Fractional CRO & SDR Services for Engineering Company
- Digital Strategy Marketing Strategy Sales Outsourcing
- $10,000 to $49,999
- Feb. - June 2024
- Quality
- 3.0
- Schedule
- 3.0
- Cost
- 3.0
- Willing to Refer
- 3.0
"MKC Agency supported our whole team."
- Engineering
- Kansas City, Missouri
- 11-50 Employees
- Online Review
- Verified
MKC Agency provided fractional CRO and SDR for an engineering company. The team created a GTM strategy, optimized the client's Apollo instance, and set up GlassHive to build copywriting and messaging campaigns.
MKC Agency set up a solid marketing campaign, increased the client's content accessibility, and offered comprehensive support across various platforms. The team provided free project management software to improve coordination. They provided deliverables ahead of schedule and showed deep knowledge.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the VP of Sales & Marketing
Describe what your company does in a single sentence.
- Engineering
- Implementation
- M364
- Managed Services
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire MKC Agency to accomplish?
- Marketing
- SDR
- CRO
- Strategy
- Messaging
SOLUTION
How did you find MKC Agency?
Why did you select MKC Agency over others?
Other
How many teammates from MKC Agency were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
- MKC provided CRO and SDR fractionally
- Developed strategy
- messaging
- targeting
- Created GTM
- Built out 90 day sprints
- Optimized Apollo
- Brought on GlassHive.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
- Overview of Deliverables:
- Initial strategy and messaging. (standalone price: $15000)
- Delivered in an extremely quick manner:
- ICP
- Buyer personas and messaging matrixes for multiple industries, with manufacturing redone and deepened for the sprint
- Messaging
- Cold email and cold call guides
- GlassHive implementation
- Apollo optimization
- Additional deliverables:
- ROI analysis
- Content review
- Content creation
- Clutch and LinkedIn guidance
- Considerable copywriting
- Defined the entire product lineup and helped copywrite a product page
- Further achievements:
- Planning and launching webinars and lead gen programs.
- Writing blog posts and generating content strategies.
- Reviewing and improving marketing collateral.
- Creating detailed strategies for Steve’s LinkedIn and social strategies for the healthcare campaign. Such as:
- Webinars: Cynomi webinar strategized and laid out, Coalition webinar in initial planning with 2 meetings held.
- Marketing Campaign: Initial healthcare campaign strategized and deployed through MKC, resulting in one unqualified meeting with a goal of two meetings.
- Buyer Persona and Messaging Matrix: Initial high-level plan for the manufacturing sprint, paused for restructuring. Buyer personas and messaging matrixes for multiple industries delivered.
- Blog Work: 5 blog posts written, blog calendar created with over 3 dozen ideas. (Most this work was paid separately)
- Collateral and Content Review: Dozens of collateral pieces reviewed with feedback; over 10 hours of video content reviewed.
- Copywriting and Strategy: Developed copy and strategy for Clutch, LinkedIn strategy sessions with Steve.
- Guides and Processes: ICP, buyer personas, messaging matrix, cold email and calling guides, sales process all produced.
- Tool Setup and Training: Basecamp and GlassHive setup and training provided, 3 Apollo sequences created/optimized, Apollo training provided.
- Product Lineup: Defined the entire product lineup and helped copywrite a product page.
- Specifics:
- Thorough Strategy Outline for the Cynomi Webinar
- Measurable Result:
- Strategic Planning: Provided a detailed and structured approach, ensuring all aspects of the webinar were meticulously planned and executed.
- Efficiency: Saved the client time and resources, allowing them to concentrate on other important tasks.
- Expert Knowledge: Applied industry best practices and advanced knowledge, resulting in a professional and effective webinar.
- Reputation Enhancement: The webinar helps elevate the client's brand authority and reputation in their industry.
- Ongoing Value: Provided a framework and strategy that the client can use for future webinars, adding long-term value to their operations.
- Seamless Integration: By coordinating with the vendor, we ensured that aspects of the webinar were handled, reducing the burden on the client and ensuring a smooth execution.
- Model — OutboundOS which includes creating the following components:
- Ideal Customer Profile
- Buyer Personas
- Unique Pain Points
- Desired Future State
- Likely DISC Profile
- Demographics
- Channels
- Priorities
- Approach
- Unique Value Proposition
- Email Messaging Guide
- Customizable Email & Cold Calling Guide
- more
- Measurable Result:
- Strategic Clarity: Provided a clear roadmap for targeting and engaging with their ideal customers.
- Enhanced Efficiency: Streamlined the outreach process, saving time and resources.
