Passion Digital is an independent, search-led performance marketing agency based in London, helping ambitious B2C and B2B brands get found, chosen and remembered, wherever modern discovery happens. Search has changed. Customers now discover brands across Google, AI tools like ChatGPT and Perplexity, social platforms and marketplaces. Our full-funnel approach ensures every channel pulls in the same direction, driving measurable performance from awareness to conversion.
Ourservices:
Organic Marketing — SEO, GEO (Generative Engine Optimisation) / AI Search Optimisation, Content Strategy, Digital PR
Paid Media — PPC, Paid Social, CTV, Programmatic Display
Strategy & Insight — Audience research, competitor research, data strategy, brand tracking, Deep Research (DRX)
Why clients choose us:
Search specialists, full-funnel performance. Visibility across Google, LLMs, social and marketplaces.
Big agency expertise, independent agency care. As part of Stellar — the AI-native network powered by Pixis, we bring network technology with senior, hands-on attention.
Built to retain. 8.5 client NPS, 30+ retained clients, multi-year retainers, 3.3-year average team tenure.
GEO pioneers. Among the first UK agencies to operationalise AI search optimisation, with proprietary tools to measure brand visibility inside ChatGPT, Perplexity and Google AI Overviews.
Proud to have a roster of long-standing clients, we work as partners to our clients: sharing our values, flexing to meet their needs and quickly responding to challenges. Some of the brands we partner with include Mazda, Octopus Investments, Knight Frank, The Arch Company, MoneyExpert, Biona.
We strive to work with brands that share our values of being connected, having a growth mindset and wanting to make a difference. Let's Imagine Better together.
Contact us at enquries@passiondigital.co.uk to discuss your project.
Passion Digital offers good value for cost, with projects costing between $6,000 to $110,000 depending on scope and client size. Clients consistently highlight their responsiveness and cultural fit, indicating strong pricing alignment with their budgets.
The company is recognized for its transparency and honesty in dealings, providing clear and direct communication. This trait is valued by clients and contributes to a trusting partnership.
Responsive and Proactive Communication
Clients frequently commend Passion Digital for their responsive communication and proactive approach. They are described as attentive to client needs, maintaining regular meetings, and providing detailed reports. This communication style helps foster strong client relationships.
Project Management and Timeliness
While generally praised for delivering projects on time and within budget, some clients have experienced delays or lack of proactive project management. Nonetheless, many clients appreciate their organizational skills and ability to meet deadlines.
Expertise in B2B and Niche Markets
Passion Digital's experience in B2B and niche markets, such as fintech and biotech, is highlighted as a strength, with clients noting their ability to tailor campaigns to specific industry needs.
Innovative and Creative Solutions
Several clients highlight Passion Digital's ability to bring innovative ideas and creative solutions to their projects. This proactive problem-solving approach is seen as a key strength, helping clients achieve better marketing outcomes.
Flexibility and Adaptability
Passion Digital is noted for being flexible and adaptable to client needs. They are willing to go beyond the initial scope of work and adjust strategies based on client feedback, which is appreciated by many clients.
"We’re very satisfied with the results of our engagement."
Nov 7, 2022
Global Online Marketing Manager, Virtuozzo
Kateryna Bikanova
Verified
Other industries
Schaffhausen, Switzerland
51-200 Employees
Phone Interview
Verified
Passion Digital Ltd. handles ongoing PPC services for a software provider. The team is in charge of managing and improving the client’s ad campaigns across Google, LinkedIn, and other platforms.
Since Passion Digital Ltd. came aboard, the client has seen improvements in terms of website traffic and new leads; their CPL rate is also a lot lower than before. The team leverages their knowledge and expertise to ensure quality results. They also boast strong problem-solving skills.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I'm a global online marketing manager at Virtuozzo. We are a complete cloud platform for cloud service providers, managed service providers, and hosts. Our company is headquartered in Switzerland.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Passion Digital Ltd.?
We hired them for their PPC services. We were expanding our PPC efforts and needed a company to support us in scaling our ad campaigns and providing consulting services. We also wanted to spend our money more efficiently and generate more qualified leads.
SOLUTION
What was the scope of their involvement?
