Passion Digital

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of SilverDoor

Describe what your company does in a single sentence.

SilverDoor is a global serviced apartment provider with over 1 million apartments worldwide

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Passion Digital to accomplish?

• SEO tracking and management
• Ranking growth
• Digital marketing advice

SOLUTION

How did you find Passion Digital?

Referral

Why did you select Passion Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Passion Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Development of brand new website and creation of localised US website
• Across-the-board ranking increases for keywords
• Ad-hoc emergency SEO and GEO support preserving rankings
• Tangible revenue growth relating directly to relationship with Passion Digital 
• Ongoing digital marketing consultancy and support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Live US localised website generating increased traffic
• Measurable ranking increases across agreed keywords
• Mitigation of issues relating to web ranking
• Directly supports board-level reporting of digital marketing performance

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Eddy and the team assigned to our account are strategic, responsive and flexible. They are exceptioanlly professional and personable and support our marketing objectives. Our relationship is such that we can lean on them around-the-clock to support with challenges and goals.

What was your primary form of communication with Passion Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Their expertise and flexibility have stood out. We often require ad-hoc support where high level guidance is required and they always turn it around quickly and effectively.

Are there any areas for improvement or something Passion Digital could have done differently?

No, we have a fantastic relationship with them and we are dleighted with their performance.

BACKGROUND

Please describe your company and position.

 I am the Marketing & Communications Manager of a Corporate accommodation company. 

Describe what your company does in a single sentence.

Corporate accommodation provider - we are an intermediary fulfilling serviced accommodation/corporate housing bookings for business travel and mobility.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Passion Digital to accomplish?

• Boost our SEO and web traffic/revenue
• Support us with the relaunch of our new website and the launch of our first US website
• Advise on AI and LLM ranking

SOLUTION

How did you find Passion Digital?

Online Search

Why did you select Passion Digital over others?

• Great culture fit
• Good value for cost

How many teammates from Passion Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Passion Digital is our agency for ongoing SEO, web development and digital content enhancement in line with our authoritive Google EEAT conent strategy. Passion Digital have been integral to growing our web traffic and web-driven enquiries/revenue, supporting us with:

• Long-form, high performing blog content (e.g. relocation guides)
• Optimised landing pages
• SEO performance monitoring and reporting
• SEO services including onsite technical and offsite SEO

The most recent major projects Passion Digital has supported us on are:

1. The relaunch of our new main website 

This involved a full website redesign which we produced in house, but Passion consulted us on:

• Protecting our overall and page-specific rankings during and after the relaunch
• Mega menu structures
• Site structure
• SEO key words
• FAQs
• Optimised landing pages
• Updated URLs (e.g. Blog to Resource Hub)
• How and when to transition 
• SEO link building

2. The development and launch of our first US website

After our company merged with another brand (a US company), Passion consulted us on:

• Transitioning the retired brand's web content over to our new site
• How and when to "switch off" and redirect to our new site
• Duplicating/adapting global site content to our US site
• Targeted US content, key words and SEO
• SEO link building

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website only launched less than two months ago, so tangibles are in progress. These are the outcomes and sucess delivered:

• Development of brand new website and creation of localised US website 
• Across-the-board ranking increases for keywords
• Ad-hoc emergency SEO and GEO support preserving rankings
• Tangible revenue growth relating directly to relationship with Passion Digital 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Passion team consistently delivered content on time, met deadlines and quickly supported with any issues. They're responsive, communicate brilliantly and genuinely care about the success of our projects.

What was your primary form of communication with Passion Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Aside from Passion's knowledge and expertise. They are a lovely, friendly team who genuinely care about the relationship.

Are there any areas for improvement or something Passion Digital could have done differently?

Nothing to report

BACKGROUND

Please describe your company and position.

I am the Manager of a retail company

Describe what your company does in a single sentence.

Condor Group operate within the watch industry as the owner of a watch strap brand and two watch brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Passion Digital Ltd. to accomplish?

• Improve one of our websites through SEO to increase traffic to the site

SOLUTION

How did you find Passion Digital Ltd.?

Referral

Why did you select Passion Digital Ltd. over others?

• High ratings
• Referred to me

How many teammates from Passion Digital Ltd. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Passion were hired to increase traffic to one of our direct to consumer websites through SEO. Work covered on-page SEO, technical SEO, off-site SEO and content. Deliverables included keyword research, recommendations, blog content and link building.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Changes in keyword ranking, traffic to the site from search and conversions from search were tracked.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were delivered on time but initially, there were some issues with work being sent to us that had not been checked and involved too much of our input before changes could be implemented on our site. In recent months, they did not respond to our needs - several questions were left unanswered having been raised a few times. In the last month they did not deliver the full scope or final deliverables. Their projections for off-site SEO were not met.

