Making People's lives better through Digital

Mubaloo is the UK’s leading, award-winning digital consultancy and development agency specialised in mobile and app development. We believe in making user’s lives better through technology and delivering successful outcomes to our clients. We solve problems by creating digital products that support business strategies, enable users and deliver on their promise.

 

Mubaloo is part of the Reprise Network the digital performance arm of IPG Mediabrands. Being part of the Reprise Network allow us to offer our clients full end-to-end product launch capabilities, from audience discovery to go-to-market strategy including above and below the line campaign execution.

 

Over the past ten years, Mubaloo has created over 300 apps and digital products with leading organisations worldwide. 

 

  • Mubaloo has been recognised by Clutch at Top UK App Developer for 6 years in a row (2015, 2016, 2017, 2018 and 2019).
  • Campaign Tech Awards Winner for Best Experiential Technology
  • Cannes Silver Lion - Best use of Tech
  • Gartner names Mubaloo specialist mobile developer in digital disruption, 2016
 
$100,000+
 
$150 - $199 / hr
 
50 - 249
 Founded
2009
Show all +
London, United Kingdom
headquarters
other locations

Portfolio

Key clients: 

Amazon, RBS, Natwest, ABRSM, Go-Ahead Group, National Express, JD Sports, RAC, Aberdeen Asset, Bang & Olufsen, Intelliflo, Unipart, Equiniti, Mitie, Eircom, Hargreaves Lansdown and Osborne

Revving up the RAC's consumer App Image

Revving up the RAC's consumer App

Mubaloo have been in partnership with the RAC for over four years, and our most recent challenge was to improve their RAC consumer app.


With an audience demographic averaging over 50 years-old, many consumers have historically relied on the RAC “Route Planner” for sourcing and printing their digital directions. Even with all the latest options such as Waze and Google Maps, “Route Planner” has its loyal

customers.


Now RAC has a new membership app that meets the users needs and delivers a seamless consumer journey.


Interested in taking back control of your customer journey or know more about this and other exciting projects we’re working on? Get in touch today.

How to tackle a 10 Billion Pound Market Image

How to tackle a 10 Billion Pound Market

NatWest, have a vision to deliver customers the best commercial premises purchase and ownership experience in the market.


NatWest set us to establish innovative ways to improve efficiency and enhance the customersʼ experience using digital.


Mubaloo took an outcome-driven approach to better understand those customer challenges by engaging with people that had recently gone through the

process of purchasing a commercial property.


The aim of this was to understand the motivations, anxieties and required outcomes that sit behind what is considered a sizeable undertaking for most people. For a challenge like this, we used our Jobs-To-Be-Done framework that allowed us to breakdown and analyse customer journeys.


Mubaloo used interviews and focus groups to map out a detailed list of “needs” that a customer has when they are looking to grow their business through the purchase of a commercial property. These needs were then surveyed with a wider audience to both validate the findings and to identify “unmet needs”, that is those needs which are considered important to customers but are not currently being satisfied. These unmet needs provide the insight needed to deliver digital products that drive real value to NatWestʼs customers.


What was evident is that the mortgage is a means to an end, and perhaps more surprisingly for most, so was the property. The real motivation came from growing the business.


Mubaloo hosted an intensive 5 day design sprint with subject matter experts from the bank to explore, refine and test solutions at pace.


With NatWest, we evolved the output from the design sprint into a working, coded prototype.


When we presented this prototype to the users, the response was overwhelmingly positive, receiving a +80 NPS score and increasing propensity to apply for a NatWest mortgage considerably.


By understanding that the challenge was broader than just a mortgage and focusing on the overarching journey of growing a business, we were able to define a product that supports customers in achieving their overall goal.


The continuous validation with users provided confidence that we were building a viable product to meet customers needs and de-risking investment in digital.


The wheels are now in motion for NatWest to achieve its vision with a digital journey that is unique, genuinely evidence-based and customer-centric.

Aberdeen Asset Management - On The Go App Image

Aberdeen Asset Management - On The Go App

Aberdeen Asset Management PLC is a global asset management company, with over £300 billion worth of assets under management.

 As one of the early mobile projects the company had initiated, Aberdeen wanted to test out a relatively simple idea to measure the value of a mobility programme.

Whilst researching mobile app developers and consultancies, Aberdeen found Mubaloo through the Clutch research

rankings. After a pitch process, where Aberdeen gave a one page overview of its needs, the company chose Mubaloo based on the ideas it came back with and the way in which Mubaloo proposed to help Aberdeen with mobility.
Osborne Improvement Opportunities App Image

Osborne Improvement Opportunities App

"Osborne is one of the leading construction businesses in the UK. As a family-owned business, we have the freedom and flexibility to take a different approach. We focus on creating structures and spaces that provide an environment for people to thrive in, and solutions for our customers that provide a better experience during the creation."

With such a variety of people coming into contact with its projects across the

country, it was difficult for Osborne to understand where there were opportunities to improve. The challenge was to provide a method of capturing ideas from a user, regardless of where they have the idea, or spot the opportunity, in a way that is so easy to use that they would not want to do it any other way.

With the objective of establishing the easiest way to capture and share improvement opportunities, Osborne went to tender and following an RFP and presentation process, Mubaloo was awarded the contract to build a wrapped mobile app based on our experience in creating high quality, reliable, enterprise apps.

MTR Crossrail Beacons and Mobile Apps Image

MTR Crossrail Beacons and Mobile Apps

MTR Crossrail built TfL's Elizabeth Line. In early 2014, MTR Europe – part of MTR Corporation, the best performing rail operator in the world, operating metro systems in six major cities worldwide – contacted Mubaloo to find out more about Bluetooth Beacon technology and the potential of apps.

Over the last few months, Mubaloo and MTR have collaborated on using Beacons at Elizabeth Line stations and a range of

bespoke created apps to support maintenance and security functions on location. To read the full case study, click here: http://mubaloo.com/case-study/mtr-crossrail-beacons-custom-apps/
Intelliflo PFP App Image

Intelliflo PFP App

Intelliflo UK provides web-based software for companies in the financial services sector, helping them to be lean, efficient and manage risks to build a better business. Intelliflo has established links to 100+ partners to ensure that its financial adviser clients have all the tools they need to make their operations more professional and profitable.

