Nika Digital Agency

What evidence can you share that demonstrates the impact of the engagement?

Nika did a great job of achieving our main goals with the website, giving it a modern look and feel that screams innovation. They created a responsive, mobile-friendly, clean design without disrupting our e-commerce workflow. They've also helped us streamline many of the pages to make it more navigable overall. Customer experience ratings are around 4.4 out of five stars, which has been hugely beneficial for our marketing department. Thanks to their improvements, our internal team is able to proactively and quickly update site content and artwork as needed.

How did Nika Digital Agency perform from a project management standpoint?

Their team is proactive about finding solutions and being receptive to our needs, but there were times when they could have been more responsive. Meetings were very quick and most of our communication was by phone and email or video conferences as needed.

What did you find most impressive about them?

I'm most impressed by their problem solving capabilities; they're able to understand unique systems that they've probably never come across before, and figure out how to manipulate them to find the best solutions.

Are there any areas they could improve?

I felt that I was driving the momentum of the project more than they were, so I think they can make some improvements in their approach to project management. They could also be more consistent in communications and reach out a little bit more to ensure everything's on track.

Do you have any advice for potential customers?

Clearly outlining our goals before building the website helped us drive the project to its final destination. I suggest outlining the top four or five priorities to focus on throughout development to help keep the team on track. I'd also suggest going over your preferred methods of communication to avoid any confusion from bouncing around from different methods of communication. 

What evidence can you share that demonstrates the impact of the engagement?

Nika Digital Agency’s work quickly influenced our company. The website reflects our statistics regarding retention rate, repeat business, and industry experience. Overall, it accurately communicates our identity as a company. As a result, the site experienced significantly more traffic within a week of its launch. User engagement increased and our competitors even contacted us about the change. The new volume of web traffic has generally remained consistent since the engagement concluded.

How did Nika Digital Agency perform from a project management standpoint?

The whole team is extremely helpful and willing to share their expertise. They were flexible and communicated efficiently across a large team. Kenneth often reminded us when we had to turn in something or when content was due. He’s always available to field our questions. Also, their brand manager was amazing at explaining what we could do to better illustrate our brand. It was cool to see how their team played off of each other’s strengths and worked as a cohesive unit.

What did you find most impressive about them?

Creativity and flexibility are their most impressive attributes. I’d definitely work with them again. They customize their communication style and design approach based on what their clients need.

What evidence can you share that demonstrates the impact of the engagement?

We're just starting to collect that data, and initial feedback looks great. We were at about 200 site visits per month, and since implementing the changes we made with Nikalabs, that number has started to increase. We will continue to gather metrics on SEO tracking and other site data over the next few months.

How did Nikalabs perform from a project management standpoint?

They're an active team, and managed the project very well. The deadlines around the final project were pushed back, but the delays were largely due to waiting for customer feedback. Throughout the course of the project, they communicated with us primarily via phone and email, and used Google Docs and occasionally Dropbox to share content. They also used Invision to show us initial plans for the site.

At one point during the project our CEO wanted a specific deliverable completed for a company-wide meeting, and Nikalabs initially said it would take 3 weeks. The meeting was happening in a week, and at my request, Nikalabs was able to finish it in time. My experience was that if you set a deadline for them, they could almost always meet it.

What did you find most impressive about them?

Their willingness to work with us was very helpful.

Are there any areas they could improve?

No, none that I can think of.

Advice for potential customers?

Give them an idea of what you want to do, give them a lot of feedback, and clearly establish what you want your site to accomplish. They can of fill in the blanks if you give them brand guidelines and a general idea of what you want.