MABB Digital | PPC and SEM Marketing

BACKGROUND

Please describe your company and position.

I am the Artist of Calaca Ceramic Art

Describe what your company does in a single sentence.

I’m an independent ceramic artist from Ukraine, currently living and creating in Paris, France

I have created a successful small ceramic brand, selling my works and online art courses since 2016.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MABB Digital | PPC and SEM Marketing to accomplish?

• promote online course

SOLUTION

How did you find MABB Digital | PPC and SEM Marketing?

Online Search

Why did you select MABB Digital | PPC and SEM Marketing over others?

• High ratings
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work and key deliverables: creative strategy, media planning, A/B test creative assets for effectiveness, launching, monitoring, and adjusting campaigns as needed, and implementation of retargeting strategies. Analysis of past campaigns revealed up to 50% increase in ROI, yet opportunities exist for enhancing audience targeting. The agency's creative approach aligns well with brand messaging, although consistency across channels can be improved. Media spending and client communication was efficient.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Analysis of past campaigns revealed a 50% increase in ROI, yet opportunities exist for enhancing audience targeting and insights, creative consistency, and implementing a structured feedback mechanism for ongoing improvement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The company has excellent and transparent client communication, maintain regular updates and feedback sessions with client.

What was your primary form of communication with MABB Digital | PPC and SEM Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

The agency's creative approach and effectiveness were most impressive.

Are there any areas for improvement or something MABB Digital | PPC and SEM Marketing could have done differently?

Recommendations include refining audience insights and implementing a structured feedback mechanism for ongoing improvement.

BACKGROUND

Please describe your company and position.

I am the Manager of a technology company

Describe what your company does in a single sentence.

NFC Technology

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MABB Digital to accomplish?

• Google Ads account management

SOLUTION

How did you find MABB Digital?

Referral

Why did you select MABB Digital over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from MABB Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for Google Ads account management included:

• Campaign Setup: Creating new campaigns tailored to your business goals, including selecting appropriate campaign types (Search, Display, Video, etc.), setting budget, targeting options, and ad formats.
• Keyword Research: Identifying relevant keywords and phrases that potential customers are likely to search for, and strategically incorporating them into ad copy and targeting.
• Ad Creation: Writing compelling ad copy that highlights your unique selling points, encourages clicks, and drives conversions. This may involve creating multiple ad variations to test performance.
• Ad Extensions: Utilizing various ad extensions such as sitelinks, callouts, and location extensions to enhance ad visibility and provide additional information to users.
• Audience Targeting: Refining targeting parameters to reach specific demographics, interests, behaviors, or remarketing lists, ensuring ads are shown to the most relevant audience.
• Bid Management: Monitoring and adjusting bids to maximize ad performance while staying within budget constraints. This includes optimizing bids for different keywords, audiences, and devices.
• Performance Monitoring: Regularly analyzing campaign performance metrics such as click-through rate (CTR), conversion rate, cost per conversion, and return on ad spend (ROAS), and making data-driven adjustments to improve results.
• A/B Testing: Conducting experiments to test different elements of ads and landing pages (such as headlines, images, calls to action) to identify the most effective combinations for driving conversions.
• Optimization Strategies: Implementing ongoing optimization strategies based on performance data, industry trends, and changes in the competitive landscape to continuously improve campaign performance.
• Reporting: Providing regular reports detailing campaign performance and key metrics, along with insights and recommendations for further optimization and growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Click-Through Rate
• Higher Conversion Rate
• Decreased Cost per Acquisition
• Increased Return on Ad Spend 
• Improved Quality Score:
• Expanded Reach and Visibility
• Enhanced Ad Position
• Higher Customer Engagement
• Improved Ad Testing Results:

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management of the Google Ads campaign was exemplary, consistently delivering items on time, ensuring that campaign setup, optimization, and reporting were all completed within the agreed-upon timelines. Their proactive approach to project management meant that deadlines were met without sacrificing quality.

What was your primary form of communication with MABB Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We appreciate their exceptional communication and responsiveness, always available to address my questions and concerns promptly, providing personalized guidance and recommendations tailored to my business needs.

Are there any areas for improvement or something MABB Digital could have done differently?

Evrything is perfect 

BACKGROUND

Please describe your company and position.

I am the Marketing Strategy for Shopify App of Electric Borneo Cat B.V.

Describe what your company does in a single sentence.

Customs declaration automation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MABB Digital | PPC and SEM Marketing to accomplish?

• Evaluate Google Ads as a marketing channel for our SaaS app.
• Estimate cost per acquisition.

SOLUTION

How did you find MABB Digital | PPC and SEM Marketing?

