What was the scope of their involvement?
They were brought in to build a custom, bespoke website from the ground up. We provided a wish list of 5–10 items, and they built upon those in 6 or 7 ways. I knew exactly what I wanted, so, in many ways, I was a good client and able to convey that information. The site wasn’t revolutionary, but it was aimed at solving all the friction points we’d had, in order to increase our conversion rates.
It was meant to be aesthetically pleasing and have an initial screen which let the user choose their location. As an Australian company, we’d had issues in the past with U.S. customers not understanding foreign currency. We didn’t want to use Shopify Plus as it’s an expensive solution, so we jerry-rigged a landing page which redirected to 1 of 2 Shopify stores, with the same theme copied across.
We also set up a nicer system chat and made the new site more mobile-friendly. Our main business comes from social media, so many customers find us while on their phones. The initial experience needed to be easy and fun, making them more likely to come back and convert on a desktop.
We gave them a good brief on what we wanted the branding to be. I’m a bit of a stickler around what the brand looks like as it’s important that our brand is consistent. They didn’t decide what our brand looked like, but they helped us a lot more with the technical aspects around how we could get the brand to match our goals. They listened to what we wanted to encapsulate and provided the best use of space on a page in order to present everything visually.
What is the team dynamic?
I’ve had 2 points of contact from their side: a designer who made sure our requests were put in place and a technical developer. They conveyed our messages to their respective teams.
How did you come to work with Parkfield Commerce?
I’m not technical enough to appreciate different developer skill levels, but I evaluated them in terms of past work and response time. After that, it was a matter of trial work. I took a chance with them and hoped for the best. They were listed on the Shopify experts page and had worked on a swimwear label in the past. We had a phone call with Richard Emanuel [co-founder, Parkfield Commerce].
We did approach another company too, but Parkfield was more comfortable working with us. We got different quotes and theirs was reasonable as any places can be expensive.
How much have you invested with them?
The build itself cost about $6,500. We’ve spent $1,500 on small tweaks on a monthly basis, so it came to $8,000 in total.
What is the status of this engagement?
I’m currently talking to them about building a custom sizing tool. A big issue for us is getting people finding their correct size in order to reduce returns.