Design What's Next
Award-winning UI/UX design agency specialized in interface design, user experience & conversion optimization. We help software companies build a solid design framework to maintain a beautiful and consistent product through growth. We can also geek out over website design, development, & branding.
Intentionally small, we work as an extension of our clients' teams who range from Silicon Valley startups to Fortune 500.
Services
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Prototyping & User Testing
Mobile & Web App Design
Marketing Sites
Design Systems
'What if?' Concept Design
Webflow Development
Branding

headquarters
other locations
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Avinguda de Collserola, 2Barcelona, CT 08196Spain
Recommended Providers
Focus
Portfolio
Bertelsmann, Movistar, Relias, Clinical Ink, Vectornator, Norrsken Foundation

Designing for 4 Million designers
We partnered with Vectornator to launch their brand new online presence with Webflow. Like for most web projects, before we can start working on designs, we create an inventory of design components to bring consistency to growth.
Scope of the work
- Research
- Wireframing
- User Testing
- UI Design System
- Prototyping
- Ongoing support
Few words from Vladimir Danila | Founder & CEO at Vectornator
"LIFT for us is like our internal design team. Every single design they made for us is amazing. We're super happy to work with them and would not replace them with anyone else. They simply go the extra mile!"

Designing the Future of Clinical Trials
We partnered with Clinical Ink, the leader in virtual clinical trial conduct to redesign the interface and UX of their product. Clinical ink has the only platform that enables each customer to define the setup that works best for their trial. They can operate on-site, remotely, or utilize a blend of both seamlessly.
Scope of work:
- Benchmarking
- UX Design
- UI Design
- Design System
- Prototyping
- User Testing
- Ongoing Support
Few words from Brady Keeter the Product Innovation Director at Clinical Ink
“The team is flexible, nimble, and has strong forethought regarding a product's globalization and responsiveness. Their ability to cater to an agile startup mindset also makes them an invaluable design partner.”

Mobile experience for 5 million movie fans.
We partnered with Moveek, the Rotten Tomatoes of South East Asia, to design a brand new mobile product to book and purchase cinema tickets. The first of its kind in the region and, surprisingly, a thriving industry in Asia.
Scope of work:
- Research
- Wireframing
- User Testing
- UI Design System
- Prototyping
- Ongoing support
Few words from Thai Luu the CEO & Founder of Moveek
As a fast-moving startup, we would highly recommend them - they can keep up with the pace.

Web Design for the 1st fully digital telco company
Helping grow Asia's first fully digital telco & consumer company through design
We partnered with Circles.life, Asia’s first fully digital telco & consumer company, to design their new B2B Saas offering section of the website. Intending to build credibility, we translated their edgy consumer branding to address their new corporate communication needs.
Scope of work:
- Research
- Wire-framing
- User Testing
- UI Design System
- Prototyping
- Ongoing support
Few word from Pearlyn Yeo the Senior Design Manager at Circles.Life
"Design handoffs were clear and clean, demonstrating professionalism and adds to their credibility of work. The cooperation between the two teams was seamless. The design hand-offs went smoothly, which demonstrated the Lift Agency team's experience and professionalism throughout the project. The team consistently accommodated the company's needs as well as delivering high quality work every time.”

Design for the next-gen data labelling AI platform
We partnered with Surge AI, a team of engineers, researchers, and linguists from Google, Facebook, Harvard, and MIT that got together to build the infrastructure to power NLP. We designed their corporate image as well as their website.
Scope of work:
- Research
- Branding
- Wireframing
- User Testing
- UI Design System
- Prototyping
- Ongoing support

Design System for 11,000 Healthcare Organizations
We partnered with Relias, a leader in healthcare education and training, to create a design system from scratch using a new set of branding guidelines as the base. The goal was to create one design source of truth for their growing product portfolio.
Scope of work:
- Benchmarking
- UI/UX Design
- Design System
- Prototyping
- Ongoing support
Few words from Grace Danks the Product Manager at Relias
"The team at Lift is a pleasure to work with! We are a fast-moving software company and Lift has consistently been able to keep up with our projects. They've always been willing to hop on a call and go the extra mile where it is needed."

A bold website look for a biotech leader
We partnered with Vectron Biosolutions to design their brand-new cutting-edge look to improve their online presence. Our main goal was to make them be perceived online as in real life; industry leaders.
