NANOBOT Group

BACKGROUND

Introduce your business and what you do there.

I work as a global solutions manager and the go-to-market lead for Straumann Group. We’re a global leader in aesthetic dentistry, doing everything from implants and clear aligners to intraoral scanners and prosthetics. The business was founded in 1957, and we’re headquartered in Basel, Switzerland. Our primary customers are dentists and orthodontists.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NANOBOT Medical Communication?

We developed an app to help our customers on the orthodontic side. The app converted patients and educated them on the need for a clear aligner or teeth scraping, as well as the overall benefits of doing teeth alignment.

NANOBOT helped developed a video that was integrated into the application as a main part of the app.

SOLUTION

What was the scope of their involvement?

NANOBOT developed a clinical video to explain what would happen if they don't treat teeth misalignment. It showed all the clinical information to help patients see the impact it can have on their health. It was a 3D-designed video — it had many clinical details for the human body, including the teeth.

First, they did the storyboard. They had an orthodontist or a clinical team with them, and they developed the concept of how it should look like. Then, the team did the production, design, and voiceover in different languages. In summary, NANOBOT did everything we required to make it work.

What is the team composition?

We had touchpoints with three of them. A project manager was assigned to us, so we had to contact her to coordinate the process for all operational tasks. In the early stages, we were in contact with their CEO. He made sure that everything was right and both parties were happy. We also had a workshop session where they brought in their lead designer.

How did you come to work with NANOBOT Medical Communication?

I found them online on Clutch and saw all the reviews and ratings. Then, I got in touch with them and saw their work. It was professional and very well done.

Additionally, I talked with one of their customers. It was a pharma company based in Germany, and they also gave great feedback about them.

How much have you invested with them?

We spent between $10,000–$15,000.

What is the status of this engagement?

We started working together in early or mid-January 2021. They finished the project around July 2021, so it took almost seven months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ll use the video on our website, but we haven't launched the app yet. We’ll also use the video for marketing purposes. Currently, we’re only doing internal user testing. Once that's done, we’ll have some external pilots, and then we’ll do a full-market launch in about 1–2 months.

In terms of quality and metrics, we looked at turnaround time, which was pretty quick. A lot of things took time from our side, but their turnaround was remarkable. We also looked at the way they conceptualized our design. Our lead designer gave them some ideas, and the way they visualized them was absolutely perfect.

Moreover, the clinical work they did was very professional. It was evident that they had someone with clinical knowledge within their team to ensure that the things they showed were accurate compared to the human body.

How did NANOBOT Medical Communication perform from a project management standpoint?

They were excellent, and the process was very smooth. We had weekly touchpoints on Teams to present their outcomes or project progress, and we gave them inputs. They delivered the project on time and usually communicated through email.

What did you find most impressive about them?

We work in a specialized industry, so their clinical understanding was what made them stand out — their attention to detail was quite phenomenal.

Additionally, they had great designers — especially the 3D designers, who made things look realistic and understandable.

Are there any areas they could improve?

No, our collaboration with NANOBOT was great.

Any advice for potential customers?

Give them some design ideas and concepts, as well as an understanding of your design guidelines to help them make something tailor-made for you.

Also, give them your expectations on how much freedom they have so they don’t do something completely out of the box, which might not be what you want.

BACKGROUND

Please describe your company and position.

I am the COO of (a/an) Chemicals & Biotechnology

Describe what your company does in a single sentence.

Biotech company developping cell line for gene therapy

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nanobot Medical Communication to accomplish?

• Illustration of mechanism of action
• website

SOLUTION

How did you find Nanobot Medical Communication?

Referral

Why did you select Nanobot Medical Communication over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

3D video including storyboard and naration

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Visual

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always on time, regular updates on the project progress

What was your primary form of communication with Nanobot Medical Communication?

Email or Messaging App

What did you find most impressive or unique about this company?

Efficacy

Are there any areas for improvement or something Nanobot Medical Communication could have done differently?

More creativity

BACKGROUND

Please describe your company and your position there.

I'm the Gloval marketing director of a pharmceutic company specialized in dermatology

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nanobot Medical Communication?

Full HD illustration of a hair cycle and Cystine mode of action on hair growth

SOLUTION

How did you select this vendor?

This vendor contacted me on Linkdin, i saw the visual quality of other projects made by Nanobot and it convinced me. 

Describe the project in detail and walk through the stages of the project.

Detailed brief, Q&A, 2 to 3 versions

How many resources from the vendor's team worked with you, and what were their positions?

2 people

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

quick timing, good visual execution, flexibility, and rapidity from nanobot team

How effective was the workflow between your team and theirs?

very effective

What did you find most impressive or unique about this company?

I was impressed with their project management and the quality of their design.

Are there any areas for improvement or something they could have done differently?

no