What evidence can you share that demonstrates the impact of the engagement?
When we first started working together, we established campaign KPIs based on industry benchmarks and Media Matter’s experience with past clients. After six months of working together, we had far exceeded our original goals.
After the conclusion of each campaign, we set new goals based on our previous successes. We continue to outpace our goals each year and I’m happy to report we are on track to eclipse our goals for this year as well.
Our success has come as a result of simultaneously fine-tuning our media strategy and creative approach and staying current with media and market trends.
How did Media Matters Worldwide perform from a project management standpoint?
Media Matter’s project management and account service have been outstanding, especially in terms of their responsiveness and thoroughness. I'll frequently inquire about new and different media approaches and they always come back with a thoughtful response that typically includes more detail than expected.
The team is well organized and informed. We meet weekly (and more often if needed) to review a detailed status report, current activities, and campaign performance, leaving time to brainstorm on campaign optimizations and to discuss new media. They've far exceeded my expectations.
What did you find most impressive about them?
I’m very impressed by their strategic thinking, specialization across multiple media channels and depth of analytics they bring to the planning process and optimization of campaigns. Collectively, this experience has continuously moved us toward meeting and going beyond our performance goals and core objectives.
The account management is also very strong. They pay special attention to details and are very insightful in discussions. They often present considerations and options from a new and useful point of view.
Are there any areas they could improve?
While there isn’t too much to improve on, I would highlight two possibilities. Although they provide competitive spending data, I would like to see more insights on competitive spending – a look at the trends over time, challenges and opportunities we should consider as we budget for future quarters, an analysis of media usage and seasonal spend. The second is proactively starting a discussion on new and emerging media even before it becomes viable. This is a personal interest – I like to keep up with what’s on the horizon even if it’s years away.
Do you have any advice for potential customers?
Most successful partnerships start with mutual request and great input. Sharing as much information as possible on the industry, competitors, business goals, product portfolio, brand positioning, target personas, the performance of past campaigns and performance goals, will guarantee a more fruitful agency/client relationship and yield successful campaign results.