- Effective Communication: Improved the relevance and impact of their messaging.
- Competitive Advantage: Enabled the client to better understand and meet the needs of their target audience.
- Long-Term Benefits: Equipped the client with tools and strategies for ongoing success in their outbound marketing efforts.
- 90-Day Manufacturing SPRINT
- Measurable Result:
- Focused Effort: Provided a clear, time-bound strategy that ensured concentrated marketing efforts with defined objectives.
- Measurable Success: Enabled the client to set and achieve specific, measurable marketing goals, enhancing their ability to track progress and success.
- Market Penetration: Helping the client establish a stronger presence in the manufacturing sector, driving growth and brand recognition.
- Resource Optimization: Ensuring that the client’s marketing resources were used efficiently, maximizing ROI.
- Strategic Alignment: Ensured that all marketing activities were aligned with the client’s overall business objectives, driving cohesive and strategic growth.
- Healthcare Campaign; including copywriting, setup and creation of emails, blogs and social posts.
- Engaging Content: Compelling copywriting conveys the campaign's key messages effectively.
- Targeted Communication: Personalized and well-structured emails led to higher engagement and conversion rates.
- Lead Nurturing: Email sequences nurture leads through the sales funnel, building trust.
- Authority Building: Regular blog posts position the client as a trusted authority in the healthcare sector.
- Increased Social Engagement: Engaging social media posts amplify the campaign's reach and impact.
- Brand Awareness: Strategic social media presence boosts brand visibility and awareness.
- Full Model Tech Brand Guide - including colors, iconography, fonts, buyer personas, and stock images. Will finished a few items.
- Value Brought:
- Consistent Brand Identity: Ensured a unified and professional brand presence.
- Strong Brand Foundation: Provided a solid foundation for all branding efforts, ensuring consistency and professionalism.
- Security Checklist - both fillable PDF and PNG
- Value Brought:
- Improved Content Accessibility: Made it easier for users to access and use the content.
- Accessible Resources: Provided an easy-to-use format, enhancing the value and utility of the Security Checklist.
- Value Brought:
- MANY other tasks of Review, Feedback, Guidance, Knowledge, Planning, Implementing, Strategy, and Support:
- Value Brought:
- Comprehensive Support: Offered extensive support across various areas, ensuring the client’s operations were optimized.
- Strategic Advantage: Provided strategic insights and planning, contributing to the client’s long-term success. Such as:
- Assisted in Planning and Executing the Implementation of a Project Management Process:
- Value Brought:
- Operational Efficiency: Improved project management processes, leading to more efficient operations.
- Enhanced Coordination: Better coordination and management of projects.
- Offered GlassHive Support:
- Value Brought:
- Technical Assistance: Provided ongoing technical support, ensuring smooth operation and utilization of GlassHive.
- User Empowerment: Empowered the client’s team to fully leverage the capabilities of GlassHive.
- Added Sensical Titles to Videos and Added Them to GlassHive:
- Value Brought:
- Organized Content: Improved accessibility and usability of video content within GlassHive.
- Efficient Resource Management: Made it easier for the client to locate and utilize video resources effectively.
- Value Brought:
- Uploaded Lead Lists to GlassHive:
- Value Brought:
- Enhanced Lead Management: Streamlined the process of managing and tracking leads.
- Value Brought:
- Reviewed Apollo Sequences and Optimized/Improved Them:
- Value Brought:
- Increased Efficiency: Optimized sequences to improve efficiency and effectiveness of outreach campaigns.
- Value Brought:
- Reviewed and Gave Feedback on Email Content in Mautic:
- Value Brought:
- Enhanced Communication: Improved the quality and relevance of email content, leading to better engagement.
- Value Brought:
- Set Up LinkedIn in GlassHive:
- Value Brought:
- Integrated Marketing Efforts: Ensured LinkedIn activities were tracked and managed within GlassHive.
- Value Brought:
- Created and Set Up Play for Apollo Law Sequence:
- Value Brought:
- Targeted Outreach: Developed a specific sequence for legal prospects, increasing relevance and effectiveness.
- Value Brought:
- Reviewed and Gave Feedback on Previous Vendor's Digital Marketing Plan:
- Value Brought:
- Strategic Improvements: Identified areas for improvement, enhancing the overall effectiveness of the marketing plan.
- Optimized strategies result in a better return on investment for marketing activities.
- Value Brought:
- Uploaded Mautic Lists Exports to GlassHive:
- Value Brought:
- Consolidated Data Management: Streamlined data management by consolidating lists into one platform.