Mubaloo created a HTML app for Intelliflo's Personal Finance

Portal (PFP), a new service enhancement for its Intelligent Office offering. Read the full case study here: http://mubaloo.com/case-study/intelliflo-pfp-app/
Unipart E-Coaching App Image

Unipart E-Coaching App

Unipart Group is a leading provider of manufacturing, logistics and consultancy services. Unipart specialises in helping its clients improve productivity and enhance performance through the wide range of business support services it offers. 

For Unipart to extend an improve its offering, Mubaloo created an e-coaching app. Read the full case study here:&nbsp

;http://mubaloo.com/case-study/unipart-e-coaching-app/
Virgin Media Image

Virgin Media

BP Image

BP

Allianz Image

Allianz

William Hill Image

William Hill

Reviews

Sort by

App Dev for Parcel Service

"I’ve worked on 1–2 apps before this one, and I’m struggling to think of what Mubaloo could do differently." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Aug. 2017 - Ongoing
Project summary: 

Mubaloo delivered iOS and Android apps as part of a wider digital transformation. The app allows people to track and cancel parcel deliveries and purchase products. They also provided user story development.

The Reviewer
 
1,001-5,000 employees
 
United Kingdom
Tripta Kershaw
Head of Portfolio, Programmes and Project Delivery, Hermes
 
Verified
The Review
Feedback summary: 

Thanks to a smooth initial delivery and high-quality functionality, Mubaloo was brought back to continue developing the apps. Their quick planning turnaround and extensive mobile app experience have been valuable. Customers can expect a user-driven development process and partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Hermes is a parcel company in the UK. We delivered 355 million parcels in 2018, which is roughly a million per day. We’ve got an e-commerce business with both web and mobile platforms as well. I’m the head of portfolio. I’ve been delivering a big business transformation for the last three years, which covers digital, customer experience, and network optimization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mubaloo?

Our app was legacy and ran in real-time. There was a lot of negative feedback for it: it had only been designed for iOS, it was never maintained, and it didn’t support a large part of our customer segment. Along with the app, there were a lot of pain points around the website. Looking at some 200,000 customer surveys, and some of the broken customer journeys, really helped drive home some of the digital strategies. We decided it would be easier to start again.

Mubaloo was brought on board to help us create what we called a “digital future,” namely, a range of industry-leading services and products that would provide assurance around project delivery. We were building best-in-class products like returns and specializations, driven by a customer experience program and underpinned by digital.

SOLUTION

What was the scope of their involvement?

In terms of the partnership, Mubaloo was brought in alongside another provider at the start of the RFP process, which was all around digital strategy. I needed suppliers to come in and help shape the strategy, roadmap, and vision. They were involved in a lot of the pre-discovery workshops and introduced a new way of capturing the jobs to be done, which, at the time, none of us were really familiar with, so it felt quite strange. They interviewed our senior stakeholders, including the CEO, and analyzed all the current pain points in our customer journey.

They helped create a mobile strategy for delivering really exciting experiences. Working alongside the website team (from a third-party), they developed our mobile apps for iOS and Android, introducing user-centered design and creating some really nice prototypes

Initially, we had some challenges around API development, and we closed down the delivery. Mubaloo recommended that we slow down the app development and give our API people a chance to build. Once we did that, they accelerated the iOS effort. We were planning to do Android development in-house, but we quickly realized that we didn’t have Mubaloo’s internal skillsets, in terms of product owners and UX/UI experts in Android. That piece of work went back out to Mubaloo, and they delivered it in April 2019. They worked closely with us, supporting our internal developer. Because they’ve supported us for so long, we’ve transitioned a lot of the development and product support to their internal teams.

The app is very much designed around the customer who may want to download it. It has multiple features. It started with a single website product, rather than multiple. People would download the app to track their parcels, and there would be a quick and easy feature for making returns. They could simply click a parcel and have everything pulled up. From there, the user could quickly print a label. We have quite a few different labels, including ones specific to returns and labels specific to specific clients. The e-commerce elements also allow users to send parcels. It’s very quick, and it’s targeted to customers using eBay and Amazon—hobbyists who want to send parcels quickly.

Although it was an MVP, Mubaloo managed to introduce some really nice features within the timeline and budget. We’ve introduced augmented reality for scanning parcel numbers, as well as features like a contact address book.

What is the team composition?

Companies like ours are very traditional, and we had to create teams and structure everything into squads. Some of those wanted to work in Kanban and others wanted to do scrum. We had no internal mobile app team when we started, except one Android developer who joined in 2018. Everything was done with Mubaloo. On their side, there was a project owner, a project manager, a UX/UI resource, and Sam (Strategic Account Manager, Mubaloo). There was also one senior and one junior developer. They brought them in based on the demand of where we were. We also had a 7-8-person third-party API team on their side, because we didn’t have the skills in-house.

How did you come to work with Mubaloo?

We had an existing relationship with one of the other providers brought in for this project, and I believe they brought Mubaloo in for the sales pitch and introduced them as a partner. Mubaloo did a lot of presentation work themselves, touching on things like our customers, and how the web version would work differently than the mobile one. I didn’t want a wrapped version of the website in an app, and they really understood that the experiences had to be different, that there would be different journeys. Mubaloo brought that strategy piece, and that really won over our CEO.

They quickly prototyped what they wanted the app to look like, but part of the sales pitch also allowed us to see the vision. They helped us articulate that very quickly. There were some wireframes and ideas around social as well, and how we could use the app to engage with customers at different points, including the ones who didn’t know our company. There was a lot of work specific to the app that they covered, and they won us over with a very strong sales pitch.

How much have you invested with them?

I believe the investment on the app itself was £250,000–£500,000 ($310,000–$620,000).

What is the status of this engagement?

I’ve been involved with them right from the start, since August 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The apps have been out there for a few months now, and we’ve gotten some really good feedback on them. We’re currently looking at improvements to the product, and we’ve decided to keep working with Mubaloo on this. Their ways of working and the fact that they’re a small, lean team that’s quick with deliveries have really helped us.

