Lightbox Copywriting

BACKGROUND

Please describe your company and position.

I am the Managing Director of a food flavorings company 

Describe what your company does in a single sentence.

We create and manufacture food flavorings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lightbox Copywriting to accomplish?

• Brand positioning and messaging
• Website copywriting
• Customer research

SOLUTION

How did you find Lightbox Copywriting?

Referral

Why did you select Lightbox Copywriting over others?

• Good value for cost
• Referred to me

How many teammates from Lightbox Copywriting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We tasked Lightbox with updating our positioning, brand messaging architecture and website copy, as well as case studies and thought leadership, for a legacy business we had recently acquired and subsequently pivoted. Lightbox also advised on our go to market strategy for key markets in South East Asia. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New brand strategy launch / go to market  
Successful website launch
Quality leads generated 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All deliverables were on time. Lightbox were particularly proactive to ensure we overcame any barriers we encountered along the way. 

What was your primary form of communication with Lightbox Copywriting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They’re very easy to work with. They listen and focus on what matters: getting results. They are both highly structured in their work but also accommodating and flexible if the brief needs to be changed. 

They’re also the only marketing partner I’ve worked with who demonstrate a deep understanding of psychology and behavioural science - so they know how to persuade a prospect to take action. Every word they choose is there for a reason. 

Are there any areas for improvement or something Lightbox Copywriting could have done differently?

It can sometimes be tricky working on time zones 8 hours apart, but we didn’t encounter any issues.

BACKGROUND

Please describe your company and position.

I am the Digital Projects Manager of an digital marketing agency.

Describe what your company does in a single sentence.

A creative digital marketing problem-solving agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lightbox Copywriting to accomplish?

• Create content

SOLUTION

How did you find Lightbox Copywriting?

Upwork

Why did you select Lightbox Copywriting over others?

• High ratings
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

The project with Lightbox encompasses a range of content writing tasks across multiple areas. The following are the main deliverables: 

• Ebook: Creating engaging and informative content for an ebook on a specific topic, catering to the target audience's interests and needs. 
• Social Media: Developing compelling and impactful content for social media platforms, including posts, captions, and descriptions. This content aims to enhance engagement, promote brand awareness, and encourage audience interaction. 
• Proofreading: Thoroughly reviewing and editing existing content to ensure accuracy, clarity, and consistency. This includes checking for grammatical errors, spelling mistakes, and ensuring proper formatting. 
• Articles: Crafting well-researched and engaging articles on relevant subjects, adhering to the target audience's preferences and requirements. These articles may be published on external platforms or the client's website. 
• Corporate Profile: Composing a comprehensive and professional profile that effectively communicates the values, mission, and achievements of the client's organization. This profile may be used for promotional purposes or as part of the company's marketing materials. 
• Website Content: Creating persuasive and informative content for the client's website, including landing pages, product descriptions, and About Us sections. The aim is to engage visitors, provide valuable information, and encourage conversions. By delivering these key content writing services, the project with Lightbox aims to enhance the client's online presence, engage their target audience, and effectively communicate their brand message.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Here are the measurable outcomes from the project with Lightbox: 

• Increased engagement 
• Improved metrics 
• Expanded reach 
• Positive feedback 
• Enhanced brand perception

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They communicated clearly, delivered items on time, and were responsive to my needs. They collaborated well with all stakeholders and effectively solved problems that arose. Their commitment to quality was evident throughout the project.

What was your primary form of communication with Lightbox Copywriting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I've had a great experience working with Lightbox Copywriting. Collaboration with them has been effortless, requiring very little of my own time to manage projects. They excel in project management, consistently delivering on time without needing constant supervision. In terms of value for money, Lightbox surpasses expectations. They provide high-quality services at a reasonable cost.

Are there any areas for improvement or something Lightbox Copywriting could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Founder & MD of Portabl.co

Describe what your company does in a single sentence.

Built by independent workers, for independent workers, we’re here to help independent freelance professionals like you, live a happier, healthier and more productive life – on a par with your traditionally employed peers. With access to health & well-being, protection, benefits, support, resources & community, freelancers are no longer restricted in their ability to manage their health, financial well-being, and security. 

