Mighty Fine

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Title USA. We're a title company that handles closings for real estate transactions. We work with sellers and buyers, real estate agents, and brokers. They provide us with contracts for real estate sales, and then we handle the details. 

Specifically, we examine titles and ensure they’re clear. If they’re not, we arrange for any curative measures and work with the parties involved, including the lender when financing is involved. At the closing, we handle all of the paperwork and documentation, ensuring that everything is properly executed. We then issue title insurance policies to the new owner and the lender. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty Fine?

I started my company in 2011 but never had a website, building my business through word of mouth. Over time, my client base continued to grow. It was always my intention to create a website for my company, so in early 2020, I researched web design and hired Mighty Fine to build my site. 

SOLUTION

What was the scope of their involvement?

Our engagement didn’t start right away in 2020 because I was slammed with work, and it was the height of the COVID-19 pandemic. The low interest rates and other factors caused business to explode in my location, so the project was delayed. In 2023, I became determined to start the project with Frank (Founder). We had a meeting and sat down with his staff. They created a roadmap for me, and I provided them with all the details of my business. They built the website from there. 

What is the team composition?

I mainly worked with Frank, but I also met John (Senior Graphic Designer). Moreover, I worked indirectly with a copywriter. 

How did you come to work with Mighty Fine?

I was doing some research on web design via Google when I found Mighty Fine. I reached out to Frank and was impressed with his website, the look of his designs, and the case studies he presented. Shortly thereafter, I decided to commit and reached an agreement with Frank to have him build my website. 

How much have you invested with them?

I invested a little over $12,000. 

What is the status of this engagement?

We first spoke back in April 2020 under unusual circumstances. As a result, I put the project on the back burner until 2023. The project lasted from January–October 2023. We’re done with the project, but I plan to use Frank’s services for marketing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The website was valuable for my business. With it, I was able to broadcast my business, and people could look me up and acquire a sense of assurance about my work. It complemented the efforts I undertook in giving exceptional service to my customers. From these interactions, I could acquire a more permanent relationship with those customers. 

In terms of quality, I was impressed with Mighty Fine’s work. Everyone who saw the website complimented it. I looked at other websites from similar businesses, and those didn’t have a polished look. Meanwhile, my website came out nice, and I was truly pleased with it. 

How did Mighty Fine perform from a project management standpoint?

Mighty Fine was right on target in terms of deadline. If anything, I was the procrastinator, while they were always on time and on budget. In fact, Frank was extremely patient even when I couldn’t give him the information he needed to work on my website. He understood that I was slammed with work at one point, and the website wasn’t needed to generate extra business during that time. He remained kind and patient. 

John was also tremendous. He and Frank always listened to me and were patient with me since I wasn’t a technical person. They were truly helpful in moving the project forward and explaining the next steps to me. Their turnaround time was quick; they would’ve finished the project in 2020, but I was the one who stretched it out. 

For communication, we used phone calls and emails. Frank was always accessible whenever I called them. 

What did you find most impressive about them?

Frank was great to work with, and I was happy with my decision to work with him. They met my expectations. 

Are there any areas they could improve?

No, there weren’t any. 

Do you have any advice for potential customers?

I highly recommend Frank and his team at Mighty Fine. 

BACKGROUND

Please describe your company and position.

I am the board member of Historic Ybor Neighborhood Civic Association

Describe what your company does in a single sentence.

The Historic Ybor Neighborhood Civic Association (HYNCA) provides an open forum for residents, property owners, and local businesses to address matters in a strong and unified manner; protect the integrity of Ybor City’s historic designation; preserve and enhance the culture, economy and well-being of the neighborhood; build partnerships with other organizations; and influence local government decisions on issues affecting historic Ybor City.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mighty Fine to accomplish?

• Create a recognizable brand for HYNCA.
• Create a logo that portrayed Ybor's distinct culture.
• Create a simple website that would inform the neighborhood.

SOLUTION

How did you find Mighty Fine?

Other

Why did you select Mighty Fine over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

What was the size of Mighty Fine’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our neighborhood association was coming out of years of dormancy and needed a recognizable brand and logo design, as well as a simple website for use by the board and the entire neighborhood. Frank and his team worked with us and designed the perfect logo and key brand pieces that incorporated our neighborhood's history and cultural icons.

