Paramount Digital Ltd

BACKGROUND

Please describe your company and your position there.

I am the director and owner of a law firm specialising in criminal motoring offences.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Paramount Digital Ltd, and what were your goals?

I contacted Paramount Digital following a recommendation by a close friend. Our existing agency seemed to lose interest in our digital marketing. I wanted a company who could re-fresh our marketing strategy and increase our online conversation rate.

SOLUTION

How did you select this vendor and what were the deciding factors?

Paramount were professional and friendly. It's obvious they love what they do. Their office set up was impressive and they had clearly done their homework. I learnt more from Paramount during a short 30 minute meeting than I had in 5 years with our current agency.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

PPC, SEO, social media marketing and brand awareness.

How many resources from the vendor's team worked with you, and what were their positions?

I was given a point of contact for each department, as well as a direct number.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Like most businesses, a large number of our clients find us online. It is essential that we outperform competitors and appear in as many search results as possible. I have worked with many digital marketing agencies over the years and one solution often presented for a downturn in conversions is to increase click-spend (the amount of money we spend on Google ads). I now know that this is a lazy approach.

Paramount suggested an alternative. Rather than spend more money promoting outdated campaigns, we optimise existing campaigns and keywords. They began fine-tuning our PPC strategy and managed to increase conversions overnight and reduce our cost-per-click (CPC). Paramount also suggested we target 'long tail' keywords. This has been a complete game-changer for our firm and has increased online conversations by 23%.

How effective was the workflow between your team and theirs?

Seamless. The level of communication was excellent. I always received an immediate response to my queries.

What did you find most impressive or unique about this company?

There's no such thing as a 'one size fits all' marketing strategy. Paramount want results as much as we do. Their dedication to the craft and attention to detail are unparalleled.

Are there any areas for improvement or something they could have done differently?

I couldn't pin point any areas of improvement. The results speak for themselves. They've increased our conversation rate more than any other agency and it's taken them a fraction of the time (all whilst saving us money).