The app is frictionless and not clunky at all, and its icons and whole UX/UI are very engaging and intuitive when searching for help. Our CEO was involved in all the show and tell, and he was very close to the mobile app. He saw prototypes and was just blown away by how the design was so easy. The feedback I’ve had is that the functionality on the app is actually a lot better than what we’ve got on the website. Then again, the website was designed for very different users and screens.

They’ve been working with us for two and a half years now, and they’ve played a role in demoing any new concepts and prototypes we took to the board. Our competitors don’t provide the same products; some of them just do tracking. We’ve launched returns, which we saw as a business opportunity, and, as a strategic investment, it’s driven massive improvement in our proposition.

How did Mubaloo perform from a project management standpoint?

We’ve gone through a lot of project managers during the course of two years, but I found that project management was consistent in 2019. The person heading the effort has been fantastic. They’ve been diligent and focused, giving us plans immediately. They’ve used the tools we needed for engagement and communication.

They’ve been providing the delivery to some extent. I’m in charge of a whole portfolio, not just digital, and I didn’t have a project manager on my end. Mubaloo was working directly with me and my product owners and program managers. We were very small as a team, given the scale of what we were doing, and they constantly owned some of our work, and really supported me.

What did you find most impressive about them?

If it has to be one thing, it’s that they have developed an app that’s been well-received and didn’t require us to rework any of the designs. I thought the launch was going to go wrong, but it was seamless. They managed the whole end-to-end launch with the stores and organized beta programs around launching the app.

We’ve launched Android and taken over its maintenance ourselves. Our capability is still growing, and we do have a problem every now and then. Mubaloo knows how to use the right tools, and how to do the work. We can see they’ve done it many times.

Are there any areas they could improve?

Everyone is happy. I’ve worked on 1–2 apps before this one, and I’m struggling to think of what Mubaloo could do differently. If we were to do it again, I’d probably put something aside in the budget for them to help us with the analytics and engagement.

We’re happy to have launched the app, but we don’t have the skills to handle the adoption piece. We probably should’ve invested more time in that and set aside some resources for it. The app goes live and, before we know it, we’re not continuously improving it, and then feedback starts to decline. From a strategy perspective, it was fantastic in the start, but, throughout the program, they could touch base more on strategy and helping us understand what we should be doing after the app went live.  

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    Mubaloo helped support me and build a relationship. As part of that, they’ve been very supportive of our costs and budget.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Internal App for Transportation Company

“We’ve done some driver training with the app, and everyone says it’s incredibly easy to use.”

Quality: 
4.0
Schedule: 
4.5
Cost: 
3.5
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
Feb. - Jul. 2019
Project summary: 

Mubaloo provided outsourced developers to build an Android app and web interface. They collaborated closely with the internal team and integrated the products with the asset management system.

The Reviewer
 
201-500 Employees
 
United Kingdom
Adam Fitton
IT Business Analyst Manager, The Go Ahead Group PLC
 
Verified
The Review
Feedback summary: 

Mubaloo had good project management and maintained clear and open communication. The team had a strong technical knowledge of the industry and provided effective and long-term solutions to business challenges. They could have prioritized work better, but the team did a good job.
 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the IT business analyst manager for The Go Ahead Group PLC, an international transport provider in the bus and rail market. I currently work as part of the applications team, which is developing an internal app.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mubaloo?

We wanted to improve how our bus drivers inspect their vehicles. Every morning, drivers fill out paper cards, but that’s bad for the environment and inefficient, so we wanted a partner who could help digitize the process.

SOLUTION

What was the scope of their involvement?

Mubaloo provided the development capability to create the internal app we wanted.Our team identified the business needs and worked closely with Mubaloo to build the business case. We then entered the discovery phase, where they came up with a proposed solution for our situation. They worked closely with our business, such as interviewing both end users and staff. They also ensured that the app met all the requirements and policies set forth by our architecture, technical, and IT security teams.

Next, we moved into a series of sprints, which was mostly managed by Mubaloo. They used Azure for the platform and built both an Android app for our drivers and a web interface for administration and reporting. The tools integrate with our asset management system, and we’re currently piloting them at one of our bus operating companies with plans to expand.

What is the team composition?

We worked with 10–20 people, depending on the sprint. They had their own product owners, project manager, developers, and strategy team.

How did you come to work with Mubaloo?

We’d previously worked with Mubaloo on a different app for our rail business and had a good experience. They were flexible and had skilled developers who could solve industry-specific problems.

How much have you invested with them?

We spent about £130,000 (approximately $158,000 USD).

What is the status of this engagement?

The project lasted from February–July 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve done some driver training with the app, and everyone says it’s incredibly easy to use.

How did Mubaloo perform from a project management standpoint?

They were involved in project management and had good communication. We always had opportunities to review work and share feedback in an open and constructive manner.  We had two-week sprints with daily stand-up meetings and review sessions at the beginning and end of every project.

What did you find most impressive about them?

They had broad technical knowledge and were able to bring in various technical resources from different areas in order to quickly solve our challenges. Unlike most agencies, they focused on the bigger picture and how the products they were helping build would fit into our overall business strategy.

Are there any areas they could improve?

We could have prioritized work better.

Do you have any advice for future clients of theirs?

Openly challenge them to get the best out of the partnership.

4.0
Overall Score I enjoyed working with them.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Their project management was excellent, and even if they couldn’t meet a deadline, it was always communicated and managed well.
  • 3.5 Cost
    Value / within estimates
    Less expensive companies exist, but they probably don’t have the same level of talent as Mubaloo.
  • 4.0 Quality
    Service & deliverables
    They had a strong technical ability and desire to understand the business.
  • 4.0 NPS
    Willing to refer
    They’re a great option for outsourcing software dev if it fits your business and project.

App Development for Educational Institution

“…the collaboration with Mubaloo shone as a beacon of good practice, and it’s been a highlight of the process.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Sept. 2017 - Ongoing
Project summary: 

Mubaloo developed and designed a web and a mobile application for iOS and Android and integrated the apps with Microsoft Dynamics 365. They created a custom CMS for the web app to process payments.