PD were focused on paid digital advertising (mainly Google Search and Display and LinkedIn), but not limited to that. They helped us to setup paid ads, optimise them, they also provided suggestions on things we can improve (such as landing page content, ad copy, ad creatives, and stuff), they also helped us to perform keyword research for search ads and find the right audiences for display campaigns on Google). PD also performed regular analysis on our ad campaign performance, so I loved their focus on data analysis - they always analyse numbers and come up with great analyses.
They're very proactive about providing feedback and options for us.
In addition to that, they were always there for us when we needed them, like if we need some support or advice from them immediately. So it really feels like we’re in the same team, rather than they’re an external agency.
What is the team composition?
We work with three people from their side: a social media ads expert, a senior Google Ads expert, and an account manager. The account manager is our main point of contact.
How did you come to work with Passion Digital Ltd.?
My manager knows them from her previous job. They were partnering with them on a similar project, and the experience working with PD was very good. So there was no doubt about what company to select.
What is the status of this engagement?
We started working together in August 2021, and our engagement is still ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
So far, we’re very satisfied with the results of our engagement. Since we started working with Passion, we've seen an improved percentage of traffic coming from our paid ads, along with new leads. We’ve also noticed a significant drop in our CPL rate quarter over quarter.
How did Passion Digital Ltd. perform from a project management standpoint?
Their project management style is great. They always meet deadlines, stay within budget, and respond to requests promptly. Their communication skills are great as well. We have weekly calls to discuss progress and mainly interact through email and Microsoft Teams.
What did you find most impressive about them?
They are always keen to understand our business, our niche and what we need. They really dug into the background story of every ad campaign that we launched together and the target audience of each campaign. Many agencies said they’re doing that, but not many actually do that qualitatively.
Are there any areas they could improve?
I can’t think of anything that Passion Digital Ltd. could improve on.
Any advice for potential customers?
Make sure to provide them with all the information they need to do your project. Also, be involved throughout the project.
RATINGS
5.0
"5"
Quality
5.0
Service & Deliverables
"5"
Schedule
5.0
On time / deadlines
"5"
Cost
5.0
Value / within estimates
"5"
Willing to Refer
5.0
NPS
"5
Showing 1-1 of
1 Reviews
Packages we offer:
Starter services and digital health checks
Does your digital strategy need a bit of a reboot but you don't know how exactly? Our strategy & performance starter services and digital health checks are perfect in identifying where your strategy or which elements of your digital campaigns are limiting your performance and quick wins so that you can Imagine Better straight off the bat.
Small
Per month cost of CRO retainer
$1,900
/total
Conversion Rate Optimisation (CRO)
Medium
Average cost of small starter services
$2,035
/total
Website audit
Audit of existing marketing efforts
Landing page optimisation
Large
Average cost of medium services
$3,766
/total
Audience research
Persona development and channel strategy
Competitor analysis
User testing/interviews
Tone of voice guidelines and messaging strategy
Features
Small
$1,900
/total
Medium
$2,035
/total
Large
$3,766
/total
Website audit
–
–
Audit of existing marketing efforts
–
–
Landing page optimisation
–
–
Audience research
–
–
Persona development and channel strategy
–
–
Competitor analysis
–
–
User testing/interviews
–
–
Tone of voice guidelines and messaging strategy
–
–
Cross-channel strategy
–
–
Website design and development
–
–
Conversion Rate Optimisation (CRO)
–
–
Small
$1,900
/total
Website audit
–
Audit of existing marketing efforts
–
Landing page optimisation
–
Audience research
–
Persona development and channel strategy
–
Competitor analysis
–
User testing/interviews
–
Tone of voice guidelines and messaging strategy
–
Cross-channel strategy
–
Website design and development
–
Conversion Rate Optimisation (CRO)
Medium
$2,035
/total
Website audit
Audit of existing marketing efforts
Landing page optimisation
Audience research
–
Persona development and channel strategy
–
Competitor analysis
–
User testing/interviews
–
Tone of voice guidelines and messaging strategy
–
Cross-channel strategy
–
Website design and development
–
Conversion Rate Optimisation (CRO)
–
Large
$3,766
/total
Website audit
–
Audit of existing marketing efforts
–
Landing page optimisation
–
Audience research
Persona development and channel strategy
Competitor analysis
User testing/interviews
Tone of voice guidelines and messaging strategy
Cross-channel strategy
Website design and development
Conversion Rate Optimisation (CRO)
–
Organic and paid social
Social channels are crucial platforms to reach your target audience, build engaged communities and drive conversions.