They also delivered to us an on-brand website that allows residents to easily search for things they might need: contact info, neighborhood businesses, historical information about our neighborhood, and neighborhood association details.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Our association now has a recognizable logo and brand that makes sense for our neighborhood and a website that functions well for everyone.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We worked directly with the owner of the company, Frank. He was very responsive via phone and email and their turnaround time was super quick.

What was your primary form of communication with Mighty Fine?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Mighty Fine took the time to understand their clients' needs and background to deliver exactly what's needed. We never felt rushed and never felt like their work had been rushed.

Are there any areas for improvement or something Mighty Fine could have done differently?

none

BACKGROUND

Introduce your business and what you do there.

I’m the executive director of Live Tampa Bay. We’re a coalition of business, faith, and nonprofit leaders from the Tampa Bay region with the goal of drastically reducing the number of fatal opioid overdoses by the end of 2025.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty Fine Design Co.?

A big part of the coalition’s work is raising public awareness and advocating for ending opioid overdoses. This requires a lot of excellence in communication and design. Frank (Owner) and his team make sure we have a website that the business community and our executives are proud of and has the heart of a nonprofit.

SOLUTION

What was the scope of their involvement?

The website is built on WordPress, and they’re currently expanding it post launch. Their branding services include helping us through a name change and expanding the site to the new brand and some new services, as well as links to our social media accounts and newsletter. They’ve also created a new logo for us.

What is the team composition?

I work with Frank, John (Senior Graphic Designer).

How much have you invested with them?

We’ve spent around $10,000­–$15,000 so far.

What is the status of this engagement?

We’ve been working together since April 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The feedback from some of the CEOs in our organization (who lead some of the largest companies in our region) is stellar. As a group, CEOs are used to perfection, and I’ve heard nothing but positivity about their representation on the site. They’re all very proud to have their brand on our website, and CEOs who weren’t included in the first iteration of the site are emailing me and asking when they can get on the site.

Our goal with this first iteration was simply to highlight the business community’s engagement, and Mighty Fine did a great job with that. The second iteration will feature community and grassroots leaders.

How did Mighty Fine Design Co. perform from a project management standpoint?

The meetings we have are comprehensive but brief; they’re a good use of time. Might Fine takes in information and gives back work that is reflective of what we speak about.

What did you find most impressive about them?

I’m not a design person, but Mighty Fine’s team is skilled at asking the correct questions to elicit the information they need. They created a design that captured my descriptions that were far from how designers talk to one another. The site needed to be professional enough for the business leaders but not so cold as to turn away community engagement. Mighty Fine translated our conversations around this topic into a high-quality design.

They also built a website that can grow with our organization without breaking the bank. Frank put all the backend architecture to ensure we can be where we want to be 12 and 18 months down the road.  

Are there any areas they could improve?

I don’t have any constructive criticism.

Do you have any advice for potential customers?

For anyone dealing with design who isn’t familiar with design, don’t expect this to be a rapid-fire process. My advice is to start early to make time for creative feedback.

BACKGROUND

Please describe your company and your position there.

I am the manager for the Red Barn Flea Market. Our place is where you can come with the whole family. Lots of vendors, lots of merchandise & lots of fun for everyone.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mighty Fine Design Co.?

Our website was outdated, this team helped with Branding and Identity, Web Design and Development, Video Production, and Photography. We wanted to achieve a fresh identity that could connect with a contemporary audience. To have a website developed with a clean design that aligned with our logo. The site needed to be user friendly because we have a lot of information - we have a 145,000 sq. ft. retail area to cover. They host our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We worked on a few smaller projects with Mighty Fine Design, they proposed the idea of rebranding, and we went from there.

Describe the project in detail and walk through the stages of the project.

We had multiple meeting to discuss the new identity. It was difficult at first because our team had lived with our logo for decades. Mighty Fine Design Co. listened and help persuade us to move in a new direction. We feel that we now have an identity that is timeless. We needed assets for our new website, so they consulted us to produce a few videos that help create a brand awareness for the Red Barn. They also sent their photographer to capture the essence of the business. They designed the website using everything they produced up to that point. They also created original illustrations and graphics that are unique to the Red Barn.