Online Search

Why did you select MABB Digital | PPC and SEM Marketing over others?

• High ratings
• Pricing fit our budget
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

The goal was to determine if we could use Google Ads to attract new customers, define a strategy, identify the best audience, and see if our app could generate new leads at a reasonable price. MABB Digital bootstrapped the advertisement campaign and executed several experiments with different costs and targeting. In a few months, we understood the size of the potential market and, most importantly, whether we needed to expand from the initial niche we were in—money well spent.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We have acquired multiple paying customers.
• We have collected enough information about the market to make a pivot.
• We have validated our pricing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is organized and highly disciplined. We knew when to expect the reports and could trust the process. Our questions or ad-hoc requests were addressed in time.

What was your primary form of communication with MABB Digital | PPC and SEM Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

MABB Digital is data-driven. They are not trying to guess or assume; they are driven by experimentation and observation. This fits our company culture, and it was very comfortable to work together.

Are there any areas for improvement or something MABB Digital | PPC and SEM Marketing could have done differently?

Our email threads include dozens of replies, sometimes covering various topics. I am old-school and prefer separate email threads for different discussions. This is a nitpick; there were no issues with communication.

BACKGROUND

Please describe your company and position.

I am the Director of a bicycle retail company 

Describe what your company does in a single sentence.

Australian online retailer of bicycle parts and accessories

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MABB Digital to accomplish?

• Increase the business ROAS to 900%+
• Gradually increase the advertising budget
• Focus on specific products on the client's website

SOLUTION

How did you find MABB Digital?

Online Search

Why did you select MABB Digital over others?

• Pricing fit our budget
• Good value for cost

How many teammates from MABB Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Google Shopping, with a focus on positive ROI

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The average ROAS during our collaboration was as requested, while the client's budget spending goals were also successfully met.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timely response to any questions, concerns and feedback

What was your primary form of communication with MABB Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

Clearly professional, always understood what our needs were and how to effectively communicate them.

Are there any areas for improvement or something MABB Digital could have done differently?

So far so good

BACKGROUND

Please describe your company and position.

I am the Marketing & Sales Development of Scalacube

Describe what your company does in a single sentence.

Minecraft and other games servers hosting provider.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MABB Digital to accomplish?

• Reduce the cost per conversion
• gradually increasing the advertising budget.

SOLUTION

How did you find MABB Digital?

Upwork

Why did you select MABB Digital over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from MABB Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

During our cooperation following was done: an audit of previous activities, spesifications to create creatives, and changed to the website. New marketing strategy for Google and Bing ads was developed to qualitatively scale marketing aspects in this field.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Historically, the best result while managing the MABB Google Ads advertising account

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Very Good work overall. 
• Very satisfied 

What was your primary form of communication with MABB Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

• MABB Digital manages overall communication and response times very well. 
• Quality work and process 
• Very good results.

Are there any areas for improvement or something MABB Digital could have done differently?

N/a atm.

BACKGROUND

Please describe your company and position.

I am the Owner of Daffodil Jill Solutions

Describe what your company does in a single sentence.

We manage all aspects of a companies marketing strategies, including creation, development and distribution.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MABB Digital to accomplish?

• Google ads management.
• Google ads optimization.

SOLUTION

How did you find MABB Digital?

Online Search

Why did you select MABB Digital over others?

High ratings

How many teammates from MABB Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Over the last 9 months, they have delivered on the optimization of all my ad campaigns with google. They provide guidance on the strategy, the spend, and the implementation. Additionally, they evaluate progress weekly and make adjustments as needed to maximize results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We continue to maximize conversions and have developed tools to understand our customers better.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The management of the project was 100% reliable. They met every goal. They never wavered on their timeliness or deliverables.

What was your primary form of communication with MABB Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

They never said no -- they always found a solution that met our needs. They might know what that solution is immediately, but instead of say no, they say 'let me get back to you' and they do!

Are there any areas for improvement or something MABB Digital could have done differently?

None for me.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Elevate Decking

Describe what your company does in a single sentence.

Residential decking installation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MABB Digital to accomplish?

• Increase our leads

SOLUTION

How did you find MABB Digital?

• Online Search
• Other

Why did you select MABB Digital over others?

High ratings

How many teammates from MABB Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have worked with MAAB Digital for two months now, and they have delivered consistent, profitable leads via Google Ads worth multiple 5 figures per month for our business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We achieved multiple 5 figures of projects each month due to a consistent flow of leads via a successful, ongoing Google ads campaign

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent, very thorough communication and reliable.

What was your primary form of communication with MABB Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are very easy to work with and straightforward with communication. Always eager to help

Are there any areas for improvement or something MABB Digital could have done differently?

Not that I can think of.