Pix Videos

BACKGROUND

Introduce your business and what you do there.

We’re an international research team specializing in creating bionic prostheses mainly for the upper limbs. We have three research centers in Europe. Our Austria center deals with the medical component of prosthesis creation, while the UK team takes care of the engineering component. The robotic component is done by the Italy team. I’m a graphic artist, and I do all the graphic materials and communication with our teams. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pix Videos?

We needed to produce an animated video.

SOLUTION

What was the scope of their involvement?

Pix Videos created a short animated video for us that basically explained all the complex concepts that we were working on at the time. The short animated video presented our approach to meeting a set of very complex challenges to audiences who weren’t familiar with our work, serving as a brief introduction. We could also put it on our website so site visitors could get a quick overview of our work.

What is the team composition?

I mainly worked with Pablo (CEO), and 1–2 animators worked on the actual video. 

How did you come to work with Pix Videos?

We were contacted by one of their team leaders as part of their advertising strategy. They gave us their website and told us to contact them if we needed anything. Our team thought that it would be interesting to look into this further. Then, we shopped around and checked out other animation companies that could produce an animated video for us. 

Ultimately, we went for Pix Videos because of their price and value, which were better than plenty of other companies. 

How much have you invested with them?

We spent around €5,000 (approximately $6,000 USD). 

What is the status of this engagement?

The project lasted from April 2020–March 2021. Upon completion, we were presented with a longer and slightly shorter version of the animated video (at no additional cost!) and were very satisfied with the results.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The impact was difficult to measure because the goal was to capture the attention of audiences during presentations. However, the feedback we received had been positive; everybody said that the video nicely captured the essence of what our team was doing. 

How did Pix Videos perform from a project management standpoint?

Pix Video's communication and project management skills were excellent. In fact, they were extremely good in terms of communication. Their team was on the ball, so to speak. We communicated partly via email, and we conducted online meetings when we had a large volume of things to discuss. 

Overall, the cooperation between our teams was great and unproblematic. They took all of our comments on board. We were happy with their work, and it was clear from the get-go what we were getting from them. For our group, this was quite a learning experience.

What did you find most impressive about them?

Compared to other providers, the price and value they offered were their main strengths. With other animators, the cost was difficult to define beforehand, and the scope tended to grow over time. We had to manage things carefully so that they wouldn’t go overboard. 

On the flipside, Pix Videos provided set prices for certain projects. They set a price-per-minute measure, which was fantastic because it allowed us to budget well. Essentially, the only factor we had to bear in mind was the length of the final video. As a result, it was easy for our team to navigate through the process and see where we needed to manage the storyline to fit our budget. 

Are there any areas they could improve?

No, there weren’t any. 

Do you have any advice for potential customers?

Research what you want to have. Try to find good examples of other videos that are similar to what you need. This way, you can point to specific things to let Pix Videos know what you want. Providing concrete points is helpful in communicating your ideas. 

On top of that, Pix Videos is great at explaining their processes and guiding you through them. As a result, the clearer you can communicate your ideas and needs with them, the more likely you’ll get the results you want.