MOOHII

BACKGROUND

Please describe your company and your position there.

I am a marketer at Sunfill company. It is a well-known Ukrainian food manufacturer which produces natural raw food sweets GMO-free, gluten-free and lactose-free. You can find our products all over the country.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MOOHII?

We turned to MOOHII company for rebranding and candy packaging design needs. We wanted to change the look of our product packaging.

What were your goals for this project?

Our marketing team started to feel that we need to change something in order to attract new clients especially youngsters. So we were chasing the goal to create something bright, fresh and fashionable at the same time.

SOLUTION

How did you select this vendor?

We were looking for someone reliable with a good reputation. Finally we were recommended with MOOHII.

Describe the project in detail.

Our work started with a brief. We had some ideas and we wanted them to be included to the point. As our team figured out all the details, MOOHII launched the process.

At first, we received 2 concepts of a brand. They were colorful and fresh, just as we wanted. Then, the chosen concept was approved by all our members and MOOHII team completed the final design. The same thing was with

What was the team composition?

The communication was being led between our marketing team and MOOHII’s project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Conversions were increased, and according to the google analytics, the statistics of visitors age, we got just what we needed.

How effective was the workflow between your team and theirs?

Quick connection, no problems with communication.

What did you find most impressive about this company?

They heard our every word, it was nice. It’s really important that a company providing such sophisticated services can listen to the customer's thoughts and not to be arrogant, respect for this.

Are there any areas for improvement?

MOOHII company is experienced enough to understand what way they should follow.

BACKGROUND

Please describe your company and your position there.

I am a content-manager of Sister’s Aroma, Ukrainian manufacturer and seller of premium aroma diffusers. Our boutiques are located all over Ukraine.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MOOHII?

We’ve been thinking about choosing a design studio for our project for a very long time until we were recommended with MOOHII. Their team developed our current brand from 0. Since the beginning of our collaboration, we’ve created the designs for a few different product lines which are being sold up to now.

What were your goals for this project?

To make the appearance what would match products’ sophistication. We didn’t know exactly how it would look like, so the whole project was taken over by MOOHII designers who set up really creative goals and achieved them successfully. Everything was justified by us.

SOLUTION

How did you select this vendor?

We found them on Instagram and we really liked what they do. It was a long process of many decisions, but finally we stopped on MOOHII company because of their good reputation and high product quality as it turned out to be after our friends told us about this company.

Describe the scope of their work in detail.

On the first stages we discussed with MOOHII what we want and described our products. In a week we got 2 concepts of the brand and, honestly speaking, we were a bit amazed how neat they figured out the directions we wanted to follow. As we agreed on the concept we liked the most, the MOOHII team developed packaging designs which were also accepted.

What was the team composition?

We were in touch only with MOOHII’s project manager and with CEO at the beginning of our work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

MOOHII gave a birth of our brand and now we are successful on the market.

How effective was the workflow between your team and theirs?

We didn’t face any problems with that, and we could connect with each other in any suitable way. Most of the time we used messengers and in some important moments we called them, or they called us.

What did you find most impressive about this company?

I’d say that their creative designers were able to feel us and our thoughts. It was like they reflected all our expectations on the design. It was cool.

Are there any areas for improvement?

I think this is a difficult question especially in design sphere as time doesn’t stand still. It streams and dictates trends, so I wouldn’t call it improvement, it’s rather about changes and adaptations.

BACKGROUND

Please describe your company and your position there.

I am a manager at Arkmen.nuts. We are a dynamically developing company that manufactures sweets with nuts. Since our foundation we’ve been winning hearts of gourmands all over Ukraine as well as abroad.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MOOHII?

Our company hired MOOHII to create branding and naming from scratch. In the same 2017, MOOHII company developed a website for us. As we are collaborating with MOOHII up to now, a few projects with packaging design have been fulfilled.

What were your goals for this project?

AS PERFECT AS POSSIBLE - we set this goal when creating our product. Therefore, we made a big emphasis on details when developing branding with MOOHII. Actually, we were expecting a design which could be stylish and simple to memorize. It’s very important because we use not only a website to interact with our clients but also social networks.

SOLUTION

How did you select this vendor?

It was a recommendation of my business partner, who was familiar with MOOHII.

Describe the project in detail.

Initially, only creating a naming and branding was of our interest, so we signed a contract with MOOHII. We conducted a few conferences to explain what we wanted to see. In a while MOOHII offered us logo concepts, color schemes, brand identity and name Arkmen. It wasn’t easy to choose one among them, but the name appealed to us. After small adjustments, we got the logo and branding as well as the brandbook.

What was the team composition?

MOOHII provided us with a manager, who led the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The number of clients increased by more than 37%. Now we are using socials which is great, because our design corresponds to the requirements of an attractive page.

How effective was the workflow between your team and theirs?

It was light and easy. At the beginning we used gmail, but then we relocated to a messenger, it was faster. Our partnership lasts till now, and we don’t have formal conversations, all in a friendly manner.

What did you find most impressive about this company?

Their vision of a design and understanding of how clients will react to a certain designs. MOOHII have strong a good knowledge of how markets work and what people want. For us it was a great experience to absorb some information from them.

Are there any areas for improvement?

There’re always areas for improvement, anyway, MOOHII company is doing their best.

BACKGROUND

Please describe your company and your position there.

I am the CEO at Honey Cafe-Confectionary chain, which is located in Ukraine, Kyiv. I am responsible for any visual aspects of our confectionaries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MOOHII?

Since the beginning of Honey’s work, we were looking for someone who could make all our ideas alive. For that time we had only shapes and ideas of how our business would look like so we decided to ask MOOHII for developing a branding for us.

What were your goals for this project?

We wanted to find an appropriate appearance for our brand and products

SOLUTION

How did you select this vendor?

Actually, I wasn’t familiar with design industry, that’s why I asked my friends for help, and they suggested me addressing to MOOHII company. I learned portfolio and the works and of this vendor and I found some of them really related to our topic.

Describe the project in detail.

First of all, we built a solid bridge of connection between MOOHII. After discussing our goals and expectations, in a few days we received 3 logo concepts with all possible color patterns and fonts. Our team considered the variants and chose the most appropriate.

On the basis of that concept, MOOHII team developed further parts of the whole brand. Menu, delivery packages, brochures and so on were designed for us in accordance with the agreed concepts.

What was the team composition?

All communications concerning corrections and process itself were going through MOOHII’s manager, but everything was agreed by MOOHII’s head designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project supposed to be a launch mechanism for our business and if it would fail, our business wasn’t even started. Fortunately, MOOHII team did their best and now we are a well-known confectionary chain in Ukraine with a few cafes in different cities.

How effective was the workflow between your team and theirs?

We were always in touch, there weren’t any cases when we waited for feedback or so on. Some important questions were discussed via Skype, but most of the time we just texted each other on messengers and it was enough. What we really liked is that everything was processed within the planned time lines.

What did you find most impressive about this company?

Our team was really impressed by MOOHII’s ability to understand what we needed. The simplicity of language they use in order to explain something to us surprised us. They taught us a lot about how design and visualization can influence customers — it is essential.

As we haven’t faced any problem with MOOHII, as a result, we continue to work with them up to now. To see what a wonderful work they did for us, come to our restaurants!

Are there any areas for improvement?

A lot of time passed since that project was completed, I think, there was a lot of time to improve everything. For now, we get qualitative support from MOOHII and stay good friends.