How many resources from the vendor's team worked with you, and what were their positions?

We always had an account manager who handled everything. We saw multiple people behind the scenes executing different tasks.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The website has had excellent feedback from our customers as well as increased traffic. Our business gets leads / vendors through our website, utilization has grown. The Mighty Fine team did exactly what we needed of them.

How effective was the workflow between your team and theirs?

Communication is great. Emails and phone calls are always returned within one day. They are very flexible with scheduling meetings. Handles projects fast.

What did you find most impressive or unique about this company?

They had a keen insight and could see that we needed a new identity. It became clear to us after it was completed how much it impacted all the marketing material that's been produced. Our launch was a success and we have received attention and comments throughout on our new website.

Are there any areas for improvement or something they could have done differently?

No, not really. They do a great job already.

BACKGROUND

Please describe your company and your position there.

I am the Vice President of TLC Diversified, Inc. I have been with the firm for 21 years and oversee all marketing and advertising for the firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mighty Fine Design Co., and what were your goals?

I needed a new logo and website as ours was outdated and the logo was not one that really made a statement about our firm. I needed them to come up with something that put me on par with my competitors that are 10X my size and they did just that! My new logo and website turned out better than I could have imagined!

SOLUTION

How did you select this vendor and what were the deciding factors?

I searched online and stumbled across their website. Out of all the sites I saw of local design firms I liked theirs the best. So, it was fairly simple.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

First I had Frank and his team develop a new logo for us as ours was outdate, had too many colors, and quite frankly didn't really give a good snapshot, first time good opinion of who we are. Might Fine came up with an AWESOME logo. It's simple yet so striking and really hits homes! My new logo is pretty much in line with those of some of our fortune 500 competitors.

Once the logo was in place we then moved onto the website rebuild. I'll just say this... they took the site and ran with it while I sat back and gave input here and there along the way. It was absolutely seamless and exactly what I was lookin for. I didn't want to have to invest 40 hours of my own time, which is what happened on my last website rebuild about 7 years ago. Frank and his team nailed it and through researching my business and asking me the right questions they ended knowing what I needed for a website! I couldn't be more happy with the process and design. It's fantastic.

How many people from the vendor's team worked with you, and what were their positions?

I dealt with Frank, the owner, and then John, his lead design guy. They were both very easy to work with and highly capable in this space. "Less is more" as Frank would say! That's the motto he came up with for my new logo and that's how he ran his business. Extremely efficient and to the point. I wouldn't want to be in contact with a team of 4-5 as that would create too much input and confusion across so many contacts.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The website has has excellent feedback from clients and partners in our industry. My business doesn't get leads through our website as we're a government contractor that survives through the "low bid" process. Our website simply is a landing page for people to see our capabilities and how professional we are as a team. Our website is on par with those of my competitors that are 10X my size in revenues and employees. The Mighty Fine team did exactly what I needed of them.

Describe their project management style, including communication tools and timeliness.

Email and the occasional phone call was all it took for us to collaborate and get the website built as well as the logo. We all meshed together and kept it simple.

What did you find most impressive or unique about this company?

Very easy to work with. They took the reigns and ran with the design and overall process of building my website and giving me a new logo. Communication was excellent. They follow through on time and were always available for me.

Are there any areas for improvement or something they could have done differently?

All projects have small snags here and there. This project went nearly perfect. If we could remove humans from all equations, we might avoid any areas of improvement. Until then, Mighty Fine is your team!

BACKGROUND

Please describe your company and your position there.

I am the Creative Director for a political consulting firm. We work primarily with political candidates up and down the ballot.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mighty Fine Design Co.?

We were in the midst of rebranding our company and while we have a creative team we didn't have anyone who could build websites. We wanted something fresh for this rebrand as our previous website was a mishmash and not as professional as we knew it could be.

SOLUTION

How did you select this vendor and what were the deciding factors?