The Reviewer
 
201-500 Employees
 
London, UK
Head of Digital Products and Innovation, Educational Institution
 
Verified
The Review
Feedback summary: 

A benefit study shows that Mubaloo succeeded in increasing satisfaction of user needs with their product. They excelled in driving the discovery phase and strategy, resulting in completion of the MVP. They provided a stellar group of talented individuals who worked together effectively on the team.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the head of digital products and innovation for an association of music schools. I’m part of the products and services team responsible for developing online and mobile apps that support our core offer, namely the learning of material for exams and beyond, into areas that inspire achievement in music.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mubaloo?

We were going through a major digital transformation and working with big partners on changes to our infrastructure. As part of that project, we were also building two customer-facing digital products for learning music. We engaged Mubaloo to build those. 

SOLUTION

What was the scope of their involvement?

Mubaloo developed and designed a mobile and a web app for learners of music. The iOS and Android apps are meant for tracking music practice and rewarding good habits. The web app has to do with popular music. The biggest part of both apps is integration with Microsoft Dynamics 365. 

The web app has dependencies on payment gateways, working with Barclaycard and other providers. Mubaloo created a bespoke web CMS for it. There’s a lot of server-side encoding using FFmpeg and other components. The platform is hosted on Azure and the stack therein.

The mobile app was built for smartphones. Both versions are native.

They assisted us with the discovery phase. They thoroughly focused on what we were trying to achieve and performed an in-depth study of our needs. They validated those needs and identified the opportunities for feature development with large user groups, which was useful throughout development. We’re also using the same data and process to be clear on what the product does and for whom for our marketing.

They worked with us on the product strategy and the roadmap in the beginning, helping us reach an MVP. They continue to help us as we prepare to launch the product. In the case of the web product, one of Mubaloo’s partner agencies is in place to be the growth strategist, developing all the digital marketing and growth.

What is the team composition?

Mubaloo deployed two teams for Android and iOS development. The mobile and web products had product managers on Mubaloo’s side who served as my counterparts. We had a shared pool of designers, with 1–2 on mobile, and a different pair on the web side. There were a couple of developers on the Android and iOS sides with a lead doing most of the work on each of those. They had a different developer for the backend and infrastructure parts.

Mubaloo has good business relationship managers who’ve helped us bridge the gaps between design, marketing, strategy, and development. They’re the glue that holds it all together.

How did you come to work with Mubaloo?

As part of our digital strategy, we were looking for business and system integrators and mobile app developers. A number of agencies had the technical capabilities necessary, and Mubaloo demonstrated they had a good track record. We hired them because of their approach to the job, strategy, and growth. They were interested in the whole process and wanted to make sure we’d develop something that could grow. They wanted to have a good understanding of its lifecycle and strategy and wanted to be involved with that all the way through.

How much have you invested with them?

We’ve spent £250,000–£500,000 (approximately $326,000–$652,000 USD).

What is the status of this engagement?

Not counting the discovery phase in autumn 2017, we started working with them at the end of 2017, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had an independent audit of the overall project, which is much bigger than the pieces we’re building. My colleagues and I agree that the collaboration with Mubaloo shone as a beacon of good practice, and it’s been a highlight of the process. 

In terms of measurements of success, we finished on time, and there were no surprises. We conducted a five-week benefit study of the mobile app and proved measurable increases in the satisfaction of the needs we identified due to the product we made with Mubaloo.

How did Mubaloo perform from a project management standpoint?

They’ve been excellent. Our biggest strength is that we’ve worked as one team from the beginning. Project management has been transparent, and I feel close to the product managers on Mubaloo’s side. We’re all in the room together from sprint planning to refinement. Their phenomenal scrum masters do their jobs in an efficient but nonaggressive way.

Mubaloo excelled in the task management process. They also led Google framework-style workshops, doing rapid development. We identified needs, developed solutions, and got testable prototypes by the end of the week. They worked with us all the way through.

What did you find most impressive about them?

We have a one team approach with no batons being passed. Mubaloo is one big team.

We also appreciate their ability to tap into their close relationships with external companies. They can always bring in expertise when they feel they have a gap.

Are there any areas they could improve?

There’s nothing worth calling out. 

Do you have any advice for future clients of theirs?

It’s important to trust them when they don’t take the client’s word and request testing. It’s valuable across the process, and we lean on it constantly. I advise clients to enter into it fully.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    Because of the multifunctional teams they provide, they’re not the least expensive organization to work with.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Mobile Application Development for a Public Transportation Provider

“They made sure that the UX design was good.”

Quality: 
4.0
Schedule: 
3.5
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
Feb. - Aug. 2018
Project summary: 

Mubaloo provided mobile application development services, designing and building a platform from scratch. They helped identify and clarify the objectives in order to plan the best solution for the need.

The Reviewer
 
10,001+ Employees
 
London, United Kingdom
Head of Applications, Public Transportation Provider
 
Verified
The Review
Feedback summary: 

The solution meets the required use cases and was developed to a good standard, following testing. The Mubaloo team efficiently managed the workflow and ensured that they paid attention not only to the technical side but the user experience too. They also provided useful informal marketing advice.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the group head of applications for a transports company that runs bus and rail services, mostly in the UK, but also internationally. We have operations in Germany, the Nordics, Singapore, and Ireland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mubaloo?

We were trying to provide improved train service information to our frontline staff. Our current solutions were not fit for purpose; we wanted to offer a better experience.

The goal of the app is to translate a number of data feeds into service-related information, in order to allow station staff to understand where a particular train service is, relative to own location. It’s for internal use only.

SOLUTION

What was the scope of their involvement?

They provided end-to-end services, building our responsive application from the ground up, from design all the way through to development.

Through the design process, they helped us realize what our objectives were, and then identify exact use cases and a strategy, to a degree. They’ve also supported me personally in understanding what our roadmap for the platform would be after we had it built, but they didn’t provide any formal marketing services. They did share collateral with me, though, which I used internally.

What is the team composition?

