What evidence can you share that demonstrates the impact of the engagement?
We're just starting to collect that data, and initial feedback looks great. We were at about 200 site visits per month, and since implementing the changes we made with Nikalabs, that number has started to increase. We will continue to gather metrics on SEO tracking and other site data over the next few months.
How did Nikalabs perform from a project management standpoint?
They're an active team, and managed the project very well. The deadlines around the final project were pushed back, but the delays were largely due to waiting for customer feedback. Throughout the course of the project, they communicated with us primarily via phone and email, and used Google Docs and occasionally Dropbox to share content. They also used Invision to show us initial plans for the site.
At one point during the project our CEO wanted a specific deliverable completed for a company-wide meeting, and Nikalabs initially said it would take 3 weeks. The meeting was happening in a week, and at my request, Nikalabs was able to finish it in time. My experience was that if you set a deadline for them, they could almost always meet it.
What did you find most impressive about them?
Their willingness to work with us was very helpful.
Are there any areas they could improve?
No, none that I can think of.
Advice for potential customers?
Give them an idea of what you want to do, give them a lot of feedback, and clearly establish what you want your site to accomplish. They can of fill in the blanks if you give them brand guidelines and a general idea of what you want.