The Night Marketer

BACKGROUND

Please describe your company and position.

I am the Founder of Manzuri Wellness

Describe what your company does in a single sentence.

We are a wellness company that sells adult-tech products in India.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Night Marketer to accomplish?

• Website Development
• Website Maintainance
• Migration of website

SOLUTION

How did you find The Night Marketer?

Referral

Why did you select The Night Marketer over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from The Night Marketer were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were on a webiste that was super slow and sluggish because of the several plugins used. The night marketer was not just able to improve the speed drastically, but also madesure to develope a system, that no matter how many products or pages were added, the speed did not slow down.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improvement in page speed 
• Improvement in conversion rates 
• Server speed and costs reduced

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was good. No complaints. Their senior managers are very good and junior developers need more guiadance and management.

What was your primary form of communication with The Night Marketer?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

High value for the cost + always available on weekends to fix urgent website issues + complete accountability

Are there any areas for improvement or something The Night Marketer could have done differently?

There is room to improve your processes so that not everything remains deepndent on your best developers. In case their best developer is on leave or unwell, the project visibly slows down.

BACKGROUND

Please describe your company and position.

I am the Director of STARLIGHTAUTO PVT. LTD.

Describe what your company does in a single sentence.

We are an online car service aggregator platform that connects users with best service centres across the city and takes care of the customer journey.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Night Marketer to accomplish?

• To consult us for our technological requirements
• To generate our brand assets

SOLUTION

How did you find The Night Marketer?

Referral

Why did you select The Night Marketer over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of The Night Marketer’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• User registration and login: The website should allow users to create an account and log in using their email, social media accounts or mobile numbers.
• Service provider registration: The website should allow service providers to create an account and list their services, pricing and other relevant information.
• Search and filter: The website should have a search bar and filters to help users find the service they need by location, service type, pricing, and other relevant criteria.
• Booking and scheduling: Users should be able to book services directly through the website and choose their preferred date and time for the service.
• Payment integration: The website should allow users to pay for services using a variety of payment methods, such as credit/debit cards, PayPal or other e-wallets.
• Review and rating system: The website should have a system for users to rate and review service providers based on their experience.
• Customer support: The website should provide customer support to help users resolve any issues or queries they may have.
• Admin dashboard: The website should have an admin dashboard to manage user accounts, service provider accounts, and resolve disputes between users and service providers.
• Data management: The website should securely store and manage user and service provider data, such as personal information, service history, and payment details.
• Mobile responsive design: The website should be designed to be mobile responsive, allowing users to access the website from their smartphones and tablets.
• Marketing and SEO: The website should be optimized for search engines and social media platforms to increase visibility and attract users.
• Integration with third-party tools and services: The website should be able to integrate with third-party tools and services, such as Google Maps, chatbots, and analytics tools to enhance user experience and website performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Completion of the scope of work.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always very punctual about their timelines and support.

What was your primary form of communication with The Night Marketer?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I like the organisational culture and leadership model of the company. Their intent and ability to handle uncertain circumstances are one of their key proposition.

Are there any areas for improvement or something The Night Marketer could have done differently?

I would suggest them to extend their services in different domains that could help us approach them for other technological domains as well.

BACKGROUND

Please describe your company and position.

I am the Cofounder of Premier Advertising

Describe what your company does in a single sentence.

360 degree ad solution and brand promotion services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Night Marketer to accomplish?

• Web Design
• Creatives
• Custom Tools

SOLUTION

How did you find The Night Marketer?

Referral

Why did you select The Night Marketer over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from The Night Marketer were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Raghav and the night marketer team helped us in the graphic designing for a major event for us where we had to visualise branding opportunities for various brands. they have been creating design for our social media and also designed our website for us. Have worked with them for a custom tool in another business of ours.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to deliver on a lot of graphic design needs in a good turnaround time for the 2month project with more than 50 designs/creatives

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have to work together initially to streamline things and put them into process but the team was able to deliver in time once we streamlined the steps and cleared the bottlenecks.

What was your primary form of communication with The Night Marketer?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their can-do approach was impressive.

Are there any areas for improvement or something The Night Marketer could have done differently?

Better process building and reporting

BACKGROUND

Please describe your company and your position there.

Areness is a full services legal services provider. I act as the Managing Partner here responsible for managing the overall affairs of the organisation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Night Marketer, and what were your goals?

We started with development of a CRM which was perfectly delivered by the Night Marketer. Impressed with the services, we proceeded with assigning them the task of our website and digital marketing. We have also assigned them a complete end to end ERP for the organisation which is under process.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have worked with multiple vendors. This vendor was connected with us through a common client with a high recommendation. The Night Marketer was highly cost-effective, responsible and diligent as well as prompt in delivery of their services.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Our first project involved establishing an interface for digitisation of our processes which included the issuance of notices through email and sms, handling of an enormous data base, creation of short links. It also included server management, database handling, etc. Our subsequent project of website development included a customised website, graphics designing, backend development, etc. We also got a digital platform developed for COVID-19 related legal issues through this vendor.

How many people from the vendor's team worked with you, and what were their positions?

Around 4 people worked with us. It will be a bit out of place for us to mention their exact positions as the same would be an internal matter of the vendor.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were thoroughly impressed with their team's customer-oriented and friendly approach. We also appreciate the promptness.

Describe their project management style, including communication tools and timeliness.

The project management was impressive.