They assigned around six people to the project. We had two points of contact: the project manager and the account manager, who was my key liaison at the point of estimation. The project manager worked with me on a day-to-day basis, making sure everything was being delivered as it should be.

How did you come to work with Mubaloo?

Another partner of ours referred them. We had a catch-up with our CIO and concluded that Mubaloo was a good fit to support us.

How much have you invested with them?

We spent $50,000–$200,000.

What is the status of this engagement?

The collaboration’s been on-and-off. The design work was done in fall 2017, then the development ran from February–August 2018. We’re currently ensuring that the production environment is ready for use.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The solution needed to meet a number of use cases, which were then tested with users at various points. The project’s success is based on the feedback it’s received and on Mubaloo’s ability to meet use cases.

How did Mubaloo perform from a project management standpoint?

We worked in an agile way, so we had various daily meetings and other key communications. They performed well throughout.

What did you find most impressive about them?

They were more focused on UX than other companies that we’ve engaged in the past. Other companies might achieve a specific process or meet functional needs, but then didn’t really focus on what the user experience would be. That’s something Mubaloo did: they made sure that the UX design was good.

Are there any areas they could improve?

This was one of our first engagements using an agile approach, so we had a learning curve as well, to a degree. We had to get used to the process more than anything else.

Do you have any advice for future clients of theirs?

No.

4.0
Overall Score
  • 3.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

HTML Web Dev and UX Testing for UK Commercial Bank

“Some customers have said that this is the most innovative commercial mortgage tool they’ve ever used.”

Quality: 
4.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
4.0
The Project
 
Confidential
 
Mar. 2018 - Ongoing
Project summary: 

Mubaloo developed an HTML site and worked on UX design and testing. They collaborated with the internal team as well as third-party vendors to finish the initial bulk of the work.

The Reviewer
 
10,000+ Employees
 
Edinburgh, Scotland
Digital Experience & Creative Director, Commercial Bank
 
Verified
The Review
Feedback summary: 

Mubaloo listened to project goals and requirements, building a product that met expectations. They work quickly without sacrificing quality and maintain open communication. The team is friendly and approachable, which makes them a reliable partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the digital experience and creative director for a large commercial, private, and personal bank. I head up the prototyping program and design team.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mubaloo?

We wanted to validate some internal thinking about a specific segment in commercial mortgages. We needed a partner to make a working prototype of the solution.

SOLUTION

What was the scope of their involvement?

Mubaloo built an HTML website for customers who want more information about the commercial mortgages we offer. They took components of our app and iterated them onto the website, working with a few different third-party partners to finish the task. Along with dev, they also ran UX testing. We assigned test users specific tasks and followed how easy they were to accomplish.

What is the team composition?

They provide a diverse team, which includes an account director, developers, business analysts, and strategists.

How did you come to work with Mubaloo?

I met with several companies and explained our timeline and project requirements. Mubaloo seemed to best understand our strategy, purpose, and framework, so I hired them.

What is the status of this engagement?

We’ve worked together since March 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Some customers have said that this is the most innovative commercial mortgage tool they’ve ever used. The code is high quality, and Mubaloo made a product that was commercially viable.

How did Mubaloo perform from a project management standpoint?

I’m a demanding client, but they provide a great team, and we work well together. The bulk of our work was finished in a tight deadline, but they did a good job. They use Jira to manage the project.

What did you find most impressive about them?

They collaborate well and listen to our wants and needs in order to produce something that meets our expectations. They adapted to our workflow, even though it can be difficult to work with a commercial bank. The entire team is friendly and approachable.

Are there any areas they could improve?

I’m satisfied with their work and would definitely start another project with them again.

Do you have any advice for future clients of theirs?

Clearly explain what you want but also consider their practices and suggestions. Find an effective middle ground that satisfies both teams.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Full Stack iOS & Android Dev for FinTech Startup

“They’re cheaper than other mobile development agencies, yet they offer so much more.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2018 - Ongoing
Project summary: 

Mubaloo helped design and develop native applications for both iOS and Android. They worked through a series of frontend iterations to create an attractive UI/UX. Their involvement is ongoing.

The Reviewer
 
1-10 Employees
 
London, United Kingdom
CEO, Yolion
 
Verified
The Review
Feedback summary: 

Mubaloo consistently delivers high-quality code that stands up well to QA testing. They go above expectations to challenge established procedures, suggest alternative approaches, and implement actionable solutions. Their management staff ensures a communicative and transparent experience.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Yolion. We’re fintech startup that uses open banking to help UK families get the most out of their money. We advise customers to save money by switching service providers or by finding better deals within the services they’re using.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mubaloo?

As a startup, time and money are our biggest constraints. While we developed our app, Mubaloo joined the project to design and build the frontend part of the value proposition. The biggest challenge was that they had to quickly design the frontend while the backend was still being constructed.

SOLUTION

What was the scope of their involvement?

Mubaloo built our native applications for both iOS and Android. The iOS version was developed using Swift. They also handled the frontend design and development while we created the APIs using RESTful JSON with Node.js on top of it. We also made a series of prototypes using Proto.io and InDesign that we continued to iterate over five rounds of testing. Mubaloo was highly involved in producing those prototypes and implementing test phases with our product owner.

We started working with them during the project’s early stages and even before wireframing. We collaborated with them to conduct research, identify problems, establish a list of tasks, design mock-ups, and refine the platform’s value propositions. After testing the prototypes, we moved onto developing the UI/UX. The initial concepts differed significantly from the final product, and this speaks to their flexibility. As a result, the application changed quite a bit before the wireframes were finalized.

After cultivating a practical design, Mubaloo worked on the product’s front- and backend architecture. Their developers quickly integrated themselves with our internal team. The project was moving at full-speed within three days. Their architecture team made valuable suggestions of aspects our backend developers needed to implement. A lot of architecture work went into designing the required APIs and making sure that each backend and frontend were working harmoniously.

What is the team composition?

They provided a full-fledged frontend team. The only thing we contributed was a strong product owner. Their allocated resources include an architect, a scrum master, and a project manager. There’s also a couple of developers, UI/UX designers, and QA testers.

