What was the scope of their involvement?
We wanted the video to be personable and real, so we went with a live action actor. We had a set, actors, a script, and scenarios. We had some animation in the live action video, but that wasn't the focus. One of the awesome things about Left is that they have animators, so you can make a video really great.
When we told Left that we wanted an explainer video, they sent me a question and answer deck. I answered a lot of questions about what I was looking for in about an hour and a half. They used that to handle everything else, including the storyboarding and the scripting.
We had a couple of back-and-forths with some elements, but they took full control after that.
The team filmed remotely. While they were filming in France, they were sending me updates and allowing me to make choices about settings and shirts that models would wear. That allowed me to be part of production even though I was so far away.
After Left compiled the footage, they gave me a first-cut. That was 3–5 days after shooting. I was really impressed with the tight turnaround they had. I reviewed the first-cut with my team and then sent them feedback. We then had a second cut, which really only had stand-ins for the animations they would do on the film.
How did you come to work with Left Productions?
Our CEO was really excited about doing this video. She was looking at a client that had previously worked with Left. She asked them who had produced their video, and we were referred that way. They put us in contact with Left directly, so it was great. It was good to see another successful company we knew using this company.
How much have you invested with them?
The video cost $17,500. That included a different version of the video so that we could test it on social media and website to see which version worked best.
What is the status of this engagement?
The work lasted from April to May of this year. We had a very aggressive time period. We had less than 30 days to get the video made. It was a three-week process.