What was your primary form of communication with Passion Digital Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We negotiated specific terms when we signed our initial contract. When the contract was due to be renewed these terms had been changed without discussing this with us. We've never had this with another agency so that's unique. Eventually the terms were changed but we knew then that there wouldn't be a long-term relationship with Passion.

Are there any areas for improvement or something Passion Digital Ltd. could have done differently?

Passion could have been honest when attempting to change contract terms rather than adding them in without discussing with us. They could have responded to questions we had in the months before we handed in our notice and they should have worked the number of days we paid for in the final month.

Company Responses

The vendor responded on July 6, 2023.

Thank you for sharing your concerns.

At Passion, we strive to offer the highest level of service to all clients, and we regret that we didn't meet your expectations. We apologize for any inconvenience caused by some mistakes in copy and for missing a piece of information on a handover. We understand how important it is to ensure that the work meets your requirements, and that is why we apologized and rectified the issue immediately.

We also recognise the importance of meeting projections for SEO. The organic results have all been fantastic and we aimed to even submit an award for it. Some results of our work below.
•    Generic clicks increased from 92,500 in May 2022 to 322,900 in April 2023 (249% increase)
•    Organic transactions increased by 250% in the same time period
•    Organic sessions increased by 280% in the same time period
•    DA improved from 9 to 16 with link building activity between Dec22 and May23

Regarding the changes in the contract, we apologize for any confusion caused. We changed our master services agreement with standard terms across the board with all clients, our intention wasn't to change the terms without prior communication with you but send it over for your approval. We value transparency, and we understand the importance of being clear and upfront in our dealings.

Finally, we are sorry that we have been late delivering the last of the work for our last month, but our intention was (and still is, despite this damaging review) to fulfill the hours and send the last deliverable to you. I’ve chatted with the team and we aren't aware of any unanswered questions, but we’ll be happy to answer if any have been missed.

We appreciate your feedback and will use it to improve our services.

BACKGROUND

Please describe your company and your position there.

I am the Chief Growth Officer of Dropless. We area tech enabled vehicle care provider within the B2C and B2B automotive sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Passion Digital Ltd., and what were your goals?

As a business who services their B2C customers through a web and downloadable app it is important that our SEO ranking authority is always considered to ensure we are optimising our PPC spend with the ultimate goal of decreasing our acquisition cost through the cumulative effort of PPC and SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

Passion has been our digital marketing partner since inception of Dropless and has worked to not only build our site and maintain it but also to manage our digital marketing spend.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The brief for our SEO audit in particular was to ensure key word opportunities and content were not being missed since the original creation and progression of the site 3 years ago to date. We wanted to have a full end to end audit with outcomes being recommendations on content as well as optimisation and PPC involvement.

How many people from the vendor's team worked with you, and what were their positions?

3

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Through this we were able to significantly reduce our acquisition cost by 88% and ensure the future content road map was aligned to this optimisation

Describe their project management style, including communication tools and timeliness.

From the very beginning Passion was dedicated to ensuring a highly cost effective and timeous process enabling us to gain answers and implement soonest.

What did you find most impressive or unique about this company?

They always took our actual business needs and the unique challenges that we encountered. Their approach never feels like a step repeat and they always take the time to explain even after the official meetings further down the line. They are quick to respond and proactive in getting problems solved.

Are there any areas for improvement or something they could have done differently?

No, none at this point in time.

BACKGROUND

Please describe your company and your position there.

I'm the Digital Marketing Team Leader of a Home Fragrance company that sells a variety of different fragrancing options for the home including Reed Diffusers, Scented Candles, Incense and our signature product - Fragrance Lamps. We sell our products mostly in the UK but are also present in stores throughout Europe and in Japan.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Passion Digital Ltd., and what were your goals?

We have primarily been a business that has always focused on B2B selling. However, with the dramatic upturn in online shopping during Covid, it was evident to us that our retail website played an important part in keeping us going throughout the pandemic when shops couldn't open. We decided at the start of 2021 to utilise the experience of Passion Digital to help us up our digital presence.

Since starting work with them, they have helped us to overhaul our Social Media strategy, designed us a new website, assisted throughout the build stage and are now supporting us with ongoing SEO recommendations and helping us generate sales through PPC advertising. With their help and guidance, we want to grow our business digitally and ultimately increase brand awareness and sales through this channel.

SOLUTION

How did you select this vendor and what were the deciding factors?

I personally didn't start the relationship with Passion Digital. I believe they were already in talks with us when I started my role here, and I sort of just picked up the correspondence and took it from there. However, from initial talks with the team, they showed themselves to be very enthusiastic, responsive, wanting to learn more and understand our business better and excellent project management to ensure there were timelines for the work to be carried out.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we wanted assistance with our social media strategy - ideas on the type of content to post, tone of voice, style etc. This was then followed on by a re-design of our current website to be more user-friendly and easier to purchase from. We continued to build this in-house for about 8 months with Passion's steady guidance to ensure we were on track to complete it.

