KEY DRIVER - THE ORIGINS OF VECTOR VINE PLATFORM
Each logo is a unique combination of font, colors, and shapes. To simplify the process of sharing brand logos and guidelines, the client contacted us with an idea to create a platform where companies/designers could upload and share logo collections.
Vector Vine securely stores the…
brand's vector files, having in mind, the company's logo is its brand’s visual representation to the world and it has to be highly protected.
Vector Vine platform is protecting the integrity of branding assets and ensuring they’re accessible and ready-to-use for designers, vendors, media, and partners.
· • Improper storage of vector files
• Communication between the Client and the Designer
• Ensuring logos are always presented in their original form
• Securely place all branding assets in one place
• Sharing and storing brand files
• User-friendly design
One of the biggest challenges for Lloyds Design was to come up with a solution for the secure sharing of branding assets. The solution we came up with was a One-click sharing toggle switch that allows the branding asset owner to easily manage the sharing of the branding assets. One of the main themes that jump out of this platform is the sharing feature - simply toggle the switch to enable or disable the share feature.
The frontend website had to appear very straightforward and simple to use, but the backend needed to handle a series of complicated functions, integrating directly with a membership database. Another challenge was setting out accessibility to different collections and different logos under the same collection. We incorporated one-click toggle sharing as a unique feature that gives the power to decide which collection and which logos inside each collection will be shareable.
Vector Vine design is simple and intuitive; the landing page demonstrates what the platform is all about and how it can make your job easier. The homepage has a short copy explaining the platform and the option to get more in-depth info while each element on the website is carefully designed and placed to enhance the UX, showcase the product, and promote the benefits of using it.