- Value Brought:
- Reviewed and Provided Feedback on the Sales Process:
- Value Brought:
- Process Optimization: Identified gaps and provided recommendations for improving the sales process.
- Increased Efficiency: Streamlined sales process led to more efficient operations.
- Value Brought:
- Built Messaging Matrix for Healthcare:
- Value Brought:
- Consistent Messaging: Ensured consistent and effective messaging
- Enhanced Targeting: Improved targeting and relevance of marketing messages.
- Value Brought:
- Optimized Marketing Apollo Sequences for Banks/Legal:
- Value Brought:
- Optimized Marketing: Tailored sequences to specific industries
- Value Brought:
- Drafted the L Catterton Case Study:
- Value Brought:
- Showcased Expertise: Highlighted the client’s success and expertise, enhancing credibility.
- Marketing Collateral: Provided valuable content for use in marketing and sales efforts.
- Value Brought:
- Put Together Job Description for Marketing Intern:
- Value Brought:
- Clear Expectations: Provided a clear and detailed job description, helping to attract qualified candidates.
- Efficient Hiring: Streamlined the hiring process, saving time and resources.
- Value Brought:
- Set Up of Industries in GlassHive:
- Value Brought:
- Organized Data: Improved organization and segmentation of data within GlassHive.
- Value Brought:
- Set Up of Content Inside GlassHive:
- Value Brought:
- Content Accessibility: Ensured all relevant content was easily accessible within GlassHive.
- Enhanced Campaigns: Improved the ability to create and manage content-driven campaigns.
- Value Brought:
- Creation of Messaging Matrix for Manufacturing:
- Value Brought:
- Consistent Messaging: Ensured consistent messaging
- Enhanced Targeting: Improved targeting and relevance of marketing messages.
- Value Brought:
- UVP for Manufacturing and Healthcare:
- Value Brought:
- Clear Value Proposition: Clearly articulated the unique value propositions for both sectors.
- Competitive Advantage: Helped the client differentiate themselves in the market.
- Value Brought:
- Review and Feedback on Model's Communication Policy:
- Value Brought:
- Improved Internal Communication: Enhanced the clarity and effectiveness of internal communication policies.
- Operational Efficiency: Ensured that communication processes were aligned and efficient.
- Value Brought:
- Review and Feedback on Blogs Created by Will:
- Value Brought:
- Content Quality: Checking and improving the quality and relevance of blog content.
- Value Brought:
- Copywriting for Post Captions for Posts Created by Will:
- Value Brought:
- Engaging Captions: Created compelling captions that increased engagement on social media posts.
- Value Brought:
- Reviewed Materials from Vendor, Helping in the Outline and Planning of the Cynomi Webinar:
- Value Brought:
- Strategic Planning: Provided strategic input and planning, ensuring the webinar was well-organized and effective.
- Successful Execution: Contributed to the successful execution of the webinar.
- Value Brought:
- Reviewed and Gave Feedback on Model Tech's New Offering:
- Value Brought:
- Product Improvement: Identified areas for improvement, enhancing the new offering.
- Market Readiness: Ensured the offering was well-prepared for market launch.
- Value Brought:
- Creation and Jumpstart in Creating a Blog Sheet for Tracking and Planning:
- Value Brought:
- Organized Content Planning: Provided a structured approach to blog planning and tracking.
- Consistent Content Production: Ensured a steady flow of content production.
- Value Brought:
- Reviewed and Assisted in Creating a Clutch Profile:
- Value Brought:
- Online Presence: Improved the client’s online presence and reputation on Clutch.
- Lead Generation: Attracted potential clients through a well-crafted Clutch profile.
- Value Brought:
- High-Level Goals and Strategies:
- Value Brought:
- Strategic Direction: Provided clear strategic direction and high-level goals.
- Focused Efforts: Ensured all activities were aligned with the client’s overall objectives.
- Value Brought:
- Value Brought:
- Assisted in Planning and Executing the Implementation of a Project Management Process:
- Value Brought:
- Value Brought:
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Ahead of time. Gave us free PM software to improve coordination. MKC Agency supported our whole team
What was your primary form of communication with MKC Agency?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
Deep knowledge, battle hardened tactics
Are there any areas for improvement or something MKC Agency could have done differently?
We would've liked to move to implementing faster, but we were the blcoker
RATINGS
-
Quality
3.0Service & Deliverables
-
Schedule
3.0On time / deadlines
-
Cost
3.0Value / within estimates
-
Willing to Refer
3.0NPS