We reached out to multiple designers we found through Clutch after reviewing their own websites and work. We narrowed the pool down to those who we wanted to speak with and from there we reviewed their proposals. Mighty Fine's proposal was top-tier, professional, and comprehensive.

Describe the project in detail and walk through the stages of the project.

After initial communication to establish a baseline we forwarded over our site map, brand guide, logos, photos, and a variety of other assets to work with/get a sense of our style with. Mighty Fine went to work and presented us with a working draft of the homepage for us to review the direction. They were receptive to changes and delivered a final product ahead of schedule.

How many resources from the vendor's team worked with you, and what were their positions?

In total, we worked with two people from the Mighty Fine team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our launch was a success and we have received attention and comments throughout our industry on our new website.

How effective was the workflow between your team and theirs?

Frank, our main contact with Mighty Fine was extremely responsive, easy to work with, and kept us in the loop throughout the process.

What did you find most impressive or unique about this company?

I was very impressed with the small details they worked into our website that made it unique to us. They used the main logo element of our brand in multiple spots throughout the website subtly but impactfully.

Are there any areas for improvement or something they could have done differently?

Honestly, we can't think of any.

BACKGROUND

Please describe your company and your position there.

I am the founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mighty Fine Design Co.?

We hired the Mighty Fine team to work with us as design consultants.

What were your goals for this project?

Our primary goal was to have consistency throughout our brand.

SOLUTION

How did you select Mighty Fine Design Co.?

Their website made a great first impression. It was playful and serious at the same time which appealed to me. The initial call was friendly and no questions went unanswered. They have also done work for another company that is owned by a friend of mine and I was really impressed.

Describe the project in detail.

Our organization has many moving parts and we wanted better continuity with all of our collaterals. The Mighty Fine team consulted with us to develop a plan to drive brand consistency.

They created templates in Adobe In-Design and Illustrator for short and long-form collateral. They also worked with us to create design systems that can be used for different resources, digital or print.

What was the team composition?

Our design department mostly dealt with Frank; he oversaw the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Real progress was made because there are guidelines that we follow when creating marketing content with our in-house designer. The Mighty Fine team had a knack for conveying our thoughts into thoughtful design strategies for us to implement. The process was super seamless and very interactive.

How effective was the workflow between your team and theirs?

Our workflow was excellent, they were quick to respond when ever we had any thoughts or input.

What did you find most impressive about this company?

The time they took with our team to discuss design systems and brand building. I always felt they genuine cared for the work they performed - you can tell that they love design.

Are there any areas for improvement?

It would be great if they would open a sunny Seattle office but I don't think they are leaving Florida. Even though this project was remote for them, you'd never know secondary to their great communication. I have recommended them to other companies here is Seattle.

BACKGROUND

Please describe your company and your position there.

The Sports Business & Leadership is a 501(c)(3) non-profit that is made up of members that work in the sports business industry. The SBLA is an affinity group. The SBLA also provides underprivileged children with unique sports experiences. I am the President to the SBLA. The SBLA has chapters in 7 cities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mighty Fine Design Co.?

Might Fine Design Co. built our website, updates our website, made our website mobile functional, and creates content for our website.

What were your goals for this project?

The goals of the project are to have a first class outward facing website so that it builds confidence in our organization. We use the website to tell the world who and what we are. Our website is the flagship of our charity.

SOLUTION

How did you select this vendor?

Interviewing and relationship building.

Describe the project in detail.

Might Fine Design had to completely build our website, make it mobile functional, and constantly updates our website. Might Fine Design also hosts our website.

What was the team composition?

We have a chief technology officer that interfaces with Mighty Fine Design Co.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Might Fine Design Co. has been incredible. They far exceeded our expectations and for way less money than we expected. Great communications and fast.

How effective was the workflow between your team and theirs?

Extremely effective. Emails and phone calls are always returned within one day. Handles projects fast.

What did you find most impressive about this company?

They took our vision and made it into a reality. I believe some companies have paid fortunes for websites that are not in the same league as our website. Frank and his team built us a one hundred thousand dollar website for a small fraction of that price.

Are there any areas for improvement?

Not that I am aware of.

BACKGROUND

Please describe your company and your position there.