Scope of work:
- Research
- Wireframing
- User Testing
- UI Design System
- Prototyping
- SEO
- Ongoing support

Making Switzerland Smile through Design
We worked with Bestsmile to reimagine what their new homepage could look like. With over 300 employees in just a few years, they’re the number One choice in Switzerland for teeth straightening.
Scope:
- Research
- UX Design
- UI Design

Digital Menus & Restaurant Analytics Platform
Pandemic took a toll on everyone, but the service industry was one of the ones that took the impact head on.
Buho is a Suite of products that help small independent restaurants. All the way from ordering into deep analytics to help small business owners understand where they can improve. We built the product from Scratch in very close collaboration with the founding team
Scope:
- Research
- UX Design
- Product Design
- Design System
- Product Management
- Front & Backend Development

Better Pharmaceutical Care Delivered Home
We partnered with SmartScripts, a state-of-the-art adherence management system, to design a product to offer a more personalized care experience for patients with multiple prescriptions. We also created a b2b digital product for them.
Scope:
- UX Design
- UI Design
- Design System
- Prototyping
- User Testing

Transforming Nurse Learners into Leaders
With over 1 Million users, they’re the No. 1 source of continuing education, job opportunities and resources for nurses in the US
We designed a large part of the upcoming website and created a solid foundation
Scope:
- Web Design
- Design System
- Prototyping
- User Testing
Reviews
the project
UI/UX Design for Business Solutions Company
“The quality of their deliverables is exceptional.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder of an organization targeting CPA firms to help them provide value propositions for their clients besides simple accounting and tax work.
What challenge were you trying to address with LIFT Agency?
I needed someone to do product design for the software that we’re creating.
What was the scope of their involvement?
LIFT Agency is doing the UI/UX design for a software solution we’re creating. The team uses Figma, and they’ve already finalized the first design phase.
What is the team composition?
We work with Jean (Founder & Design Lead) and Silvia (Product Manager). Although a third person has been involved in the project, I haven’t engaged with them directly.
How did you come to work with LIFT Agency?
They were highly recommended by a friend who’s a CTO and has used them in the past.
How much have you invested with them?
So far, we’ve spent under $25,000.
What is the status of this engagement?
We started working together in March 2022. They finished phase one in June 2022, and our partnership is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
LIFT Agency is really collaborative and strategic. They’ve found some gaps I hadn’t thought of and brought them to my attention, and I’ve absolutely agreed with their suggestions. They also came in on budget after phase one.
How did LIFT Agency perform from a project management standpoint?
They’re very organized. During the first phase, we spoke every few days and had a collaborative process. We use Notion and Figma for project management. Although I struggled with Figma initially because I’m not tech-savvy, I could follow the team’s progress through it once I got used to it. Our communication is through Google Meet and email.
What did you find most impressive about them?
LIFT Agency is super responsive, and their ability to keep on budget is outstanding. We’ve had some changes throughout the project where they identified some gaps, and they were still able to stay on budget through phase one. Moreover, the quality of their deliverables is exceptional.
Are there any areas they could improve?
The only thing I’ve struggled with is using Figma. The team could have done a little training upfront to help me with that.
Do you have any advice for potential customers?
My advice is to be collaborative. You can’t be nonresponsive and just wait for the formal product; you should check in with LIFT Agency every few days.
the project
Software Design for Adherence Management System
"They delivered high-quality and thoughtful work and their designs were outstanding."
the reviewer
the review
The client submitted this review online.
SmartScripts is a state-of-the-art adherence management system that gives patients with multiple prescriptions a smarter, more personalized care experience.
We hired LIFT Agency for the product design of our software.
How did you select this vendor?
We knew that they were the design team behind multiple successful healthcare & pharma digital products. They work for industry leaders such as Relias, Clinical Ink and Straightaway. We simply wanted to work with the best.
Describe the project in detail and walk through the stages of the project.
Our project had two broad objectives, one to deliver an adherence platform as a foundation for analytics and the second to deliver a patient engagement solution for patient outreach and self service. We collaborated with LIFT from the ideation phase onwards to clearly explain our business model, our client mix and new market opportunities.
LIFT and our product team then entered an iterative phase of exchanging prototypes and ideas before we finalized the designs for the analytics and patient UX/UI. When the sponsors were satisfied with the results, we approved the designs for implementation.