How did you come to work with Mubaloo?

I’d heard about them in the past and had seen their work. After meeting Mubaloo and walking through their approach, we decided to hire them.

How much have you invested with them?

We’ve spent £350,000 (approximately $460,000) with them for phase one, and we’re hoping to continue the collaboration.

What is the status of this engagement?

We started working with Mubaloo in January 2018 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The platform hasn’t launched yet, and we haven’t conducted end-to-end testing at this time. However, the QA results have been reliable thus far. I’ve looked at the code and can confidently say that both developers from Mubaloo are valuable resources. They don’t take shortcuts when it comes to providing stable systems, and I like that approach. Our product will likely become redundant before the technology does. That’s quite a testament to the quality of Mubaloo’s services.

From a product design point of view, we’ve had multiple people say that they’ve delivered incredible work. Each person participating in feedback asked, without being prompted, when the product would be going live. After achieving a 100% acceptance rate, we closed testing and moved forward.

It’s in their best interest to prolong development and to charge us a lot of money. Instead, they’re more concerned with building the best product possible. We’re going to put a lot of money towards this project and they’ve made sure that we’re not making something that no one’s going to use. They’ve safeguarded our investment well. As a result, I feel comfortable with what we’re bringing to market.

How did Mubaloo perform from a project management standpoint?

Mubaloo doesn’t tend to work with startups, but they’ve accommodated to us immensely. We started the project and immediately realized that we needed more management resources. We requested adjusting the time allocation of several key people and they shifted things around for us. I found that to be refreshing.

Mubaloo delivers a lot of value to us and that’s largely due to their incredible project manager. She’s there when we need her, she communicates efficiently, and she works well with our head of products. We’ve invited their project management team and scrum master to get involved in our backend estimations as well. That exemplifies how well our teams work together.

What did you find most impressive about them?

I’ve been building digital products for nearly 10 years, and I was impressed with how swiftly their team understood the project’s goal. Their biggest strength is being unafraid to challenge us and not rushing to deliver an incomplete project. It’s easy to go out to market and find a development agency that wants to rush the client into a build because it’s in their best interest to do so. Mubaloo consistently ensures that their best interest aligns with our own. I appreciate their ability to design products, but they’ve given us much more than just development work. They’ve confronted us, pointed out issues, and raised flags that ultimately benefit us as a startup.

Are there any areas they could improve?

Adopting some new QA technologies would be an improvement. However, I’m not saying that they’ve underperformed on this front. Their team is receptive and can take charge when necessary.

Do you have any advice for future clients of theirs?

It’s good to have an idea of what needs to be built before engaging with a third-party service provider. Let Mubaloo challenge ideas and pitch better solutions. They’re great developers and strategists.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They’re cheaper than other mobile development agencies, yet they offer so much more.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’d recommend them to anyone looking to build a mobile app with a potential to grow.

iOS Dev for Idea-Sourcing App for Construction Company

"Engage with them with and get them to help evolve the product even more; they're really good at it." 

Quality: 
5.0
Schedule: 
4.5
Cost: 
3.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jun. 2016 - May 2017
Project summary: 

Mubaloo developed iOS and Android apps, primarily for phones, with a web-based backend. They used an iterative process to create the app’s wireframes and connected the system to an existing database.

The Reviewer
 
501-1000 Employees
 
Surrey, United Kingdom
Mark Hogben
Head of Applications, Osborne
 
Verified
The Review
Feedback summary: 

Users appreciate the apps’ functionalities and are eager to see them expanded. Mubaloo was sensitive to personnel performance and didn’t hesitate to implement changes. They proved eager communicators, keeping everyone abreast of updates, and didn’t hesitate to offer suggestions for improvement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the head of applications for Osborne, a construction and infrastructure business that builds university buildings and maintains roads and railway lines. We also have a sister company that manufactures panels to use as pre-fabricated walls in houses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mubaloo?

We had a manual, in-house, online form to gather opportunities for improvement from our employees, suppliers, customers, and subcontractors, and we wanted to create an app that would allow our construction teams, which are often off-site, to do the same. The app had to be intuitive, available to both internal staff, through our current active directory system, and suppliers, contractors, customers, and members of the general public, who could register by assigning themselves to a current customer or company within our database.

SOLUTION

What was the scope of their involvement?

We explained that this was our first foray into the mobile app world and Mubaloo worked with us to flesh out the design. They provided iterations of wireframes that we would narrow down through working groups.

The apps were built for iOS and Android and were primarily designed for phones, but they can also be used on tablets. There’s also a web-interface on the backend. In the app, users see two textual boxes: one for a description of the problem and another for their proposed solution. They then go through several classification screens so we can understand where the best ideas are coming from. All the information is then sent to our database, where we process it through the backend.

What is the team composition?

At the moment, we’re dealing with an account manager and a developer, who’s my main point of contact. There are also other people within the business that know our product and infrastructure that deal with us on a regular basis.

How did you come to work with Mubaloo?

We searched quite a few companies that did this sort of work and put the work out to tender. Our tender document included what we wanted to achieve, our timescale, and approximate cost. Of those that responded, we had a few come in and provide interviews and demonstrations as to why they wanted to work with us and what they could provide for us. Mubaloo proved to be the best option for us.

How much have you invested with them?

We’ve spent $75,000.

What is the status of this engagement?

We worked together from June 2016 until May 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've processed or captured around 5,000 ideas through the app to date. There’ve been no technical problems, and in terms of feedback, our users think it’s brilliant. In fact, they like using it so much that they want it to include even more functions.

How did Mubaloo perform from a project management standpoint?

Our project manager wasn’t the best when we started—it was a personnel problem, not a Mubaloo problem—but that was identified and changed. From then on, our project managers, technical staff, and account manager were brilliant. They met our timelines and always resolved problems at the time they were raised. I can’t complain.

Communication was pro-active and fantastic. They controlled everything and kept everyone up to date on what was going on. We had weekly project meetings, generally via video conferences, but we also used phones if we needed to. There were also a few face-to-face meetings when Mubaloo came to our offices to interview staff members about how they judged the app’s usability at certain points in the development cycle.