After build completion, the next focus was to ensure we were ranking in Google's search results so their SEO team joined the fold to run with this. It was evident that we needed to have all areas of digital marketing under Passion Digital's umbrella, so we stopped our PPC services with our then-agency and brought it all under Passion Digital for them to manage.

How many resources from the vendor's team worked with you, and what were their positions?

In the nearly 2 years we have worked with them, we have had the pleasure of working with a project manager the whole way through, as well as the wider SEO team, designers, and now their PPC team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Overall, we have been very impressed with the results we've seen from Passion Digital. We have seen our website visibility grow in Google's search results - resulting in more sales, as well as increased sales through their PPC efforts. We feel

How effective was the workflow between your team and theirs?

We have built up a very good relationship over the last 2 years - we regularly hold virtual meetings at least once a week to go over various areas of work - ie, meetings about SEO performance, meetings about PPC performance, meetings about general/overall business strategy. The team are very responsive and helpful through email and Teams meetings.

What did you find most impressive or unique about this company?

They're our go-to for all of our digital/online marketing needs. They're always only ever a teams meeting or email away and are always very forthcoming with ideas and suggestions on improvements to be made. I think what makes these guys so easy to work with is the level of communication we get from the team and the leadership shown by our project manager Rosie. Forever the organiser of meetings and with a meticulous agenda of what to go over and how they're going to action it, I feel completely at ease knowing Rosie is on top of everything digitally.

Are there any areas for improvement or something they could have done differently?

To be honest, no! We are happy with everything they have done and continue to do.

BACKGROUND

Introduce your business and what you do there.

I’m the director and one of the owners of a bespoke print and design house called Downey.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Passion Digital Ltd.?

We hired them for their SEO and social media management services. Our goal is to bring more people to our website and generate qualified leads.

SOLUTION

What was the scope of their involvement?

Passion Digital Ltd. handles our SEO and SMM needs. For the SEO portion of the project, their team helps us with analyzing keywords, does copywriting, and gives us guidance on the usability of our website and how it flows. Moreover, they provide the results of our analytics and help us make our online inquiry form more user-friendly. On the social media side, we’ve given them the authority to set up and run our Pinterest accounts, which they’ve been doing for a couple of years already.

What is the team composition?

We work with 3–4 people from their team regularly, including their content marketing manager, SEO manager, and managing partner.

How did you come to work with Passion Digital Ltd.?

They were recommended to us by the agency that created our website.

How much have you invested with them?

We spend about £10,000–£12,000 (approximately $12,000—$15,000 USD) per year.

What is the status of this engagement?

We started working with them in July 2015, and our collaboration is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve been quite good at what they do.  

How did Passion Digital Ltd. perform from a project management standpoint?

They’re very good at meeting deadlines and communicating frequently. We communicate through email.

What did you find most impressive about them?

They have a personal approach that suits our style of work, which allows us to create a good relationship with them.

Are there any areas they could improve on?

I don’t think so.

Do you have any advice for potential customers?

Develop personal relationships with them so that they can understand your business. For example, you can show them your products, services, and factory.

BACKGROUND

Please describe your company and your position there.

I was Senior Content Marketing Executive at a leading financial services company from 2019 until 2022.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Passion Digital Ltd., and what were your goals?

Our company hired Passion Digital to support with PPC, paid social, SEO and content marketing services. We wanted to hire an agency that specialised in these areas so that they could provide us with advice and support to help us reach our digital marketing and business goals. Our knowledge of paid digital needed development back in 2019 so we needed an agency to guide us through and be an extension of our internal marketing team.

SOLUTION

How did you select this vendor and what were the deciding factors?

Several agencies were considered, but we liked the fact that Passion were small enough to care and big/established enough to be able to provide the expertise we needed.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We've worked with Passion on several different projects with different deliverables. For business confidentiality reasons I am not going to outline them there.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with lots of people across Passion - both Heads of PPC, Managing Directors, Head of Paid Social, PPC Account Managers, content leads, UX designers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Particularly on the PPC side of things, Passion always push to get us results - they are very proactive when it comes to looking at ways to reduce CPCs, and they often suggest ways to save budget. We've had slightly more challenges on the paid social side of things due to internal tracking challenges and a challenging product, but the paid social team have come up with ideas to help us reach audiences in new ways and been honest with us about where we should put our money.

How effective was the workflow between your team and theirs?

We have weekly meetings with the PPC and paid social account managers. They are always quick to respond to emails.