The Portabl platform gives our members the support & community they miss, along with the insurance & well-being benefits that can be difficult to access & afford individually. Wellbeing. Community. Support. Protection.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lightbox Copywriting to accomplish?

• Develop a messaging framework to position Portabl as the go-to provider for a new market and clearly articulate our updated value proposition
• Rewrite all website copy from scratch, and a business case, to reflect the new messaging & optimise for conversions

SOLUTION

How did you find Lightbox Copywriting?

Referral

Why did you select Lightbox Copywriting over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Lightbox Copywriting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Portabl hired Lightbox to take our freelancer benefits platform to a new market. This involved repositioning the business with an updated value proposition, creating a new brand messaging framework to make sure we are clear and consistent in how we communicate our differentiation from our competitors. 

Lightbox then rewrote the entire website, highlighting our updated value proposition throughout, as well as advising on customer psychology and conversion optimization techniques to drive maximum conversions through the site. The deliverables were a messaging framework document, website copy and 3 marketing consultancy sessions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Successful repositioning of the brand with clear, persuasive messaging & high quality copy

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All deliverables were on time with fast and very responsive communication.

What was your primary form of communication with Lightbox Copywriting?

Virtual Meeting

What did you find most impressive or unique about this company?

Ability to deliver on the brief as a small, specialized team at a fraction of the price of a mid-size or large agency

Are there any areas for improvement or something Lightbox Copywriting could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Senior Copywriter of Semrush

Describe what your company does in a single sentence.

Semrush is an all-in-one digital marketing platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lightbox Copywriting to accomplish?

• Landing page copy
• Other copy tasks

SOLUTION

How did you find Lightbox Copywriting?

YunoJuno

Why did you select Lightbox Copywriting over others?

Experience background & his blurb on about me page

How many teammates from Lightbox Copywriting were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Landing page copy, proofreading reviews, event messaging, merch copy, OOH headlines, campaign emails, and other copy requests.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Stakeholders were very happy with the copy. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always quick turn arounds and fantastic attitude throughout, which made working together fun. 

What was your primary form of communication with Lightbox Copywriting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are very easy to work with and flexible with tight turnarounds.

Are there any areas for improvement or something Lightbox Copywriting could have done differently?

Can't really think of anything.

BACKGROUND

Please describe your company and position.

I am the North American Sales of Forklift Simulator, Inc.

Describe what your company does in a single sentence.

Virtual Reality Forklift Training Simulator

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lightbox Copywriting to accomplish?

• Interview current clients
• Write Case Studies

SOLUTION

How did you find Lightbox Copywriting?

Online Search

Why did you select Lightbox Copywriting over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Lightbox Copywriting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lightbox contacted select clients, scheduled interviews, and produced case studies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They have conducted five interviews and produced high-quality case studies for each. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Quickly and professionally 

What was your primary form of communication with Lightbox Copywriting?

Virtual Meeting

What did you find most impressive or unique about this company?

• Great communication
• Flexible
• Their excellent results have been most impressive

Are there any areas for improvement or something Lightbox Copywriting could have done differently?

No

BACKGROUND

Please describe your company and position.

I am an executive at Be the Business

Describe what your company does in a single sentence.

Supports small business leaders to improve their productivity

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lightbox Copywriting to accomplish?

• Source and draft case studies
• Draft a productivity guide for SMEs

SOLUTION

How did you find Lightbox Copywriting?

Referral

Why did you select Lightbox Copywriting over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Lightbox Copywriting were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Sourcing 8 individuals to interview for case studies on the use of collaboration software for productivity. 
• Drafting up case studies, securing sign off and imagery. 
• Drafting a research-led guide for SMEs using survey data and the case studies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

High-quality delivery

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were extremely responsive and communicative. The addition of a Trello board was a great addition in terms of project management

What was your primary form of communication with Lightbox Copywriting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Really collaborative, helpful and flexible to my needs and the end client's needs

Are there any areas for improvement or something Lightbox Copywriting could have done differently?

Perhaps a bit more of a qualification process on a couple of the case studies we weren't able to use but Mark sourced additional case studies which was great

BACKGROUND

Please describe your company and position.

I am the Head of Growth of Rite NRG

Describe what your company does in a single sentence.

We are an IT Delivery Consulting company specialising in building strong software teams.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lightbox Copywriting to accomplish?

