswire/Business Wire) for maximum SEO and national media reach.
Custom Strategic Media Lists	not included	A curated list of 15 high-value media and podcast targets with contact data.	An extensive 50-outlet national media target list across print, digital, and audio.
Proactive Media Matchmaking	not included	Strategic guidance on how to self-manage outreach using our custom media list.	Fully managed matchmaking service including direct pitching and placement coordination.
Executive Media & Interview Training	not included	not included	90-minute live intensive including mock interviews, message refining, and "soundbite" development for national media readiness.

Small $1,500 /total
Custom Professional Media Kit	A polished PDF kit featuring your show's bio, core statistics, and primary audience demographics.
uthority Angle Strategy	Receive a pre-recorded strategic video guide and worksheet to help you self-identify your show's most compelling authority hook.
Skool Community Access	30 days of foundational community access for peer networking.
Strategic Press Release Distribution	Custom release written and optimized for Qwoted and Prowly journalist databases.
Custom Strategic Media Lists	not included
Proactive Media Matchmaking	not included
Executive Media & Interview Training	not included

Medium $3,500 /total
Custom Professional Media Kit	Enhanced kit including custom 'Authority Angles' and targeted talking points to improve pitch conversion.
uthority Angle Strategy	A 45-minute 1:1 strategy session with Cyndee to pinpoint your 'Authority Angle' and refine your core media messaging.
Skool Community Access	30 days of community access plus weekly live group Q&A sessions.
Strategic Press Release Distribution	Professional distribution to targeted journalist lists via Prowly with direct media pitch follow-up.
Custom Strategic Media Lists	A curated list of 15 high-value media and podcast targets with contact data.
Proactive Media Matchmaking	Strategic guidance on how to self-manage outreach using our custom media list.
Executive Media & Interview Training	not included

Large $7,500 /total
Custom Professional Media Kit	A comprehensive, interactive press suite with full brand assets, host reels, and deeper data storytelling.
uthority Angle Strategy	Multiple deep-dive brand narrative sessions to build a comprehensive 'Authority Roadmap' for national media and keynote stages.
Skool Community Access	90 days of VIP community access with priority support and strategy reviews.
Strategic Press Release Distribution	Premium global wire distribution (PR Newswire/Business Wire) for maximum SEO and national media reach.
Custom Strategic Media Lists	An extensive 50-outlet national media target list across print, digital, and audio.
Proactive Media Matchmaking	Fully managed matchmaking service including direct pitching and placement coordination.
Executive Media & Interview Training	90-minute live intensive including mock interviews, message refining, and "soundbite" development for national media readiness.

Press-Ready Publicist Package

Stop losing to less-qualified competitors; connect with the humans you do business with by securing the media mentions that AI search engines trust. Our experts elevate niche founders from obscurity to authority through local, industry, and national outlets. We make elite publicist services attainable for every leader.

Small

Best for founders establishing their authority.

$900 /month

Brand Brief + Messaging Map
Media Kit Development
Press Release Writing
Strategic Crisis Communications Plan

Medium

Best for experts ready for a media breakout.

$1,900 /month

Brand Brief + Messaging Map
Media Kit Development
Press Release Writing
Wired Press Release Distribution
Custom Media Pitches

Large

Best for leaders ready to dominate their industry.

$5,000 /month

Brand Brief + Messaging Map
Media Kit Development
Press Release Writing
Wired Press Release Distribution
Custom Media Pitches

Features	Small $900 /mo	Medium $1,900 /mo
Brand Brief + Messaging Map
Media Kit Development
Press Release Writing
Wired Press Release Distribution	–
Custom Media Pitches	–
Media Training & Coaching	–
Press Opportunity Monitoring	–
Strategic Crisis Communications Plan
Executive Media Training	–	–
Thought Leadership Feature Development	–	–
Podcast-Specific Media Kit	–
Podcast 'Tour'	–	–

Small $900 /mo
Brand Brief + Messaging Map
Media Kit Development
Press Release Writing
Wired Press Release Distribution	–
Custom Media Pitches	–
Media Training & Coaching	–
Press Opportunity Monitoring	–
Strategic Crisis Communications Plan
Executive Media Training	–
Thought Leadership Feature Development	–
Podcast-Specific Media Kit	–
Podcast 'Tour'	–

Medium $1,900 /mo
Brand Brief + Messaging Map
Media Kit Development
Press Release Writing
Wired Press Release Distribution
Custom Media Pitches
Media Training & Coaching
Press Opportunity Monitoring
Strategic Crisis Communications Plan
Executive Media Training	–
Thought Leadership Feature Development	–
Podcast-Specific Media Kit
Podcast 'Tour'	–

Large $5,000 /mo
Brand Brief + Messaging Map
Media Kit Development
Press Release Writing
Wired Press Release Distribution
Custom Media Pitches
Media Training & Coaching
Press Opportunity Monitoring
Strategic Crisis Communications Plan
Executive Media Training
Thought Leadership Feature Development
Podcast-Specific Media Kit
Podcast 'Tour'

Our Story

PR Shield was created to help founders and brands show up with confidence when visibility matters most. We believe every organization deserves the tools and language to lead during growth and in crisis. Our team blends big-agency experience with startup agility, giving clients clarity, calm, and credibility—no matter what the headlines bring.