What did you find most impressive about them?

They were proactive in moving our product forward and engage with us on other ideas or aspects or features that they thought could provide value and reduce time, effort, and costs in the long run. They also kept us up to date about the latest movements of their clients that are doing similar things to us. If they thought something would be of interest to us, they let us know, so we could move the product along quickly to be the best that it could be.

Are there any areas they could improve?

That’s difficult. I don’t think so.

Any advice for potential customers?

Listen to what they have to say. They have a lot of knowledge in the market and they have a lot of ideas. As a prospective client, you might have fixed ideas of what you want to achieve but be open-minded and listen to what Mubaloo offers. Engage with them with and get them to help evolve the product even more; they're really good at it.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 3.5 Cost
    Value / within estimates
    This is the first mobile app we've developed, but from our perspective, we're extremely happy what we got.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Custom Software Dev for Global Marketing Company

“Mubaloo was willing to go the extra mile to deliver a successful product.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
July 2017 - Nov. 2017
Project summary: 

Mubaloo created a trial version of a voice-enabled technology system by translating the device’s code from its hardware into a custom piece of software. The team helped integrate this solution into a programmatic advertising campaign.

The Reviewer
 
1001-10,000 Employees
 
London, United Kingdom
Head of Innovation, Marketing Firm
 
Verified
The Review
Feedback summary: 

Mubaloo’s trial system drew nearly 2 million participants, recorded positive engagement rates and responses, and resulted in notable increases in purchase consideration and product recommendation rates. The team’s dedication and innovation exceeded all expectations.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the head of innovation for a global media and marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mubaloo?

One of our clients tasked us with launching their voice-enabled home technology system. It’s a very innovative device, but at that time there wasn’t much awareness or understanding of its capabilities across the market, specifically in the UK, and there wasn’t a way for the public to test the actual system. We knew it would be hard to convince consumers to buy the product, so we wanted to create a technology solution that could translate the physical system’s experience into an advertising experience that we could launch as a media marketing campaign.

SOLUTION

What was the scope of their involvement?

Mubaloo deconstructed the voice-enabled home technology’s AI system and separated it from the device’s hardware. They integrated the liberated code into a custom software solution that we could assimilate into an advertising unit to demonstrate the device’s range of voice control capabilities. The team designed the UI strategies and provided all of the reporting, coding, and testing necessary to guarantee that the software met both our technical and advertising requirements.

We used the software in two programmatic advertising campaigns that showcased the device’s potential uses in a kitchen or a living room setting. Participants could test various commands ranging from turning on lights to ordering food. We deployed the ad through a banner with additional editorial content that included embedded coding from Mubaloo and information about the physical home technology system and its benefits.

What is the team composition?

We worked with the CTO, a project manager, UX/UI designer, several developers, and a team of QA specialists.

How did you come to work with Mubaloo?

Initially, we reached out to a number of various service providers, design agencies, vendors, and even coders to come up with a solution, but none of them could help us.

I’m part of IPG Mediabrands, which is a global network of brands and agencies focused on dynamic marketing. We found out that they had recently acquired Mubaloo and sent over a brief of the project. The team was confident that they could create an MVP that could meet all of our needs. They were the only company that was confident enough to take on this project.

What is the status of this engagement?

We worked on this project form July–November 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Mubaloo’s software solution, our advertising campaign drove 1.98 million participants per unit, which corresponded to minimal cost per engagement rates. Each user engaged with an average of 2.5 demos and spent, on average, one minute and 55 seconds on the trial experience. Analytical research after the trial campaign showed a 40% increase in purchase consideration rates, 48% increase in product recommendation rates, and a participant satisfaction rate of 81%.

How did Mubaloo perform from a project management standpoint?

We had an amazing experience with Mubaloo. On a scale of one to ten, I would rate them a ten for their project management skills. We mainly communicated via email and Slack channels and tracked the project on Box.

What did you find most impressive about them?

Mubaloo was willing to go the extra mile to deliver a successful product. We did run into problems when we implemented the software, but that was because a project like this had never been done before. Their technical capabilities and genuine interest in our project were key to our success.

Are there any areas they could improve?

Overall, it was a really great experience. I can’t think of any particular aspects they could have better addressed.

Any advice for potential customers?

I recommend clients provide Mubaloo with a set of requirements, then give them enough space and time to plan a strategic approach to each task. They won’t jump directly into development, they want to have a clear and comprehensive approach first. This process will also give them the opportunity to make valuable suggestions and solutions to on improve the original project.

5.0
Overall Score We had a very positive experience. I was really surprised.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They completed the project within a pretty tight deadline.
  • 5.0 Cost
    Value / within estimates
    They gave us a cost estimate and they stuck to it.
  • 5.0 Quality
    Service & deliverables
    This type of project has never been done before and they made it happen.
  • 5.0 NPS
    Willing to refer
    We’re working with them on other projects and I’ve already referred them.

App Development for Healthcare Market Project

“We could tell that user experience was one of their strengths.”   

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2016 - June 2016
Project summary: 

Mubaloo developed an app that helps users with home-based healthcare. The team designed the app’s user interface and related website, adding features like user dashboards and chatbots.

The Reviewer
 
10,001 + Employees
 
United Kingdom
 
Verified
The Review
Feedback summary: 

User experience design was one of Mubaloo’s strengths, which helped them develop an app within the projected budget and timeframe. The developers understood the requirements of a novel industry and implemented revisions quickly. However, Mubaloo should improve their user testing process.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the senior product innovation manager for an industrial gas company. I work for their global innovation team within the healthcare industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mubaloo?

We first came upon them when we needed to explore an app option for a particular part of our U.S. home care health market. The second time we used them was when we were trying to find an innovative way to solve a particular business problem.

SOLUTION

What was the scope of their involvement?

Initially, Mubaloo went through a design sprint with us for the iOS mobile app. In the second phase, we worked on a combination of a website for the app, including dashboards and chatbots.

How did you come to work with Mubaloo?