Small
$5,463
/month
Typical client profile: 1 account low spend
Audience and copy refinement: Monthly
Tracking support and implementation: None
Monthly Reporting
Growth strategy : Adherence to best practices
Medium
$10,384
/month
Typical client profile: 1 account mid spend
Audience and copy refinement: Biweekly
Tracking support and implementation: Consultancy
Monthly Reporting
Growth strategy : Monthly testing
Large
$15,848
/month
Typical client profile: 2 accounts high spend
Audience and copy refinement: Weekly
Tracking support and implementation: Ownership
Monthly Reporting
Growth strategy : QBRs
Features
Small
$5,463
/mo
Medium
$10,384
/mo
Large
$15,848
/mo
Typical client profile
1 account low spend
1 account mid spend
2 accounts high spend
Audience and copy refinement
Monthly
Biweekly
Weekly
Tracking support and implementation
None
Consultancy
Ownership
Monthly Reporting
Growth strategy
Adherence to best practices
Monthly testing
QBRs
Communication
Monthly email wrapup
Biweekly performance calls
Daily comms
Number of Social Media Platforms
2 channels
3 channels
4 plus channels
Social Media Posting per Month
12 posts per month
20 posts per month
20 posts plus per month
Market Research
Channel strategy
Calendar creation
Content creation
Boosting strategy
–
–
Small
$5,463
/mo
Typical client profile
1 account low spend
Audience and copy refinement
Monthly
Tracking support and implementation
None
Monthly Reporting
Growth strategy
Adherence to best practices
Communication
Monthly email wrapup
Number of Social Media Platforms
2 channels
Social Media Posting per Month
12 posts per month
Market Research
Channel strategy
Calendar creation
Content creation
Boosting strategy
–
Medium
$10,384
/mo
Typical client profile
1 account mid spend
Audience and copy refinement
Biweekly
Tracking support and implementation
Consultancy
Monthly Reporting
Growth strategy
Monthly testing
Communication
Biweekly performance calls
Number of Social Media Platforms
3 channels
Social Media Posting per Month
20 posts per month
Market Research
Channel strategy
Calendar creation
Content creation
Boosting strategy
–
Large
$15,848
/mo
Typical client profile
2 accounts high spend
Audience and copy refinement
Weekly
Tracking support and implementation
Ownership
Monthly Reporting
Growth strategy
QBRs
Communication
Daily comms
Number of Social Media Platforms
4 plus channels
Social Media Posting per Month
20 posts plus per month
Market Research
Channel strategy
Calendar creation
Content creation
Boosting strategy
Content marketing packages
Building out onsite content is key in SEO efforts: so that Google understands what your business is an authority on and so that your audience has access to relevant, helpful content.
Small
$4,344
/month
Team member: Content Marketing Manager
Communication : Email updates and monthly meetings
Content audit
Keyword Research
Market and competitor research
Medium
$5,430
/month
Team member: Content Marketing Manager
Communication : Email updates and monthly meetings
Content audit
Keyword Research
Market and competitor research
Large
$6,900
/month
Team member: Content Marketing Manager and Creative Content Director
Communication : Email updates monthly meetings and QBRs
Content audit
Keyword Research
Market and competitor research
Features
Small
$4,344
/mo
Medium
$5,430
/mo
Large
$6,900
/mo
Team member
Content Marketing Manager
Content Marketing Manager
Content Marketing Manager and Creative Content Director
Communication
Email updates and monthly meetings
Email updates and monthly meetings
Email updates monthly meetings and QBRs
Content audit
Keyword Research
Market and competitor research
Audience research
–
–
Blog Articles per Month
4 blog posts 1k words min
6 blog posts 1k words min
8 blog posts 1k words min
Social snippets
–
Monthly Reporting
Small
$4,344
/mo
Team member
Content Marketing Manager
Communication
Email updates and monthly meetings
Content audit
Keyword Research
Market and competitor research
Audience research
–
Blog Articles per Month
4 blog posts 1k words min
Social snippets
–
Monthly Reporting
Medium
$5,430
/mo
Team member
Content Marketing Manager
Communication
Email updates and monthly meetings
Content audit
Keyword Research
Market and competitor research
Audience research
–
Blog Articles per Month
6 blog posts 1k words min
Social snippets
Monthly Reporting
Large
$6,900
/mo
Team member
Content Marketing Manager and Creative Content Director
Communication
Email updates monthly meetings and QBRs
Content audit
Keyword Research
Market and competitor research
Audience research
Blog Articles per Month
8 blog posts 1k words min
Social snippets
Monthly Reporting
SEO packages
We focus on three main pillars of SEO: technical, onsite and offsite. Each website and brief is different but the below gives a good idea of pricing benchmarks and subservices within SEO.
