What evidence can you share that demonstrates the impact of the engagement?
They took the idea of the old site, copied it, and made it 10 times better. The website has launched in two environments.
With the site created by Level Level, the maintenance takes 15 minutes and we’re done. Everything is clear, and we know how the backend works. The cost of site improvements has fallen three-or fourfold.
We’ve seen a growth of 500 visitors since the launch. The number of visitors attracted has improved due to our new ability to do SEO. We have a very specific, niche business, so our stable core between the two sites is 1,500–2,000 visitors per month. Before we used to have 1,000–1,500, so It’s a huge improvement for us.
Also, we can implement our marketing automation tools better now. We’ve connected it to HubSpot so we can get data on engagement with our content. All in all, we’ve seen more traffic and engagement with our content since the site was migrated. Our company can use online leads for offline conversion, so we needed the engagement.
How did Level Level perform from a project management standpoint?
I’d give them a 9/10 for project management. Our project manager for the integration made very clear rules. They had clear procedures, and everything was prioritized based on an Asana backlog. We had weekly standups and monthly briefs and debriefs. Right now, we have monthly support calls and weekly standups for further improvements on the website.
There were a couple of urgencies during the project. Our IT facilities were moving to other servers at the same time, which wasn’t in Level Level’s scope.
Because we were also launching the site, they provided help with the migration. We had some server trouble during that migration. Even though the problem wasn’t theirs, they worked during the night to try and fix it. They have very good project and crisis management as well as clear communication.
What did you find most impressive about them?
It’s their flexibility and ability to think from the client’s perspective. Level Level was able to step into our shoes and understand us in order to see our goals and challenges. We want them to be a part of us, instead of the other way around.
We had many, many technical challenges, and they always found a way to overcome them. They never said it’s not their problem or it’s not in the scope of the contract. If there was a problem, they fixed it.
Also, they look at everything from the customer’s point of view. They have a customer-oriented, problem-solving attitude. They’re helpful and very responsive. If we call them in the middle of the night, they’ll fix it. I haven’t seen many agencies with that attitude.
Are there any areas they could improve?
They could make it clearer what type of services and processes they have. Everyone is shopping around, and they could communicate their propositions more clearly.
We’ve had to ask at times whether they can alter something, or whether we should find someone else for that part of the work. We’d appreciate getting more consultation from them on newer technologies we could use, looking further than today’s problems. It would be great if they prepared clients for the future.
Do you have any advice for future clients of theirs?
In order to understand how much value Level Level offers, clients need to have a pitch with other agencies. Only then will they appreciate how much value they provide. Basically, look around and you’ll find value Level Level.
Face-to-face communication is the best, so, the client should visit them at their office and check whether their attitudes are a fit. For challenging projects, the mentality of the agency is more important than all the qualifications they have. Because, if their mentality is right they will find out how to fix the problem. If it’s wrong, then, no matter how many clever people they have, it won’t take off.