Pengyilabs.com

BACKGROUND

Introduce your business and what you do there.

I am the head of the strategy and corporate development for an event management software company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PengYi Labs?

We just needed some help with UI/UX design.  

SOLUTION

What was the scope of their involvement?

We had some high-level descriptions of what we were trying to build. As a result, we needed PengYi Labs to build some UI mockups and wireframes in Figma. We went through several variations on various prototypes. After that, we used those prototypes to get feedback from our customers to help drive our overall roadmap. 

What is the team composition?

We worked with two people, and both of them were senior UI designers. 

How did you come to work with PengYi Labs?

I found them through an internet search and we liked their works featured on their website. They were also very responsive when we were looking for different vendors. 

How much have you invested with them?

We spent $20,000 on our first project. 

What is the status of this engagement?

Our engagement ran from November 2020–February 2021. Throughout the partnership, we gave them various service orders. It took the team two months to complete the first project we assigned. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We measured it based on them hitting our milestones and their responsiveness to our feedback. Since we were building prototypes and none of them were going to production, PengYi Labs' timeliness was the most important part of our project. In connection with that, we were very happy with their work. 

How did PengYi Labs perform from a project management standpoint?

We had a Slack channel and we communicated almost daily. We also had weekly check-ins using Zoom. 

What did you find most impressive about them?

PengYi Labs’ responsiveness impressed us. 

Are there any areas they could improve?

For what we hired them for, they did a great job. Nothing really sticks out as something that PengYi Labs could’ve done better. 

Do you have any advice for potential customers?

Daily communication is needed to have a constant feedback loop to ensure the project’s success.

BACKGROUND

Please describe your company and your position there.

We are a luxury travel tech company that blends technology with local human interaction to design custom luxury vacations for our clients. I am one of the Owners as well as the Chief Operating Officer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PengYi Labs?

We needed an ongoing arrangement where we could call on Expert UX & UI guys as we were lacking this in our company and also had never found a great company or individual. A lot of our client-facing apps were disjointed and did not have cohesiveness and we needed someone with experience to help us here.

What were your goals for this project?

• Build a Brand Book for our business
• Update our most important client-facing apps to apply to this brand book.
• Increase conversion through our sales funnel
• Increase in Revenue.

SOLUTION

How did you select PengYi Labs?

I looked online, asked a few friends in the Industry and found them on Upwork while looking for qualified Companies. I reviewed their work which was impressive, did a test and when I saw the results I jumped at them. They were great communicators and got our concept quickly, I liked that they wanted to simplify things ad even when above and beyond giving us feedback on other areas of our business.

Describe the project in detail.

The scope was:

• Build a brand book
• Redesign the UX & UI Client Facing Itinerary
• Redesign the UX and UI of the landing pages on our website

We were looking to simplify as well as keep everything under 1 design brand book. We knew having 1 company own this would make for a more fluid concept. I was the Project Owner and approved and requested changes with the Project Manager.

What was the team composition?

On our end, we had me as the Project Owner, a Project Manager and a Head Developer. We added other developers and other people in Marketing as we needed. On their end, we had one point of contact and this made things much easier.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a 5% increase in conversion to the last part of our buying funnel based on the work they did, this represents a potential income of over $2m.

How effective was the workflow between your team and theirs?

Was great, we used a Project Management tool as well as them using their tools to show the versions of designs. It was very organised and the work and communication flowed very well.

What did you find most impressive about this company?

Their quality of work, their speed to make changes and offer a variety of options and their communication in both Spanish and English.

Are there any areas for improvement?

Nothing yet! I get concerned that they are so good someone will steal them away from me!