How many resources from the vendor's team worked with you, and what were their positions?
We've worked with the founder and a senior designer.
Can you share any outcomes from the project that demonstrate progress or success?
Apart from outstanding interfaces, the team at LIFT Agency pointed out significant gaps in our processes that we were able to improve upon. As a result, our key metrics showed incremental improvement since launch.
How effective was the workflow between your team and theirs?
10/10. They have their processes well established, which makes the workflow very effective. We knew what they were working on at all times as they gave us access to design files where we could see progress in real-time and leave our comments. Their communication is outstanding, and so is their organization.
They prepared a Masterfile with all the info needed - from weekly plans and links to designs to meeting notes and much more, allowing us to get all the information we needed without bothering the project manager or having to comb through long email chains looking for relevant information.
What did you find most impressive or unique about this company?
They delivered high-quality and thoughtful work and their designs were outstanding. Beyond the aesthetic, usability and scalability, their designs consider marketing business principles. The project manager was always willing to go the extra mile and clarify questions and concerns in a meeting if needed.
Are there any areas for improvement or something they could have done differently?
We've worked with other UI/UX agencies before, and we must say that LIFT Agency is on top of their game. We are very happy with the work, and we are already talking with them about the next project - a redesign of our website.
the project
Outdated Website Dev for IT Consultancy
"I was blown away by the craftsmanship and the flexibility that they gave while always being true to their expertise."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CEO of an IT consultancy. We consult, design and develop for clients to get better and more modern software products.
For what projects/services did your company hire LIFT Agency?
Our website became outdated and had to reflect all the optimization and growth our company went through in the first year.
How did you select this vendor and what were the deciding factors?
We were looking for a very well experienced webflow agency. We wanted a professional partner that is extremely good in working out details.
Describe the project in detail and walk through the stages of the project.
After giving a brief on what we wanted Lift provided a figma design where we worked out the design details. Those were then translated to webflow and implemented in the live page. Lift was always forthcoming and experienced to give feedback on what might work or what could be a better solution.
How many resources from the vendor's team worked with you, and what were their positions?
In total there were three persons working on our project: the CEO, the project leader and expert, and a designer.
Can you share any outcomes from the project that demonstrate progress or success?
The outcome is our new outstanding website. This makes a very good impression for our clients and helps us a lot to gain new leads as well as represent our company for our employees.
How effective was the workflow between your team and theirs?
The project manager was always in reach and had a very low response time. It was a great experience.
What did you find most impressive or unique about this company?
I was blown away by the craftsmanship and the flexibility that they gave while always being true to their expertise.
Are there any areas for improvement or something they could have done differently?
I am completely satisfied with the way they worked.
the project
UI/UX Design for Travel Tech Company
"The work they deliver and how they do it is impeccable."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Head of Sales at a Surf & Snow Travel Tech Company
For what projects/services did your company hire LIFT Agency?
We are a surf and snow travel agency with a high traffic website. We invest heavily in good, original content creation and SEO, attracting thousands of potential customers every month. However, the conversion rates were really low. After studying the situation, we realized that the exit rate from our contact page was too high.
It seemed that clients were not finding what they were expecting, so we hired LIFT Agency to study the case and design a better checkout process.
How did you select LIFT Agency?
We searched for top UX/UI agencies, and LIFT Agency appeared in the top 10 on multiple websites along with a few other design agencies. So we reached out to three and ended up choosing LIFT because we felt an instant connection and mutual understanding with their team.
Describe the project in detail and walk through the stages of the project.
We asked them to design a safe and easy booking checkout experience. First, they created the flow (the UX) and the wireframes. They are very accurate about the theory; no elements were placed at random - they knew exactly what to do to get the highest possible conversions.
Once the process and the wireframes were approved, they started working on the interface. In our case, the website was already built, meaning they had to follow the style, but they did a great job with it.
How many resources from the LIFT Agency team worked with you, and what were their positions?
We’ve been in touch with two people. The first contact was with the CEO. he ensured that both companies were a good match, that we were in line, and that they could deliver high standard work. Then, once the proposal was approved, we communicated with the project manager, who we already knew from the meetings with the CEO prior.
Can you share any outcomes from the project that demonstrate progress or success?
