What was the scope of their involvement?
Left Productions worked on our video, and also designed some creatives for our brand-building campaign, for our website and emails, all deriving from the video or with a few variations.
The objective of the video was both brand-building and acquisition of new customers. We have a large customer database, but wanted the brand to be more well-known. Left Productions was in charge of the full setup of the video, from the idea, tagline, brand motto, and actual production. The video was part of a campaign which lasted for one year.
Left Productions also helped us create some internal videos explaining how our loyalty program worked.
What is the team dynamic?
At the beginning of our collaboration, they came up with the idea for the video. Augustin de Belloy, their CEO, talked to us about how the company started, what we do, what we want to achieve, and where we want to go. He came up with a few ideas for a brief as well as how to brand the campaign in terms of strategy. He also helped us with YouTube placements, referring another company who managed our ads on the site.
How did you come to work with Left Productions?
A colleague of mine knew someone who’d worked with them in France.
How much have you invested with them?
I don’t remember the exact cost, but it was reasonable, relative to the work done by Left Productions and the help they provided. The whole campaign cost between $50,000 and $200,000, including the YouTube video.
What is the status of this engagement?
We started working with Left Productions in March 2016, and finished the project in April. We came to them with a tight deadline, but they moved quickly, and were very reactive in getting the strategy in place, determining what our business was about, shooting the video, and making creatives.