In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the effectiveness of the work they’ve delivered?
Our two key metrics are usability test results and the amount of organic traffic our live sites are generating from search. With respect to the first thing, our test results have always left us with a positive impression. Our sites are genuinely easy to use for our end users and rarely do they encounter technical problems when trying to accomplish tasks or search for specific information. As for our traffic, it’s been increasing steadily ever since we commissioned them. They’ve already modified the architecture of our backend and the way in which we display certain information to users. Everything is now being configured and optimized for search, based on an SEO [search engine optimization] tool they designed and implemented for us. We have an internal team that handles our digital marketing campaigns: the configurations, the management, the tracking and reporting, all of it.
When working Level Level, is there anything you’d consider unique or about their strategic approach and/or development methodology that distinguish them from other vendors?
What I like about them is how flexible and responsive they are. They also have an excellent project management approach. If I have a question or concern, I email it to them. I typically get a response within an hour, maybe two. Their approach to client relationship building is outstanding. They take the time to get a good, firm grasp on how their client runs their business, well before they begin brainstorming how to solve the various problems at hand.
In retrospect, are there areas in which you think Level Level could improve as a service provider?
If there’s one aspect that they can improve on, it’s probably the design department. Development-wise, they’re true wizards. Design-wise, they can improve, but they know that. They don’t really advertise themselves as design gurus, so it isn’t like their misleading their clients. I think they’d really benefit from the additional of more design resources on their team. It’s really to the benefit of their clients, because they wouldn’t be forced to find a separate vendor to deal with complex design work in tandem with development.