What evidence can you share that demonstrates the impact of the engagement?
Even though our business was retail with a physical brick-and-mortar location, we were able to generate around 70% of our traffic through our digital marketing efforts. Our cost per acquisition was well below the target that we had. They were able to give us strong returns on our investment on ad spends.
How did One12th perform from a project management standpoint?
We have biweekly calls with our account manager, an analyst, and sometimes the partner. We worked with different dedicated teams for each phase of the project. One12th is the type of agency that you really feel can become part of your team. I never had a sense of “you versus them”. They take ownership of the projects, which is very important for me.
What did you find most impressive about them?
Their use of technology is sophisticated, which creates results. But for me as a client, the customer service is critical. I receive a high level of attention, not only from the day-to-day team but from the senior partners as well. Anytime we have a problem, they’re quick to react, to give us recommendations. Also, I’ve never felt that, even if something was working well, they were content to sit back and relax. Even though we’ve reached the level of return we expected, they constantly strive to evolve and improve.
Are there any areas they could improve?
I was involved with them through a period of expansive growth for their team. A few points when the team was changing quickly, I felt at a disadvantage because people I had long experience with were reshuffled. That was the only negative experience I had with them.
Do you have any advice for potential customers?
They're an agency that you can trust, including with your budget. They’ll hit targets and pay for themselves in terms of return on investment. I definitely recommend them.