Pix Videos

BACKGROUND

Introduce your business and what you do there.

I’m an associate professor at Tampere University in Finland. We run a youth-funded project.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pix Videos?

We were looking to have some explainer videos done to address what we’re doing on a specific project and its possible impact on people’s lives. It was a service that needed to be visually explained so that people could grasp it in a short amount of time.

SOLUTION

What was the scope of their involvement?

Pix Videos created an animated video, handling the entire process. First, we had an initial discussion to give them an understanding of what the content should be. After we shared some information, they then moved forward with the animation.

The purpose of the video was to introduce our project. Specifically, we wanted to share what we are doing and how we use our funds. Additionally, we wanted to allow everyone to briefly understand what was going on behind the scenes in this project and what we aim to do as we grow. The video has since been published on YouTube.

What is the team composition?

I had direct contact with two people, but I know there were others involved in the voiceovers.

How did you come to work with Pix Videos?

I received an email from them. At the time, I was looking for a vendor, and so I checked out their YouTube channel. Their portfolio was really impressive, and I thought they’d be an excellent fit for me. When I saw their portfolio, I found several great examples that showed me that they could understand and explain even the high-tech projects. We later spoke over the phone. 

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from March–May 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I asked for feedback from my team, and they all loved the video — it explained the story really well within a short amount of time. The visual graphics were also lovely. Even my family, who weren’t familiar with the topic, seemed to like the idea. The video explains the entire concept nicely, and the quality of the video and the illustrations were really high.

How did Pix Videos perform from a project management standpoint?

They were excellent in this regard. The team was professional in managing the whole process to not be too time-consuming for me. Overall, the timeframe was quite fast, and the Pix Videos team came up with something great in a few weeks. We usually send them emails and set up quick Zoom meetings for sharing feedback. 

What did you find most impressive about them?

The topics covered in the animation are technology and natural science-related, which aren’t very easy to explain visually. However, they did a great job of understanding our concepts and translating them into animation.

Are there any areas they could improve?

Maybe they could help a little more with the script and story writing process.

Do you have any advice for potential customers?

Be as detailed as you can with them at the first meeting and use terms that are easy to comprehend if the subject is very technical. Try to explain the best possible outcome for you, and Pix Videos will be good going forward.