The Night Marketer

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of Clear Clipping

Describe what your company does in a single sentence.

Clear Clipping offers the most creative and innovative retouching of images that you can use in marketing, catalogs, portfolios, brochures, portfolios etc.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Night Marketer to accomplish?

• Design and develop a site from scratch
• Better UI UX from the existing site
• Quick loading and better performing

SOLUTION

How did you find The Night Marketer?

Clutch Site

Why did you select The Night Marketer over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from The Night Marketer were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I was looking for a team or professional to re develop my site from scratch as the current one is developed in WordPress and is having few issues which cannot be resolved. 

1. Creation of a highly useable website using dynamic design and organization that will allow clients to easily find information 
2. Convey a sense of professionalism and trust 
3. Demonstrate the company's ability to edit and transform bulk images with ease 
4. Act as a marketing tool to scale business and get more potential clients 
5. Consolidate and migrate existing content to the new website 6. Incorporate various specific needs of each service and portfolio pages

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website is working fast and flawlessly which is a major success for our business and was our prime goal. We are now being able to work on the site seo without worrying about the site performance as it is being taken care by the Night Marketer team. In total, we are happy with the outcome and would definitely suggest The Night Marketer to everyone.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they'd update me every now and then. I was in touch with all the team members and they were polite enough to update me everyday. The project was completed on time, and they didn't even hesitate to make the last minute changes.

What was your primary form of communication with The Night Marketer?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their never back attitude and flexibility is not very common these days and that is their USP.

Are there any areas for improvement or something The Night Marketer could have done differently?

I am not sure if there are any areas of improvement but they already working on themselves so they might become the best web development of all time.

BACKGROUND

Please describe your company and position.

I am the Director of STARLIGHTAUTO PVT. LTD.

Describe what your company does in a single sentence.

We are an online car service aggregator platform that connects users with best service centres across the city and takes care of the customer journey.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Night Marketer to accomplish?

• To consult us for our technological requirements
• To generate our brand assets

SOLUTION

How did you find The Night Marketer?

Referral

Why did you select The Night Marketer over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of The Night Marketer’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• User registration and login: The website should allow users to create an account and log in using their email, social media accounts or mobile numbers.
• Service provider registration: The website should allow service providers to create an account and list their services, pricing and other relevant information.
• Search and filter: The website should have a search bar and filters to help users find the service they need by location, service type, pricing, and other relevant criteria.
• Booking and scheduling: Users should be able to book services directly through the website and choose their preferred date and time for the service.
• Payment integration: The website should allow users to pay for services using a variety of payment methods, such as credit/debit cards, PayPal or other e-wallets.
• Review and rating system: The website should have a system for users to rate and review service providers based on their experience.
• Customer support: The website should provide customer support to help users resolve any issues or queries they may have.
• Admin dashboard: The website should have an admin dashboard to manage user accounts, service provider accounts, and resolve disputes between users and service providers.
• Data management: The website should securely store and manage user and service provider data, such as personal information, service history, and payment details.
• Mobile responsive design: The website should be designed to be mobile responsive, allowing users to access the website from their smartphones and tablets.
• Marketing and SEO: The website should be optimized for search engines and social media platforms to increase visibility and attract users.
• Integration with third-party tools and services: The website should be able to integrate with third-party tools and services, such as Google Maps, chatbots, and analytics tools to enhance user experience and website performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Completion of the scope of work.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always very punctual about their timelines and support.

What was your primary form of communication with The Night Marketer?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I like the organisational culture and leadership model of the company. Their intent and ability to handle uncertain circumstances are one of their key proposition.

Are there any areas for improvement or something The Night Marketer could have done differently?

I would suggest them to extend their services in different domains that could help us approach them for other technological domains as well.

BACKGROUND

Introduce your business and what you do there.

I’m a director at SKI Capital Services Limited, a financial services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Night Marketer?

We needed their team's web design expertise.

SOLUTION

What was the scope of their involvement?

Our company wanted to have a website that allowed us to onboard clients online without any paperwork required — this was the digital solution we came up with to acquire more stockbroking clients using only their e-signatures. We kicked off our engagement with The Night Marketer through a brainstorming session, wherein we outlined our design preferences and vision. Upon finalizing the design concept, their team had to make sure that it complied with the laws governing India's security market. The Night Marketer then proceeded with the design phase. They handled our UI/UX efforts by integrating front- and backend solutions, which included a CRM admin panel for our internal staff.

What is the team composition?

We worked with four people in total, including Raaghav (UX Designer), who was our project head.

How did you come to work with The Night Marketer?

We posted a hiring ad online, and The Night Marketer was one of the teams that reached out to us. We decided to go with their team because they were a flexible agency that understood our requirements and the regulative framework implemented in India.

How much have you invested with them?

We spent $4,000.

What is the status of this engagement?

The project ran from January–March 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were able to completely move our client onboarding process online using the platform that The Night Marketer build for us. Our streamlined business process also resulted in a total of 5,000 clients in the last year, which is 60% higher than our clientele for the previous year.

How did The Night Marketer perform from a project management standpoint?

We communicated via WhatsApp, email, and phone calls. The Night Marketer had an organized workflow and a well-designed scope that kept our timelines in check. They also utilized project management dashboards that provided us with live data and helped us determine the project's exact stage.

What did you find most impressive about them?

The Night Marketer was an adaptable team that delivered cost-effective results — had we decided to onboard a different team, we would've spent at least $10,000 for the same services. Additionally, they respected all the timelines we set and finished the project on time.

Are there any areas they could improve?

They could've onboarded a resource with expertise in the financial services sector to help us speed up the entire process.

Do you have any advice for potential customers?

Be equipped with all the documents you need to make your design project come to fruition, especially if your domain requires financial and technical expertise.

BACKGROUND

Please describe your company and position.

I am the Cofounder of Premier Advertising

Describe what your company does in a single sentence.

360 degree ad solution and brand promotion services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Night Marketer to accomplish?

• Web Design
• Creatives
• Custom Tools

SOLUTION

How did you find The Night Marketer?

Referral

Why did you select The Night Marketer over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from The Night Marketer were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Raghav and the night marketer team helped us in the graphic designing for a major event for us where we had to visualise branding opportunities for various brands. they have been creating design for our social media and also designed our website for us. Have worked with them for a custom tool in another business of ours.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to deliver on a lot of graphic design needs in a good turnaround time for the 2month project with more than 50 designs/creatives

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have to work together initially to streamline things and put them into process but the team was able to deliver in time once we streamlined the steps and cleared the bottlenecks.

What was your primary form of communication with The Night Marketer?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their can-do approach was impressive.

Are there any areas for improvement or something The Night Marketer could have done differently?

Better process building and reporting