We started receiving more leads than ever before. Our sales representatives had better info about potential clients, and as a result, our conversion rates increased by 300% in the first month.
How effective was the workflow between your team and theirs?
Very effective. We assigned a product manager to be in touch with their project manager. We didn’t have any issues. They are very responsive and communicate clearly. You can tell that they are on top of their game when it comes to technical expertise. They offered an objective professional opinion throughout the whole process, always listened to our concerns, and found solutions to accommodate our needs.
Regarding scheduling and time management, everything went according to their proposal with no delays.
What did you find most impressive or unique about this company?
The work they deliver and how they do it is impeccable. We already knew that LIFT agency was considered one of the best UI/UX Agencies and after working with them, we saw why.
Are there any areas for improvement or something they could have done differently?
The short answer is no. Long answer, (if I had to say something) their waiting times. We got the chance to work with them because one of their projects got postponed. But I know that they are usually pretty booked. I hope they are considering expanding ;)
the project
Web Development & Design Solution for IT Services Company
"Their team is very customer-centric and clients are very pleased with what they’ve delivered so far."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the COO and co-founder of Buho Pay, a company that centralizes the order and payment processes for restaurants and small–medium-sized businesses.
What challenge were you trying to address with LIFT Agency?
We needed someone to help us with web development and design.
What was the scope of their involvement?
LIFT Agency is our primary partner that generally provides us with web development and design services. Each project starts with an initial discussion of the requirements, followed by a creation of the roadmap and the actual site development.
As a collaborative measure, we would have someone else design the layout of our websites in some instances, which LIFT Agency will incorporate into the coding.
Furthermore, they help us with our social media efforts and are currently providing us with maintenance and support.
What is the team composition?
We work with the owner, project manager, and lead developer.
How did you come to work with LIFT Agency?
LIFT Agency was referred to us by a mutual friend. We chose to work with them because they were already honest and helpful during our initial interaction.
How much have you invested with them?
We’ve spent around $100,000.
What is the status of this engagement?
Our ongoing partnership started in November 2020.
What evidence can you share that demonstrates the impact of the engagement?
We’re still working on the final product, but LIFT Agency has been helping us mitigate risks and bugs on the software and implement new features to improve our product. Their team is very customer-centric and clients are very pleased with what they’ve delivered so far.
In terms of quantifiable results, we had one case study where our product helped a particular business quadruple the number of orders they received that they were able to easily process.
How did LIFT Agency perform from a project management standpoint?
Their project management has been amazing despite our issues with time zone differences. There were times when our platform was down so our clients couldn't really operate their businesses.
Despite all that, they always try to be receptive to our needs and they consistently stay on track regarding our timelines and budgets — this has been especially beneficial to us as a startup with limited funding.
We typically communicate through Slack and Google Meet, and they use Asana to manage the project.
What did you find most impressive about them?
Their strongest point is definitely their design services.
Are there any areas they could improve?
Apart from the time zone differences, they could maybe hire a dedicated development resource who can translate coding language professionally.
Do you have any advice for potential customers?
If you want a team that will collaborate with you on your development project, I would advise working with LIFT Agency — but make sure you have someone on your team who can manage the entire project to avoid unexpected results.
the project
Web Development for Biotech Company
"LIFT Agency has shown a startup mentality in some ways, and they’ve gone beyond expectation."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO of Vectron Biosolutions AS, a biotech company. We offer services and technology for protein production to the pharmaceutical industry.
What challenge were you trying to address with LIFT Agency?
We needed to develop a modern web page that better represented who we are.
What was the scope of their involvement?
LIFT Agency developed our web page using Webflow. We’ve just finished, and we’re considering using them for some additional projects that are in discussion right now.
What is the team composition?
We’re in contact with the project manager and the CEO.
How did you come to work with LIFT Agency?
I searched on Google for the best web pages of 2021. I was looking for an agency recognized for developing web pages from our industry. In the end, I reached out to five companies including LIFT Agency, and I decided to use them as our developer.
How much have you invested with them?
We’ve spent €18,000 (approximately $20,000 USD).
What is the status of this engagement?
We started working together in August 2021, and our relationship is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Since we launched the website in November, we’ve received four customer requests. In the 12 months leading up to that, we only had one request, so we’re very satisfied with the job they’ve done. The result is exactly how we wanted it to be.
How did LIFT Agency perform from a project management standpoint?