Small
$1,533
/month
Team member: Account Executive
Communication: Email updates and support
Keyword research
Technical audit and optimisation : Basic
Local SEO
Medium
$2,300
/month
Team member: Account Manager
Communication: Monthly calls
Keyword research
Competitor Analysis
Technical audit and optimisation : Advanced
Large
$3,834
/month
Team member: Account Manager plus Head of Department
Communication: Weekly calls and QBRs
Keyword research
Competitor Analysis
Technical audit and optimisation : Advance and Core Web Vitals
Features
Small
$1,533
/mo
Medium
$2,300
/mo
Large
$3,834
/mo
Team member
Account Executive
Account Manager
Account Manager plus Head of Department
Communication
Email updates and support
Monthly calls
Weekly calls and QBRs
Keyword research
Competitor Analysis
–
Technical audit and optimisation
Basic
Advanced
Advance and Core Web Vitals
Local SEO
Onsite optimisation
1 day per month
1 and a half days per month
2 days per month
Keyword monitoring
25 keywords
100 keywords
250 keywords
Schema Markup
–
Linkbuilding (add-ons available)
–
–
Monthly Performance Reporting
Small
$1,533
/mo
Team member
Account Executive
Communication
Email updates and support
Keyword research
Competitor Analysis
–
Technical audit and optimisation
Basic
Local SEO
Onsite optimisation
1 day per month
Keyword monitoring
25 keywords
Schema Markup
–
Linkbuilding (add-ons available)
–
Monthly Performance Reporting
Medium
$2,300
/mo
Team member
Account Manager
Communication
Monthly calls
Keyword research
Competitor Analysis
Technical audit and optimisation
Advanced
Local SEO
Onsite optimisation
1 and a half days per month
Keyword monitoring
100 keywords
Schema Markup
Linkbuilding (add-ons available)
–
Monthly Performance Reporting
Large
$3,834
/mo
Team member
Account Manager plus Head of Department
Communication
Weekly calls and QBRs
Keyword research
Competitor Analysis
Technical audit and optimisation
Advance and Core Web Vitals
Local SEO
Onsite optimisation
2 days per month
Keyword monitoring
250 keywords
Schema Markup
Linkbuilding (add-ons available)
Monthly Performance Reporting
Our Story
We're 30 specialists in Holborn on a mission to help brands Imagine Better. Founded in a London basement in 2012 helping non-profits, we've grown into a team that partners with charities, disruptors and global brands alike. Three values guide us: being connected — with clients, partners and each other; having a growth mindset and never settling for the obvious answer; and making a difference for our people, our communities and our planet.
Meet the Team
Cecilia (Chily) de la ViescaManaging Director
Chily is a digital marketing pro with 12+ years' experience, rooted in organic but driven by a passion for client service and strong relationships. She leads marketing and client service at Passion Digital, inspiring the team to Imagine Better.
What Sets Us Apart
Award-winning expertise across search and media
Google Premier Partner for three years running. Meta and Semrush certified. UK Search Awards, UK Paid Media Awards, UK Digital Growth Awards, BIMA, The Drum.
Performance meets imagination
Rigorous, data-led strategy paired with genuinely creative thinking.
A true extension of your team
Real partnership, fast iteration, clear results.
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