Our normal process involves getting 3 competitive quotes and picking the one we think fills our criteria. Mubaloo wasn’t the cheapest option we could find globally, but they offered more than just development and came with many ideas up front. We could tell that user experience was one of their strengths.

How much have you invested with Mubaloo?

The cost of their work was around £35,000 [$46,000].

What is the status of this engagement?

The first project, for the mobile app, started in March 2016. It was completed relatively quickly, within 3 months. However, the launch was delayed from our end because we didn’t have a process in place for this.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We haven’t fully released the app globally, so I can’t mention usage stats. The best result from our point of view was that we didn’t go over budget. Normally, it’s very difficult to stay within the time and cost in development. From that perspective, the results were well-received on our side.

We have tested the app with a few patients. Generally speaking, there were no issues with the user interface or any other bits designed by Mubaloo. There were some additional features that we wanted to change, but it was easy to do so.

How did Mubaloo perform from a project management standpoint?

The collaboration with them was quick. They delivered what they needed to deliver on time and within budget.

What did you find most impressive about Mubaloo?

Mubaloo had the unique ability to come in and conduct a sprint for an unfamiliar company and industry. I haven’t seen this quality in any other partner. Normally, this process is done within a company’s offices, but they were able to come in and do it within a week.

Are there any areas Mubaloo could improve?

It would always be good to have more developers available when we need them.

What tips or recommendations could you share that might increase the likelihood of success with Mubaloo?

It’s best to do user testing while the project is live. It’s much easier to get changes done while the development is occurring, rather than waiting until the project is over. We would have benefited from doing both in parallel.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have already referred them.

Mobile App Dev & Digital Consultancy for Investment Firm

"Mubaloo was refreshing to have for this initiative; their insight, approach, and knowledge was invaluable."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
July 2015 - Ongoing
Project summary: 

Mubaloo developed a native iOS and Android app for investment managers to provide for their end investors. The app features a glossary and investment charts. Mubaloo also consults on the digital space.

The Reviewer
 
51-200 Employees
 
London, United Kingdom
Solutions Director, SEI
 
Verified
The Review
Feedback summary: 

Mubaloo offers remarkable insight into the trends shaping the mobile space. Approachable and eager to help, they constantly strive to push the technology to the next step. They meet deadlines and stick to budgets by keeping in constant communication during the process.

The client submitted this review online.

BACKGROUND

Introduce your business and what you do there.

SEI provides outsourced investment processing technology for leading private banks and wealth management firms through the SEI Wealth Platform.

My role as solutions director involves developing new services to support the needs of our clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mubaloo?

SEI supports major wealth and investment managers on the SEI Wealth Platform. SEI was looking to enhance their services by offering a white label native mobile app that would allow our clients to deliver a digital service to their end investors.

This provides our clients with a speed to market opportunity and benefit from any investment SEI makes without the overhead of managing the development and maintenance process.

 

SOLUTION

What was the scope of their involvement?

The application is primarily read-only at the moment. We do have plans to extend it to transactions, to provide the end customers the ability to transact on their wealth management accounts. The app currently has charting facilities to enable users to see how investments change over time. The customers are able to contact our help desk through email or phone. The app also has our glossary of terms, diagrams and pie charts, and a breakdown of customers’ investments.

We worked with a consultant, who led a lot of the work and then handed it over to a project manager. The project manager had a business analysis do the documentation and created the work order based on the requirements spec that we agreed on between us. They then assigned out to different developers for the iOS and Android platforms. They brought in specific resources for the test phase. I was primarily engaged with the project manager once the project was underway. We did visit their office and met with the development team.

The engagement originally started with the build-out of the mobile app, and they were excellent in the way they delivered it. They understand what a good app looks like and what a good user experience would be. They essentially drove out the designs of the UI for us with their expertise. Since then, we’ve been using them for a wider purpose, as more of a digital consultancy. We’ve been working with them to map out a longer-term vision and digital roadmap. Some of that won’t be delivered by them from a product perspective but will help us shape the direction we’re taking for our web products as well as the mobile app. Our web products are delivered in-house, but they’re helping us to shape the future roadmap for those products. Over the last four months, they’ve become more of a digital consultant partner rather than just a product software specialist.

How did you come to work with Mubaloo?

They’re well-known in the U.K., so we heard about them from the industry. They built a successful app for one of the leading financial services providers in the U.K., which won awards, so we reached out to them to see how they could help us.

What is the status of this engagement?

The mobile project ran from July to December of 2015. We spent 2016 launching and marketing the product. We then engaged with clients about how they can use the app and tried to sell it as a service. In 2017, we started using them as a consultancy and our relationship is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I think their expertise and knowledge in the mobile space is second to none. Whenever I need insight into what ‘good’ looks like, they’re always able to help, advise, and consult. They’re approachable and always happy to help.

Mubaloo was refreshing to have for this initiative; their insight, approach and knowledge was invaluable to the success of our project.

Once build commenced, we were fully involved and continually invited to sit with their development teams to ensure the product was progressing in line with our expectations.

How did they perform from a project management standpoint?

Their delivery was excellent, on time and budget and we have continued to use their development services to enhance the product ever since.

We have also leveraged their mobile enterprise consultancy skills to help develop out our thinking across other areas within our business. They provide a unique and successful framework to tease out the pains and gains such that real value can be identified and taken forward.

What did you find most impressive about them?

They deliver on time and on budget. We’re very happy with the product’s design. We got a lot of insight from them on the user experience. They’re not just a software company; they really have good insight into how mobile products should be built and what customers want. They continually try to push us to build new technology into the app. They come to us with what consumers want. They understand the market and trends. They try to help us with our thinking, and having that insight is invaluable.

5.0
Overall Score Mubaloo has a great team, which has added real value to our business.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Mubaloo delivered to plan and budget, and their team is always available to support us in our thinking when required.
  • 5.0 Cost
    Value / within estimates
    Mubaloo delivers on budget and time.
  • 5.0 Quality
    Service & deliverables
    The app was built with limited initial defects out of development, and since launch, we have had no defects identified.
  • 5.0 NPS
    Willing to refer
    I have already recommended Mubaloo and will continue to refer their services to others across all industries.