The project manager is fantastic. I have an erratic work schedule — I send out emails late, early in the morning, and on weekends. However, they always respond quickly. They’ve been very eager to meet the deadlines and are accessible at all times. We have regular meet-ups, and they’re very diligent in communication. Moreover, they always make sure that they address any questions we have.
We communicate over Zoom and email. They also send me links on Figma to see the development progress and look at early prototypes.
What did you find most impressive about them?
Their communication is impressive. Also, they’re always willing to do better and eager to listen to us and change things accordingly — even more so than many of the larger companies. Overall, LIFT Agency has shown a startup mentality in some ways, and they’ve gone beyond expectation.
Are there any areas they could improve?
There are always subjective preferences for design, so there have been some instances where we didn’t like the design they came up with. We’d tell them we needed to design something else, but that’s not a criticism toward them. The results are fantastic, and we’re very pleased.
Do you have any advice for potential customers?
Working with them is a great experience.
the project
Web Design for Telco Company
"Design handoffs were clear and clean, demonstrating professionalism and adds to their credibility of work."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Design Lead in Circles.Life, a fully digital telco with headquarters based in Singapore and presence in other markets such as Australia and Taiwan.
For what projects/services did your company hire Lift Agency?
We partnered with Lift to do up a new website design for a latest venture of ours into the B2B space.
How did you select this vendor and what were the deciding factors?
We were impressed by their own corporate professional website and wanted them to inspire us as well
Describe the project in detail and walk through the stages of the project.
We created concepts internally and discussed details with regards to flow, structure, content and architecture of information together, after which we proceeded to mock the pages up. After a few rounds of iteration, the team got the gist of the brand and really came up to speed with the page designs.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with a few designers as well as the design lead.
Can you share any outcomes from the project that demonstrate progress or success?
Design handoffs were clear and clean, demonstrating professionalism and adds to their credibility of work.
How effective was the workflow between your team and theirs?
It was seamless where both teams were hard at work on the same file and working alongside, ensuring that comments were given and comments were taken at the good pace to ensure completion.
What did you find most impressive or unique about this company?
They have the ability to accommodate to the needs of the company and ability to deliver with high quality designs at the end of the project.
Are there any areas for improvement or something they could have done differently?
None, it was a good experience!
the project
UI/UX Design for Content Marketing Agency's Clients
"The people at Lift Agency are one of the most talented bunch I've ever met."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the owner and managing director of Sunny Creates, a content marketing & storytelling agency that actually understands what it takes to bridge the gap between what brands offer and what consumers really want.
For what projects/services did your company hire Lift Agency?
We are writers and content creators, and we are pretty good at it. Everything else? We're kind of average and need help from the best regarding design and development to keep our clients happy. Lift Agency fits the bill as they are the epidome of UI/UX design helping us out with everything that needs to look good, sound and feel good.
How did you select this vendor?
It's been love at first sight, and the romance has been going strong for over 4 years. We're keeping the fire going by collaborating on any design components to keep our clients happy. Jean, the owner of Lift Agency, and I were introduced by a mutual client and we have since collaborated on multiple projects.
Describe the project in detail and walk through the stages of the project.
There's no one project I can put my finger on, but a series of events that keeps me doing flips in my room because of how great and qualified the team at Lift really is. No deadline is too tight, and no project too big/small/boring for them. They are always right there where I need them - ready to go to work, turning our loppy thoughts and sloppy concepts into visual masterpieces with very little supervision or unnecessary back and forth. They know what we like, we know what they like - it's a match made in heaven.
How many resources from the vendor's team worked with you, and what were their positions?
I closely work with Jean, the owner, across all of our projects. I throw all of our ideas and lose concepts at him, and he untangles the mess and liaises with his team to ensure excellent work - every time! No thrills, no BS, just clear, straight-to-the-point communication with one point of contact on the surface while a team of little legends goes to work.
Can you share any outcomes from the project that demonstrate progress or success?
We have been working together for over 4 years on several projects across a gazillion industries - I guess that says it all.
How effective was the workflow between your team and theirs?
After 4 years of working together almost daily, processes and workflow are pretty dialed in. Jean's organized and calm approach is the yin to my unorganized creative yang. We complement each other, and that translates through our work.
What did you find most impressive or unique about this company?