• Refine company mission statement
• Assistance with developing strategic framework content
• Providing support in various publications

SOLUTION

How did you find Lightbox Copywriting?

Referral

Why did you select Lightbox Copywriting over others?

• Great culture fit
• Referred to me

How many teammates from Lightbox Copywriting were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We were struggling to get accurate support on the brand framework, but Lightbox provided the perfect complementary input to drive us forward.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We finalized the framework content, and Lightbox provided valuable support in refining our marketing campaign strategy and elevating our case study presentation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We set up a dedicated Slack channel, and even though Mark was traveling, there was no disruption at all. He was always available and happy to help, even outside his regular working hours due to unexpected urgencies.

What was your primary form of communication with Lightbox Copywriting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Key points: 

• Transparency 
• Client-oriented mindset 
• Amazing culture 
• Reactivity 
• Human-factor approach 
• Incredible dose of creativity! 

They fully immersed themselves in our culture to gain a deeper understanding, demonstrating exceptional judgment and providing insightful feedback.

Are there any areas for improvement or something Lightbox Copywriting could have done differently?

Not that I'm aware of

BACKGROUND

Please describe your company and position.

I am a Manager at Givaudan

Describe what your company does in a single sentence.

Givaudan is a Swiss multinational manufacturer of flavours, fragrances and active cosmetic ingredients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lightbox Copywriting to accomplish?

• Brand Awareness
• Lead Generation
• Business Development

SOLUTION

How did you find Lightbox Copywriting?

Referral

Why did you select Lightbox Copywriting over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Lightbox Copywriting were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Marketing campaign copywriting. Deliverables include brochure, video script, social posts, EDMs, and landing page.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The number of leads generated from the campaign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and always deliver either before deadline or on time.

What was your primary form of communication with Lightbox Copywriting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are able to have an understanding of the requirements and deliver great content. Likewise they do their own reading and research and always going above and beyond.

Are there any areas for improvement or something Lightbox Copywriting could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Founder. of Designmodo Inc.

Describe what your company does in a single sentence.

We create website builders and email marketing tools.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lightbox Copywriting to accomplish?

• Improve landing pages.
• Improve general text.
• Improve UX micro-interactions.

SOLUTION

How did you find Lightbox Copywriting?

Online Search

Why did you select Lightbox Copywriting over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Lightbox Copywriting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of the work is to enhance the text on our landing pages and our email newsletter messages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During the years of work with Lightbox Copywriting, we have increased the efficacy of our landing pages by approximately 35% and improved the click rate on our email newsletters by around 15%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always deliver items on time. They offer valuable recommendations, and their suggestions improve our texts a lot.

What was your primary form of communication with Lightbox Copywriting?

Email or Messaging App

What did you find most impressive or unique about this company?

They keep the project both professional and personal. They understood the project and delved deep inside to better grasp the message we wanted to convey and ensure the message format aligns well with our audience.

Are there any areas for improvement or something Lightbox Copywriting could have done differently?

Nothing in particular for improvements.

BACKGROUND

Please describe your company and position.

I am the CEO of Celery

Describe what your company does in a single sentence.

Financial control platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lightbox Copywriting to accomplish?

• Copywriting for marketing coletterals
• website content
• brand messaging
• UX copy
• Case study writing
• cold email copy

SOLUTION

How did you find Lightbox Copywriting?

Upwork

Why did you select Lightbox Copywriting over others?

• High ratings
• Close to my geographic location
• Loved the examples they shared with me

How many teammates from Lightbox Copywriting were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• brand messaging
• website copy CRO
• UX copy (system overview & system emails copy)
• case study writing
• cold email copy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It was mainly about providing the copies we asked for. Moreover, their communication, and constant improving was exceptional.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time. Always looking for our feedback to understand if we are satisfied. Moreover, they suggested to make additional calls, whenever needed, in order to understand on the best way possible what do we need, and how to get to best results. Their services were outstanding.

What was your primary form of communication with Lightbox Copywriting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to get into the small details was very impressive. It was really important for them to understand what exactly are we doing, any by that to help us to get the best copywriting materials.

Are there any areas for improvement or something Lightbox Copywriting could have done differently?

no that i can think of