Meet the Team

Co‑Founder & CEO (Crisis Comms Lead) Crisis communications, media relations, and reputation protection for SMBs; instructor to executives; published across industry outlets.

What Sets Us Apart

Promote & Protect: PR to Prevent Crises

PR Shield helps businesses and brands grow visibility and stay ready for crises. Our proactive PR and reputation system builds trust before trouble starts—promotion and protection, all in one.

Visibility Without Vulnerability: Media Exposure

We help founders and small businesses earn safe, high-quality media coverage. From podcasts to press, we connect you with creators who amplify your expertise without exposing you to unnecessary risk.

Rapid Response & Human Support

When a review, rumor, or viral post threatens your reputation, we respond fast. Our crisis experts help stabilize your story and defend your credibility—because no small business should face a crisis alone.

Tools and Technology

Microsoft Teams

Slack

Zoom

Google Meet

Basecamp

Google Drive

Dropbox

Microsoft Word

Google Workspace

Adobe Creative Cloud

Google Forms

Microsoft Outlook

Commonly Asked Questions

We specialize in small to mid-sized, founder-led businesses—restaurants, retail, healthcare, professional services, and local franchises. Our systems scale enterprise-level PR and crisis readiness for real-world SMB budgets and speed.

Our proprietary First-Hour System enables clients to issue a public response within 60 minutes of activation. Pre-approved templates, media protocols, and message maps allow for speed without chaos.

Yes. We act as your proactive press office—pitching stories, prepping spokespeople, and creating media assets that make coverage easy to secure and sustain. Our goal: positive visibility that builds trust and drives leads.

We help brands manage visibility and vulnerability simultaneously. Whether it’s a viral review, staff issue, or a product story gone wrong, PR Shield protects your reputation while keeping your marketing momentum.

Most agencies promote; few prepare. We do both. PR Shield combines media relations with crisis readiness, giving clients the tools to grow and the plan to respond—so visibility never turns into vulnerability.

Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

Learn More

Verified Client Reviews: 3

Overall Review Rating: 5

Source: Clutch

Last Updated: February 9, 2026

Business Entity

Business Entity Name	Synaptic, LLC
Source	MiBusiness Registry Portal
Jurisdiction of Formation	Michigan
Date of Formation	August 30, 2018
Status	Active
Last Updated	October 22, 2025
ID	802231507

Credit Report Results

International Credit Risk Assessment	Moderate Risk
Source	Creditsafe
Last Updated	October 22, 2025

Learn More About The Clutch Verification Process

Locations (1)

7590 Thornapple River Drive Southeast Caledonia, MI, United States 49316

2 - 5

Contact PR Shield

If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.

Get connected to see updates from PR Shield like new case studies, latest reviews, their latest masterpieces in their portfolio, delivered straight to you.

Blubrry Podcasting by RawVoice

(1)

MacKenzie Bennett

Additional Connections

(2)

PR Shield

Elevate Your Authority & Lead the Conversation

Overview by:

1 Timezone that we service

1 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Reviews

PR Shield Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Cultural and Value Alignment

Reputation Management Expertise

Excellent Client Communication

Areas for Improvement in Task Initiation

Positive Client Relationships

Creative and Strategic Solutions

Reviews mentioning:

PR Shield Reviews

PR Services for Hospital Consulting Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

PR, Content Marketing & Web Refresh for Podcast Hosting Co

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

PR & Reputation Management for Pawnbroker State Association

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

Packages

Packages we offer:

Podcaster Authority & Growth Suite

Small

Medium

Large

Press-Ready Publicist Package

Small

Medium

Large

About the Team

Our Story

Meet the Team

Cyndee HarrisonCo-Founder and CEO

What Sets Us Apart

Tools and Technology

Commonly Asked Questions

What types of businesses does PR Shield work with?

How fast can PR Shield respond in a crisis?

Do you also help with positive media coverage?

What problems do you solve for small businesses?

What makes PR Shield different from a traditional PR agency?

Verification

Business Entity

Credit Report Results

Location

Locations (1)

Contact

Connect with PR Shield on Social

Connections

Blubrry Podcasting by RawVoice

Additional Connections