The people at Lift Agency are one of the most talented bunch I've ever met. What blows me away is how easy it is for them to turn nerdy, complex issues into engaging and user-friendly UI/UX designs that make a ton of sense!
Are there any areas for improvement or something they could have done differently?
The office at Lift is filled with perfectionists! Set aside a couple of minutes (or hours) to discuss briefs and directions. But there are worse problems to have - right?
the project
Graphic Web Design for Software Development Company
"Lift Agency's designs are really clean, high quality, and modern."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner and manager of Skapa Tech LLC, a software development and integration firm.
What challenge were you trying to address with Lift Agency?
We needed Lift Agency to help us design web applications and pages.
What was the scope of their involvement?
Lift Agency has collaborated with us for some time. We do web development, and they take care of the graphic design. They essentially develop the look and feel for the websites we create. They use tools like InVision and Figma.
The workflow process we follow includes mutual clients who need web development and web design, so we contact each other to complement our services. Lift works on the graphic design requirements and hands it over to implement these designs.
One of the projects we’ve collaborated on was a real estate website. We came up with the client, the staff, and the web page requirements, and we gave them the PDF documentation on what we needed the website to look like. We wanted a search page, a listing page, and a detailed page. We needed each one of these fields. Lift came up with a draft of the design, to which we gave feedback. After some revisions, we took it to the client. Depending on the project, there can be 2-4 revisions. After receiving the client’s feedback, we had one last set of changes to go through, and then they turned over the design file for us. We use printable PDFs for the design files, including images, style settings, and everything we need for the development. After the design is complete, Lift rolls off the product.
The design files are printable PDF documents with the images, style settings, and everything we need for the development, and Lift rolls off the product.
What is the team composition?
We’ve mainly worked with Jean (Design Director). We’ve also received feedback from their UI/UX designer, but we don’t really interact with anyone else apart from our main contact.
How did you come to work with Lift Agency?
We had a mutual client working with them, which is how we met. We’ve continued working with them over their competitors, but we mostly like working with Lift for bigger projects because they have a team of people. They’re able to produce a number of web pages and designs in a week or two, which could take an individual designer a month. I think they do really good work. I like their work, and we’re able to receive high quality in our mutual collaboration, have it done quickly and reasonably.
What is the status of this engagement?
We started September 2018 on the real estate project, and it was wrapped up by the end of October 2018.
What evidence can you share that demonstrates the impact of the engagement?
One of the most important metrics for us is to make the client happy, and even though the real estate project was done a year and a half ago, our client is still very happy about it. Our second most important metric is how they are hitting the timelines we gave them, which they did. Lift has never been late. Moreover, the timeline equals budgets, and they always came on budget.
How did Lift Agency perform from a project management standpoint?
Lift Agency performs with good communication. They’ve always hit deadlines, and they’ve responded quickly to any change requests. Their billings and costs are reasonable and within expectations.
We’re geographically distributed, so we’ve never actually met in person, but we’ve worked remotely through virtual meetings. Usually, we’ve had kickoff meetings, then our design tool feedback, and finally, other 2–3 follow-up Zoom meetings.
What did you find most impressive about them?
Lift Agency’s designs are really clean, high quality, and modern.
Are there any areas they could improve?
Sometimes, with other projects, we’d have some pages where we don’t have as much design flexibility on the engineering constraints, which they didn’t take into consideration when they’ve worked on their design. Despite this, they’ve been quick to respond to our feedback.
Any advice for potential customers?
Make sure you want to hire them and trust their design impressions or design work. Give the process some time because you may not like the first option, but you might like the second one. It’s a refinement process, and as you iterate and work through it, you’ll be happy with the results.
the project
UX/UI Design for Clinical Trial Tech Firm
"They're always open to feedback and work through fast turnaround times to help us with rapid iteration."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the manager of product innovation for a company called Clinical Ink and we’ve been in the industry for about 15 years now. We facilitate the collection of data from subjects and clinicians who are taking part in clinical trials. Through our mobile and web apps, patients fill out questionnaires, do various types of activities, and watch educational videos while clinicians enter electronic data surrounding encounters with patients.
We’re all about the engagement of users and increasing the likelihood of someone giving us high-quality data because that ultimately helps with the outcome of the trial. The better the quality of the data collected, the better the insights that can be driven to determine if the drug being tested is safe and effective. We’re a small step in the whole clinical trial puzzle.