What did you find most impressive or unique about this company?

They feel like an extension of our internal marketing team, particularly on the PPC side of things. The relationship feels positive and the PPC team are happy to talk through ideas and concepts in a frank and honest way. They also put in a lot of time to research and learn about emerging developments/issues in the paid digital space, which is really encouraging. It feels like they want to do the best job they can for us.

Are there any areas for improvement or something they could have done differently?

I've had limited exposure to SEO, UX and content marketing areas of Passion so I can't speak to our experience there. Reporting and measuring performance against targets/forecasts is something that Passion could work on further, although in the last 6 months we've seen an improvement in the quality of reporting and communication around any reporting issues.

BACKGROUND

Introduce your business and what you do there.

I am the founder and director of an online property directory based in the UK. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Passion Digital Ltd.?

We hired Passion Digital Ltd. to improve our online image and presence.  

SOLUTION

What was the scope of their involvement?

Passion Digital Ltd. offered us digital marketing services. They started with a fact-finding mission — they did some research on our competitors and user analysis for our product. They then developed a digital marketing strategy for our company to lay out how we’d move forward once our platform launched. 

What is the team composition?

We worked with 3–5 teammates throughout the project, including Cecilia (Joint Managing Director, New Business and Marketing) and Rosie (Managing Partner, Insight and Strategy). 

How did you come to work with Passion Digital Ltd.?

We didn’t have much background knowledge in marketing, so we reached out to a few companies for assistance. Eventually, we hired Passion Digital Ltd. because they shared our vision, understood our needs, and communicated well. Their team had a very positive attitude. 

How much have you invested with them?

We invested £5,000–£10,000 (approximately $6,600–$13,200 USD) with Passion Digital Ltd.  

What is the status of this engagement?

We began working with Passion Digital Ltd. in June 2021 and our partnership is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The work Passion Digital Ltd. completed has fundamentally changed how we approach our businesses. We now have clear, direct research and information to guide us through the next step of business growth. 

Had we not gotten this information or had it explained as clearly as it was, our business wouldn’t be improving as much as it is. We plan to work with Passion Digital Ltd. for a long time. 

How did Passion Digital Ltd. perform from a project management standpoint?

Passion Digital Ltd.’s team was very experienced and communicated well. I’m not very technologically savvy, but they could translate technical jargon into something I could understand. Passion Digital Ltd. met deadlines and followed through on their promises. They found the perfect balance between providing us with as much information as needed while still staying within our budget. 

What did you find most impressive about them?

Passion Digital Ltd. was very approachable; in every meeting, each teammate from Passion Digital Ltd. brought their skill to the table and contributed to a quality final result. They took us seriously and made us feel very important. 

Are there any areas they could improve?

I don’t have anything for them to improve. 

Do you have any advice for potential customers?

Customers need to be open and honest with Passion Digital Ltd. about what they want. It can be difficult going into the digital marketing world without any experience, but Passion Digital Ltd. is understanding and will guide customers through the process. 

BACKGROUND

Please describe your company and position.

I am the CEO of Star Brands

Describe what your company does in a single sentence.

Produce cleaning products - The Pink Stuff

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Passion Digital to accomplish?

• Increase effectiveness of paid social
• widen coverage from paid social

SOLUTION

How did you find Passion Digital?

Referral

Why did you select Passion Digital over others?

Referred to me

How many teammates from Passion Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Commence paid social and implement paid social stragey

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

significant increase in coverage and followers on all channels

Describe their project management. Did they deliver items on time? How did they respond to your needs?

responds promptly to all queries and implent as agreed

What was your primary form of communication with Passion Digital?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

skills and enthusiasm 

Are there any areas for improvement or something Passion Digital could have done differently?

no

BACKGROUND

Please describe your company and position.

 I am the Head of Marketing Activation of a real estate company 

Describe what your company does in a single sentence.

We are a global real estate company specialising in both Commercial and Residential Properties and a host of associated services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Passion Digital to accomplish?

To maintain and optimise our Performance Marketing activity

SOLUTION

How did you find Passion Digital?

Referral

Why did you select Passion Digital over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Passion Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Passion manage our performance marketing activity, including implementation, tracking and driving innnovation across the account 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Optimisation of performance Marketing
2. Innovation around the performance marketing space
3. Delivery of key campaigns 
4. Ways of working with internal teams

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Passion deliver their work on time, to budget and efficiently. They are proactive and repsond to our needs in a timely manner. Culturally they are a good fit for our organisation.

What was your primary form of communication with Passion Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Reporting and innovation, they are a key partner for our marketing team

Are there any areas for improvement or something Passion Digital could have done differently?

The management of stakeholders beyond the marketing team. Making sure they are consistent in every repsonse.