The DHHC is an interdisciplinary research initiative designed to meet the growing need for coordination and collaboration of education, research, and outreach efforts in the rapidly evolving areas of reality capture, geomatics, three-dimensional digital technologies, visualization, and Global Information Systems (GIS). DHHC specializes in the application of these combined techniques relating to heritage sites, land management integration, and museum and collection documentation. These areas of specialization span the natural and social sciences, and emphasize cross-disciplinary engagement and research. More broadly, our methods and approaches are supportive of technology learning and high demand workplace skills, useful across domains and including strong global impact.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mighty Fine Design Co.?

We require highly visual and interactive website to showcase our virtual and 3D content.

What were your goals for this project?

Create custom designs and make a website that was visually appealing and interactive and could integrate our variety of content types.

SOLUTION

How did you select this vendor?

They have unique capabilities in working with and understanding the types of data and information we are presenting and have experience with museums and education that was very important in this selection. We have also had interaction on specific projects and partnerships for heritage education and online development.

Describe the project and the services they provided in detail.

website full design using content and materials- collaboration with our team on layout and needs.

What was the team composition?

Our team of creators working with their web developer and their designer.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

traffic increase and utilization

How was project management arranged and how effective was it?

collaborated through both face to face and easily through remote discussions and file sharing. Very easy to handle.

What did you find most impressive about this company?

Their ability to listen to ideas and incorporate into design was impressive, good communication and follow through.

Are there any areas for improvement?

n/a

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing and communications at the Tampa Bay History Center, a regional history museum located on the Tampa Riverwalk. We have three floors of interactive exhibits that feature everything from pirates and conquistadors to Tampa’s immigration history. We offer traveling exhibitions, programs and lectures, and summer camps. The museum has close to 200,000 annual visitors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty Fine Design Co.?

After expanding the museum to add a new gallery space and focus area, we hired Mighty Fine Design Co. to lead us through a rebrand. It had been more than a decade since we’d carefully looked at our brand, so we decided it was time for an update.

SOLUTION

What was the scope of their involvement?

Mighty Fine Design Co. did a full rebrand for us. This included our website, our logo and mark, and all of our printed collateral materials, such as gallery guides, brochures, and membership materials. We hosted several input sessions and focus groups with our internal constituencies, like our board, volunteers, and staff, as well as the community. Then, we worked with the principal at Mighty Fine Design Co. to refine what our mark was going to look like and what we wanted to put across. 

The rebrand was an extensive, year-long project. We’re still working with Mighty Fine Design Co., as they continue to help us with videos, photography, and occasional web updates. They’ve produced three videos for us, including short-form and long-form promo videos. We’ve done messaging and ad collateral internally and with another agency, but all of that is based on the branding and designs provided by Mighty Fine Design Co. 

What is the team composition?

We work with John (Senior Graphic Designer, Mighty Fine Design Co.). Their whole team is really great and easy to work with.

How did you come to work with Mighty Fine Design Co.?

I knew the owner and had previously worked in their neighborhood, so I was familiar with them. We put out an RFP to a number of different agencies. Mighty Fine Design Co. submitted a proposal that caught our attention, so we decided to work with them. 

How much have you invested with them?

We’re approaching $65,000–$70,000.

What is the status of this engagement?

Our work with them began in June 2017, and it’s ongoing. They continue to do projects for us; most recently, they completed a really great longer-form promotional video.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we launched our rebrand and new gallery space in February 2018, we’ve seen an uptick in visitation and visibility within the community. Admissions have increased by about 20%. Of course, there are a lot of factors contributing to this, but I certainly think Mighty Fine Design Co. played a role in our success.

We ended up with a cutting-edge brand that still feels classic. Mighty Fine Design Co. maintains an understanding of the newest trends, but they also keep in mind that we’re a history museum that has been around for a long time.

How did Mighty Fine Design Co. perform from a project management standpoint?

They have excellent communication and are easy to work with. They’re flexible.

What did you find most impressive about them?

We’ve really appreciated their attention to detail. They paid close attention to every little detail of the various projects they worked on as part of the rebrand. 

Are there any areas they could improve?

No, not really.

Any advice for potential customers?

They’re easy to work with, so I would just give them a call.