What challenge were you trying to address with Lift Agency?
We are building the next generation of applications and need a fresh look for our interfaces. Clinical Ink wanted users to have access to tasks they needed to do as well as the data they were generating through a convenient, responsive, and mixed modality setup. We engaged with Lift Agency to build our clinician-facing and patient-facing workflows.
What was the scope of their involvement?
Lift Agency has been there with us from beginning to end. We work with them to build wireframes and prototypes that allow us to get feedback from end-users and internal stakeholders.
Once we rapidly iterate on ideas and improvements, we do several more rounds of feedback and user sessions, which Lift Agency sits in on to help us get to a final design that the software engineers can execute. They also create high-resolution images that showcase the tools and user interactions we’re building for sales enablement.
We use Figma for designing, prototyping, and handing off to engineers. It acts as the backbone for 75% of our design work. We also utilize InVision to showcase our prototypes and allow people to click through the product for the internal and external takeover.
What is the team composition?
We work with 2–3 representatives but our main liaison is John (Founder). When we have something to do, he delegates it to other team members who are principal designers.
How did you come to work with Lift Agency?
I had worked with Lift Agency before for a year and a half in my former company. I thought highly of their ability to cater to the needs of rapid iteration, which takes a lot of patience, and their nimbleness and flexibility to partner with a startup. When we had a need at my new company, Clinical Ink, they were the first and only people I reached out to.
What is the status of this engagement?
We formalized the engagement in April 2020 and it’s still an ongoing partnership.
What evidence can you share that demonstrates the impact of the engagement?
We measure the success of a project through the finished deliverables and customer satisfaction. Since the project is ongoing, we measure how many of the deliverables are being finished within the timeframe through a specific set of KPIs. Going forward, we will be measuring user feedback and a user analytics platform that we’ve implemented.
They are also really good at thinking about the app’s globalization and responsiveness, creating interactions that will work across multiple languages, which is very important for us. Our buttons were designed to be large enough to display words in English and in their lengthier Russian equivalents. They cover a lot of what slips by the wayside, which we’re very thankful for.
Lift Agency has also streamlined the experience between our mobile and web apps, making sure that we’re sharing a lot of the same components to minimize the duplication of efforts on the engineering side. It’s important that if a patient logs into mobile, they see a similar interface to the web app so that they don’t feel like they're on an entirely different platform.
How did Lift Agency perform from a project management standpoint?
They're good at joint project planning and as long as we're clear with them about all the steps in the process, they're great at being on top of it. They are very timely in turning things around according to the project plan that we’ve set for each of the deliverables.
From an outside perspective looking in, they delegate tasks well. If there are escalations or breakdowns in communication, John usually works with me to fix those. They’re always very flexible and can correct anything that gets escalated.
There has also never been a problem with Lift regarding timeliness, as our internal product team members are also accountable for it. They’re often waiting on us to get through the motions.
We communicate with them through Slack as if they’re our own team. They have access to our internal wikis where we hold our detailed project plans. We collaborate within all the Clinical Ink tools and use the messaging and collaboration components of Figma.
What did you find most impressive about them?
I can't say enough how rapidly they interact with us. They're always open to feedback and to working through fast turnaround times to help us with rapid iteration.
They do a good job of catering to an agile startup mindset. A lot of companies I have signed up with made us define the scope of the work in a waterfall structure. However, we don’t know exactly what we’ll be doing 12 months from now and can’t lay it out in a series of bullet points.
Lift Agency does a really good job of partnering with startups that are trying to be agile in software development, landing a specific model that works for both of us. They are one of the only companies that I’ve come across that has really helped us out tremendously.
Are there any areas they could improve?
Honestly, no, I don’t think there are any specific areas of improvement. There are escalations and miscommunications that we have to work through but it’s all part of a normal process.
Do you have any advice for potential customers?
They do a really good job of trying to learn the market and the industry. There is a benefit to Lift Agency taking the time early on to study up on spaces and industries that they'll be designing for. John did that so I shared my resources with him when he first came on board. My advice is to let them continue doing that along with a periodic refresher.
The client is delighted with LIFT Agency’s collaborative and strategic approach. The team provides high-quality deliverables on budget. Moreover, they’re organized, responsive, and engaged with the project, identifying gaps and providing valuable suggestions to improve the result.