NetVenture Digital Solutions Pvt. Ltd.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Lantern Stay Resort.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NetVenture Digital Solutions Pvt. Ltd.?

I wanted to promote my business online on Facebook, Instagram, and Google, so I hired NetVenture.

SOLUTION

What was the scope of their involvement?

NetVenture is providing SEO and Google Ads services. They do keyword research and manage our Facebook and Instagram promotions. We also rely on their team for our graphic design needs, especially for our website, which we have them revamp once every three years. Basically, all my back-office jobs are done by NetVenture.

Besides the keyword list that I provide them, NetVenture also looks into what travelers are looking for. For social media content, I simply give them an idea of what I’m looking for along with reference pictures. They come back to me with 3–4 designs options, out of which I will select which one to post.

What is the team composition?

We currently work with an Instagram expert and an SEO expert. I’m an old customer of theirs, so their owner is known to me as well.

How did you come to work with NetVenture Digital Solutions Pvt. Ltd.?

They were initially referred to me by a close friend when I was looking for web designers. Back then, NetVenture was only offering website development and maintenance, so I had them design my original website 12 years ago

At the time, SEO and online promotion weren’t that important, since business came through travel agents. When online promotion started becoming central to businesses, however, I held a discussion with their team. They showed me what position I would achieve once they were done, so I decided to engage them in this effort.

How much have you invested with them?

Our very first contract with NetVenture was for 8,000 Indian rupees (approximately $100 USD) per month. It has since increased to 25,000–30,000 Indian rupees (approximately $300–$400 USD) per month.

What is the status of this engagement?

I started working with NetVenture around March 2012, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Over the last two years, I’ve seen a very good increase in my rankings for the 20 keywords we’re targeting. Of those, 5–6 keywords are really important to me, and I’m ranking first on all of them. 

My site shows up at the top when googling “forest resort Wayanad”. There are around 1,000 resorts in this location, so coming up first in the search results is a big success. In the past, around 60% of our guests came through referrals. Now, 60–70% of people are coming directly as a result of Google searches.

How did NetVenture Digital Solutions Pvt. Ltd. perform from a project management standpoint?

We have an outstanding relationship with NetVenture. I’ve had opportunities to move to other agencies, but I never went anywhere. I’m very happy with this team.

I get calls from the team on a daily basis and we hold a video call once every 6–7 months to discuss important developments. We’re not using any project management tools, but we communicate through WhatsApp.

What did you find most impressive about them?

NetVenture’s reasonable pricing sets them apart from other providers.

Are there any areas they could improve?

They could focus more on what the typical problems are for a resort, and how to market in this area. They do marketing for many different kinds of businesses, and I would suggest that they get someone who’s an expert in hospitality. This way, they can glean what needs to be done to promote my product without me having to tell them what to do.

Do you have any advice for potential customers?

There are different kinds of marketing, so it’s important to be clear about what your budget is. This way, NetVenture will be able to determine the best approach for your business.