Motive

BACKGROUND

Please describe your company and position.

I am the Senior Dir Marketing & Comms of Chapel Hill Church

Describe what your company does in a single sentence.

We are a large Christian church that provides worship services, pastoral care, opportunities to serve within the church and in the community, and equips members to grow in their Christian faith.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Motive to accomplish?

• Branding overhaul
• Website overhaul

SOLUTION

How did you find Motive?

Referral

Why did you select Motive over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Motive were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete rebrand, including logo, colors, fonts, voice/words, image style, strategy for unveiling, brand kit. 

Motive's redesign of Chapel Hill Church's website involved several key technical components:

Custom WordPress Development: They built a bespoke WordPress website tailored to the church's specific needs, ensuring a user-friendly interface and seamless content management.

Responsive Design: The website was designed to be fully responsive, providing an optimal viewing experience across various devices, including desktops, tablets, and smartphones.

SEO Optimization: Implementing best practices in search engine optimization, they enhanced the site's visibility on search engines, making it easier for users to find relevant information.

Integration of Multimedia Content: The site was equipped to handle various multimedia elements, such as sermon recordings, event videos, and image galleries, enriching the user experience.

Event Management System: A custom event management system was developed to allow the church to efficiently manage and promote events, including registration and calendar functionalities.

Donation Platform Integration: Secure and user-friendly donation functionalities were integrated, facilitating online giving and supporting the church's fundraising efforts.

ADA Compliance: Ensuring accessibility, the website was designed to meet ADA standards, making it usable for individuals with disabilities. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Motive's comprehensive redesign of Chapel Hill Church's website yielded several measurable outcomes that demonstrate significant progress and success:

Enhanced User Engagement: The new website's user-friendly design and intuitive navigation led to increased visitor interaction, as evidenced by longer session durations and a higher number of pages viewed per visit.

Improved Accessibility: By adhering to ADA compliance standards, the website became more accessible to individuals with disabilities, broadening the church's reach and inclusivity.

Increased Online Donations: The integration of a secure and user-friendly donation platform facilitated a rise in online contributions, supporting the church's fundraising efforts.

Higher Event Participation: The custom event management system streamlined event promotion and registration processes, resulting in greater attendance and participation in church events.

Positive Congregational Feedback: Members of the congregation provided favorable feedback regarding the website's modern design and ease of use, reflecting a successful alignment with the church's mission and values.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were completely responsive. We never felt like we had to wait for a reply on anything. They were also very encouraging in making us feel we could take on this project on a day-to-day basis. 

What was your primary form of communication with Motive?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Not only the high-quality work that they do, but also the nature of the way they do their work and interact with us is collegial and empowering. 

Are there any areas for improvement or something Motive could have done differently?

No