What was the scope of their involvement?
Mubaloo developed and designed a mobile and a web app for learners of music. The iOS and Android apps are meant for tracking music practice and rewarding good habits. The web app has to do with popular music. The biggest part of both apps is integration with Microsoft Dynamics 365.
The web app has dependencies on payment gateways, working with Barclaycard and other providers. Mubaloo created a bespoke web CMS for it. There’s a lot of server-side encoding using FFmpeg and other components. The platform is hosted on Azure and the stack therein.
The mobile app was built for smartphones. Both versions are native.
They assisted us with the discovery phase. They thoroughly focused on what we were trying to achieve and performed an in-depth study of our needs. They validated those needs and identified the opportunities for feature development with large user groups, which was useful throughout development. We’re also using the same data and process to be clear on what the product does and for whom for our marketing.
They worked with us on the product strategy and the roadmap in the beginning, helping us reach an MVP. They continue to help us as we prepare to launch the product. In the case of the web product, one of Mubaloo’s partner agencies is in place to be the growth strategist, developing all the digital marketing and growth.
What is the team composition?
Mubaloo deployed two teams for Android and iOS development. The mobile and web products had product managers on Mubaloo’s side who served as my counterparts. We had a shared pool of designers, with 1–2 on mobile, and a different pair on the web side. There were a couple of developers on the Android and iOS sides with a lead doing most of the work on each of those. They had a different developer for the backend and infrastructure parts.
Mubaloo has good business relationship managers who’ve helped us bridge the gaps between design, marketing, strategy, and development. They’re the glue that holds it all together.
How did you come to work with Mubaloo?
As part of our digital strategy, we were looking for business and system integrators and mobile app developers. A number of agencies had the technical capabilities necessary, and Mubaloo demonstrated they had a good track record. We hired them because of their approach to the job, strategy, and growth. They were interested in the whole process and wanted to make sure we’d develop something that could grow. They wanted to have a good understanding of its lifecycle and strategy and wanted to be involved with that all the way through.
How much have you invested with them?
We’ve spent £250,000–£500,000 (approximately $326,000–$652,000 USD).
What is the status of this engagement?
Not counting the discovery phase in autumn 2017, we started working with them at the end of 2017, and the partnership is ongoing.